I Used to Be a Grocery Store Florist — Here’s What All Shoppers Need to Know (2024)

Heather McClees

Heather McClees

Heather McClees is a nutritionist and freelance writer from South Carolina who covers health, food, and lifestyle topics for a variety of online publications. She has a B.S. in Nutrition Science and Dietetics and a background in communications and news journalism.

updated May 19, 2021

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During my last three years of college, I had what I thought was one of the coolest jobs a 20-something-year-old could have: I got to be around flowers all day long at the grocery store. Despite the fact that I had zero experience (but was creative at heart), I had scored a job as a florist at a nearby supermarket. It was fun! And I learned so much!

In addition to figuring out how much work it takes to be a florist, I banked a ton of lessons on shopping and caring for plants, which I’ll carry with me for the rest of my life. Here’s what I would tell any shopper who is curious (or skeptical!) about buying flowers at the supermarket.

1. The flowers are seriously fresh.

The flowers my supermarket carried were delivered weekly (on huge delivery trucks! in a big cooler!) within days of being picked. I have since learned that tons of other supermarkets, as well as professional florists, use the same wholesale vendors. The key thing to note here is that supermarkets buy wholesale flowers in very large quantities.

2. Flowers that have tight buds will last the longest.

One of the most common mistakes I saw customers make was buying fresh bouquets that had already fully opened. (PSA: Don’t do that!) If you’re purchasing, say, roses or tulips, choose ones that are still closed and have tight buds. If you purchase them at this stage, they will last up to two weeks, but if you buy them fully open, they will shed their petals and brown much faster.

3. Fresh flowers keep longer when they’re refrigerated.

The flowers that are sold at the supermarket are kept in a huge cooler in the back (our flowers shared space in the walk-in dairy cooler!). Fresh-cut flowers keep longer and stay much fresher when stored this way. These cold flowers are typically put out on display daily by a florist or supermarket clerk, and changed out every few days so that customers get the freshest options to choose from. When new deliveries arrive with new flowers, they’re put directly into the back cooler and rotated in and out with the ones already on the floor. My point:If you have room in your fridge (or a spare!) at night, and want your flowers to last even longer, store them in there.

4. Grocery stores have great prices on house plants.

Small and large potted house plants are much cheaper to buy at the grocery store than anywhere else. And they’re often the exact same plants sold everywhere else! This is because, as mentioned above, supermarkets simply buy large quantities from wholesalers. Look for varieties such as Devil’s Ivy (pothos), Peace Lilies (Spath), ferns, English Ivy, succulents, and snake plants.

5. Bouquets and custom arrangements can be personalized if you ask in advance.

Don’t hesitate to call your local supermarket florist if you need something special. Whether it’s for the prom, a gift for someone at the hospital, or a “just because” gift, supermarket florists will accept orders for fresh flower arrangements. Another fun fact: Grocery store florists can add special touches like balloons or stuffed animals for a fee (if you ask). You’ll likely pay half the price of what you would at a regular florist for a customized order.

6. Most grocery stores will sell vases or floral arranging supplies.

If you’d rather DIY your arrangements with floral wire or moss, or you want to buy a vase without making an extra trip, simply ask the supermarket florist. Even if you don’t see it on display, the florists keep most of their floral supplies out of sight in the back of the floor. Just ask and they’ll likely sell it to you.

7. Don’t leave the store without asking for care instructions.

I can’t tell you how many people would come back the store to say they “ruined” their plants when really, all they did was over-water them or leave them in a dark room. Most potted plants only need to be watered once a week, max. Yellow leaves means that your plant is drowning in too much water. Fresh bouquets only need to have the water changed once per week, or when they start to brown.And what plants and fresh flowers need just as much as water is good light, so be sure to give them enough of it! Ask the supermarket florist how to care for whatever ends up in your cart. They’ll be happy to help you!

Do you buy flowers at the supermarket? What’s your favorite store to buy them from?

I Used to Be a Grocery Store Florist — Here’s What All Shoppers Need to Know (2024)

FAQs

Do supermarkets receive the same quality of flowers as a florist? ›

Just like any other industry, there is a difference between consumer grade and professional grade. Supermarket flowers are more of a consumer grade and florist flower are professional grade. When you go to a grocery store, you'll see buckets of flowers sitting out at room temperature.

Why do people buy flowers from a grocery store instead of a florist? ›

Some grocery stores can offer customers lower costing bouquets because they buy many bulk flowers at once. They are also able to reduce labor costs by using unprocessed flowers to create simple designs that customers choose themselves from an open display area in the store.

What is the difference between supermarket flowers and florist? ›

Florists offer higher quality, fresher longer lasting flowers and a wider variety of blooms and styles, personalized service and expertise, and more customization options. However, they do tend to be more expensive than grocery store flowers, and may have more limited delivery options.

Why not to buy flowers at a grocery store? ›

Grocery store flowers often have a shorter lifespan compared to flowers from a reputable florist. You want your gift to last as long as possible, so why settle for something that will wilt and wither within a few days?

Where do most florists get their flowers? ›

Florists can purchase flowers from wholesalers like BFS, who offer a wide range of fresh cut flowers and floral supplies. Some florists also prefer to source their flowers directly from floral growers, while others prefer to buy from local flower markets.

Why are florists so much more expensive than grocery stores? ›

Florists on the other hand purchase only the amount of flowers they will need for their shop for the week. They don't have the significant buying power so the wholesale rates they are charged tend to be higher. Professional florists are also just that, professionals.

Why are grocery store flowers so cheap? ›

That's because most of the stems for sale in US grocery stores are flown in from South America, where land and labor are much cheaper. The grocery store flower scene has emerged over the past 30 years or so, says Becky Roberts, director of floral at the IFPA.

Why do supermarket flowers not smell? ›

This is because most commercial flowers will have been bred to withstand the rigours of international shipping and mass production rather than to possess intoxicating fragrance.

Is it cheaper to buy flowers from a florist? ›

The markup is the difference between what retailers pay the florist for the flowers and what they charge customers. So you'll skip this when buying locally and get a better deal. That means you can find that impressive grand bouquet you want to pick for your loved one - without having to stretch beyond your budget.

Where do grocery store flowers come from? ›

In the case of flowers, they may come from various states in the U.S. or as far as Holland or South America.

Do grocery stores make money on flowers? ›

Supermarkets have steadily grown floral department sales from $273,000 in average annual sales per store in 2019 to $364,000 in 2022, according to IFPA.

What flowers not to buy? ›

9 Flowers You Should Never Give to Anyone, Ever
  • Aconite. Aconite. ...
  • Begonia. Begonia. ...
  • Buttercup. Buttercup. ...
  • Butterfly Weed. Butterfly Weed. ...
  • Yellow Carnations. Yellow Carnations. ...
  • Cyclamen. Cyclamen. ...
  • Orange Lilies. Lilies are really beautiful and sweet flowers, and vastly used in romantic flower bouquets. ...
  • Petunia. Petunia.
May 5, 2019

Why are fresh flowers not allowed in hospitals? ›

Flowers or fruit baskets: In most hospitals, live flowers or fruit baskets are not allowed in patients' rooms due to potential allergic reactions. Additionally, some cancer patients say that having lots of flowers in their rooms reminds them of funerals – not the effect most gift-givers are going for.

Is it cheaper to call a local florist? ›

Contact a Local Florist

Many times they know what's fresh, and they don't have a lot of layers of suppliers, contractors, and delivery staff to pay - which helps keep costs down.

Are flowers from the supermarket good? ›

That depends on which supermarket flowers you purchase. Some hardy basic flowers such as alstroemeria and carnations, if properly handled, can be just as high-quality as the florist. There are two types of flowers offered at supermarkets. Either processed or unprocessed bunches.

What is the difference between a wholesale and retail florist? ›

Unlike retail florists, which cater directly to individual customers, wholesale florists primarily serve business-to-business (B2B) clients, offering a diverse and cost-effective inventory in bulk quantities.

What is the difference between retail and wholesale floral business? ›

Basic Structure of the Floral Industry

Here, distributors are in direct contact with growers for prospective buyers of flowers. Wholesalers purchase flowers in large quantities from these distributors. Next, retailers purchase flowers in small quantities from a wholesaler or sometimes directly from a distributor.

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