How to Conduct Income Property Analysis (2024)

Buying an income property is no easy task. That’s because it’s not as easy as just handing money over to the seller – you have to ensure the property is a worthwhile investment. And that can be difficult. The only way to know if a potential property will pay off as an investment is by conducting an income property analysis (aka a rental property analysis). So, how can you conduct an income property analysis?

The Real Estate Investment Tools You’ll Need for an Income Property Analysis

The most reliable and accurate way to perform an analysis is to use real estate investment tools. Such online tools will provide the data and perform the calculations needed to study an investment property. In addition, they allow investors to save time and money that would otherwise be wasted with the use of outdated Excel income property analysis spreadsheets and manual analysis.

Related: Why Are You Still Using a Real Estate Investment Analysis Spreadsheet?

Where can you find the best real estate investment tools for an income property analysis? Well, look no further! Mashvisor’s real estate investment software is the only source you need for investment analysis tools. Mashvisor’s cutting edge tools utilize the most up-to-date data and predictive analytics available. But that’s not all! Mashvisor has unique tools, each one dedicated to a specific step of income property analysis:

Step #1: Study the Investment Location – This can be performed using the Real Estate Heatmap.

Step #2: Conduct an Investment Property Analysis – This is conducted by the Income Property Calculator.

Step #3: Perform a Comparative Market Analysis – The Income Property Calculator will also aid you in this step.

Let’s take a look at each step now and how Mashvisor’s tools will make them easier for you to perform.

1. Study the Investment Location Using the Real Estate Heatmap

Location is, by far, the most important feature of your real estate property. So it’s no surprise that analyzing the locationis the first part of an income property analysis. Conduct areal estate market analysis first and learn about the different trends of the city where the investment property is located. Find out how the job market is doing, if the economy is diverse and growing, and whether the population is declining. You can check out Mashvisor’s blog and real estate market reports and analysis pages for this kind of information.

Next, conduct a neighborhood analysis. With Mashvisor’s heatmap analysis tool, you can accomplish this in mere minutes. You probably associate heatmaps with weather reports, but they are also used for analyzing residential income properties and markets. Mashvisor’s real estate heatmap uses various colors to represent important information. With a color-code ranging from yellows to reds to greens, it presents data in an easy to comprehend fashion.

The heatmap only requires a few steps to operate. Firstly, you will need to enter the city you wish to analyze. All of the neighborhoods in that city will appear on the map. Then, you can use a variety of filters to conduct your analysis. Mashvisor’s heatmap provides the following filters:

  • Listing price
  • Traditional rental income
  • Airbnb rental income
  • Traditional cash on cash return
  • Airbnb cash on cash return
  • Airbnb occupancy rate

Set a filter and you will see how the neighborhood of your choice performs for that metric. For example, if you set the listing price filter, you can see if your neighborhood is affordable (red) or expensive (green) compared to other neighborhoods in the city.

Related: Best Eastern States to Invest in

Mashvisor’s Real Estate Heatmap

When it comes to real estate analytics, Mashvisor’s heatmap is all you need for a neighborhood analysis. You can then further study the neighborhood by visiting its Neighborhood Analytics Page. With that, you’ll have completed the first step of income property analysis.

Related: Finding Income Properties Using a Heatmap

2. Conduct an Investment Property Analysis with the Income Property Calculator

After studying the location where the investment property for sale is located, you can begin to analyze it directly. Mashvisor’s income property calculator is the top-tier tool for such a function. With Mashvisor’s calculator, your income property analysis will be swift and precise.

The calculator uses data from current MLS listings and Airbnb analytics based on data taken directly from Airbnb. The rental property calculator also requires user input to generate the most accurate results. These inputs primarily revolve around property expenses and financing cost estimates. Cost estimates are provided from rental comps. Still, investors are able to adjust these values to their own liking:

  • Mortgage loan type
  • Down payment
  • Mortgage interest rates
  • One-time startup fees
  • Recurring costs

After that simple step, the calculator works its magic. It will provide a wide range of rental property metrics and data. These include, but are not limited to:

  • Airbnb rental income
  • Traditional rental income
  • Airbnb and traditional cash flow
  • Monthly rental property expense estimates
  • Airbnb and traditional cash on cash return
  • Airbnb and traditional cap rate
  • Optimal rental strategy comparison (Airbnb or traditional)
  • Traditional and Airbnb occupancy rate
  • Investment payback balance

Mashvisor’s Income Property Calculator

Start Analyzing Investment Properties

3. Perform a Comparative Market Analysis with the Income Property Calculator

After conducting an income property analysis, you need to make sure the income property for sale is reasonably priced. Many properties on the market are overpriced, which may be deliberate or unintentional on the seller’s part. To find out if the property is worth it, you need to perform a comparative market analysis (CMA).

To perform a CMA, you need to find income properties that are similar to yours. These properties, called real estate comps, are properties that match yours in terms of location, size, type, condition, amenities, and more. The most accurate and fastest way of finding income properties for comparison is through Mashvisor’s income property calculator. The calculator automatically generates a list of real estate comps for your investment property for sale. Afterward, you can quickly conduct a CMA. If the CMA shows that the property is reasonably priced, along with positive results from the neighborhood and investment property analysis, then you’ve just found a great property to invest in!

Related: Comparative Market Analysis: A How-To Guide for Real Estate Investors

To Wrap It All Up

And just like that, you’ve performed the most accurate income property analysis. Thanks to Mashvisor’s real estate investment tools, you’ll know if your property of interest is one of the top positive cash flow income properties in the area.

To start your own real estate income property analysis today, CLICK HERE to start a FREE trial with Mashvisor!

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How to Conduct Income Property Analysis (2024)

FAQs

How do you evaluate income property? ›

For example, if the property value is $162,000 and the gross rental income is $18,600, the GRM would be:
  1. GRM = property value or purchase price / gross rental income.
  2. $162,000 property value / $18,600 gross rental income = 8.7.

How do you do a property analysis? ›

When conducting an initial rental property analysis, consider these factors.
  1. Location: the location of the property. ...
  2. Income and Cash Flow: This refers to the amount of money you can generate from this rental property. ...
  3. Property Type: The property is either residential, commercial, or mixed-use.

How do you conduct a rental market analysis? ›

Conducting a local rental market analysis: A step-by-step guide
  1. Step 1: Identifying comparable properties. ...
  2. Step 2: Analyzing local market demand and rental rates. ...
  3. Step 3: Evaluating property location, condition, and amenities. ...
  4. Step 4: Understanding the impact of economic and demographic trends.
Mar 13, 2024

How do you calculate the value of income producing property? ›

The income approach is a real estate valuation method that uses the income the property generates to estimate fair value. It's calculated by dividing the net operating income by the capitalization rate.

What are the three ways to evaluate property? ›

Three Approaches to Value
  • Cost Approach to Value. In the cost approach to value, the cost to acquire the land plus the cost of the improvements minus any accrued depreciation equals value. ...
  • Sales Comparison Approach to Value. ...
  • Income Approach to Value.

What is the formula for valuation of a rental property? ›

Also known as GRM, the gross rent multiplier approach is one of the simplest ways to determine the fair market value of a property. To calculate GRM, simply divide the current property market value or purchase price by the gross annual rental income: Gross Rent Multiplier = Property Price or Value / Gross Rental Income.

How to analyze profitability of rental property? ›

The calculation is the following one: rate of gross profitability = 100 x (monthly rent x 12) divided by the Purchase price of the property.

How do you calculate if a rental property is a good investment? ›

The 1% rule of real estate investing measures the price of an investment property against the gross income it can generate. For a potential investment to pass the 1% rule, its monthly rent must equal at least 1% of the purchase price.

What is the income approach to valuation? ›

Under the income approach, the value of a property is the present value (PV) of its future cash flows that the owner expects to receive, akin to the discounted cash flow analysis (DCF).

How do you write a real estate market analysis? ›

6 Key Steps to Real Estate Market Analysis
  1. Research neighborhood quality and amenities. ...
  2. Obtain property value estimates for the area. ...
  3. Select comparables for your real estate market analysis. ...
  4. Calculate average price of comparable listings. ...
  5. Fine-tune your market analysis with adjustments to your comparables.
Aug 3, 2022

How do you Analyse rent? ›

How to Conduct a Simple Rental Market Analysis
  1. Research Local Rental Rates. The best place to start is by researching the current rental rates in your target area. ...
  2. Evaluate Vacancy Rates. ...
  3. Analyze Local Economic Factors. ...
  4. Identify Target Tenant Demographics. ...
  5. Consider Market Trends. ...
  6. Seek Professional Advice.
May 15, 2023

How do you market an investment property? ›

Here are some seven marketing tips that can help set your listings apart, market your property, and attract great tenants to live in your rental.
  1. Know What Features of Your Rental to Highlight. ...
  2. Set the Right Rent Price. ...
  3. Advertise Your Rental Listing Online. ...
  4. Time the Rental Market. ...
  5. Market Your Rental Listing on Social Media.
Jan 27, 2023

How do you evaluate an income-producing property? ›

The capitalization rate is a key metric for valuing an income-producing property. Net operating income (NOI) measures an income-producing property's profitability before adding costs for financing and taxes. The two key real estate valuation methods include discounting future NOI and the gross income multiplier model.

What is a good cap rate for rental property? ›

That said, many analysts consider a "good" cap rate to be around 5% to 10%, while a 4% cap rate indicates lower risk but a longer timeline to recoup an investment.1 There are also other factors to consider, like the features of a local property market, and it is important not to rely on cap rate or any other single ...

How do you calculate ROI on income property? ›

The simplest way to calculate ROI on a rental property is to subtract annual operating costs from annual rental income and divide the total by the mortgage value. However, there are some other calculations you can use to determine how much of a return you might expect when investing in a specific property.

What is the income method of property valuation? ›

Under the income approach, the value of a property is the present value (PV) of its future cash flows that the owner expects to receive, akin to the discounted cash flow analysis (DCF).

How do you know if an income property is a good investment? ›

A: Before signing a lease, a renter should ask the building manager which Internet service providers serve the building and then compare costs and speed options available. If a renter is already living in the building, they can test their current connection speed on Fast.com or Speedtest by Ookla.

What are the methods of valuation of investment properties? ›

Investors can use the sales comparison approach, the capital asset pricing model, the income approach, and the cost approach to determine property values. There isn't a one-size-fits-all solution, so a combination of these factors may need to be applied.

How do you determine the fair value of an investment property? ›

Fair value is the price at which the property could be exchanged between knowledgeable, willing parties in an arm's length transaction, without deducting transaction costs (see IFRS 13). Under the cost model, investment property is measured at cost less accumulated depreciation and any accumulated impairment losses.

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