New to Business? Ignoring Cash Flow Can Kill Your Business - Debbie Sassen (2024)

When you’re new to running your own business, there are so many things to juggle. One thing that often gets pushed to the side is setting up your finances. But ignoring cash flow can kill your business. So the earlier that you get on top of your money situation, the better it is for your long-term success.

What sort of habits are you setting up?

I know many business owners who say that they will pay themselves once the business is making a certain income. Or they’ll put money aside once they make enough to start paying taxes.

But here’s the thing. By not establishing good financial habits early on, you set yourself up for difficulties down the track. You slip into a routine of spending everything that you earn. So by the time you hit that ‘magic number’, you still can’t pay yourself. Hint: I don’t think there is a magic number.

Parkinson’s law

Parkinson’s law states that work expands to fill the time available for its completion. My husband the scientist says the same thing about gases: gas expands to fit the volume allotted. And I know it’s true with money – expenses expand to equal income. Sometimes expenses even expand to exceed income. ☹

Unless you choose to do it differently.

Set up good habits from day 1

If you set up good money habits from the beginning, you’ll support your business and yourself from day 1. Even if you can put aside only a few dollars each week to pay yourself a tiny salary and contribute to your retirement fund, it’s a start. As your business grows, your salary and contributions will grow with it.

New to Business? Ignoring Cash Flow Can Kill Your Business - Debbie Sassen (1)

The two hats of a business owner

I always say that as a business owner, you have two hats. You are both the CEO and the star employee of the business!

Now, if you were a star employee at any other business, you’d be taken care of. Your boss would pay you well. They would reward you for a job well done with a bonus or maybe an extra day off. And they would contribute to your retirement fund.

But when you’re self-employed, it’s easy to forget this. We’ll happily pay someone to help with our marketing, our content, our website or our graphic design needs. But we put paying ourselves last. Many business owners don’t even contribute to their own retirement fund, which can lead to serious money concerns down the track.

Be the CEO you want to work for. Take care of your personal financial needs first.

Related article:How to bring more money into your business

Not knowing is scarier than knowing

I know. Accounting and bookkeeping and all of those things can seem intimidating. But here’s a little-known secret – not knowing your financial situation is actually worse than knowing every detail. If you don’t know, you can’t do anything about it. But when you take time to crunch the numbers, you can take action to keep yourself headed in the right direction.

At some point, we have to put on our big girl panties and take charge. When you stop running from finances, you learn where the money is coming from, and where it’s going. You know when bills will come in, and when you need to pay them.

Knowing the details allows you to do more of the things that bring money in, and spend less time on things that don’t. It’s a more empowering way to handle your finances and your business.

There’s always something else to spend money on

There is always a next level of whatever you are spending money on from day 1. There’s the next level business coach, a smarter website, or investing more money into Facebook ads. You can upgrade your booking system or get another photoshoot.

But at the end of the day, those things are not what makes your business a success. You are what makes it a success!

So if you’re procrastinating on setting up your finances, now is the time to act. Ignoring cash flow can kill your business. But when you take yourself seriously as a business owner, others will follow.

If you’d like to know how you can finally stop ignoring your cash flow and set your business up for success, let’s talk! I’d love to see you I can best support you. Click here to schedule a free 30-minute Get Acquainted Call.

Subscribe to get the free Mini Money Makeover course!

Money can’t buy you happiness. But, sorting out your finances can bring you peace of mind, success, and joy! Join the free course, take charge of your money, and step into financial confidence and freedom.

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New to Business? Ignoring Cash Flow Can Kill Your Business - Debbie Sassen (2024)

FAQs

Can a profitable business fail because of cash flow problems? ›

According to a study, 82% of small businesses fail because of cash flow problems. This means that even if a business is profitable on paper, it can still go under if it doesn't have enough cash on hand to pay its bills and expenses.

Can a company be profitable with negative cash flow? ›

Yes, a profitable company can have negative cash flow. Negative cash flow is not necessarily a bad thing, as long as it's not chronic or long-term. A single quarter of negative cash flow may mean an unusual expense or a delay in receipts for that period. Or, it could mean an investment in the company's future growth.

How to avoid cash flow problems in a business? ›

11 ways to avoid cash flow problems
  1. Create a cash flow forecast.
  2. Invoice promptly.
  3. Ask large creditors for an extension.
  4. Reduce expenses.
  5. Increase your prices.
  6. Understand business credit cards.
  7. Improve your profit margin.
  8. Get imaginative with selling.
Dec 8, 2022

What is more important, cash flow or profit? ›

There are a couple of reasons why cash flows are a better indicator of a company's financial health. Profit figures are easier to manipulate because they include non-cash line items such as depreciation ex- penses or goodwill write-offs.

Why do 80% of businesses fail? ›

To put things into perspective, more than 80% of business failures are due to a lack of cash, 20% of small businesses fail within a year, and half fail within five years. But it doesn't have to be that way. In fact, many businesses can avoid cash flow problems with proper cash flow forecasting.

What happens when a business has no cash flow? ›

What is a Company Cash Flow Problem? A cash flow problem occurs when the amount of money flowing out of the company outweighs the cash coming in. This causes a lack of liquidity, which can inhibit your ability to make payments to suppliers, repay loans, pay your bills and run the business effectively.

How can you be cash flow positive but not profitable? ›

Sometimes, a business can be cash-flow positive but may not be profitable For instance, if a business operates at a net loss, borrowing cash helps create a positive cash flow. Similarly, when it sells a significant asset to raise capital, the money it receives is an inflow of cash.

What well known company has negative cash flows? ›

Negative Cash Flow Examples. You won't be surprised to see big company names when speaking of negative cash flow. Netflix and Amazon are 2 of them. Although their cash flow statement may give negative implications, upon deeper analysis, we learn the situation is otherwise.

How long can a company's cash flows continue? ›

Question: How long can a company's cash flows continue? Indefinitely, provided the company survives Until it meets its debt obligations Only for a few years.

What are the three main causes of cash flow problems? ›

The main causes of cash flow problems are:
  • Low profits or (worse) losses.
  • Over-investment in capacity.
  • Too much stock.
  • Allowing customers too much credit.
  • Overtrading.
  • Unexpected changes.
  • Seasonal demand.
Mar 22, 2021

Why do small businesses struggle with cash flow? ›

Cash flow problems usually start when a business isn't paying attention to the amount of money they're bringing in each month. If a company is spending like normal but not aggressively working to get accounts receivable up to date, it can quickly find itself with negative cash flow.

How do companies survive without profit? ›

A company can get by on high revenues and low or non-existent profits if investors believe that it will become profitable in the future. Amazon is just one example of a company that did that by focusing on growth and revenue rather than profit.

How can a company be profitable and still fail financially? ›

If a significant portion of its cash flow is used to pay off debts, the company might struggle with day-to-day operational expenses. Operating Expenses: High operating expenses, such as rent, salaries, utilities, or marketing costs, can deplete cash rapidly, leaving a profitable business cash poor.

How much of cash flow is profit? ›

So, is cash flow the same as profit? No, there are stark differences between the two metrics. Cash flow is the money that flows in and out of your business throughout a given period, while profit is whatever remains from your revenue after costs are deducted.

Do 82% of small businesses fail due to cash flow issues? ›

Poor cash flow.

According to SCORE, 82% of all small businesses fail due to cash flow problems. When money gets tight, paying yourself, your bills, the payroll and other financial obligations can be extremely difficult.

What are the consequences of cash flow problems? ›

Cash flow problems are when the net cash flow in a business is negative. The effects of cash flow problems may include late or unpaid debts, an inability to pay suppliers or staff wages, and an inability to buy inventory.

Does cash flow show how profitable a business is? ›

profits: Indication: Cash flow shows how much money moves in and out of your business, while profit illustrates how much money is left over after you've paid all your expenses. Statement: Cash flow is reported on the cash flow statement, and profits can be found in the income statement.

How does cash flow affect profitability? ›

Cash flow represents the cash inflows and outflows from the business. When cash outflows are subtracted from cash inflows the result is net cash flow. Profitability represents the income and expenses of the business. When expenses are subtracted from income the result is profit (loss).

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