How Podcasts Helped Me Learn About Money — The Wave Podcasting (2024)

Written By The Wave

How Podcasts Helped Me Learn About Money — The Wave Podcasting (1)

How much do you feel like you know about money? How to save it, how to invest it, how to negotiate for more, how to (insert all other stressors that come with it here)? In this article, I’m going to let you know how podcasts have helped me get wayyyyy more comfortable with—and informed about—all things money. First, though, let me take you back.

Money and Me, My Early Twenties

When I entered my twenties, I felt super confident in how to save my money. But, that was only because I grew up in an uber practical, slightly anxiety-driven household; one that communicated, above all else, I should always have enough money to pay my bills. So, I personally haven’t struggled with denying myself “extras” when I know I need to be saving. However, that didn’t mean that I knew much else about money or really how to save it in a way that best served my future goals.

For a long time I let money just sit in my checking account, too afraid to touch it. When I started my first full-time job after leaving undergrad, I remember staring at the 401k package offering being like “What the—,” having essentially no idea how it worked or whether I should do it. I consulted my parents and they helped me decide, but the rest of this money lingo was still very foreign to me. Even what my parents did teach me prior to that moment, I didn’t have an interest or respect for it and so I would just choose the “safest” option and forget about the rest.

When I Realized “Safe” Wasn’t Enough

The following year during my one year anniversary meeting at work, I realized that I had done myself a disservice. I stumbled over random statistics and felt ill-equipped to have any type of negotiation conversation. It definitely didn’t help when I received major push back from my boss. By the time I began to fantasize about freelance years later, I knew I needed to change my relationship with money. But, where to start? So many articles I found online failed to acknowledge the key nuances of the intersection between womanhood and finances. Plus, they were boring.

How Podcasts Got Involved

That’s where podcasts come in. One night, while I was making dinner in my Williamsburg apartment that I shared with one other roommate, paid $1000 a month for, and had no living room (it was a literal square), I began to listen to the podcast Jen Gotch is Okay...Sometimes. If you aren’t familiar, Jen Gotch is the founder of ban.do (a super successful company, I might add) and is candid about her experiences with mental health and her career. Episodes like “Building Ban.Do: The REAL Story” showed me that this conversation didn’t have to be dry or separated from the rest of my life and full identity.

Some Podcasts that Really Helped

Later, when I found Starving Artist, specifically the episode, “Taking Control of Your Finances with Sarah Firth,” I started to feel like, “Oh, I can do this!” In that episode, Sarah breaks down how to calculate your freelance rate (or even desired hourly or yearly income), and she says that we need to have an honest conversation with ourselves about money. ‘Cause, the thing is, money is not this thing that exists separately from our mental and emotional state of being. It’s all wrapped up together.

After that I binged. My playlists would shift from Girlboss to The Goal Digger Podcast to Secrets of Wealthy Women to really anything I could get my hands on that resonated with me and taught me more not just about money management but how to get more comfortable with thinking and talking about money in a productive and smart way--not just safe.

Related: 12 Must-Listen Podcasts for Every Entrepreneurial Woman

Podcasts are Free KnowledgeCc

In the past year, I have continued to deepen my financial literacy and recently wrote a whole blog post on this excellent episode of Bad On Paper that really gets into the nitty gritty of salary, negotiations, investment, and more. I also entered into the investment, debt, and retirement conversation with As Your Friend’s episode “Making Money Moves.” Unlike many articles, they are both entertaining, informative, and nuanced.

Now, thanks to all of these podcasts, I have a full arsenal for when I negotiate rates and salary. Or, for as I am building my financial portfolio and planning for the future. There is so much FREE information out there, and it is in a space you can listen and learn without judgement or fear of moving too fast (hello, the beauty of a pause and rewind button). It is also not just in the obvious business podcasts out there, so keep a keen eye. We all have some type of podcast app on our phones, so I just want to make sure you use it.

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How Podcasts Helped Me Learn About Money — The Wave Podcasting (2024)

FAQs

How do podcasts make money? ›

Sponsored Ads (or Episodes)

Some companies will pay you to read a brief script on your podcast that promotes their product. Ads can be a relatively easy way to make money, but often require a larger listenership and detailed demographic data.

How many people need to listen to your podcast to make money? ›

More Than 10,000 Listeners

You've broken the 10,000 listener sound barrier. At this level, you'll still be able to collect donations and run ads on your podcast as well. For better or worse, this is where a lot of people take their podcasting full time. Partner programs are now something to consider.

How much do podcasters make per episode? ›

How much do podcasters make per episode? Typically, a podcaster with around 10,000 downloads per episode can expect to earn somewhere between $500 to $900. Very successful podcasts can earn much more, reaching up to $30 million in annual income.

Do podcast guests get paid? ›

It would seem that very few (if any) podcast guests get paid to appear on podcasts. Occasionally, guests may actually pay to be on popular podcasts. In those cases, guests have decided that the ROI in terms of exposure is worth the cost. However, the general rule is that most podcast guests appear for free.

How do paid podcasts work? ›

As their name suggests, paid podcasts (also known as private podcasts) are only available to people who pay for them. These paying subscribers can usually access the show using a private, unique RSS feed linked to their email.

Who makes the most money on podcasts? ›

Renowned comedian turned UFC commentator, Joe Rogan's podcast, The Joe Rogan Experience, exclusively on Spotify since December 2020, rakes in a staggering $30 million annually. With a massive following and a unique format, Rogan has solidified his position as the top earner.

Do podcasts get paid per listen? ›

Podcasters are paid a specific rate for every 1000 listens or downloads. This typically works best for larger shows. Value-based pricing. Based on frequency and placement, sponsors and podcasters will determine a set price for a certain number of episodes or ads.

How to start a podcast for free and make money? ›

Earn Revenue Via Affiliate Marketing

One way you can also make money via podcasting is via affiliate marketing. You can join an affiliate program right from day one of starting your podcast free. The affiliate will provide you with a code that you'll provide your podcast listeners.

How much does a podcast with 1,000 listeners make? ›

A podcast with 1000 listeners could make anything from $0 per month to a couple of thousand – it depends if it's in a particularly obscure niche, or a more saturated one with lots of competition. If the show is about a unique topic, sponsors with the same target audience will be more likely to sponsor.

Who is the highest paid female podcaster? ›

Alexandra Cooper (born August 21, 1994) is an American podcaster and co-creator and host of Call Her Daddy, a weekly comedy and advice podcast on Spotify. In 2021, Time Magazine called her "arguably the most successful woman in podcasting" after she signed a three-year exclusive deal with Spotify worth $60 million.

What is the number one podcast in the world? ›

Joe Rogan's The Joe Rogan Experience is the number one podcast in the world with 3 billion listeners and millions of subscribers from different podcasting platforms.

Can you start a podcast without a following? ›

You definitely don't need a pre-existing audience to start a podcast. Make sure to plan, identify your target audience, and develop a strong podcast brand and identity.

How many viewers do you need to make money on a podcast? ›

A larger audience improves your earning potential. Focus on enhancing your podcast's quality and employ effective promotion strategies. As your listener numbers increase, so does your advertising revenue. Podcast ads often operate on a CPM basis, meaning you earn for every 1000 listeners.

Who pays who on podcasts? ›

Podcasts typically make money through sponsors and from the listeners who become buyers of their product or service (if it's a Paid subscription).

Do podcasts pay royalties? ›

Podcasts do not currently generate performance and/or mechanical royalties. Show creators typically pay a flat upfront fee to license your music instead. Other than this one-time fee, there are no additional publishing royalties generated from the streaming or downloading of podcasts at this point.

Is it worth starting a podcast? ›

Starting a podcast could be a fabulous way to explore your interests together, and potentially even make some money along the way. If you choose to start a podcast with friends, here a few things to consider: Who will be listed as the show hosts? You could list multiple hosts, or just one “main” host.

How much does it cost to start a podcast? ›

What is the average cost of starting a podcast? Different sources put the average cost of starting a podcast between $100 and $5000. Remember, though, not all podcasts are the same – and neither are people's budgets. It's also important to distinguish between different levels or types of podcasts.

How much does a podcast producer get paid? ›

How much do you pay a podcast producer? The hourly rate for a podcast producer can range anywhere from $35 to $250 or more per hour. A beginner producer may charge a lower rate, while a highly experienced producer with a proven track record of producing successful podcasts may command a higher rate.

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