How to Find ‘Advice-Only’ Financial Advisors - NerdWallet (2024)

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If you want money advice you can trust, your best bet is to hire a fee-only financial planner. The trick is finding a planner who’s willing to be hired for a reasonable fee.

Fee-only planners don’t accept commissions or kickbacks and are paid solely by client fees. Most use an “assets under management” model where they manage their clients’ investments and charge an annual fee of about 1%. To make the math work, these financial planners usually require people to have hundreds of thousands of dollars to invest. Otherwise the advisors would reap too little from their fees to justify the hours spent creating financial plans.

This is obviously a problem for people who don’t have enough assets. It also can be a problem for those who do, since the advisors collect their fees year in and year out, regardless of how much advice they’re actually dispensing. Plus, not everyone wants or needs an advisor to invest their money.

It’s even becoming a problem for the planners themselves. A client with a small portfolio may have more complex needs, and require more time, than one with a larger portfolio, but the fees won’t reflect that.

Plus, what these planners are technically charging for — investment management — can be had for much less from robo-advisors. These digital investment services use computer algorithms to invest and typically charge one-quarter of one percent.

» Which type is right for you? Learn how to choose a financial advisor

Planners are essentially giving away the valuable part of what they do, the financial advice, while charging premium prices for the commodity that a machine can essentially do for much less.

Advisors (and financial consultants) are increasingly recognizing the flaws in this approach and some are exploring alternatives, such as charging flat monthly or quarterly fees, says financial journalist Bob Veres, owner of Inside Information, a site for advisors.

If you’re looking for financial advice that’s not based on the size of your portfolio, here are a few places to check and what you can expect to pay.

XY Planning Network. This is a network of financial planners who typically focus on clients in Generations X and Y, or millennials, who don’t have a lot of assets to invest. There’s no age limit, though, and some of the planners specialize in helping baby boomers as well. Advisors must be certified financial planners, or CFPs; swear to uphold a fiduciary client-first standard, which means they put their clients' interests first; and offer flat monthly fees (although they may offer other options, including hourly or assets-under-management fees). Monthly fees are typically $100-$200, with some planners requiring an initial or setup fee of $1,000 to $2,000.

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Garrett Planning Network. Planner Sheryl Garrett’s network represents planners willing to charge by the hour, although many also manage assets for a fee. Members are either certified financial planners or on track to get the designation, or they’re certified public accountants who have the personal financial specialist credential, which is similar to the CFP. Garrett also requires its planners to be fiduciaries. Hourly fees usually range from $150 to $300. A consultation focused on one subject, such as a portfolio review, may take two or three hours. A comprehensive financial plan that covers taxes, insurance, estate planning, college planning and other relevant topics could require 20 hours or more.

Advice-Only Financial. Financial blogger Harry Sit started his service to connect people with fee-only advisors who just charge for advice and don’t accept asset management fees. Sit’s concern is that advisors who do both will be tempted to push people toward asset management, since it’s more lucrative. Sit charges $200 to help people find fiduciary CFPs who are either local or, if none are available, willing to work remotely. The planners typically charge $100 to $400 an hour.

Association for Financial Counseling & Planning Education. Not every tax return requires a CPA and not every financial situation requires a CFP. An accredited financial counselor or financial fitness coach can be a more affordable alternative. Coaches and counselors in private practice typically charge $100 to $150 an hour, although many work on a sliding scale, says Rebecca Wiggins, executive director of the association, which grants both credentials. Others are employed by the military, credit unions or other organizations and offer their services for free or at reduced charge, she says. These counselors or coaches focus on issues relevant to middle- and lower-income Americans, including budgeting, debt management and retirement planning.

“The main thing is that these professionals are affordable, unbiased, and highly trained,” Wiggins says. “Their focus is on the needs of the clients and establishing healthy financial management.”

A previous version of this article misstated the name of the Association for Financial Counseling & Planning Education. This article has been corrected.

This article was written by NerdWallet and was originally published by The Associated Press.

How to Find ‘Advice-Only’ Financial Advisors - NerdWallet (2024)

FAQs

How to get unbiased financial advice? ›

Free financial advice
  1. Your bank or credit union.
  2. Your employer or 401(k) provider.
  3. Your online broker.
  4. Pro-bono financial planning services.
  5. Financial advisor consultations.
  6. Online advice services.
  7. Free or cheap financial apps.
Apr 26, 2024

Is 2% fee high for a financial advisor? ›

Most of my research has shown people saying about 1% is normal. Answer: From a regulatory perspective, it's usually prohibited to ever charge more than 2%, so it's common to see fees range from as low as 0.25% all the way up to 2%, says certified financial planner Taylor Jessee at Impact Financial.

What is an advice only financial planner? ›

It is a mouthful, I know. Arguably, the best description today for what I do may be advice-only. An advice-only financial planner is a professional – ideally a Certified Financial Planner (CFP) – who provides financial planning advice to clients without managing their investments.

How do most people find their financial advisor? ›

Ask friends, family or colleagues for recommendations.

These individuals are often able to give you firsthand knowledge about an advisor, including how responsive they are to communications and how well they explain complex topics.

What financial advisors don t tell you? ›

10 Things Your Financial Advisor Should Not Tell You
  • "I offer a guaranteed rate of return."
  • "Performance is the only thing that matters."
  • "This investment product is risk-free. ...
  • "Don't worry about how you're invested. ...
  • "I know my pay structure is confusing; just trust me that it's fair."
Mar 1, 2024

How do I know if my financial advisor is honest? ›

An advisor who believes in having a long-term relationship with you—and not merely a series of commission-generating transactions—can be considered trustworthy. Ask for referrals and then run a background check on the advisors that you narrow down such as from FINRA's free BrokerCheck service.

Is 1% too high for a financial advisor? ›

But they don't offer their advice for free. While the typical annual financial advisor fee is thought to be 1%, according to a 2023 study by Advisory HQ, the average financial advisor fee is 0.59% to 1.18% per year. However, rates typically decrease the more money you invest.

Is a 1% management fee high? ›

Answer: A 1% fee is around industry average, but you could pay less. You need to ask yourself what type of value you're receiving for that fee. “Does the fee include ancillary services such as financial planning or tax preparation? Investment management, like any service, can be shopped around.

Are financial advisors worth 1% fee? ›

Many financial advisers charge based on how much money they manage on your behalf, and 1% of your total assets under management is a pretty standard fee. But psst: If you have over $1 million, a flat fee might make a lot more financial sense for you, pros say.

Is it better to have a financial advisor or financial planner? ›

A financial planner generally takes a more comprehensive, long-term approach to money management. While they often hold the same licenses and carry out the same functions as financial advisors, financial planners tend to focus on creating personalized and holistic plans for clients.

Why not to have a financial advisor? ›

Not only that, but by shirking responsibility for your own investments, you're also losing a lot of money in FEES. The fees you pay to a financial advisor may not seem like a lot, but it is a huge amount of money in the long-term. Even a 2% fee can wipe out a significant amount of your future wealth building.

How are fiduciaries paid? ›

How Do Fiduciaries Get Paid? In the personal investing business, a fiduciary adviser may collect fixed fees, commissions, or a percentage based on assets under management (AUM) for overseeing a client's portfolio.

At what net worth should I get a financial advisor? ›

Generally, having between $50,000 and $500,000 of liquid assets to invest can be a good point to start looking at hiring a financial advisor. Some advisors have minimum asset thresholds. This could be a relatively low figure, like $25,000, but it could $500,000, $1 million or even more.

How many millionaires use a financial advisor? ›

The wealthy also trust and work with financial advisors at a far greater rate. The study found that 70% of millionaires versus 37% of the general population work with a financial advisor.

Who is the best person to talk to about finances? ›

  • A financial advisor helps people manage their money and reach their financial goals. ...
  • Some financial advisors have additional certifications or expertise that allow them to help with complex financial topics, such as estate planning, insurance needs or tax preparation.
Apr 26, 2024

Is Edward Jones a fiduciary? ›

Edward Jones serves as an investment advice fiduciary at the plan level and provides educational services at both the plan and participant levels, if applicable.

How do I protect myself from a financial advisor? ›

Validate Their credentials, Background, and Ethics Record.
  1. Make sure they are a Certified Financial Planner (CFP). ...
  2. Make sure your advisors or their firms (and your investments) are registered with the SEC.
  3. Check their past for SEC rule violations.
Jan 11, 2021

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