Investing in Emerging Markets: A Guide (2024)

As an overall asset class, emerging markets may offer elevated return potential, especially when compared to developed markets. While investors tend to view emerging markets as a single asset class, major differences exist between the underlying markets. When evaluating emerging markets for a portfolio, investors should understand the nuances and complexities of this asset class.

Figure 1: Emerging Market Classifications

Investing in Emerging Markets: A Guide (1)

WHAT IS AN EMERGING MARKET?

Exactly what is an “emerging market” – and how is it defined? Is a country classified as an emerging market due to its gross domestic product (GDP), per capita income or other quantifiable metrics? Surprisingly, the answer is no, because no universal definition of an emerging market exists. The International Monetary Fund (IMF) and many index providers interpret the definition differently, leading to varied results.

As the chart above shows, consensus has been reached on the classification for most countries. However, there are a few areas of disagreement. While countries such as Pakistan, Peru and Romania are considered “emerging” by some groups, others categorize these countries as “pre-emerging” or “frontier.” The FTSE Russell Index considers Poland and South Korea as developed, whereas MSCI categorizes these same countries as emerging.

And the categorizations are frequently changing. For example, FTSE upgraded Romania to emerging in September 2020 and downgraded Peru to frontier in September 2021, while MCSI downgraded Pakistan to frontier in November 2021.

For the most part, these classifications are based on subtle nuances which will have minimal impact on the index’s composition and performance due to their small weights within the index. However, one notable exception is South Korea, which is currently one of the larger weights in the MSCI Emerging Market Index with an allocation of more than 12%. On the other hand, FTSE and S&P consider it a developed market country, so it isn’t held within those indexes.

The lack of a universal definition for emerging markets and continuously shifting categorizations within indexes make investing in this asset class more challenging. How can investors be sure they are choosing underlying markets that fit their goals and objectives? Let’s take a look at a few strategies that should be considered when including emerging markets in a portfolio.

PASSIVE IMPLEMENTATION: SIMPLE AND EASY?

Investors may think passive implementation would be a relatively straightforward approach, one in which they forgo any alpha potential and lock in cheap fees to get efficient beta exposure. But it’s not that simple. Due to the different methodologies and compositions of the indexes, plus a lack of universal definition for emerging markets, investors must decide what index to track and what provider to use. This decision can have a meaningful impact when it comes to performance. Tracking error will likely be minimal, so it’s something that would remain mostly unnoticeable when looking at a fund in isolation. However, absolute returns – or the returns that really matter to the bottom line – can be substantially different.

For example, let’s compare two of the most popular passive emerging markets ETFs: Vanguard Emerging Markets (VWO) and iShares Emerging Markets (EEM).

Vanguard utilizes the FTSE Emerging Markets Index while iShares utilizes the MSCI Emerging Markets Index – and the performance differential is stark. The ETFs show a 150 basis points (1.5%) difference over the most recent quarter and a difference of 450 basis points (4.5%) over the trailing year. The performance differential experienced here is meaningful and isn’t too dissimilar from what you might see when allocating to emerging markets in an active manner.

Figure 2: Performance (as of 3/31/2022)

Investing in Emerging Markets: A Guide (2)

So why is there such a big difference? This stems from the difference in methodology discussed earlier. Particularly, how the different indexes that each fund track define “emerging markets” and, therefore, what countries they invest in. The allocation effect, or rather what countries are excluded or included—and at what weight—has played a large role in the performance differential. For example, the absence of South Korea—roughly a 12% weight in iShares Fund—has benefitted Vanguard over this time period. In addition, the methodology for what stocks are included has played a role—FTSE holds roughly 500 more stocks than MSCI and this additional diversification has been beneficial for the Vanguard Fund as well. While these differences can seem subtle, the impact can be large.

These differences illustrate why it’s important for investors to understand which index their investment is tracking and if it aligns with their objectives, even when applying a passive investing approach.

IMPLEMENTATION: CHOOSE YOUR OWN ADVENTURE

While passive implementation of emerging markets within a portfolio isn’t as straightforward as it seems, it is still a viable strategy for many investors. In the following section, let’s compare the methods investors can use to invest in emerging markets and uncover the pros and cons of each approach.

Investing in Emerging Markets: A Guide (2024)

FAQs

Is investing in emerging markets a good idea? ›

Emerging markets are a unique investment opportunity because they offer equal parts of risk and reward. While there are huge gains awaiting investors that can identify the right emerging market investment at the right time, the risks involved are sometimes not well understood.

Is emerging markets a good investment in 2024? ›

Vanguard's active fixed income team believes emerging markets (EM) bonds could outperform much of the rest of the fixed income market in 2024 because of the likelihood of declining global interest rates, the current yield premium over U.S. investment-grade bonds, and a longer duration profile than U.S. high yield.

What are the problems with investing in emerging markets? ›

Because emerging markets are viewed as being riskier, they have to issue bonds that pay higher interest rates. The increased debt burden further increases borrowing costs and strengthens the potential for bankruptcy. Still, this asset class has left much of its unstable past behind.

How much should be invested in emerging markets? ›

In short, a review of the three standard approaches to EM allocation suggest global equity investors should allocate somewhere in the range of 13% to 39% to EM. Source: FactSet, MSCI, MSIM calculations.

What is the best emerging market to invest in? ›

Argentina Tops the Rank
CountryIMF Credit Outstanding ($B)GDP ($B, 2024)
🇦🇷 Argentina32604.3
🇪🇬 Egypt11347.6
🇺🇦 Ukraine9188.9
🇵🇰 Pakistan7374.7
6 more rows
Apr 2, 2024

What is the best way to invest in emerging markets? ›

Investing in individual emerging markets stocks is difficult for the average investor, so mutual funds and ETFs are often the most effective way to do it. Look for funds with high assets under management.

Will emerging markets ever recover? ›

After a difficult year in 2023, we're seeing signs that a recovery may be brewing for emerging-market (EM) equities. For investors to regain confidence, it's important to revisit some common assumptions about EM stocks with a critical eye. It's easy to understand why investors are struggling to warm to EM.

Will emerging markets do well? ›

In general, emerging markets have done a good job in navigating the Fed's high interest rates, but it will take more effort to attract long-term capital inflows. And we must also not forget that the differences across emerging markets are large.

Do emerging markets do well in recession? ›

If a US recession is on the way would only make more of a case for greater diversification in global portfolios – a positive for emerging markets. A recession would entail lower inflation and, as a result, lower US interest rates.

What is the outlook for emerging markets in 2024? ›

A slight acceleration for advanced economies—where growth is expected to rise from 1.6 percent in 2023 to 1.7 percent in 2024 and 1.8 percent in 2025—will be offset by a modest slowdown in emerging market and developing economies from 4.3 percent in 2023 to 4.2 percent in both 2024 and 2025.

What is the biggest challenge in the emerging market? ›

Political instability: Emerging markets are often characterized by political instability, which can make it difficult to do business.

Do emerging markets outperform long term? ›

Contrary to recent experience, over the last 25 years, emerging market equity returns have generally outpaced their developed market peers. Since the end of 1998, the S&P 500 has delivered a 7.55% annualized total return, just behind emerging markets at 7.83%.

What is the 70% rule investing? ›

Basically, the rule says real estate investors should pay no more than 70% of a property's after-repair value (ARV) minus the cost of the repairs necessary to renovate the home. The ARV of a property is the amount a home could sell for after flippers renovate it.

What is the average annual return of emerging markets? ›

Average returns
PeriodAverage annualised returnTotal return
Last year14.7%14.7%
Last 5 years4.1%22.1%
Last 10 years6.3%84.7%
Last 20 years8.1%377.3%

What does Warren Buffett recommend for the average investor? ›

However, despite his success in picking individual stocks, Buffett often discourages others from doing the same. Instead, he recommends that the average investor should put their money in low-cost index funds, such as the S&P 500.

Is it time to buy emerging market stocks? ›

In general, investors are underweight in their emerging market (EM) allocations, and we feel this is an excellent time for a reassessment of that positioning, as the asset class looks poised for potential outperformance in 2024.

Should you invest in emerging markets ETF? ›

Many investors value the diversification benefits of emerging market ETFs in addition to their ability to generate a return. Because they invest in equities in emerging markets, emerging market ETFs tend to be less correlated to U.S. equities than other ETFs that primarily feature equities in their lineups.

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