Is Owning an Airbnb Still Profitable? Second Year Income Report (2024)

Is Owning an Airbnb Still Profitable? Second Year Income Report (1)

Airbnb Hosting Basics

Instantly find out exactly how much I earn as an Airbnb host! Full breakdown of revenue, expenses, profit and the drivers behind each.

If you’re about to (or just started) an Airbnb, you’ve got to be wondering–Is owning an Airbnb still profitable? Will my Airbnb earn as much as I think it will? The truth is, the amount you earn as an Airbnb host can vary a lot. During my second year hosting, my revenue was far lower than I ever expected or wanted it to be. But why was that? Keep reading to find out exactly how much I earned my second year Airbnb hosting, including a full breakdown of my revenue, expenses, profit and the drivers behind each.

(If you missed the income report from my first year hosting, you can check that out here.)

This post may contain affiliate links. If you click a link and make a purchase, I may earn a commission at no additional cost to you. As an Amazon Associate, I earn from qualifying purchases. I’m not affiliated with Airbnb in any way (other than being an Airbnb host, of course). Read my full disclosure policy here.

Is Owning an Airbnb Still Profitable? Second Year Income Report

Recently, I came to the sad realization that my Airbnb revenue for my second year hosting is far lower than I ever expected or wanted it to be.

When I launched my Airbnb in July 2021, I couldn’t have been happier with my revenue–I grossed just under $19k that first month alone! I was blown away and couldn’t have been more excited about what was to come. And, while it wasn’t easy, I was incredibly proud of myself for grossing over $85k in total that first year! But a lot has changed since then.

As my second year Airbnb hosting comes to an end and I tally up allll the revenue and expenses from this past year, I can’t help but be a little disappointed in my Airbnb’s performance. My revenue was lower than expected while my expenses remained about the same. This begs the question–is owning an Airbnb still profitable?

So, while putting together this year’s income report, I dug into what exactly went wrong–how I missed my revenue target and why. Get exclusive access to my full report (including a complete breakdown of my monthly revenue, expenses, profit, and the drivers of each) below.

Get instant access to the income report:

How Airbnb Hosts Earn Revenue

As an Airbnb host, the amount of revenue you earn is determined by your nightly rate (how much you charge per night) and your occupancy rate (how many nights get booked).

That said, your nightly rate and occupancy rate are impacted by several factors. The location of your property is probably the biggest and most important factor. That’s because your location is what drives guests to your area. It’s part of what determines when they stay, how long they stay, and how much they’re willing to pay.

The best way to understand the revenue potential of a specific location is by using AirDNA’s revenue forecasting tool. You can use AirDNA’s revenue forecasting tool for FREE by entering an address here, where you’ll immediately get a revenue projection for the address you enter.

Other important factors include how many nights out of the year your property is available, the quality of your property, how many people it comfortably sleeps, your ratings, and much more.

For reference, my Airbnb is located in Lake Tahoe, which is a heavily-touristed town with two busy seasons: summer and winter. It’s a 3 bedroom, 2.5 bathroom condo that comfortably sleeps six people. It’s newly renovated and I use it solely to Airbnb, so guests can rent it out 365 days a year. This is all designed to maximize my profit, and over the past two years, doing so has certainly paid off.

Pro tip: One of the best things you can do to increase your profitability is optimize your listing.

Is Owning an Airbnb Still Profitable? Second Year Income Report (2)

And, when it comes to your revenue, you need to know that it most likely won’t be a smooth, steady income. This is especially true if your Airbnb is in a heavily-touristed area, where people mostly travel there for certain seasons, like summer and winter.

For example, my Airbnb in Lake Tahoe grossed nearly $19,000 my very first month hosting because that month was the height of busy season in the area. Other months can have so few travelers that I earn $0.

All that’s to say, as an Airbnb host, you should expect your revenue to fluctuate a lot.

In addition to your nightly rate, you’ll charge your guests a cleaning fee, which is a flat rate that you set for each booking. Airbnb will pass this cleaning fee directly on to you, which you’ll then pay directly to your cleaning crew. For guidance on how to set your cleaning fee read this blog post.

Pro tip: Download my free income report to see exactly how much revenue I earn every month.

Airbnb Hosting Expenses

Importantly, your “host payout” (what Airbnb pays you) isn’t just what you earn in revenue. Before paying its hosts, Airbnb first subtracts a couple of expenses: its host service fees (the 3% fee Airbnb charges all hosts for using its platform) and local occupancy taxes (which it then remits to taxing authorities on your behalf).

The amount remaining is what Airbnb calls your “host payout”, which gets paid to you 24 hours after the scheduled check-in for each booking.

That said, host fees and occupancy taxes are just a couple of expenses you’ll have as an Airbnb host. Other expenses include:

  • Mortgage interest (if you own your property) or rent (if you’re renting the property)
  • Homeowner’s association dues (if applicable)
  • Cleaning fees
  • Mangement fees
  • Supplies (get 100+ essentials for your Airbnb in this one simple checklist)
  • Utilities
  • Maintenance (get my full guide to property maintenance)
  • Property improvements
  • Property taxes (if you own your property)
  • Homeowners’ insurance
  • Legal fees (if applicable)
  • Pricing tool (I highly recommend using AirDNA to determine your pricing)
  • Other

Pro tip: Download my free income report to get a complete breakdown of my expenses.

How to Estimate Your Airbnb Hosting Income Potential

The easiest way to estimate your Airbnb revenue is to use AirDNA’s free revenue forecasting tool. With AirDNA, you can get a revenue estimate in less than one minute and there’s no limit to how many free estimates you get. But, AirDNA only tells you how much revenue you can earn – it doesn’t tell you anything about your expenses or profitability.

To calculate your expenses and understand if your Airbnb business will be profitable, you need to use an Airbnb profit calculator. This free profit calculator can help you determine whether or not an Airbnb property is a good investment overall, including how much the value of your Airbnb property is expected to increase over time and how much you expect to earn when you sell the property. It’s an incredibly comprehensive tool that’s essential for anyone considering investing in an Airbnb property.

Takeaway

The truth is, the amount you earn as an Airbnb host can vary a lot. During my second year hosting, my revenue was far lower than I ever expected or wanted it to be. But why was that? Download my income report to find out.

Save this post for later:

Is Owning an Airbnb Still Profitable? Second Year Income Report (3)

What questions do you have about Airbnb hosting income? Let me know in the comments.

Disclaimer: All content on this website is for informational purposes only. You are taking all provided information at your own risk. We are not financial, real estate, legal, investment or other professionals. Nothing on this website should be construed as professional advice. We will not be liable for any loss or damage of any nature. For more information, read our disclaimer.

Is Owning an Airbnb Still Profitable? Second Year Income Report (2024)

FAQs

What is the Airbnb strategy for 2024? ›

May 1, 2024, at 3:59 p.m. NEW YORK (Reuters) - Airbnb announced its newest marketing strategy geared towards bringing in new customers by offering unique experiences as it expands beyond its core business of vacation rentals, the company said on Wednesday.

Are Airbnbs still lucrative? ›

Is Renting on Airbnb Still Profitable for Hosts Today? Becoming an Airbnb host is most definitely profitable given the industry growth rate. A 2021 study estimated that there are over 2.58 million rental properties in the United States that are seasonally occupied.

How to determine if an Airbnb will be profitable? ›

How to analyze an Airbnb property (and make a smart investment)
  1. Decide the type of property that you want to buy. ...
  2. Compare the purchase price to properties in the area. ...
  3. Observe nearby Airbnbs. ...
  4. Review your liabilities. ...
  5. Seek professional advice on taxes. ...
  6. Factor in the mortgage payments. ...
  7. Calculate cash flow vs appreciation.

How long does it take for an Airbnb to be profitable? ›

It's highly unlikely that you will see a return in revenue instantly on your Airbnb listing. In order to see results, you will have to consistently work hard and refine your management strategies where they might need tweaking. On average, it can take between 1 to 3 years for a business to become profitable.

How will Airbnb do in a recession? ›

Will Airbnb suffer during recession? Airbnb most likely won't suffer during a recession. While hosts and investors may see lower performance than in non-recession years, Airbnb has historically demonstrated resilience.

What is the future projection for Airbnb? ›

ABNB Stock 12 Month Forecast

Based on 31 Wall Street analysts offering 12 month price targets for Airbnb in the last 3 months. The average price target is $149.86 with a high forecast of $200.00 and a low forecast of $103.00. The average price target represents a -5.49% change from the last price of $158.57.

Are airbnbs losing popularity? ›

Across the US, Airbnb bookings have grown 8.9% over the last year (January 2023- January 2024). However, each market and property is unique. Some markets boom while others bust.

Why are people stopping using Airbnb? ›

Lack of Quality Control

You can find Airbnb almost anywhere, but there is no standard of quality control. This can create several issues, including a lack of cleanliness and comfort for guests. After all, when guests don't comply with Airbnb guidelines, the host has more to lose than the guest does.

How many Airbnbs do you need to make a living? ›

To become a full-time Airbnb entrepreneur, you'll almost certainly need to grow beyond offering just one property for rent. It may take three or even 10 rentals, depending on how often you can rent out your properties and for how much, to become financially secure. Growing your property portfolio is not easy.

What is the enemy method? ›

The Enemy Method in Airbnb investing refers to using the performance of your “enemies” to estimate the revenue, ADR, and occupancy of a short-term rental.

What is a good profit for Airbnb? ›

For example, according to a recent analysis, Airbnb hosts have an average monthly income of $924. Several host earnings exceeded $12,000 per month, while some fell below $200. An added advantage is that a host has the freedom to set his or her pricing on Airbnb.

Is owning a Airbnb passive income? ›

Airbnb lets you generate passive income from your home or spare room. Being an Airbnb host involves listing your property on its platform, which handles bookings and communications with guests. Hosts are paid out based on guest stays.

What is the average income from Airbnb? ›

The average Airbnb host in North America earned $41,026 in revenue. Asia-Pacific is the second highest earning region, with an average of $14,629 in 2021. In Europe, the average host earned $13,567 on Airbnb in 2021. In Latin America and Africa, hosts earned less on average, with $9,214 and $8,289 respectively in 2021.

What is the average profit from an Airbnb? ›

$20,619. That's the average expected annual profit of Airbnb hosts renting out a full two bedroom apartment or house in the 15 cities SmartAsset examined. While it's not chump change, it also isn't enough to live off of—which is why many “professional” Airbnb hosts rent multiple properties. 81% of your rent.

How much do Airbnb owners make a month? ›

Airbnb Owner Salary
Annual SalaryMonthly Pay
Top Earners$242,000$20,166
75th Percentile$125,000$10,416
Average$86,197$7,183
25th Percentile$26,500$2,208

What is Airbnb's current strategy? ›

Airbnb's strategy focuses on disrupting the hospitality industry by offering unique, personalized, and affordable travel experiences to customers. By adopting Airbnb's approach, organizations can create similar value for their customers and differentiate themselves from competitors.

What strategy is Airbnb using? ›

Build Community and Loyalty Through Targeted Outreach

For hosts, Airbnb uses community/civic outreach to share how community members can use them to make a second source of income. They also use content marketing tactics to share ways hosts can make the most of their partnership with Airbnb.

What is the market strategy of Airbnb? ›

Incorporating the Modern Marketing Mix

The old marketing mix uses the 4Ps – product, price, promotion, and place. Airbnb's marketing strategy adds people and positioning, along with the 4Ps. That's how it has a strong brand presence. Its target audience is vast.

What is the strategy of Airbnb? ›

NEW YORK, May 1 (Reuters) - Airbnb (ABNB.O) , opens new tab announced its newest marketing strategy geared towards bringing in new customers by offering unique experiences as it expands beyond its core business of vacation rentals, the company said on Wednesday.

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