How to Value Companies in Emerging Markets (2024)

The world is more connectedthan ever before. With advancements in science and technology, economies from all corners of the globe have become interdependent. This interdependence means that firms that do business in emerging and frontier economies are accessible to both consumers and investors from developed nations.

With the ever-increasing growth of emerging economies such as Brazil, Russia, India, China, and South Africa—known as BRICS—investors are looking for ways to diversify their portfolios to include securities from these markets.

Key Takeaways

  • Investors are building their portfolios by investing in emerging markets.
  • Fund managers and individual investors need reliable ways to value emerging market companies accurately.
  • The same approaches that are used for developed economies can be applied to emerging economies with certain adjustments.

Understanding Emerging Markets

A major challenge that many fund managers and individual investors faceis how to properly value companies that do the majority of their business in emerging market economies.

In this article, we look at common approaches prescribed by the CFA Institute, along with the factors that must be accounted for when attempting to place a value estimate on emerging market companies.

Discounted Cash Flow Analysis

While the idea of placing a value on an emerging market firm may seem difficult, the process is similar to the valuation of a company from a developed economy. The basis of valuation is discounted cash flow analysis (DCF). The purpose of DCF analysis is to estimate the money an investor would receive from an investment, adjusted for thetime value of money.

Although the concept is the same, there are factors to consider specific to emerging markets. For example, the effects of exchange rates, interest rates, and inflation estimates are concerns when analyzing emerging market firms because these markets are more volatile.

Exchange rates are considered relatively unimportant by most analysts. Although the local currencies of emerging market countries can vary wildly in relation to the dollar (or other more established currencies), they tend to follow the nation's purchasing power parity (PPP). Therefore, changes in the exchange rate will have little effect on future domestic business estimates for an emerging market firm. Nonetheless, a sensitivity analysis can indicate the foreign exchange impacts of local currency fluctuations.

On the other hand, inflation plays a larger role in valuation, particularly for firms operating in a potentially high inflation setting. Future cash flows are estimated on both nominal (ignoring inflation) and real (adjusting for inflation) terms to neutralize the effects of inflation on the DCF estimate for an emerging market firm.

By estimating future cash flows in both real and nominal terms and discounting them at appropriate rates (once again, adjusting for inflation when necessary), the derived firm values will be reasonably close if inflation has been properly accounted for. Making the appropriate adjustments to the numerator and denominator of the DCF equations removes the impact of inflation.

Adjustments for Calculating DCF in Emerging Markets

Cost of Capital

A major hurdle in deriving free cash flow estimates in emerging markets is estimating a firm's cost of capital. Both a firm's cost of equity and cost of debt, along with the actual capital structure itself, have inputs that are challenging to estimate in emerging markets.

The greatest difficulty in estimating the cost of equity will inherently be deciding on the risk-free rate, since emerging market government bonds cannot be considered riskless investments. Therefore, the CFA Institute suggests adding the inflation rate differential between the local economy and a developed nation and using that as a spread on top of that developed nation's long-term bond yield.

Cost of Debt

The cost of debt can be calculated using comparable spreads from developed nations on similar debt issues to those affecting the firm in question. Adding these to the derived risk-free rate will give an acceptable pre-tax cost of debt—a necessary input for calculating the company's cost of debt. This methodology factors in the assumption that the risk-free rate of an emerging market is not actually free of risk.

Finally, an industry average should be used for capital structure. If no local industry average is available, a regional or global average is an alternative.

Weighted Average Cost of Capital

Including a country risk premium to the firm's weighted average cost of capital (WACC) improves the DCF. This ensures that an appropriate discount rate is applied when using nominal figures to discount the firm's future cash flows. A country risk premium should be selected that fits with the overall picture of the firm and the economy.

There is a hard and fast rule when choosing a country risk premium.However, quite often individuals (both amateurs and professionals) will overestimate the premium. A method recommended by the CFA Institute is to look at the premium in the context of the capital asset pricing model (CAPM), making sure that the historical returns of a company's stock are taken into account.

Peer Comparison

A thorough evaluation, much like with companiesfrom developed economies, should include a comparison of the firm with industry peers. Evaluating the company against similar emerging market firms on multiples, namely, the enterprise multiple, will provide a clearer picture of how the businessstacks up relative to others within its industry. This is particularly relevant if the peers compete within the same emerging economy.

The Bottom Line

Valuing firms from an emerging market may seem like a difficult undertaking. However, the basic valuation approaches used for developing economy companies can be applied to emerging market companies with some adjustments.

As nations like China, India, Brazil, and others continue to grow economically and leave their footprint on the global economy, valuing companies from such nations will be an important part of building a truly global portfolio.

How to Value Companies in Emerging Markets (2024)

FAQs

How to Value Companies in Emerging Markets? ›

Discounted Cash Flow Analysis

How should companies and investors measure success in emerging market? ›

Companies and investors should measure success in emerging markets by looking at both financial and non-financial metrics. Financial metrics can include revenue, profitability, and customer acquisition costs. Non-financial metrics can include customer satisfaction, market share, and brand recognition.

How to analyze an emerging market? ›

Market research can help identify the most suitable emerging market for a product by gathering and analyzing data on factors such as market size, growth potential, consumer preferences, competition, and regulatory environment in different markets.

How are growth companies valued? ›

Valuation of companies in Early Growth and Expansion stages might be based on the venture capital (VC) and discounted cash flows (DCF) methods. Using the VC method, the value of the target entity is estimated as the value after a few years (the so called 'exit-value').

What percentage should I have in emerging markets? ›

In short, a review of the three standard approaches to EM allocation suggest global equity investors should allocate somewhere in the range of 13% to 39% to EM. Source: FactSet, MSCI, MSIM calculations.

Why are emerging markets attractive to investors? ›

Investors seek out emerging markets for the prospect of high returns because these markets often experience faster economic growth as measured by gross domestic product (GDP).

Why do investors Favour emerging markets? ›

The pros of investing in emerging markets

Potential for high returns: The average returns for emerging markets can vary. Global asset management firm Alliance Bernstein says the MSCI EM index delivered annualised returns of 15.9% between 2001 and 2010.

What is a Pestel analysis of emerging markets? ›

A PESTLE analysis studies the key external factors (Political, Economic, Sociological, Technological, Legal and Environmental) that influence an organisation. It can be used in a range of different scenarios, and can guide people professionals and senior managers in strategic decision making.

What are the 10 big emerging markets? ›

According to their analysis, depending on the criteria used, the term may not always be appropriate. The 10 Big Emerging Markets (BEM) economies are (alphabetically ordered): Argentina, Brazil, China, India, Indonesia, Mexico, Poland, South Africa, South Korea and Turkey.

What is the key characteristic of emerging markets? ›

Characteristics of Emerging Markets

Market volatility stems from political instability, external price movements, and/or supply-demand shocks due to natural calamities. It exposes investors to the risk of fluctuations in exchange rates, as well as market performance.

What is the formula for valuation of a company? ›

It is calculated by multiplying the company's share price by its total number of shares outstanding. For example, as of January 3, 2018, Microsoft Inc. traded at $86.35.2 With a total number of shares outstanding of 7.715 billion, the company could then be valued at $86.35 x 7.715 billion = $666.19 billion.

What is the rule of 40? ›

The Rule of 40 is a principle that states a software company's combined revenue growth rate and profit margin should equal or exceed 40%. SaaS companies above 40% are generating profit at a rate that's sustainable, whereas companies below 40% may face cash flow or liquidity issues.

How does Shark Tank calculate valuation? ›

A revenue valuation, which considers the prior year's sales and revenue and any sales in the pipeline, is often determined. The Sharks use a company's profit compared to the company's valuation from revenue to come up with an earnings multiple.

What is the Z score for emerging markets? ›

Emerging Market Companies → Z-Score = 3.25 + 6.56 × X1 + 3.26 × X2 + 6.72 × X3 + 1.05 × X4.

What is the outlook for emerging markets in 2024? ›

A slight acceleration for advanced economies—where growth is expected to rise from 1.6 percent in 2023 to 1.7 percent in 2024 and 1.8 percent in 2025—will be offset by a modest slowdown in emerging market and developing economies from 4.3 percent in 2023 to 4.2 percent in both 2024 and 2025.

What is the average PE ratio for emerging markets? ›

World Areas and current P/E Ratios
CountryP/E▾
All WorldVT21.18
Developed ex-USEFA16.21
Emerging MarketsEEM14.62
3 more rows

How do investors measure the performance of the stock market? ›

To measure how well a stock market is doing, investors look at changes in share prices, trading volume, the number of listed companies, and economic indicators like unemployment rates and GDP growth.

What do investors use to track the performance of the market? ›

Compare your stocks' performance against benchmarks, or stock market indices. Review stock indicators, including Earnings Per Share (EPS), Price to Earnings (P/E) ratio, Price to Earnings ratio to Growth ratio (PEG), Price to Book Value ratio (P/B), Dividend Payout ratio (DPR), and Dividend Yield.

How do you measure success in the stock market? ›

The price-to-earnings (P/E) ratio measures a company's current share price relative to its per-share earnings. A benchmark is a standard against which the performance of a security, mutual fund or investment manager can be measured.

What are some of the ways a for profit company has to measure success and growth? ›

Like success, growth can be measured in a number of ways. It might be turnover, profit, staff numbers, customer number or market share. Some small businesses may be happy just to maintain the customers they have and continue to make steady profits each year.

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