Is Natural Hair A Dumb Investment? This New York Writer Thinks So! (2024)

Alma Ruddock · · 13 Comments

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Is Natural Hair A Dumb Investment? This New York Writer Thinks So! (1)We hear all the time that black or at the very least ‘textured’ hair products are a multi billion dollar a year industry and with black women spending three to six times more on hair products that their white counterparts it seems like a sure thing for many investors right?

Not so according to Kevin Rose of Nymag.com. Just over a week ago he posted this scathing article titled “Dumb Money: Exposing Silicon Valley’s Stupidest Investments“. This is what he thought of natural ladies’ popular website Naturallycurly.com.

Some of tech’s clunkers never get off the ground, but others manage to get big, high-profile investments despite having no redeeming qualities whatsoever. (For example, what kind of genius decided to throw $1.2 million atNaturallyCurly,the “leading social network and community for people with wavy, curly and kinky* hair?”)

Now on the one hand I can understand the cautionadvisablein investing that kind of money in a business thatdoesn’thave a physical shop-front, investors prefer bricks andmortarright?

On the other hand US shoppers will spend $226 billion on theinternetthis year up from $202 billion in 2011 and it is projected that that figure will rise to $327 billion or an estimated 9% of all retail sales by 2016. I’m sure that most would agree that these figures are nothing to sniff at.

According to Blackgirllonghair.com, Texturemedia, the company behind Naturallycurly.com jumped into the comments to defend the investment with this rebuttal (although at the time of publishing this, that comment seems to have disappeared!):

As the straight-haired CEO of TextureMedia, parent company of NaturallyCurly, I thought I would share a few facts about the size and engagement of this market. The first is that approximately 60% of the world has textured hair (waves, curls and coils). That’s a lot of people — close to 80 million textured hair females 18+ in the US alone.

Combined with other brands in the TextureMedia portfolio, NaturallyCurly serves close to 2 million unique visitors every month who appreciate having an engaged community platform to share and learn more about products, stylists, photos, trends, hair health and more.

Women with textured hair spend 3x more on average than their straight-haired peers.

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Comments

  1. Is Natural Hair A Dumb Investment? This New York Writer Thinks So! (12)Mumma Zee says

    Neway each to there own

    Reply

  2. Is Natural Hair A Dumb Investment? This New York Writer Thinks So! (13)Fiona Walkes says

    I think that we black people should be proud of who we are and embrace our beauty and stop following the American culture. Natural Hair is the most beautiful type of hair any person could ever want. Be urself, embrace ur culture and the beautiful way/person god made u too be.

    Reply

  3. Is Natural Hair A Dumb Investment? This New York Writer Thinks So! (16)AJ Cromwell says

    Not a dumb investment just a dumb writer!!!!!!

    Reply

  4. Is Natural Hair A Dumb Investment? This New York Writer Thinks So! (17)Angela Williams says

    The writer didn’t criticize natural hair, but the writer is definitely ill-informed, because writer targeted naturallycurly.com, in particular, as having “no redeeming qualities” & being sarcastic & questioning “what kind of genius decided to throw $1.2 million” investment in the company. A lot of Major hair care companies products are showcased, advertised, & reviewed on that site & given the amount of money Black women spend on hair care, not to mention all the non-Black curly ladies as well, and the close to 2million visitors it serves every month, I’m sure that investor will recoup their money & then some.

    Reply

  5. Is Natural Hair A Dumb Investment? This New York Writer Thinks So! (18)Loni Johnson says

    How can the state in which you were born and what makes you, you be dumb?!?!? No the writer is confused and wants to try and confuse the undecided person regarding their identity. Love yourself!!!!

    Reply

  6. Is Natural Hair A Dumb Investment? This New York Writer Thinks So! (19)Terrel Jones-Campbell says

    Not a dumb investment, very smart investment,and natural is beautiful!

    Reply

  7. Is Natural Hair A Dumb Investment? This New York Writer Thinks So! (21)Cb Sampson says

    Is this some one that owns a relaxer company or someone that wants us to look like something were not. Either way they can’t tell me what to do with my hair skip the chemicals go natural.

    Reply

  8. Is Natural Hair A Dumb Investment? This New York Writer Thinks So! (22)Tracey Howard says

    Part of success is dealing with naysayers….stay encouraged.

    Reply

  9. Is Natural Hair A Dumb Investment? This New York Writer Thinks So! (23)Melissa M. Seville says

    I wish people wouldn’t speak on something they know nothing about.

    Reply

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Filed Under: NEWS STORIES Tagged With: curly hair business, curly hair products, investments, kevin rose, NATURAL HAIR, natural hair business, natural hair businesses, natural hair investment, naturallycurly investment, naturallycurly.com

Is Natural Hair A Dumb Investment? This New York Writer Thinks So! (2024)

FAQs

Should curly hair be textured? ›

Nothing destroys curly hair more than too much texturizing. Cut-happy stylists that can't put down the thinning shears are a serious danger. Curly hair needs weight removed from its bulk, but the weight should never be removed from the ends.

What is curly to coily hair? ›

Characteristics Of Coily Hair

It has either very tight coils that begin at the scalp, or 'Z' shaped angles. The difference between coily hair and the other curl types is that wavy hair has loose 'S' shapes, and curly hair has looser corkscrew- ringlet-shaped curls.

Is wavy hair textured hair? ›

Wavy textures can be identified by their flexible, loose wavy shape, especially when near the straight texture end of the spectrum, or lightly curving or spiraling pattern as it approaches the curly portion of the spectrum. It's known to lie close to the head but is more voluminous than straight textures.

Does curly hair make you look attractive? ›

In addition to being seen as attractive, curly hair is also associated with health and vitality. Men are naturally drawn to women with healthy, shiny hair, and curly hair is no exception. The texture of curly hair adds body and volume, creating a look that is hard to resist.

Should curly hair be cut wet or dry? ›

Wet-cutting gives a consistent end to the curls, not shattered like dry-cutting can give. This results in a more consistent shape and less frizz. Wet-cutting gives your curls the ability to not always fall the exact same way and still look good.

What hair type has the most shrinkage? ›

Those with 4A, 4B, and 4C hair experience shrinkage the most because the curls are coiled tighter than the other curl patterns.

What is the rarest curl type? ›

Coily Curls

The last, but most rare type of curl is the coily curl. This curl type is similar to that of an afro and when observed carefully, looks like the angular letter 'Z'. These curls require the most amount of moisture, as the hair type is much thicker than the other curl types.

What does type 2 hair look like? ›

Type 2 hair, also known as wavy hair, can be defined by its “S” shape curls and looser texture. It is often misclassified as 'frizzy' hair because it tends to lose its shape easily without the correct products. Type 2 hair can be broken down further into three different subtypes: 2A, 2B, and 2C.

What does 1C hair look like? ›

Key identifying features of 1C hair include:

A mostly straight appearance with a slight bend, especially towards the tips. More volume and thickness compared to 1A or 1B hair. A tendency to frizz, requiring specific moisture and care routines. Often has a thicker texture than Type 1A or 1B.

What is the pixie method? ›

What is pixie diffusing? It's a specific hair drying technique for wavy and curly hair. Although this method takes longer than other drying techniques, it helps cuts down the amount of frizz that you may be experiencing. This is because it uses a low heat.

What personality is wavy hair? ›

Through a personality test challenge, it has been found that hair type can provide insights into one's personality. Wavy hair is associated with a goal-oriented mindset, freedom, and passion while curly hair individuals embrace a carpe diem approach, dynamic leadership, and practicality.

Can curly hair be texturized? ›

Unlike a relaxer, texturizers maintain some of your natural curls and kinks. Therefore, they are a great option for you if you love your curls but find that they are a bit too much work to maintain and care for.

Is curly hair supposed to feel rough? ›

Texture: The texture of damaged curls is often rough, dull, and prone to tangling. It may feel brittle or coarse due to moisture loss and damage.

Is texture theory good for curly hair? ›

Texture Theory Curl Refresher Spray is created to enhance your curls and make them POP. Give your hair the stimulating boost it needs by using this non-sticky, non-crunchy spray when you're on the go.

Is curly hair supposed to be coarse? ›

Coarse hair refers to a hair type that is thicker and wider in diameter than average. This hair type occurs in different ethnicities. A person can have coarse hair that is straight, wavy, curly, or coiled. Coarse hair is prone to dryness, brittleness, and breakage.

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