Millennial millionaire who saves 80% of his income refuses to spend on 2 things (2024)

Todd Baldwin's net worth crossed $1 million when he was 25.

Two years later, at 27, he was bringing in $615,000 annually($305,000 after business expenses) thanks to a mix of income from rental properties, his day job working in commercial insurance sales and the extra cash he made as a secret shopper.

As of 2020, the majority of his revenue came from the six rental properties that he owns with his wife, Angela, which bring in $460,000 per year in rent. After expenses, including mortgage payments, taxes, insurance and utilities, the couple keep about $150,000 of that per year.

"Although our net worth is seven figures, we don't do a lot of the typical things that most people envision millionaires doing. We are super frugal," says Baldwin, who wears a $12 rubber wedding band and shares a 2009 Ford Focus with his wife. Because he keeps his expenses so low, he's able to save more than 80% of his take-home pay.

Although our net worth is seven figures, we don't do a lot of the typical things that most people envision millionaires doing. We are super frugal.

The millennial millionaire refuses to spend money on a couple of things, he tells CNBC Make It: For starters, he won't pay for entertainment, like restaurants and the movies, "but only because I know how to get paid for that."

Baldwin is a "secret shopper" and gets paid for dining out, going grocery shopping, seeing movies and even visiting hotels and casinos.

"There are a lot of businesses out there that want to know how their employees are doing and how the market is responding to their products," he explains. "So those companies will hire mystery shopping firms to find independent contractors like me to go pose at their establishment as a regular customer, buy the product or service and then report on it."

As of 2020, he had made about $30,000 since he started mystery shopping in college. The surveys he fills out after the experiences aren't too time consuming, and for that reason, he has a hard time justifying spending money at bars and restaurants.

"If a buddy wants to go to a bar or someone wants to go see a movie, I usually try to wait until I can get a mystery shop," he says, "because if you're going to go there anyway, you might as well get it for free and get paid on the top."

Thanks to secret shopping, Baldwin and his wife spent about $25 a month on food as of 2020.

Todd Baldwin brings in $615,000 a year.

CNBC Make It

"Another thing that I'll never spend money on is unnecessary bank account fees or credit card fees," says Baldwin. That's not to say he doesn't use credit cards, but he never racks up a balance and makes payments on time to avoid late fees.

Baldwin, who was raised by a single mom and started working when he was 12, gets a thrill out of saving. "It's actually really fun being able to buy something and then choosing not to," he says.

He thinks through all of his purchases, especially the big ones: "My wife and I want to start a family in the next couple of years, and I was thinking we might get an SUV. I was looking at ones that were about $60,000," he said in 2020. After running the numbers, though, they decided to redirect that money elsewhere. "We took the 60 grand and bought another rental property — and now that property cash flow is $4,000 per month."

Eventually, the rental income "could pay for four of those SUVs that I liked," he adds.

The only time Baldwin likes to splurge is if it's something for his wife — if he's allowed to, that is. "My wife is more frugal than I am!" he says. "A couple years ago, I bought her a designer purse for like 500 bucks. But when I surprised her with it, she immediately took it back, exchanged it for a $60 purse at Macy's and then we invested the difference."

"So we don't normally splurge."

Don't miss:The budget breakdown of a 27-year-old millionaire who brings in $615,000 and owns 6 properties

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Millennial millionaire who saves 80% of his income refuses to spend on 2 things (2024)

FAQs

How many millennial millionaires are there? ›

More than 90 percent of families reported owning stocks directly or through their retirement accounts, and 87 percent owned their own home. And younger millionaires are at the front of the wealth-building movement, with more than 600,000 millennial millionaires reported in the U.S., according to CNBC.

How do millennials make money? ›

Investing in the stock market, using ladder certificates of deposit (ladder CDs), or opening a high-yield savings account are all great ways for millennials (or other curious investors) to grow their money. Additionally, utilizing retirement funds such as 401(k)s or IRAs are great options for long-term savings.

Who is the self-made millionaire? ›

Some of the self-made billionaires include Jeff Bezos, Mark Zuckerberg, Gautam Adani and others.

Who is Todd Baldwin's wife? ›

Baldwin and his wife, Angela, welcomed their son Bishop in July 2022. By his 30th birthday, Todd Baldwin had been a self-made millionaire for about five years. One of the key factors that helped him get there: a frugal lifestyle.

Who is the richest millennial? ›

Who are the Millennial Billionaires?
NameAgeNet Worth
Mark Zuckerberg36$97.0 B
Zhang Yiming37$35.6 B
Yang Huiyan & family39$29.6 B
Dustin Moskovitz36$17.8 B
86 more rows
May 27, 2021

Where do most millennial millionaires live? ›

Consistent with the general millionaire population, the majority of millennial millionaires are concentrated in California (44%). After that, New York, Florida, Massachusetts and Texas are the states with the largest populations of millennial millionaires.

Why is it hard for millennials to save money? ›

Worrying about saving has always been hard for 20-somethings who begin their careers at the bottom of their earning potential. But saving is especially difficult right now because on top of student debt, housing and food costs remain high even as inflation has started to cool.

Why are millennials so rich? ›

There may be another factor creating so much wealth among millennials: inheritances. In what's known as “the great wealth transfer,” baby boomers are expected to pass down between $70 trillion and $90 trillion in wealth over the next 20 years. Much of that is expected to go to their millennial children.

What do millennials spend the most money on? ›

The average millennial is now entering their "sandwich generation" era and willing to spend lavishly to have more time to themselves. Colleagues and friends said they're spending money on house cleaners, babysitters, elder-care workers, dog walkers, and smart-home features.

What are the three things millionaires do not do? ›

Millionaires prioritize avoiding consumer debt, making wise financial decisions, and aligning spending with long-term goals.

What car does a rich man drive? ›

According to an Experian Automotive study cited by the Financial Times, while society's rich are more likely to buy luxury brand cars than its less well-off, 61% of people who earn more than $250,000 are more likely to be driving Hondas, Fords and Toyotas.

What ethnicity is Hilaria Baldwin? ›

Early life. Hillary Lynn Hayward-Thomas was born in Boston, Massachusetts, on January 6, 1984 to Kathryn Hayward and David Thomas Jr. Baldwin is of English, French-Canadian, German, Irish, and Slovak descent. Hayward-Thomas has said that she was raised in a Spanish-speaking household and traveled to Spain annually.

How rich is Stephen Baldwin? ›

Stephen Baldwin
BornMay 12, 1966
HometownMassapequa, New York (state), United States
Net worth$1 million
Height5'10" (1.78m)

What is Hilaria? ›

Hi·​lar·​ia. hə̇ˈla(a)rēə, hīˈ- plural -s. : an imperial Roman festival of the cult of Cybele held on the vernal equinox to celebrate the renewal of life on earth in the spring symbolized by the resurrection of the god Attis.

Which generation has the most millionaires? ›

Baby boomers currently hold 50% of all wealth in the United States spread across various asset classes, according to Fed data, followed by Gen X (29.5%), the silent generation (11.9%), and millennials (8.5%).

How many 30 year olds are millionaires? ›

More data published by Statista suggests two-thirds of US millionaires are 60-79 years old. Another 23% of Americans with a net worth of $1 million or more are 50-59, with a small percentage of millionaires being 40 or younger. Approximately 1.79 million of the 22 million millionaires in the US are under 30.

Are millennials the richest generation? ›

Millennials stand to become the richest generation in history, after $90 trillion wealth transfer. Millennials are set to inherit as much as $90 trillion in assets before 2044, a new report shows.

What is the average wealth of a millennial? ›

The average millennial under age 35 has a net worth of about $76,000; those over age 35 stand at over $400,000. Members of Generation X have average net worths between $400,000 and $833,000, and older generations including baby boomers and the Silent Generation have average net worths of over $1 million.

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