Investopedia 2019 Best Robo-Advisors Awards (2024)

  • FinTech
  • Best Robo-Advisor Companies

By

Caleb Silver

Investopedia 2019 Best Robo-Advisors Awards (1)

Full Bio

Calebhas been the Editor-in-Chief of Investopedia since 2016. He is an award-winning media executive with more than 20 years of experience in business news, digital publishing, and documentaries. Caleb is the on the Board of Governors and Executive Committee of SABEW (Society for Advancing Business Editing & Writing), and his awards include a Peabody, EPPY, SABEW Best in Business, and twoEmmy nominations.

Learn about our editorial policies

Updated March 29, 2023

Reviewed by

Khadija Khartit

Investopedia 2019 Best Robo-Advisors Awards (2)

Reviewed byKhadija Khartit

Full Bio

Khadija Khartit is a strategy, investment, and funding expert, and an educator of fintech and strategic finance in top universities. She has been an investor, entrepreneur, and advisor for more than 25 years. She is a FINRA Series 7, 63, and 66 license holder.

Learn about our Financial Review Board

We publish unbiased product reviews; our opinions are our own and are not influenced by payment we receive from our advertising partners. Learn more about how we review products and read our advertiser disclosure for how we make money.

Note: This is an archive of Investopedia's 2019 Best Robo-Advisors Awards, you can find the2022 Best Robo-Advisors here.

At Investopedia, our mission is to simplify complex financial information and decisions for our readers, giving them the confidence to manage every aspect of their financial life. Helping investors find the right tools and platforms to invest with is key to that mission. With so many options available, our team evaluated more than 30 robo-advisor platforms using our robust methodology.

Once a year we hand out awards to showcase the robo-advisors that have demonstrated excellence across five different categories that cover the different needs that investors have.

Here are our winners for 2019.

Best Robo-Advisors

Our list of the top robo-advisors represents the best-in-industry platforms that offer solutions for investors at all levels.

  • Wealthfront Read review
  • M1 Finance Read review
  • Betterment Read review
  • Personal Capital Read review
  • Interactive Advisors Read review

See our full list of the Best Robo-Advisors.

Best for Beginners

Winners in this category offered the most guidance and education to users throughout the process of opening an account to funding and managing it. We favored those platforms with lower minimum deposits to create an easy starting point for new investors with fewer assets.

  • Betterment Read review
  • Fidelity Go Read review
  • Wealthfront Read review
  • Merrill Edge Guided Investing Read review
  • E*TRADE Core Portfolios Read review

See our full list of the Best Robo-Advisors For Beginners.

Best for Sophisticated Investors

While robo-advisors are generally geared towards those who are looking for more of a hands-off investing experience, there are several that provide the ability to have more command and control over your investments. In this category, we favored those that offered customizable portfolios, the ability to invest in individual stocks, deeper insights into portfolios prior to funding, and tax-advantaged features. We also looked at each robo-advisor’s research tools, as well as more advanced account services such as the ability to take out a loan backed by the investor’s portfolio balance.

  • M1 Finance Read review
  • Motif Investing Read review (Closed on May 20, 2020.)
  • Interactive Advisors Read review
  • Personal Capital Read review
  • Vanguard Read review

See our full list of the Best Robo-Advisors For Sophisticated Investors.

Best for Goal Setting

When considering robo-advisors that are best for goal setting, we awarded the platforms that provide easy-to-use tools that help you create savings and investment goals, and monitor your progress against them.

  • Wealthfront Read review
  • Betterment Read review
  • Personal Capital Read review
  • Vanguard Personal Advisor Services Read review
  • SoFi Invest Read review

See our full list of the Best Robo-Advisors For Goal Setting.

Best for Socially Responsible Investing

Socially responsible investing (SRI) is the practice of investing in companies or sectors that considers environmental, social, and corporate governance (ESG) criteria to generate long-term competitive financial returns and positive societal impact. These types of investments include companies that are engaged in social justice, environmental sustainability, alternative energy, and clean technology efforts. For this category, we awarded platforms that provided users with a range of SRI investment choices and the ability to customize their own portfolios.

  • M1 Finance Read review
  • Motif Investing Read review (Closed on May 20, 2020)
  • Interactive Advisors Read review
  • Personal Capital Read review

See our full list of the Best Robo-Advisors For Socially Responsible Investing.

Why We Do It

Finding the right robo-advisor to achieve your financial goals is more challenging than ever given the abundance of products available today. To make it easier, we user-tested over 30 online brokers to identify which robo-advisors offer the best solutions for investors in 2019. What we've created is a comprehensive set of reviews and rankings that will allow any investor to find the right robo-advisor for them.

To find out more about how we picked our top robo-advisors, read our full methodology.

Investopedia 2019 Best Robo-Advisors Awards (2024)

FAQs

Which robo-advisor has the best return? ›

According to our research, Wealthfront is the best overall robo-advisor due to its vast customization options, fee-free stock investing, low-interest rate borrowing, dynamic tax-loss harvesting, and other key features.

Do robo-advisors outperform the S&P 500? ›

Do robo-advisors outperform the S&P 500? Robo-advisors can outperform the S&P 500 or they can underperform it. It depends on the timing and what they have you invested in. Many robo-advisors will put a percentage of your portfolio in an index fund or a variety of funds intended to track the S&P 500.

Are robo-advisors successful? ›

While a robo-advisor can be efficient in managing your investing decisions, a human advisor may be best for more complex decisions like helping you choose the right student loan repayment plan or comparing compensation packages for a new job. Cost: If cost is a factor, robo-advisors typically win out here.

Are robo-advisors cheaper? ›

Since portfolio management is handled by software rather than a human financial advisor, robo-advisors charge lower fees, which can translate to higher long-term returns for investors.

Do millionaires use robo-advisors? ›

According to the research, robo ownership was found to be most common among households with $50,000 to $500,000 and younger generations. Nearly 7 in 10 Millennial millionaires have some money in robos or automated portfolios.

What is the biggest downfall of robo-advisors? ›

Robo-advisors in the U.S. have faced three main challenges: high client acquisition costs, ongoing costs of servicing clients, and low revenue yield on client assets.

What is the average return on a robo-advisor? ›

Robo-advisor performance is one way to understand the value of digital advice. Learn how fees, enhanced features, and investment options can also be key considerations. Five-year returns from most robo-advisors range from 2%–5% per year.

What are 2 cons negatives to using a robo-advisor? ›

The generic cons of Robo Advisors are that they don't offer many options for investor flexibility. They tend to not follow traditional advisory services, since there is a lack of human interaction.

Is Betterment the best robo-advisor? ›

The bottom line: Betterment is a clear leader among robo-advisors, offering two service options: Betterment Digital provides automated portfolio management at $10 to start an account; Betterment Premium provides unlimited phone access to certified financial planners for a $100,000 account minimum.

How much would I need to save monthly to have $1 million when I retire? ›

The amount you need to save to retire with $1 million depends on how old you are when you start saving. If you get a 10% annual return, it ranges from $116 per month for 20-year-olds to $2,623 per month for 50-year-olds. You can save more by using tax-advantaged retirement accounts, such as 401(k)s and IRAs.

What are the cons of using Wealthfront? ›

The main con of Wealthfront is that its required $500 minimum deposit is higher than other free robo-advisors like SoFi Invest and Betterment Investing.

How many Americans use robo-advisors? ›

The latest MagnifyMoney study of nearly 1,600 Americans finds that 63% of consumers are open to using a robo-advisor to manage their investments, with millennials being the most open (75%). That said, only 41% of Americans with investments use a financial advisor — and just 1% say they use a robo-advisor.

What robo-advisor has the best returns? ›

The brokerages on this list offer the best robo-advisor options:
  • Betterment.
  • Wealthfront.
  • Charles Schwab.
  • Ellevest.
  • SoFi Invest.

Can robo-advisors lose money? ›

Robo-advisors are much quicker to respond to changes in your assets, but they are not able to predict market outcomes. It is just as possible to lose money using a robo-advisor as it is using a human advisor.

Are robo-advisors good for retirees? ›

A robo-advisor can help ease the burden of managing your portfolio as you transition to retirement—and help you figure out how to tap your assets in tax-smart ways.

Which robo-advisor has tax-loss harvesting? ›

Wells Fargo Intuitive Investor offers the core robo-advisor features (portfolio management and rebalancing) and then kicks it up with tax-loss harvesting. If you're already a Wells customer, it could make extra sense to check out this robo-advisor.

Does Wealthfront outperform the S&P 500? ›

On an after-tax basis, Wealthfront Smart Beta may have relatively better performance due to tax benefits than an index (for example, the S&P 500) or a fund that does not include tax-loss harvesting. Detailed tax-loss harvesting results are in the next section “Realized Results: Tax-Loss Harvesting”.

Top Articles
Latest Posts
Article information

Author: Tyson Zemlak

Last Updated:

Views: 5884

Rating: 4.2 / 5 (63 voted)

Reviews: 94% of readers found this page helpful

Author information

Name: Tyson Zemlak

Birthday: 1992-03-17

Address: Apt. 662 96191 Quigley Dam, Kubview, MA 42013

Phone: +441678032891

Job: Community-Services Orchestrator

Hobby: Coffee roasting, Calligraphy, Metalworking, Fashion, Vehicle restoration, Shopping, Photography

Introduction: My name is Tyson Zemlak, I am a excited, light, sparkling, super, open, fair, magnificent person who loves writing and wants to share my knowledge and understanding with you.