A weekly series on a real estate lead generation idea to try.
Giveaways are a great way to connect with local people and generate leads at the same time. Before getting into it though it’s worth to note that doing a giveaway costs money and should be looked at for the long term gain. Think about this as a tactic to help you increase your sphere of influence, not a tactic for immediate ROI.
The leads you get from a giveaway for the most part (luck happens) are not going to be from people who are looking to buy or sell right away. If you nurture them over time and build real relationships with them though they could turn into a steady supply of referrals and buyers/sellers.
Giveaway Platforms
Gleam.io – I’ve personally used this one before and when evaluating against the other choices available, it seems to be the best one. It has a free plan but, you’re not allowed to get emails with it. Pricing starts at $39/mo and you’ll only need it for a month at a time. Definitely worth paying for it.
Rafflecopter– A close runner up to gleam. Has almost the same amount of features and a free plan which also doesn’t let you grab emails which is the most important part of the contest. Pricing starts at $59/mo for the feature set you would need.
There are some others that can do the job as well but, these are the two ‘best’.
Type Of Prize
Everyones prize should be completely different. When thinking about what type of prize you should give away start a brainstorm and use these traits to help you identify a prize that will connect with your target audience:
Demographic
Local options (preferably give something local/specific to where you live and get that place involved with it too!)
Will they want to share something like this with their friends ( These giveaway platforms have a ‘viral’ refer a friend option built in with their paid plans)
Is there a way you can include their friends? (A gift for two)
Email Nurture Preparation
Before you start the campaign you’re going to want to create a custom email lead nurture campaign for everyone signing up for the contest. This campaign shouldn’t be bunched in with your others and created specially for your contest. Some key essentials to include with this campaign would be:
For your series of emails it might want to look something like this:
Email 1 – Say thank you for entering the contest, let them know who you are and ask a simple question that you think will get a high response rate. The goal here is to start the relationship building.
Email 2 – Send some local event information / news that you think they would be interested in.
Email 3 – Ask if they’re on any social networks because you would love to connect with them and oh by the way, here are mine if you want to follow me.
So on so forth… You might want to send the first 3 emails weekly while the campaign is running and then send your next ones once a month. Keep in mind your end goal should be building a relationship with these people and turning them into brand ambassadors. Most likely none of them are going to buy/sell right now but, in the future you want to have that relationship when they’re ready or have a friend that is.
Pay For Advertising
To make the campaign most effective you want to target by area on Facebook. Stay away from giveaway sites where you can post your giveaway, you’ll only get VERY low quality leads from people nowhere near your target area.
Define your demographic which should match the same demographic you were thinking about when you identified what prize to give away.
Define the location you want to target. If the size is too big in terms of population make it even more targeted with the next step.
Define a specific interest within a location. Chances are this might narrow your contest to a amount of people that is too small but, may be necessary in some cases.
Expect to convert leads (email signups) for less than $2 a piece … In most cases it will be around $1 (sometimes even less).
Be willing to spend $100-500 on advertising. The more you spend the more signups you get. The more signups you get the more it will be shared by people who really want to win (this is where the viral factor comes into play). You may be able to get the local business involved in the giveaway and split the cost in advertising with you. If you negotiation something like this then don’t cut your budget in half, double it.
Bonus Idea: Buy a couple tickets for something that’s sold out and give it away. Generate buzz by contacting your local news paper, local bloggers, and advertising. Find out who your local influencers are and contact them. You have something to offer their audience for free.
Thanks for reading! Don’t forget to checkout FlyerCo.com for real estate flyers.
Consider running a Facebook contest. If the giveaway prize is enticing enough, a Facebook contest is a brilliant way to capture real estate leads or create brand awareness.
If you're a real estate agent, that means you need a way to make your listings stand out. Real estate agent giveaways lend you the professional edge you need to go from looky-loos to serious buyers. There are so many ways that you can renovate your marketing blueprint with real estate promotional items.
“Zip code ad spend starts at $200 a month and we have a $25/month ad management fee. Agents have the option to scale up their budget from there to increase average expected lead ranges. Agents will be able to see this average range on the website after they pick a zip code and utilize the slider.
If you have the winning entry and respond, you will get the prize. However, it pays to check the small print of the offer you receive. If the odds of winning a particular prize or award are “1:1,” that means that everyone who responds will get that award, which is an inexpensive item and, not the more valuable prize.
Closing gifts are simply a way to thank your REALTORS® for their hard work during the home buying process. Agents will typically give their client a gift, but clients are not generally expected to give the REALTOR® a gift in return.
Bottom Line. For agents seeking qualified leads without a lot of work, Zillow Premier Agent is a solid pick. As long as you put enough money into a specific ZIP code, you should receive a good amount of exclusive leads who are ready to buy.
Is it worth it to pay for real estate leads? Many agents find it worth it to pay for real estate leads. That's because the average Realtor commission is usually at least a few thousand dollars. This commission more than offsets the couple hundred dollars a month you might pay for leads.
I've been with Real Geeks for over 3 years now. They consistently generate 50+ leads per month for me through their PPC program. My first year with them I closed 8 transactions from their leads and now I've grown my own team to work the leads!
Kvcore has overall been great with managing my daily to do list and keeping me on track with customers and clients. The search alerts would be my favorite, it easy to set alerts for my clients and they will receive them through their email daily.
Monthly plans are as low as $499 for two users and go into the thousands for teams and brokerages. You can have as many agents or team members on kvCORE as you'd like, but the cost goes up after you hit 1,000. It's also important to note that these prices do not include advertising costs.
According to a study by HubSpot, the average cost per lead for B2B companies is around $200, but this can vary depending on the industry and the level of competition. The price for lead generation as a service may vary depending on the company, what they offer, and the industry they focus on.
It of course depends on your industry, but overall a good cost per lead is just as much (or ideally less) than your gross profit per sale. So if for example getting a sale gives you a total amount of money of 100$ after your total costs and expenses, your cost per lead should be 100$ or under.
Understanding your audience is important, especially for real estate professionals. Hosting a giveaway on social media can help you learn more about the buyers and sellers in your market, as well as offering a way for you to boost engagement and brand awareness in a unique and fun way.
According to the Facebook contest rules, you can only run promotions and contests from a Facebook Page, App, or Event. This means you can't run a contest from your personal profile, nor can you run one directly within a Facebook Group. You can go here to create a Facebook Business page.
Introduction: My name is Edwin Metz, I am a fair, energetic, helpful, brave, outstanding, nice, helpful person who loves writing and wants to share my knowledge and understanding with you.
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