The real estate sector is hugely competitive and effective lead generation strategies are key to rising to the top. Get them here.
Photo by LinkedIn Sales Solutions on Unsplash
6 Effective Strategies for Generating Leads in the Real Estate Industry
Lead generation should be a top priority for real estate agents, especially if they are new in the field. Developing a solid client base is crucial for making sales and revenue. Additionally, it’s imperative for fostering a healthy relationship with clients that remain loyal to you over time.
However, real estate can be a competitive industry, and generating good leads is not always easy. Fortunately, we’ve predominantly moved past the need for cold calls (which only have a 2% success rate) and can now leverage the power of the internet for more results-driven ways to attract good business.
If you want to generate profitable leads for your real estate business take a look at these 6 Lead Generation Strategies For Real Estate that are easy, accessible, and effective.
1. USE WEB FORMS
Web forms are a type of pop-up that you can embed on your website that presents visitors with the opportunity to provide their basic details. It may ask for information such as their name, email address, or phone number.
This offering of personal details is usually incentivized with a small reward, such as the promise of a discount or personalized support with a property inquiry.
A web form is a great way to engage with potential clients from the get-go and shows that you’re ready to help them find what they are looking for. You might not think that many people would be interested in handing over their details that quickly but 49.7% of businesses that use web forms say they bring in the highest conversion rates for lead generation.
Another factor that makes web forms a popular and effective tool for lead generation is that you can create multiple ones to pop up in different areas of your website. For instance, you could have one for basic information on the home page, and one specifically geared towards property inquiry on another page. It’s flexible, simple, and effective.
2. POST REGULAR, HIGH QUALITY BLOG CONTENT
Leveraging SEO (Search Engine Optimization) should be one of the first strategies you look into if lead generation is your goal. Even though SEO is more focused on increasing web traffic, it has a compound effect on driving potential clients to your site.
One of the easiest ways to organically boost your SEO strategy is to post blogs on your website. But not just any blogs—your blogs must be consistent in quality and upload rate.
You also need to insert the right keywords for your location, services, and site objectives in order to generate leads at a healthy pace. That way, people that are searching for the property listings you offer will be guided toward your site as soon as they hit the Enter key.
3. INVEST IN PAID ONLINE ADVERTISING
The first thing any serious potential home buyer does is research online. They want to know what’s out there, what’s in their budget, and which real estate agencies are the best options to go with—and your name should come up in their searches.
The average conversion rate for paid online advertising is 75%. It’s one of the most popular ways to generate leads across all sorts of industries because of its high efficacy rate and how consistently it delivers great results.
Of course, every other real estate agent has the same idea, so you need a strategy for how to outrank them on Google’s listings. So if you’ve never used paid ads before, what are the steps?
- Create a Google Ads account
- On your home menu, select “Campaigns”
- Select “New Campaigns”
- Choose your preferred advertising objectives and goals
- Choose your campaign type, and select “Continue”
While Google Ads is not the only available option for setting up paid online advertising, it’s the most widely used platform. If you’d like to use a different search engine, such as Bing or Yahoo, you’ll have to tailor your advertising accordingly.
4. ADD YOUR LISTINGS TO FACEBOOK MARKETPLACE
If you don’t have the budget for paid advertising, there’s a free and surprisingly effective alternative: Facebook Marketplace. You can upload property listings on this highly active digital group space to promote your available properties and connect with leads.
Facebook is actually regarded as one of the most powerful lead generation strategies for real estate business people across the globe. It’s a high traffic site that billions of people use every day, and many of them actively use the Marketplace feature to search for property.
5. BUY LEADS
Buying leads is a great way to maximize your reach, but it’s not a one-size fits all opportunity. Nor is it one that you can simply dive into without doing your research. However, there are plenty of legitimate lead sources available, and you need to pinpoint which best suit your strategy.
You can buy leads based on varying criteria, from price points to efficacy, and can choose how to integrate them into your strategy.
Plus, you can buy leads even if you have a limited budget, as you should be able to find sources that offer data at different purchase rates. This allows you to tailor your strategy and scale upward as your business and client base grows.
6. HOST OPEN HOUSES
Before we elaborate on this one, let’s clarify something first: open houses are not an effective way to sell homes. Not anymore. According to the National Association of Realtors, only a meager 7% of houses sold in the US were the result of an open house. Compared to the 51% of houses that are sold via online advertising, this is a pretty depressing figure.
However, open houses are not fruitless marketing tools.
They serve the important purpose of finding new clients—often ones that are actively and readily seeking to buy a home. Also, most of the people that attend open houses don’t have agents, which puts you in an advantageous position.
LEAD THE WAY
There are loads of different Lead Generation Strategies For Real Estate, but not all of them are worth trying. These six methods are all tried and tested marketing strategies that we chose for their accessibility, affordability, and, most importantly, effectiveness.
