Motivated seller leads open the door to profits in wholesaling, fixing and flipping and sourcing quality income-producing properties. It’s easier than ever to find motivated sellers now that big data has become available to the masses. But here’s the deal – the lead is only as good as your ability to connect with the seller. In this article, we show you how to connect with motivated sellers using a motivated seller email script.Whether you get potential leads from PinPoint Profits searches or elsewhere, you will undoubtedly end up with email addresses for potential sellers. And those email addresses can be worth their weightin gold!Think about it. Companies spend millions of dollars trying to get potential customers’ email addresses. Why? Because email marketing STILL WORKS! We’re not proposing that you spend millions or that you set up elaborate email campaigns like big companies. What we are proposing is that you make the most of every email address you get by using effective messages with your potential property seller.
Targeting the Motivated Seller… and The Solution
The Big Differences Between Pre-Foreclosure and Vacant House Owners…And Why It Matters
Seller motivation is a key factor in being able to connect with the seller. Each seller faces a different set of motivating circ*mstances and you can tap into and meet their need to sell with targeted messaging.
Vacant Property Owners and their Motivation
Owners of vacant properties are feeling the pain with every mortgage payment, insurance premium and tax bill. Plus, vacant homes are at risk for vandalism, vagrancy and dilapidation. To top it all off, manyinsurance companies cancel policies because of the additional risks vacant homes pose. All of this creates urgency for the owner of a vacant home.
Vacant property owners should be contacted at least once a month. We recommend reaching out around the first of the month when a payment is due or when they would have gotten a rent check.
The Pre-Foreclosure Property Owner’s Motivation
As painful as it can be to own a vacant house, you’ll find that most owners of homes in pre-foreclosure can be even more motivated to sell. When the bank is on course to repossess the home, the owner isvery likely to be on a short and more urgent timeline to find solutions. This means more frequent contacts with pre-foreclosure owners – and in many cases, it pays to use multiple points of contact. Consider usingemail in combination with direct mail, social media and even a drive by when possible.
Since owners facing foreclosure are often staring down fairly short deadlines, we recommend WEEKLY contact. You may want to mix it up and do email one week, a postcard another week, etc. until you get a response or the property is repossessed by the bank. If the property is a particularly good potential deal,consider driving by and dropping off a flyer and talking with the neighbors if the property is vacant.
Subject Lines and Messages You Can Use with Motivated Sellers
With the flood of information around us, it pays to use a subject line that resonates with your potential seller. If you are contacting the owner of a vacant property, adjust your subject line to appeal to them and their particular set of problems. The same holds true for pre-foreclosure owners. Tap directly into their interest in solving their foreclosure problem.
Email Messages to Motivated Sellers
Once they’ve opened your email, the key is to tap into their issues and interests quickly and get them to take action (call or text you, visit your site, respond to email).
- You want a message that addresses their problem with a solution and also conveys urgency without being pushy or perceived as an opportunist.
- You MUST have a good call to action – give them the next step to take to solve the problem. “Call Us Today” “Visit our Website to Get Your Copy of the Special Report “Seven Ways to Avoid Foreclosure” – or any other messaging that directs them on how to reach out to you.
Effective Messages Should Include All Of These Elements In This Order:
- Briefly discuss a specific issue/problem
- Describe a solution you offer that addresses the issue you raised
- Share your credentials or advantages of working with you
- Specify the next action (the “CTA” or call to action)
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SAMPLE MOTIVATED SELLER EMAILSYou can easily combine any of the subject lines we shared earlier with the text from the sample email to motivated seller types (below) to create email messages that get responses.
Pre-Foreclosure Sample Messages
Pre-Foreclosure Sample Email #1
Are you or someone you know facing a foreclosure problem?
Though it may be no fault of your own, you may be facing one of the greatest challenges of your life—how to prevent your property from being foreclosed on.
There are alternatives! We know of at least 7… and one of them may work for you.
It’s all in the Special Report you can get – but here are just a few solutions that may work for you.
- Refinance (yes, sometimes it still possible)
- Create a “workout” with the bank (many workouts don’t work out at all)
- Declare bankruptcy (last resort)
- Create “shared equity” (not for everyone)
- Or sell the property quickly (you need the right buyer)
We understand the foreclosure problem and all of the solutions available.
Instead of wondering what will happen if you do nothing, why not contact us today?
We specialize in working with homeowners facing foreclosure.
Call or text us at XXX-XXX-XXXX or just respond to this email.
Best Regards,
[ADD YOUR CONTACT INFO]
P.S. Click Here to get a copy of the Special Report “Seven Ways ToAvoid Foreclosure” [ADD A LINK TO YOUR SITE]
Pre-Foreclosure Sample Email #2
Need a solution to a foreclosure problem?
Behind on payments and looking for relief?
Most homeowners facing foreclosure don’t know all of the alternatives
to having their home (and equity) taken by the bank.
Navigating “the system” can be overwhelming.
- We work with homeowners facing foreclosure and offer alternatives thatno one else can
- We can buy your house quickly and stop for the foreclosure
- We can bring your mortgage current and take over payments
Unlike the bank, we are flexible and will work with you for a win-winsolution to your foreclosure problem
Best Regards,
[ADD YOUR CONTACT INFO]
P.S. Call or text us at XXX-XXX-XXXX or just respond to this email and let ushelp you solve your foreclosure problem today!
Vacant Property Motivated Seller Email Sample
Do you or someone you know have a house that’s become a headache?
- Home Sitting Vacant?
- Rental Property Hassles?
- Needs Repairs?
- Behind on Payments or Taxes?
- Relocated?
- Inherited a House?
Would you like to sell your house fast without all of the usual hassles?
No matter if your house has big or small problems, we can make you an
offer in 48 hours…
And you get quick relief from that problem property!
WE BUY HOUSES AND MAKE IT EASY TO SELL YOUR HOUSE!
- FAST, EASY, FAIR
- We pay cash and close on YOUR TIMELINE!
- WE DON’T LIST HOMES…WE BUY THEM!!
- ANY HOUSE, ANY PRICE RANGE, ANYWHERE!!
Call us today and we can make you an offer in 48 hours (or less!).
Best Regards,
[ADD YOUR CONTACT INFO]
P.S. Visit our website to learn more! [ADD LINK TO WEBSITE]
All-Purpose Motivated Seller Email Sample
Did you know you can sell your house fast without the usual hasslesmost home sellers experience?
You can! We are local cash buyers of real estate in this area and we takethe headaches out of selling real estate.
We don’t LIST HOUSES, We BUY THEM!
Any house, any price range, anywhere!
If you have a house you would like to sell quickly and easily, we are theteam to call.
Want to learn more about how we make it easy for you to get the cashyou need from your property?
Call us today and you could have an offer tomorrow!
We make home selling fast, fair and easy.
We’re waiting to hear from you!
[ADD YOUR CONTACT INFO]
P.S. See for yourself how easy and fast it can be to get the cash youwant for your property.
Visit our website or call us today at XXX-XXX-XXXX.
Using Text and Social Media to Connect with Home Sellers
In a previous post, you’ll find great info that also applies when you connect via email. includes great info on:
- How to create an effective message that doesn’t get ignored or trashed
- The do’s and don’ts of “cold call” outreach to motivated sellers
- Sample messages that you can adapt for email, too
Email marketing works and it can work for property scouts, wholesalers and real estate investors of all stripes who are looking for properties to purchase and get under contract. Follow some basic rules of engagement and get the responses needed to connect with motivated sellers in all kinds of situations.
