How to Invest in Real Estate [Strategies to Consider] | White Coat Investor (2024)

By Dr. James M. Dahle, WCI Founder

How should you invest in real estate? Well, there are a lot of different ways. As those who have taken the Fire Your Financial Advisor online course know, there is basically a real estate investing continuum with maximum control on one side and maximal diversification on the other as shown in this slide from the course. The idea is to match the investment structure to the investor.

How to Invest in Real Estate [Strategies to Consider] | White Coat Investor (2)

However, a lot of people are still a bit confused about the various methods to invest. Bear in mind I'm not talking about the different types of real estate (mortgages, hard money loans, mezzanine debt, preferred equity, equity, single-family homes, self-storage, trailer parks, multi-family, commercial, retail, industrial, etc.) I'm talking about the structure of the investment. Just like the relationship between investing accounts (think different types of luggage) and investments (think different types of clothing), pretty much any type of real estate can go into any type of investment structure.

In an effort to make this even easier and straightforward, I have put together a flow chart that should help. If you work your way through the questions, you should end up knowing how you should best invest in real estate. If the following information doesn't answer all your questions I would recommend checking out our No Hype Real Estate Investing course. It is the best course on the market and is the perfect place to start your real estate journey.

How to Invest in Real Estate [Strategies to Consider] | White Coat Investor (3)

If that is too hard to read increase the magnification of your screen or Download Chart.

How Should You Invest in Real Estate?

Keep Things as Simple as Possible

If you start at the top, you'll see the first question deals with whether you should invest in real estate at all! I view real estate as a completely optional asset class. Technically you own at least a little bit if you own a stock market index fund. REITs make up about 2% of the US stock market. If you are the type to keep things as simple as possible, just skip a separate real estate allocation in your portfolio altogether. But if you, like me, see the high returns and low correlation with both stocks and bonds that real estate offers and think that's worth a little more complexity, then move on to the next step.

REITs

The next two questions will help you decide whether or not to just do what I did for years — a slice of your portfolio dedicated to publicly traded REITS, usually via a low-cost index mutual fund or ETF like the one offered by Vanguard. For just 12 basis points, you get all the publicly-traded REITs you want in a very liquid, very cheap, very diversified investment. These tend to be large companies that own large real estate assets and they tend to have moderate correlation with the overall stock market. But you can't beat the ease of investing in them. For this reason, I've held this particular investing structure since I started getting serious about investing 15 years ago.

If you've decided that you're willing to pay a little more in fees (to be fair, the expenses of the companies and the properties they own are not included in the expense ratio of the mutual fund), be a little less diversified, and deal with a little more hassle, we'll keep moving through the flowchart.

Direct Real Estate Ownership

The next question deals with hassle. If you don't want any hassle, again, that mutual fund is pretty attractive. If you are willing to deal with a lot of hassle in order to be able to drive your friends and family past your property and have the greatest control over your investment and taxes, then direct real estate is for you.

You can reduce some of the hassles by hiring them out, but every time you pay someone else to do something, you lose some control over how it is done and your return is reduced by the fees. This is one reason that many real estate investors think they're getting outsized returns — because they're not counting in the value of their time buying the property, managing the property, and selling the property.

For Accredited Investors: Private REITs, Crowdfunded Syndications & Direct Syndications

If you're willing to deal with some hassle, but still don't want a second job, the rest of the chart is for you. It basically comes down to your accreditation status (accredited investors either have $1M in investments or make > $200K/year), how much you have available per investment (while still maintaining a reasonable level of diversification), and whether or not you like picking your own properties.

Most funds and syndications aren't available to unaccredited investors, so their only options are the private REITs available from online crowdfunding companies. The properties in these REITs are much smaller than those in the big publicly-traded REITs and there are usually fewer of them. You may not have the economies of scale either and so fees may add up too. But in reality, you're investing in different assets. Instead of huge malls and massive apartment complexes, you might have a collection of single-family homes, triplexes, and tiny strip malls.

If you are accredited and like picking your own properties, you are likely looking for syndicated deals, where a large number of investors pool their money to buy a property. Going directly to syndicators generally requires a higher investment than going through crowdfunding companies. If you do not wish to pick your own properties or think you just aren't any good at it, then you're probably more interested in a real estate fund. Minimums on these tend to be high, so if you can't meet them and maintain diversification, your only options are access funds which will lower your minimum investment in exchange for an additional layer of fees, and the private REITs.

Examples of Real Estate Investment Structures

What are some examples of each of these structures? Well, at some point or other, I've invested in most of these structures and I currently have affiliate deals with providers of many of them.

  • REIT Mutual Fund: Vanguard Real Estate Index Fund Admiral Shares
  • Individual Properties/Managers: RoofStock
  • Turnkey Real Estate Providers: Jax Wealth Investments
  • Private REITs: Fundrise, RealtyMogul
  • Crowdfunded Syndications: Crowdstreet, RealCrowd, Equity Multiple, PeerStreet, Fund that Flip
  • Direct Syndications: 37th Parallel
  • Access Funds: CityVest
  • Private Funds: Origin, Broadmark, Arixa

You can check out other real estate investing companies from our list, but be aware that due to the long term nature of real estate investments and the difficulty in truly vetting these companies, this list is much more of an “introduction list” than most of our “recommended lists”. You can also subscribe to receive my Real Estate Opportunities email giving you information about specific deals, special discounts, and invitations to webinars. You'll receive a couple of emails a month, you can unsubscribe at any time, and it's FREE.

Do you feel ready to learn more about real estate? WCI's No Hype Real Estate Investing course is the best on the planet. Taught by Dr. Jim Dahle and more than a dozen other experts, this course is packed with more than 27 hours of content, and it gives potential investors the foundation they need to learn about all the different methods of real estate investing. If you’re interested in real estate investing, you can’t afford to miss the No Hype Real Estate Investing course.

What do you think? How do you invest in real estate and why? Argue your case for your favored method! Comment below!

FeaturedReal Estate Partners

How to Invest in Real Estate [Strategies to Consider] | White Coat Investor (7)

DLP Capital

Type of Offering:

Fund

Primary Focus:

Multi-Family

Minimum Investment:

$100,000

Year Founded:

2008

Type of Offering:FundPrimary Focus:Multi-FamilyMinimum Investment:$100,000Year Founded:2008

How to Invest in Real Estate [Strategies to Consider] | White Coat Investor (9)

Origin Investments

Type of Offering:

Fund

Primary Focus:

Multi-Family

Minimum Investment:

$50,000

Year Founded:

2007

Type of Offering:FundPrimary Focus:Multi-FamilyMinimum Investment:$50,000Year Founded:2007

How to Invest in Real Estate [Strategies to Consider] | White Coat Investor (11)

37th Parallel

Type of Offering:

Fund / Syndication

Primary Focus:

Multi-Family

Minimum Investment:

$100,000

Year Founded:

2008

Type of Offering:Fund / SyndicationPrimary Focus:Multi-FamilyMinimum Investment:$100,000Year Founded:2008

How to Invest in Real Estate [Strategies to Consider] | White Coat Investor (13)

Southern Impression Homes

Type of Offering:

Turnkey

Primary Focus:

Single Family

Minimum Investment:

$60,000

Year Founded:

2017

Type of Offering:TurnkeyPrimary Focus:Single FamilyMinimum Investment:$60,000Year Founded:2017

How to Invest in Real Estate [Strategies to Consider] | White Coat Investor (15)

Wellings Capital

Type of Offering:

Fund

Primary Focus:

Self-Storage / Mobile Homes

Minimum Investment:

$50,000

Year Founded:

2014

Type of Offering:FundPrimary Focus:Self-Storage / Mobile HomesMinimum Investment:$50,000Year Founded:2014

How to Invest in Real Estate [Strategies to Consider] | White Coat Investor (17)

MLG Capital

Type of Offering:

Fund

Primary Focus:

Multi-Family

Minimum Investment:

$50,000

Year Founded:

1987

Type of Offering:FundPrimary Focus:Multi-FamilyMinimum Investment:$50,000Year Founded:1987

How to Invest in Real Estate [Strategies to Consider] | White Coat Investor (19)

Mortar Group

Type of Offering:

Syndication

Primary Focus:

Multi-Family

Minimum Investment:

$50,000

Year Founded:

2001

Type of Offering:SyndicationPrimary Focus:Multi-FamilyMinimum Investment:$50,000Year Founded:2001

How to Invest in Real Estate [Strategies to Consider] | White Coat Investor (21)

AcreTrader

Type of Offering:

Platform

Primary Focus:

Farmland

Minimum Investment:

$15,000

Year Founded:

2017

Type of Offering:PlatformPrimary Focus:FarmlandMinimum Investment:$15,000Year Founded:2017

* Please consider this an introduction to these companies and not a recommendation. You should do your own due diligence on any investment before investing. Most of these opportunities require accredited investor status.

How to Invest in Real Estate [Strategies to Consider] | White Coat Investor (2024)

FAQs

What is the best strategy for investing in real estate? ›

Residential rental properties are a tried-and-true real estate investment strategy. As an investor, you purchase residential properties and then rent them out to tenants for a profit. Rental income and property appreciation over time can generate strong returns.

How to be a rich white coat investor? ›

In brief, there are four steps involved:
  1. Make a lot of money.
  2. Don't spend a lot of money.
  3. Invest the difference in some reasonable way for 5-30 years.
  4. Make sure you don't lose your wealth to liability, death, disability, and speculation.
Jan 6, 2024

Why might investing in real estate be a good strategy? ›

On its own, real estate offers cash flow, tax breaks, equity building, competitive risk-adjusted returns, and a hedge against inflation. Real estate can also enhance a portfolio by lowering volatility through diversification, whether you invest in physical properties or REITs.

How do you convince the investor to invest in private equity? ›

CREATE A SOLID BUSINESS PLAN: You must have a strong and convincing business plan that defines your vision, objectives, and growth strategy before you approach private equity investors. Financial forecasts and a thorough analysis of your target market and competitors should also be included in your plan.

What is the 50% rule in real estate? ›

The 50% rule is a guideline used by real estate investors to estimate the profitability of a given rental unit. As the name suggests, the rule involves subtracting 50 percent of a property's monthly rental income when calculating its potential profits.

What is the 2% rule in real estate? ›

The 2% rule is a rule of thumb that determines how much rental income a property should theoretically be able to generate. Following the 2% rule, an investor can expect to realize a positive cash flow from a rental property if the monthly rent is at least 2% of the purchase price.

Where do most billionaires invest their money? ›

How the Ultra-Wealthy Invest
RankAssetAverage Proportion of Total Wealth
1Primary and Secondary Homes32%
2Equities18%
3Commercial Property14%
4Bonds12%
7 more rows
Oct 30, 2023

Who owns White Coat investor? ›

Jim Dahle. James M. Dahle, MD, FACEP, FAAEM is a practicing emergency physician and the founder of The White Coat Investor.

How much money do you need to be a qualified investor? ›

Requirements to Be an Accredited Investor

A natural person with income exceeding $200,000 in each of the two most recent years or joint income with a spouse exceeding $300,000 for those years and a reasonable expectation of the same income level in the current year.

What are the three most important factors in real estate investments? ›

Home prices and home sales (overall and in your desired market) New construction. Property inventory. Mortgage rates.

What real estate strategy makes the most money? ›

The real estate strategy that makes the most money is likely to be an investment property (or properties). One way to earn money in this way is to purchase a property and rent it out to long-term tenants. Another way is to buy a multi-unit property or small apartment building.

What is one major problem with investing in real estate? ›

Risk of bad tenants: One of the significant challenges in real estate investing is finding and retaining reliable tenants. Bad tenants can lead to property damage, missed rent payments and eviction expenses.

What do private investors look for? ›

So they're going to want to know exactly why you need the cash and exactly what you plan to do with it. They'll also want to know when they can expect a return; that should be a part of your business plan. Investors will also be looking for an exit strategy, and you need to think about that in advance.

How do I approach a private investor? ›

How To Approach An Investor If You're Doing It For The First Time
  1. Find the events or communities where no one is pitching. ...
  2. Know your prospects as if they were close relatives. ...
  3. Create FOMO around your industry. ...
  4. Mention your business — but no money talk. ...
  5. Connect online and always stay in touch. ...
  6. What do you get at the end?
Nov 9, 2023

How do you impress a potential investor? ›

Here are our 10 Top Tips for attracting investors:
  1. Acknowledge that all investors are different. ...
  2. Demonstrate that you understand the problem. ...
  3. Clearly show that your solution addresses the problem. ...
  4. Acknowledge your competitors. ...
  5. Indicate scalability. ...
  6. Be realistic. ...
  7. Be honest. ...
  8. Be yourself.

Which type of real estate investment is best? ›

Commercial real estate investments tend to have higher income potential than other types of investments, with the added benefit of longer leases and lower vacancy rates.

What is the 1 rule in real estate investing? ›

The 1% rule of real estate investing measures the price of an investment property against the gross income it can generate. For a potential investment to pass the 1% rule, its monthly rent must equal at least 1% of the purchase price.

What is the most profitable form of real estate investment? ›

Commercial real estate: Commercial real estate investments can bring about higher returns than residential investments due to the fact that you can get higher rents for them. Commercial properties regularly also have longer leases, bringing in a more stable income stream.

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