Is Selling On Amazon Profitable? | Profit Margin, Commissions! (2024)

Amazon is one of the biggest e-commerce businesses, and they are making hundreds of billions of dollars in revenue.

Being this massive business, they are always trying to give a platform to those who want to be a seller on Amazon.

Amazon FBA is one of those programs that offer people who want to sell items on a platform without having to deal with the warehouse.

Amazon FBA, also known as Fulfillment by Amazon, is a service that allows you to purchase items, dispatch them to an Amazon warehouse and sell your products from there.

You don’t need space for a warehouse or deal with handling as Amazon takes care of everything, and you only need to make a sale.

But is this system profitable? This article will take a look atwhether Selling On Amazon is profitable or not.

Is Selling On Amazon Profitable? | Profit Margin, Commissions! (1)

Is Selling On Amazon Profitable?

Every new seller asks if Selling On Amazon is profitable and if it is worth all the risk and trouble.

Thousands of Amazon FBA sellers are making money on different scales, depending on the number of sales, profit margins, and costs.

So knowing the exact number of how much FBA sellers make is a little tough, but finding out the average number isn’t.

There aresellers making under $500/month,and there are sellers making over $250,000/month, but the percentages of the total sellers vary.

Here are the monthly sales numbers and how many percentages of sellers are making those numbers.

Monthly salesPercentage of Amazon sellers
Under $50022%
$501-$1,00013%
$1,001 – $5,00027%
$5,001 – $10,00013%
$10,001 – $25,00010%
$25,001 – $50,0008%
$50,001 – $100,0004%
$100,001 – $250,0001%

As you can see, mostmake between $1,000 and $10,000a month. It’s important to remember that even though it seems many make some sort of profit, there are also quite a lot that can’t even make a profit.

It mostly depends on the success of your products, your marketing, and the profit margin on the product to make this profit.

Selling On Amazon Profit Margin

Ideally, you want to have ashigh a profit marginas you can get as a business owner, but things don’t work like that, especially in an e-commerce platform where there are a lot of sellers.

The profit margin of Amazon FBA sellers varies quite a lot, mostly depending on the type of the product and your popularity as a seller.

Most sellers,over 50%,have a profit margin higher than 10%, which is quite a good profit margin for any business.

There are businesses with over 50% profit margin, but they are only 4% of total Amazon FBA sellers.

Overall, the average profit margin for an Amazon FBA business isbetween 5% to 20%.

The type of product is the most important differentiator in determining your profit margin. Here is a breakdown of profit margins.

Profit marginPercent of sellers
~1-5%12%
6-10%13%
11-15%11%
16-20%14%
21-25%10%
26-50%13%
51-100%4%
Not currently profitable14%

What Do You Need to Do Amazon FBA?

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Starting Amazon FBA, as it is fulfilled by Amazon, is quite easy. You don’t need to worry about anything regarding the housing of your products, as Amazon handles everything from keeping them to shipping them to your customer. Here are the steps you need to take to start Amazon FBA.

Find Products

Not every product you are going to sell is going to be a hit. You have to find what works.

That’s why take your time to research the market, see which products are trending and have a high success rate. Try to select a few for starters that you think have a higher success chance.

Source Products

Once you find which product you want to sell, it’s now time to find a reliable, fast, and quality supplier.

You can find this supplier everywhere as long as they can deliver to the Amazon warehouse. Make sure they use quality products, and they can deliver more items as you need them. Amazon also offers entrepreneurs the opportunity of an Amazon delivery franchise which helps you in selecting a quality supplier.

List Your Products

After you get the products to the Amazon warehouse, it’s now time to list all the products.

Make sure you have all the information about the product you sourced into the Amazon warehouse and put all of it onto the product page.

Do Marketing

Amazon is a marketplace, and it does a fairly well job of recommending products to users.

However, you still need external marketing or use Amazon’s internal marketing to get views on your product.

As more people see it, there are more chances of you making sales. Use influencers, Google marketing, or any other method that you think is feasible for your product.

Make Sales

When you finish all these steps, there is nothing else to do. Just keep an eye on the amount of the product and source new ones, as you are almost sold out.

Meanwhile, you can search for more products and add them to your Amazon FBA market.

How Long Does It Take to Start Making Profit?

Generally, it takes at least afew months to see your first profitswith Selling On Amazon.

Most sellers see their first profit within the first year of starting Selling On Amazon, which isnot a terrible number considering your investmentis fairly low than most businesses.

Here is the breakdown of the timeline vs. the profit of Amazon FBA businesses.

Within 3 months22%
Within 3-6 months13%
Within 6 months-1 year19%
Within 1-2 years10%
Within 2+ years3%

As you can see, the majority of Amazon FBA sellers make their first profit in thefirst six months of selling.

There is still about 20% that takes about a year, but their overall percentage is lower compared to the first six months.

Is Amazon FBA Too Saturated?

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You probably hear a lot about e-commerce, dropshipping, and Amazon FBA, and you might think that it’s too late.

That is slightly true because there are many newcomers, and it’s not as easy as it was to be successful. However, success depends mostly on you, your effort, and the research you do.

You have toalways be one step ahead of your competitorsand do deep research without giving up in the first few months.

If you do most things well and don’t give in to small mistakes, the saturation of the market won’t matter as much.

The most important step is tochoose a winning product and marketthat extremely well.

Tips to Maximize Amazon FBA Income

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In a market that is as saturated as Amazon FBA, you need to know little tips and tricks to put your market and products above others.

Here are some tips that are proven to be effective by many Amazon FBA sellers. You can utilize these to increase your chances of being successful.

  • Less planning, more action:Most Amazon sellers say that they launched their businesses immediately once they had the idea. Amazon FBA is fairly easier to make mistakes and learn from.
  • Don’t think that it’s a get-rich-quick scheme:This is a business, not a magic way of making money. You will essentially be running a business, and that’s why you need to take your time and don’t rush.
  • Invest time to find the perfect product:If you don’t find the perfect product, you will not make enough sales to keep your business running. Don’t be afraid to spend as much time as you need to find the most effective product you can sell.

Conclusion

For the last couple of years, one of the most popular things in the commerce business has been Amazon FBA and dropshipping.

Many made a lot of money off of Amazon FBA, and many keep making the same amount of money.

You might be wondering if you can take some profit off of Amazon FBA, and you can, as it is quite profitable.

Most people make anywhere between $500 to $10,000 a month selling on Amazon FBA. The opportunities are quite high, and there is no limit to how much you can make.

Sourcing the right product from the right supplier and doing the marketing well will put you ahead, and you can have a profitable Amazon FBA business.

FAQ

Can everyone do Amazon FBA?

Yes, if you have the capital and all the other resources, you can start with an Amazon FBA account.

All you need to do is register and follow Amazon’s steps to avoid getting your account under restriction.

What is the difference between Amazon FBA and Dropshipping?

Amazon FBA requires you to buy the products in advance and put them into Amazon’s warehouse.

They ship everything with Amazon support, making the delivery smooth. Dropshipping is selling the products without buying the items beforehand.

You simply make an agreement with a supplier and order products to the customer’s address through your supplier as the orders come in.

Can you fail with Amazon FBA?

Yes, Amazon FBA is like any other business, and your investment might go to waste if you can’t manage it well. If you can’t sell your products and make a profit, you will fail.

Sources

https://sell.amazon.com/fulfillment-by-amazon

Is Selling On Amazon Profitable? | Profit Margin, Commissions! (5)

Amit Gupta

Amit Gupta is an experienced expert in digital marketing and co-founder of DrFranchises. With more than 11 years of knowledge in franchise digital marketing, SEO, email marketing, and social media marketing, Amit has helped many brands achieve incredible success online. As a passionate entrepreneur and owner of 7 franchises, he continues to study franchise models, looking at costs, revenue, and profitability to guide brands toward profitable growth. When he’s not working on digital marketing, Amit enjoys spending time playing with his beloved dog.

Is Selling On Amazon Profitable? | Profit Margin, Commissions! (2024)

FAQs

What is a good profit margin for selling on Amazon? ›

A good net profit margin for Amazon sellers in 2024 is 15 to 25%. Anything above 25% is considered excellent, whereas dipping and staying below 8% can soon run your business into the ground. Most Amazon sellers average around 15 to 20% - a good sign for new sellers wanting to begin their online journey today.

Is Amazon seller really profitable? ›

Selling on Amazon can be a very lucrative business for many — more than the average side hustle. 19% of Amazon sellers surpass $10,000 in average monthly sales. 30% of Amazon sellers report sales above $5,000/month. 31% of sellers make under $500/month in sales when first starting out.

What is the success rate of Amazon sellers? ›

According to TrueProfit, 46% of Amazon sellers achieve an average Amazon FBA success rate of 11-25%. Moreover, 64% of Amazon sellers become profitable within 12 months. However, profitability depends on various factors such as product selection, pricing, marketing, and customer service.

How much commission do Amazon sellers get? ›

Miscellaneous fees may also apply in rare cases. Amazon deducts these fees directly from your sales earnings before payouts every 14 days. Sale-related fees range from 8% to 45% of each product's selling price, with the average seller paying about 15%. Account fees range from 99 cents per item sold to $39.99 per month.

Why is Amazon's profit margin so low? ›

Why is Amazon profit margin so low? There are many reasons why Amazon profit margin might be low. Some of the most common reasons include: you sell in a product category that has lower profit margins than others; your selling costs are high; poor inventory management; poor customer service.

How much does the average person make on Amazon? ›

Most sellers make at least $1,000 per month in sales, and some super-sellers are making more than $100,000 each month! Here are some captivating Amazon sales stats for you to know. According to statistics, 50% of Amazon sellers make $1,000 — $25,000/month, which could mean $12,000 to $300,000 in annual sales.

How many Amazon sellers make over $100k? ›

Let's take a look at how these members of the Amazon community did in 2021. 350,000 Amazon sellers had over $100,000 in sales. 210,000 Amazon sellers had over $250,000 in sales. 125,000 Amazon sellers had over $500,000 in sales.

Can you realistically make money on Amazon? ›

Most Amazon sellers make at least $1,000 per month in sales, and some super-sellers make more than $100,000 each month in sales. 40% of Amazon sellers make $1,000 to $25,000/month, which could mean $12,000 to $300,000 in annual sales.

Is it hard to be successful selling on Amazon? ›

Yes, Amazon is competitive. It takes a decent amount of time and money to start, and contrary to popular belief, it isn't a set-it-and-forget-it type of venture. Navigating an Amazon FBA business requires learning, perseverance, and hard work. But is selling on Amazon worth it?

Is being an Amazon seller risky? ›

Risks of Selling on Amazon (Real Stories)

If your product has too much competition (or you don't know how to use PPC), it might be completely impossible to get sales at all. If you miscalculate all of those Amazon Fees, you could suffer from extremely low profit margins. These are just some examples.

How many Amazon sellers are millionaires? ›

According to Marketplace Pulse modeling of the seller distribution by sales volume and estimates of $390 billion in collective sales, approximately 350,000 sellers exceeded $100,000, 60,000 sellers sold over $1 million, and over 3,000 had more than $10 million in sales in 2021.

Is it still a good idea to sell on Amazon? ›

Some people have built successful businesses selling on Amazon. A recent survey of Amazon sellers found that 26% sold less than $1,000 per month, and 4% didn't know how much they sold. Another 20% make between $1,000 and $5,000 per month, which is enough for a nice side hustle or even a decent income.

What is a good profit margin for Amazon? ›

What is a good profit margin for your business? Most Amazon sellers get a profit margin of 15% – 20%, depending on their category. A profit margin of 20% or higher is excellent, while a profit margin of 5% or less is considered unsustainable for an e-commerce business.

What Amazon products have the highest commission? ›

Table 1 – Fixed Standard Commission Income Rates for Specific Product Categories
Product CategoryFixed Commission Income Rates
Amazon Games20.00%
Luxury Beauty, Luxury Stores Beauty, Amazon Explore10.00%
Digital Music, Physical Music, Handmade, Digital Videos5.00%
Physical Books, Kitchen, Automotive4.50%
7 more rows

Is it better to sell on eBay or Amazon? ›

When it comes to choosing between Amazon and eBay, the decision should be based on your business model, inventory, and target audience. If you're looking for a vast retail empire, Amazon is the winner. But if you prefer the varied and eclectic nature of an online auction house, eBay might be a better fit.

What's a good ROI on Amazon? ›

A good ROI is considered to be 100% and above! An ROI of 100% allows you to double your revenue. Though, ROI of 50% is also considered to be sufficient for a stable growth. With such return on investment, you will double your revenue in 2 months.

What is a good return rate on Amazon? ›

Check the Average Amazon Return Rate by Category

While the average ecommerce return rate varies from category to category, the average typically sits between 5% and 15%. There are other categories, such as electronics, apparel, and jewelry, where the return rate can reach up to 40%.

What is a reasonable profit margin for a small business? ›

But in general, a healthy profit margin for a small business tends to range anywhere between 7% to 10%. Keep in mind, though, that certain businesses may see lower margins, such as retail or food-related companies. That's because they tend to have higher overhead costs.

Is 25 net profit margin good? ›

Net profit margins vary by industry but according to the Corporate Finance Institute, 20% is considered good, 10% average or standard, and 5% is considered low or poor. Good profit margins allow companies to cover their costs and generate a return on their investment.

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