Institutional Investor Trends You Need to Know (2024)

Institutional investors stand as formidable pillars, commanding vast pools of capital and exerting a profound influence on global capital markets. These sophisticated and well-funded entities, including pension funds, insurance companies, sovereign wealth funds, and endowments, are pivotal in shaping economies and businesses' trajectories.

Over the past few years, the landscape of institutional investing has undergone significant transformations, driven by a confluence of factors ranging from market trends to evolving investor preferences.In this piece, we examine recent institutional investing trends across three key themes;

  • Environmental, Social, and Governance (ESG) and impact investing
  • Use of technology
  • Diversification & alternative investments

ESG and Impact Investing:

A remarkable transformation has occurred in the investment world as ESG and impact investing have taken center stage. Investors are increasingly conscious of their investment decisions' societal and environmental impact, leading institutional investors to consider not only the financial performance of companies but also their ethical practices, environmental impact, and social contributions.

ESG considerations have become increasingly significant for institutional investors in recent years. There has been a notable shift towards investing in companies prioritizing sustainability, social responsibility, and ethical business practices. As a result, businesses that can demonstrate a strong ESG track record are more likely to attract the attention of socially conscious investors. Integrating ESG principles into a company's core values and operations can enhance its appeal to institutional investors seeking financial returns and positive societal impact.

Alongside the ESG trend, impact investing has gained traction among institutional investors. Impact investing focuses on generating measurable positive social or environmental outcomes while still achieving financial returns. Businesses that align with specific impact goals, such as addressing climate change, promoting gender equality, or supporting underserved communities, may attract institutional investors seeking to deploy capital for both profit and positive change.

In a recent survey by theInstitutional Limited Partner Association (ILPA) and Bain & Company, approximately 85% of institutional investors indicated that their policies include at least some ESG initiatives. Of these, 52% had fully implemented ESG-specific policies.

This insight makes it clear that ESG credentials now form a significant part of institutional investors' evaluations of companies' potential alongside financial performance.

Technology and Data-Driven Decision-Making:

Integrating technology, including artificial intelligence and advanced data analytics, has revolutionized how all investors make decisions. Advanced algorithms and data analysis have enabled investors to gain deeper insights into market trends, risk assessments, and potential investment opportunities. As a result, investment strategies have become more data-driven, allowing for more informed and precise investment choices.

As a result, tech-savvy institutional investors look for vendors and service providers with innovative tech solutions, strong and secure data management practices, and the ability to harness emerging technologies to help drive their practices forward.

DealFlow Institutional–a digital platform for institutional investors to manage deals more effectively–is an example of how technology can empower institutions to make sub-allocations on deals, reduce regulatory risk, and improve investor experiences.

Diversification and Private Markets:

Institutional investors increasingly diversify their portfolios to minimize risk and capitalize on global opportunities. Businesses with a robust international presence or those strategically positioned to expand into new markets can be attractive targets for institutional investors seeking exposure beyond their home markets. A well-crafted international expansion strategy can signal growth potential and make a company more appealing to global investors.

In recent years, there has been a significant surge in the interest of institutional investors toward private market investments. One primary reason for this shift is the pursuit of higher returns. With public markets becoming more volatile and offering limited opportunities for substantial gains, institutional investors see the potential for enhanced returns that private markets can provide.

Private investments, such as private equity, venture capital, and real estate, often promise greater yield due to their longer investment horizons, ability to capitalize on unique market inefficiencies, and the potential for direct operational involvement to drive value creation.

Furthermore, institutional investors increasingly value the diversification benefits that private market investments bring to their portfolios. Private investments typically exhibit a low correlation with traditional asset classes like stocks and bonds. This low correlation helps mitigate risk and contributes to an institutional portfolio's stability during market turbulence. In an era of global uncertainties and economic shifts, diversification through exposure to private markets can act as a buffer, helping institutions navigate market downturns with greater resilience.

Navindu Katugampola, Global Head of Sustainability at Morgan Stanley Investment Management, articulates this trend. “Navigating a dynamic environment—from changing client interests to evolving regulatory regimes—will be key this year.” Katugampola also believes that the recent volatility in the public markets has meant institutions are increasingly interested in investments in private and direct assets and seeking to improve diversification and ESG integrations in these holdings.

Due to their considerable financial firepower, institutional investors can move markets and influence the fortunes of companies and industries. Their investment decisions can lead to substantial capital inflows or outflows, affecting asset valuations and shaping market sentiment. Moreover, institutions' long-term investment horizons provide stability and liquidity to the financial ecosystem, buffering against short-term fluctuations.

Beyond their financial impact, institutional investors also play a crucial role in steering corporate governance and sustainability practices. Their growing emphasis on ESG considerations encourages businesses to adopt more responsible and ethical practices, aligning profitability with social and environmental responsibility.

Institutional Investor Trends You Need to Know (2024)

FAQs

What are the Institutional Investor trends for 2024? ›

Investors are optimistic for the remainder of 2024 and overwhelmingly expect the U.S. economy to experience a soft landing—either no recession or a mild one—in the wake of tightened interest rates, according to a survey of institutional investors conducted by Commonfund.

What do institutional investors look for in an investment? ›

Typically, institutional investors look for investments that are stable, predictable, and contain a reasonably compensated level of risk. They will use large teams to make decisions, identify opportunities, and carefully construct their portfolios.

What are the four basic investment questions a potential investor should answer before investing? ›

You are not ready to invest until you have carefully considered these basic questions, for which every informed investor should know the answers:
  • Do you have money to invest?
  • What are your investment goals?
  • How much risk are you comfortable with?

What are the five basic investment considerations responses? ›

We've reviewed the five key characteristics of any investment: return, risk, marketability, liquidity, and taxation. You should evaluate these characteristics whenever you're considering an investment.

Who are the three largest institutional investors? ›

Managers ranked by total worldwide institutional assets under management
#Name2021
1Vanguard Group$5,407,000
2BlackRock$5,694,077
3State Street Global$2,905,408
4Fidelity Investments$2,032,626
6 more rows

What sectors are expected to outperform in 2024? ›

2024 US sector outlook
  • Health care.
  • Real estate.
  • Materials.
  • Energy.

What is the main objective of institutional investors? ›

Often called market makers, institutional investors exert a large influence on the price dynamics of different financial instruments. The presence of large financial groups in the market creates a positive effect on overall economic conditions.

How do you see what institutional investors are buying? ›

The IBD Accumulation/Distribution Rating is a quick way to see if institutions are buying or selling a stock. This is found on MarketSmith's weekly chart or in IBD's Stock Checkup tool. Stocks are rated from A+ to E, with A+ being the best and E being the worst.

Are institutional investors buying or selling? ›

An institutional investor buys, sells, and manages stocks, bonds, and other investment securities on behalf of its clients, customers, members, or shareholders.

What do VCs ask startups? ›

VCs want to understand the size, growth potential, and dynamics of the market your startup is addressing. Questions in this category seek to quantify the market opportunity, identify key market segments, and assess your startup's strategy for capturing market share.

What is the 5 rule of investing? ›

This sort of five percent rule is a yardstick to help investors with diversification and risk management. Using this strategy, no more than 1/20th of an investor's portfolio would be tied to any single security. This protects against material losses should that single company perform poorly or become insolvent.

What are 5 questions you should ask when investing? ›

5 questions to ask before you invest
  • Am I comfortable with the level of risk? Can I afford to lose my money? ...
  • Do I understand the investment and could I get my money out easily? ...
  • Are my investments regulated? ...
  • Am I protected if the investment provider or my adviser goes out of business? ...
  • Should I get financial advice?

How important is ESG to investors? ›

Investors increasingly believe companies that perform well on ESG are less risky, better positioned for the long term and better prepared for uncertainty. Companies that realign to the stakeholder capitalism agenda may have a competitive advantage over those that try to return to business as usual.

Is ESG a fad? ›

Six predictions for ESG in 2024: The year ESG emerged from fad to essential business. This year, 2024, will be the one in which companies will begin to take environmental, social & governance (ESG) activities seriously, proving once and for all that ESG is here to stay.

What are the 3 criteria to consider when choosing investments? ›

3 Concepts to consider when choosing investment options
  • Investment types. Start by understanding the four most common investment options and comparing their risks as well as their potential for return. ...
  • Investment risk and return. ...
  • Your time horizon.

What is the stock market trend in 2024? ›

Looking ahead to second quarter reports, analysts are calling for: S&P 500 earnings to increase 9.3% compared to a year ago. S&P 500 earnings growth to accelerate in the second half of the year. Full-year S&P 500 earnings growth of 11.4% in 2024.

What are the best stocks to invest in 2024? ›

Best S&P 500 stocks as of June 2024
Company and ticker symbolPerformance in 2024
Vistra (VST)157.2%
Nvidia (NVDA)121.4%
Constellation Energy (CEG)86.0%
Deckers Outdoor (DECK)63.7%
6 more rows

Are institutional investors long term? ›

Institutional investors such as pension funds, insurers and sovereign wealth funds, due to the longer term nature of their liabilities, represent a potentially major source of long-term financing for illiquid assets such as infrastructure.

Why are investors bullish? ›

Causes and Support. Bull markets generally start when the economy is strengthening or is already strong. They tend to coincide with a strong gross domestic product (GDP), a drop in unemployment, and a rise in corporate profits. Growing investor confidence can keep bull markets moving.

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