Private Equity Explained With Examples and Ways to Invest (2024)

What Is Private Equity?

Private equity describes investment partnerships that buy and manage companies before selling them. Private equity firms operate these investment funds on behalf of institutional and accredited investors.

Private equity funds may acquire private companies or public ones in their entirety, or invest in such buyouts as part of a consortium. They typically do not hold stakes in companies that remain listed on a stock exchange.

Private equity is often grouped with venture capital and hedge funds as an alternative investment. Investors in this asset class are usually required to commit significant capital for years, which is why access to such investments is limited to institutions and individuals with high net worth.

Key Takeaways

  • Private equity firms buy companies and overhaul them to earn a profit when the business is sold again.
  • Capital for the acquisitions comes from outside investors in the private equity funds the firms establish and manage, usually supplemented by debt.
  • The private equity industry has grown rapidly; it tends to be most popular when stock prices are high and interest rates low.
  • An acquisition by private equity can make a company more competitive or saddle it with unsustainable debt, depending on the private equity firm's skills and objectives.

Understanding Private Equity

In contrast with venture capital, most private equity firms and funds invest in mature companies rather than startups. They manage their portfolio companies to increase their worth or to extract value before exiting the investment years later.

The private equity industry has grown rapidly amid increased allocations to alternative investments and following private equity funds' relatively strong returns since 2000. In 2021, private equity buyouts totaled a record $1.1 trillion, doubling from 2020. Private equity investing tends to grow more lucrative and popular during periods when stock markets are riding high and interest rates are low and less so when those cyclical factors turn less favorable.

Private equity firms raise client capital to launch private equity funds, and operate them as general partners, managing fund investments in exchange for fees and a share of profits above a preset minimum known as the hurdle rate.

Private equity funds have a finite term of 7 to 10 years, and the money invested in them isn't available for subsequent withdrawals. The funds do typically start to distribute profits to their investors after a number of years. The average holding period for a private equity portfolio company was about five years in 2021.

Several of the largest private equity firms are now publicly listed companies in the wake of the landmark initial public offering (IPO) by Blackstone Group Inc. (BX) in 2007. In addition to Blackstone, KKR & Co. Inc. (KKR), Carlyle Group Inc. (CG), and Apollo Global Management Inc. (APO) all have shares traded on U.S. exchanges. A number of smaller private equity firms have also gone public via IPOs, primarily in Europe.

Private Equity Explained With Examples and Ways to Invest (2)

Private Equity Specialties

Some private equity firms and funds specialize in a particular category of private-equity deals. While venture capital is often listed as a subset of private equity, its distinct function and skillset set it apart, and have given rise to dedicated venture capital firms that dominate their sector. Other private equity specialties include:

  • Distressed investing, specializing in struggling companies with critical financing needs
  • Growth equity, funding expanding companies beyond their startup phase
  • Sector specialists, with some private equity firms focusing solely on technology or energy deals, for example
  • Secondary buyouts, involving the sale of a company owned by one private-equity firm to another such firm
  • Carve-outs involving the purchase of corporate subsidiaries or units.

Private Equity Deal Types

The deals private equity firms make to buy and sell their portfolio companies can be divided into categories according to their circ*mstances.

The buyout remains a staple of private equity deals, involving the acquisition of an entire company, whether public, closely held or privately owned. Private equity investors acquiring an underperforming public company will often seek to cut costs, and may restructure its operations.

Another type of private equity acquisition is the carve-out, in which private equity investors buy a division of a larger company, typically a non-core business put up for sale by its parent corporation. Examples include Carlyle's acquisition of Tyco Fire & Security Services Korea Co. Ltd. from Tyco International Ltd. in 2014, and Francisco Partners' deal to acquire corporate training platform Litmos from German software giant SAP SE (SAP), announced in August 2022. Carve-outs tend to fetch lower valuation multiples than other private equity acquisitions, but can be more complex and riskier.

In a secondary buyout, a private equity firm buys a company from another private equity group rather than a listed company. Such deals were assumed to constitute a distress sale but have become more common amid increased specialization by private equity firms. For instance, one firm might buy a company to cut costs before selling it to another PE partnership seeking a platform for acquiring complementary businesses.

Other exit strategies for a private-equity investment include the sale of a portfolio company to one of its competitors as well as its IPO.

How Private Equity Creates Value

By the time a private equity firm acquires a company, it will already have a plan in place to increase the investment's worth. That could include dramatic cost cuts or a restructuring, steps the company's incumbent management may have been reluctant to take. Private equity owners with a limited time to add value before exiting an investment have more of an incentive to make major changes.

The private equity firm may also have special expertise the company's prior management lacked. It may help the company develop an e-commerce strategy, adopt new technology, or enter additional markets. A private-equity firm acquiring a company may bring in its own management team to pursue such initiatives or retain prior managers to execute an agreed-upon plan.

The acquired company can make operational and financial changes without the pressure of having to meet analysts' earnings estimates or to please its public shareholders every quarter. Ownership by private equity may allow management to take a longer-term view, unless that conflicts with the new owners' goal of making the biggest possible return on investment.

Making Money the Old-Fashioned Way With Debt

Industry surveys suggest operational improvements have become private equity managers' main focus and source of added value.

But debt remains an important contributor to private equity returns, even as the increase in fundraising has made leverage less essential. Debt used to finance an acquisition reduces the size of the equity commitment and increases the potential return on that investment accordingly, albeit with increased risk.

Private equity managers can also cause the acquired company to take on more debt to accelerate their returns through a dividend recapitalization, which funds a dividend distribution to the private equity owners with borrowed money.

Dividend recaps are controversial because they allow a private equity firm to extract value quickly while saddling the portfolio company with extra debt. On the other hand, the increased debt presumably lowers the company's valuation when it is sold again, while lenders must agree with the owners that the company will be able to manage the resulting debt load.

Why Private Equity Draws Criticism

Private equity firms have pushed back against the stereotype depicting them as strip miners of corporate assets, stressing their management expertise and examples of successful transformations of portfolio companies.

Many are touting their commitment to environmental, social, and governance (ESG) standards directing companies to mind the interests of stakeholders other than their owners.

Still, rapid changes that often follow a private equity buyout can often be difficult for a company's employees and the communities where it has operations.

Another frequent focus of controversy is the carried interest provision allowing private equity managers to be taxed at the lower capital gains tax rate on the bulk of their compensation. Legislative attempts to tax that compensation as income have met with repeated defeat, notably when this change was dropped from the Inflation Reduction Act of 2022.

How Are Private Equity Funds Managed?

A private equity fund is managed by a general partner (GP), typically the private equity firm that established the fund. The GP makes all of the fund's management decisions. It also contributes 1% to 3% of the fund's capital to ensure it has skin in the game. In return, the GP earns a management fee often set at 2% of fund assets, and may be entitled to 20% of fund profits above a preset minimum as incentive compensation, known in private equity jargon as carried interest.Limited partners are clients of the private equity firm that invest in its fund; they have limited liability.

What Is the History of Private Equity Investments?

In 1901, J.P. Morgan bought Carnegie Steel Corp. for $480 million and merged it with Federal Steel Company and National Tube to create U.S. Steel in one of the earliest corporate buyouts and one of the largest relative to the size of the market and the economy. In 1919, Henry Ford used mostly borrowed money to buy out his partners, who had sued when he slashed dividends to build a new auto plant. In 1989, KKR engineered what is still the largest leveraged buyout in history after adjusting for inflation, buying RJR Nabisco for $25 billion.

Are Private Equity Firms Regulated?

While private equity funds are exempt from regulation by the Securities and Exchange Commission (SEC) under the Investment Company Act of 1940 or the Securities Act of 1933, their managers remain subject to the Investment Advisers Act of 1940 as well as the anti-fraud provisions of federal securities laws. In February 2022, the SEC proposed extensive new reporting and client disclosure requirements for private fund advisers including private equity fund managers. The new rules would require private fund advisers registered with the SEC to provide clients with quarterly statements detailing fund performance, fees, and expenses, and to obtain annual fund audits. All fund advisors would be barred from providing preferential terms for one client in an investment vehicle without disclosing this to the other investors in the same fund.

The Bottom Line

For a large enough company, no form of ownership is free of the conflicts of interests arising from the agency problem. Like managers of public companies, private equity firms can at times pursue self-interest at odds with those of other stakeholders, including limited partners. Still, most private equity deals create value for the funds' investors, and many of them improve the acquired company. In a market economy, the owners of the company are entitled to choose the capital structure that works best for them, subject to sensible regulation.

Private Equity Explained With Examples and Ways to Invest (2024)

FAQs

What is an example of a private equity investment? ›

For example, a fund of funds firm will invest in a real estate private equity firm, a venture capital company, or a leveraged buyout fund. Professional investors manage the fund and charge a management fee. With this type of fund, investors achieve the benefit of diversification.

What is private equity easily explained? ›

Private Equity Defined

Private equity funds raise money from outside investors and use the money to acquire companies, taking a hands-on approach to improve their business, and then in 5 to 10 years' time, to resell them, hopefully, at a profit.

How do you invest in private equity? ›

There are several ways to branch into private equity investing, including through mutual funds, exchange-traded funds, SPACs, and crowdfunding. However, keep in mind that many private equity opportunities are only offered to qualified investors and may require a sizable minimum commitment as well as a high net worth.

What are the investment strategies of private equity firms? ›

The PE firm buys the target company with funds from using the target as a sort of collateral. In an LBO, PE firms can assume control of companies while only putting up a fraction of the purchase price. By leveraging the investment, PE firms aim to maximize their potential return.

How to make money from private equity? ›

In a buyout, the private equity firm might identify a company with room for improvement, buy it, make improvements to its operations or management (or help the company grow), then turn around and sell the company for a profit, known as an “exit.” In many ways, it's similar to flipping a house — just replace the house ...

What is a private equity fund in simple terms? ›

Private equity funds are pools of capital to be invested in companies that represent an opportunity for a high rate of return. They come with a fixed investment horizon, typically ranging from four to seven years, at which point the PE firm hopes to profitably exit the investment.

What does private equity work look like? ›

Private equity operates with investors and uses funds to invest in private companies or buy out public companies. By doing so, general partners can obtain control over management and other operational changes to increase profitability in hopes to later sell at a successful rate.

How do you succeed in private equity? ›

Moving onto more tangible examples of skills, I think the fundamental business analysis is the most critical one you need to succeed in private equity. You need to be able to critique a business, understand its merits and downsides, and evaluate whether the positives outweigh the negatives.

How do you explain private equity to a child? ›

Private equity is investment in shares outside a stock exchange. Investors, often from institutions like funds, give a company money, and in turn buy part of that company. The most common types of private equity are: leveraged buyouts, venture capital, growth capital, distressed investments and mezzanine capital.

How does private equity pay out? ›

On the “Uses side,” private equity salaries and bonuses are straightforward. These are cash payments made each month during the year (base salaries), with one lump-sum payment at the end of the year (the bonus). Management fees and deal fees tend to pay for base salaries since these fees are fixed.

How to invest in equity for beginners? ›

How can I begin investing in equities? You can open a demat account with a broker firm to invest in the stock market. Or you can approach a financial advisor who will guide you on what to buy, and then purchase the funds for you. Another option is to equity funds from a fund house directly.

How risky is investing in private equity? ›

Don't invest unless you're prepared to lose all the money you invest. Private equity is a high-risk investment and you are unlikely to be protected if something goes wrong.

What is private equity with an example? ›

Private equity (PE) describes investments that represent an equity interest in a privately held company. Any business that is not a public company is part of the substantial private company universe, which includes millions of US businesses compared with the few thousand that are public companies.

What is an example of a private equity deal? ›

A private equity deal structure example of this is when a company dealing with home appliances is willing to expand its business and has a 100,000-dollar cash flow every year. The company can be liable to get a loan of 180,000 dollars to support its development after being leveraged to its annual earnings.

What are the stages of investment in private equity? ›

So, Private Equity has 4 stages, namely Fundraising, Investment, Portfolio Management and Exit.

What is an example of an equity investment? ›

Shares of listed companies are the most well-known equities. Other examples include currencies, commodities, preference shares, convertible bonds or investment funds themselves.

What are the three types of private equity funds? ›

3 Types of Private Equity Strategies
  • Venture Capital. Venture capital (VC) is a type of private equity investment made in an early-stage startup. ...
  • Growth Equity. The second type of private equity strategy is growth equity, which is capital investment in an established, growing company. ...
  • Buyouts.
Jul 13, 2021

What is an example of a private investment fund? ›

Examples of private investment fund sectors include private credit, real estate, natural resources, private equity, infrastructure, and hedge funds.

What is an example of a private market investment? ›

While private equity is the most recognized private markets investment category, it is only one strategy of several that comprise the broader industry. Private investments also include private credit, real estate, infrastructure and real assets.

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