How to get the most out of your rental investment (2024)

The housing market remains steadfast, with no sign of slowing down in the near future. According to a recent report by Redfin, the median home sale price increased 17 percent year over year.

The property that was purchased a year ago for $350,000 is now worth $409,500. Although interest rates remain low, they don’t make up the difference in affordability. That means many would-be homebuyers can’t afford to purchase and continue renting.

What does this mean for investors? A serious cashflow opportunity.In today’s market, rental investments are yielding excellent returns.

However, it’s important to take note of additional factors that can contribute to an increase in cashflow and ROI. These include deciding between short-term versus long-term rentals, tax advantages of owning rentals, knowing the right financing options and more to ensure you’re not leaving money on the table.

Long-term vs. short-term rentals

One of the first considerations when acquiring a rental property is whether you plan on using it for short-term (vacation) rentals or the traditional long-term rental route.

Your first instinct might be to scoff at the idea of short-term rentals after watching the pandemic virtually shut down all vacation rentals in the country. However, don’t be too hasty in ruling it out.

Before the pandemic — and even today, as the market recovers — short-term vacation rentals have been outperforming traditional hotels in high-demand locations.

A recent AirDNA data report showed short-term rentals surpassed the hotel industry in 27 major metro markets. The top three markets were Nashville, Miami and Philadelphia. Some key trends in the report to consider include:

  • Large, single-family properties massively outperformed in 2020, and the pace has continued in 2021. Keep this in mind when determining which property type you purchase.
  • Travelers book longer stays in homes than hotels. In fact, last year, there were twice as many trips with long-term stays than in 2019. Many hosts that rely on short, more expensive weekend stays may have to pivot and factor in longer stays.

When it comes to short-term rentals, one of the main advantages is the potential for high income — the key word being “potential.” Bookings are not guaranteed, which means neither is the income.

The ability to generate higher income stems from having a dynamic pricing strategy that includes rate adjustments during peak travel periods. In the right location, increased rates during peak seasons typically make up for slower months when the vacancy rate is higher.

To those put off by the vacancy volatility of short-term rentals, long-term rentals offer welcome stability. The difference is reflected in the market rate for rent, which is substantially less for long-term rentals than for vacation properties. However, cash can still flow handsomely.

With the housing resale market contracting, single family property rentals are booming as an asset class. Apartmentlist.com’s most recent rent report shows the cities with the highest increase year-over-year in rental income. Knowing how significantly rents are increasing in your area can help you determine if long-term investing could ultimately yield higher profits.

As with all real estate, location is location. Is the property in a suburb where housing demand is high and single-family and multifamily vacancy rates are low? How is the local economy? What is the median household income? How good is the school district? Is there access to recreational areas? The answers to these questions could lead you to long-term rental stability with reasonably high yield.

On the other hand, if you have a property in a popular destination city and it conforms with local rental guidelines, then a short-term rental could be the winning choice. Keep in mind some major cities have strict regulations on short-term vacation rentals, so be sure to check state and local ordinances to determine if your property is in compliance.

Maximizing tax advantages

After making money, the second most important thing is keeping it. With real estate, there are many tax benefits for investors, the mecca of these benefits being depreciation.

According to Tony Watson, a senior tax consultant Robert Hall & Associates, certified enrolled agent and an expert at real estate tax issues, properties that are turned into rental investments must be depreciated.

In fact, he says, “when depreciation is allowable, it must be taken.” The tax code clearly states this, but the concept of depreciation is often ignored because investors fear the idea of recaptured depreciation or the collection of taxes on the gain if the property is sold for more than its depreciated value.

This is where an expert tax adviser can help. They can evaluate options to alleviate the potential for recaptured depreciation, like a 1031 exchange, for example.

Although depreciation typically implies loss, it is quite the tax benefit for rental property investors. With the exception of the land, everything that comprises the property — such as toilets, sinks, windows, etc. — is depreciable and can be taken as a deduction.

To fully grasp how this can help you maximize your rental income, let’s assume you buy a rental house for $300,000 and below is the property tax card:

CategoryValuePercentage
Improvements$200,00073%
Land$75,00027%
Total value$275,000100%

Deducting the value of depreciation doesn’t occur all at once. On residential rental property, it is spread out over a 27.5-year period. For our $300,000 property above, the owner would be able to deduct the improvement value of the building ($200,000) and not the land value ($75,000).

Over the course of 27.5 years, the annual deduction would be around $7,272. That’s a depreciation rate of about 3.6 percent each year, which is in line with the average rate according to the IRS. Depreciation essentially shields whatever taxable income is generated from a rental investment.

Investors can deduct all expenses related to their real estate business, from taxes and mortgage payments to property management, landscaping, pool services, repairs and maintenance.

As a landlord, you can even deduct travel expenses. If you are traveling from your house (which must be considered your office to count) to your rental, you can use the standard mileage rate deduction — 57.5 cents per mile as of the 2020 tax year.

The IRS states things like repairs, maintenance, advertising, insurance and utilities that are paid by landlords are deductible, as they are ordinary and necessary expenses for maintaining your property. Small upgrades to kitchens, bathrooms and flooring tend to yield higher returns on rental prices, while diligent screening of potential tenants and hiring professional property managers save time and headaches.

The structure of your real estate investing business can have a lot of influence over your profits. In a recent CIVIC Industry Insights event, Watson discussed the power of incorporating and maximizing tax benefits, so you get the most out of your rental investment.

Financing and access to capital

When acquiring or refinancing a rental property, the right loan program can make a huge difference on the total cost of ownership as an investor.

With conventional financing, you can acquire rental investments up to a certain number and within certain debt-to-income limits, but you’ll be expected to pay the principal balance plus interest.

Hard money and private money loans require interest-only payments and are far less burdensome in terms of documentation, credit and income requirements. This is because hard money loans are based on the hard asset (the property) rather than the creditworthiness of the borrower.

Whether you’re just starting out buying your first property or refinancing an entire portfolio the traditional route, a private or hard money loan is often a good option that most people don’t consider.

Real estate investing is not just about acquisition. Successful investors are always finding ways to maximize returns on their current investments through recapitalization.

Increased equity is the silver lining of today’s market, but what you choose to do with it is key. Absent (or in lieu of) cash out of pocket, your current investment properties may very well be the gateway to accruing significant wealth through real estate.

Yes, the concept of a refinance is fairly simple. However, many investors don’t take advantage of the concept of cross-collateralization.

Whether you have a few properties with established equity or several properties with slimmer amounts of equity, cross-collateralization enables you to tap into the equity of multiple properties at the same time and refinance them together under a single loan. You can then recapitalize that portfolio and take up to 80 percent cash out to acquire additional properties as a cash buyer.

For investors who have maintained a fix-and flip strategy for the past decade, pivoting to a buy, fix and hold strategy is becoming one of the most lucrative options as the real estate market adapts to a new normal. But it’s the extra things investors do to maximize cash flow that makes all the difference.

William J. Tessar is the President and CEO of Civic Financial Services in Manhattan Beach, California. Connect with him via Instagram, LinkedIn or Facebook.

How to get the most out of your rental investment (2024)

FAQs

What is the 2% rule for rental investments? ›

What Is the 2% Rule in Real Estate? The 2% rule is a rule of thumb that determines how much rental income a property should theoretically be able to generate. Following the 2% rule, an investor can expect to realize a positive cash flow from a rental property if the monthly rent is at least 2% of the purchase price.

How to maximize profit from rental property? ›

9 Ways To Maximize Profit On Your Rental Property
  1. Keep the Property in Good Condition. ...
  2. Research Rent Price and Update as Needed. ...
  3. Use a Written Rental Agreement. ...
  4. Enforce Rules (Especially LateFees) ...
  5. Screen Your Tenants. ...
  6. Make Paying Rent Easy for Your Tenants.
Dec 9, 2016

What is the 1% rule in rental investment? ›

The 1% rule of real estate investing measures the price of an investment property against the gross income it can generate. For a potential investment to pass the 1% rule, its monthly rent must equal at least 1% of the purchase price.

What adds most value to rental property? ›

7 Rental Property Upgrades That Add Value
  • Kitchen Renovations.
  • Bathroom Remodel.
  • New Flooring.
  • Overall Painting.
  • Energy-Efficient Features.
  • Updated Curb Appeal.
  • Security Enhancements.
Dec 5, 2023

What is the 50% rule in rental property? ›

The 50% rule or 50 rule in real estate says that half of the gross income generated by a rental property should be allocated to operating expenses when determining profitability. The rule is designed to help investors avoid the mistake of underestimating expenses and overestimating profits.

What is the 4 3 2 1 rule in real estate? ›

Analyzing the 4-3-2-1 Rule in Real Estate

This rule outlines the ideal financial outcomes for a rental property. It suggests that for every rental property, investors should aim for a minimum of 4 properties to achieve financial stability, 3 of those properties should be debt-free, generating consistent income.

Can you become a millionaire from rental property? ›

But while the answer to 'can property investment make you rich' is yes, becoming a millionaire through property investing can often take time. Some people will want to be a millionaire before retirement. If you're one of the people looking to maximise your wealth quickly, here are some tips to speed up the process.

What is a good profit on a rental? ›

It is generally recommended to aim for an ROI of 10-15%. However, the ROI that is considered “good” or “bad” is dependent on an individual's financial standing and the particular property they choose to invest in.

How long does it take to make a profit on a rental property? ›

Most of the time, you can get positive cash flow right from day one with your rental. Figuring out your profit for the year is a matter of taking how much rent comes in and subtract how much money goes out for expenses like taxes, insurance, and mortgage payments. What you're left with is your profit for the year.

How much monthly profit should you make on a rental property? ›

Keep in mind, when it comes to real estate cash flow, calculating your expenses and rental property income will be your number one key to success. Anything around 7% or 8% is the average ROI. However, if you'd really like to succeed, you should always aim higher at around 15%.

What is the BRRRR method? ›

What is BRRRR, and what does it stand for? Letter by letter, BRRRR stands for “Buy, rehab, rent, refinance and repeat.” It's like flipping, but instead of selling the property after renovation, you rent it out with an eye on long-term appreciation.

How do I make my house pay for itself? ›

How to Make Your Mortgage Pay Itself
  1. Rent Out Your Home.
  2. Rent Out a Spare Room.
  3. Create a Rental Studio Apartment.
  4. Rent Components of Your Home.
  5. Use Solar Panels and Water Tanks.
  6. Grow Your Own Food in Your Yard.
  7. Need a Home Mortgage in WA, OR, CO, or ID?
Nov 22, 2019

How many rental properties to make $100,000 a year? ›

The amount of capital needed to generate $100,000 in annual income from rental properties depends on factors like cash flow, financing, and property types. For example, if you have an average cash flow of $1,000 per month per property, you would need approximately 8-10 properties to achieve $100,000 in annual income.

What increases the value of a property the most? ›

For maximizing your home's value, kitchen updates are key. Start by swapping out just one item, such as a stained sink or ancient microwave for shiny new stainless models. Even small kitchen updates will add big value to your home.

What adds the most value to properties? ›

10 quicker wins for adding value before selling
  1. Redecorate. ...
  2. Fix superficial defects. ...
  3. The front door. ...
  4. Declutter. ...
  5. Heating and lighting. ...
  6. Garden appeal. ...
  7. Create a driveway / off-road parking. ...
  8. Look smart and be energy efficient.

What is the 2% cash flow rule? ›

The 2% rule is this: a property that can consistently produce monthly rent payments that equal at least 2% of the total investment cost is more likely to cover necessary expenses and produce positive cash flow than a property bringing in monthly rent of less than 2% of the total investment cost.

What is the 1% rule and the 2% rule? ›

The 1% rule states that a property's monthly rent must be at least 1% of its purchase price in order for the owner to break even. The 2% rule states that a property's monthly rent needs to be at least 2% of its purchase price in order for the owner to make a sustainable profit.

What is the 2% rule for cap rates? ›

If you have a tenant who doesn't pay for a few months, and the cap rate on your prospective property is 2% or less, your investment property might quickly become a liability.

What is the rule of 72 in rental property? ›

You take the number 72 and divide it by the investment's projected annual return. The result is the number of years, approximately, it'll take for your money to double.

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