Begin with your fundraising goal as your starting point. For simplicity’s sake, let’s assumeyou need to raise $500,000.
Next, you’ll need to estimate the largest gift you’ll be able to secure. Depending on your organization, this will likely be between 15% and 30% of your fundraising goal. Let’s call it 20%, or $100,000 in this example.
Then,calculate the next highest gift amounts. The easiest way to do this is by halving each consecutive gift level.
So, in our example, the giving levels would be:
- $50,000
- $25,000
- $12,500
- $6,250
Then, assign the number of donations you’ll need for each giving level to reach your goal. In this example, we’ll need:
- 1 donation of $100,000
- 2 donations of $50,000
- 4 donations of $25,000
- 8 donations of $12,500
- 16 donations of $6,250
The ideais to bring in a few large donations and many smaller ones.
