Here's Why Should You Initiate Investing In Startups? | Entrepreneur (2024)

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Leading an organization and working hard to run it or endowing money in the venture and earning profits? Which one will you choose; the instant choice would be the former option. Millennials perceive that running the organization is a more lucrative deal than thoughtfully investing in a niche company. Attaining returns on the investment is something that can go along with managing your own business. Giant companies like Microsoft, Dell, Apple and Amazon didn't establish merely by personal savings. The investment was crucially needed to raise and expand the business. Similar to the present day, investors were actively sought by then entrepreneurs as well. Potential business strategy, discrete business idea and financial soundness are core factors that are observed by the investors.

Suppose, if someone invested one or two thousand dollars in the mobile company, Apple or e-tailer, Amazon. Then, the dividends of those shares or resell value of those shares would be a lump sum. Recognizing the hidden potential in the startups, require keen observation, market analysis and studying the business model. Even, in this digital era, there are a plethora of investment platforms available, wherein investors can register themselves and seek companies to endow money. Angel kings, Seedrs, Our Crowd and OneVest—are some popular digital investment platforms. Though, it takes an abundant time for entrepreneurs to garner investments through this model while some entrepreneurs consider it essential to raise money without directly approaching the investors.

So, after learning the investment-seeking approach, you would not have fully realized what the crux of investment is, why you should endow money in the startups, how you can be on the safe side while investing in the startups and lastly, how to choose the right startups for the investment.

Here's Why You Should Invest In The Startups

Huge returns are one of the core reasons why you should invest in the startups. Besides the returns, there are various other reasons for initiating the investment.

1. Higher Returns

Thoughtful decisions of investing in the startups can be hugely beneficial as the returns (above inflation) are higher than other types of investments. Furthermore, it diversifies your portfolio investments.

2. Recognition In The Market

The startups you have chosen if, in the future, get recognized in the industry. Then, this recognition acts as a catalyst for your fame too as you are directly related to the organization.

3. Lifetime Savings

Besides receiving returns, the investment is done to secure one's future. Many investors seek companies who are thriving and expanding in the sector. By investing in startups like other veteran investors, you can collect large chunks of savings that can help to lead the life post-retirement.

4. Create Positive Changes

Green financing is nascent investment type, which is highly prevalent in the sector. Millennials contribute in the startups which envision to bring positive changes in the society. By opting the green financing, you can become a part of the positive societal changes done by the organizations.

How To Invest In The Startups?

Investing in the startups does not require any mantra; the only thing you require is knowledge of the business ecosystem. You can't invest money into a newly established organization by reflecting on their product and financial backdrop. There are abundant of other things that you need to consider before coming on a decision.

Nonetheless, investment is not a very complicated process; the mechanism of the investment is although an easy process which requires a bit of practice and understanding. To effectively learn to invest, imbibe some important ways into your mind:

1. Investing Platforms

Now, investing has become a lot easier than before. Unlike years ago, seeking investors and startups is effortless procedure at present. On the internet, you can find various genuine investing platforms, wherein startups introduce their business outline and seek investors.

2. Personal Connections

Besides reliance on the investing platforms, you can visit networking events or help your personal connections who are planning to start their own ventures. By endowing money to known contacts for the business is a safer investment.

3. Register Yourself On Angellist

If you perceive that you lack expertise and know-how for a sound investment decision, then you can register yourself at AngelList India and begin trailing veteran investors. This will help you apprehend the market and build good connections in the industry.

Adhere to the aforementioned recommendations to become a good investor.

This article was originally written and published by Jaspreet Kaur.

Here's Why Should You Initiate Investing In Startups? | Entrepreneur (2024)

FAQs

Why should I invest in a startup? ›

The potential for high returns. One of the biggest advantages of investing in a startup is the potential for high returns. When a startup is successful, investors can make a lot of money. Of course, there's also the potential to lose money if the startup fails, but the potential rewards can be great.

What attracts investors to a startup? ›

Investors seek opportunities that have the potential for high returns on their investments. They look for startups with innovative ideas, strong market potential, a capable team, and a solid execution plan.

Why do corporations invest in startups? ›

Some investments are strategic: They are made primarily to increase the sales and profits of the corporation's own businesses. A company making a strategic investment seeks to identify and exploit synergies between itself and a new venture.

Why invest in early stage startups? ›

Exponential Growth Potential: Early-stage startups possess the capacity for explosive growth, often yielding returns that far exceed traditional investments. A tracxn report reveals that early investors in India's Unicorns experienced a remarkable 130x multiple on their invested capital.

Why are startups important? ›

Startups contribute to economic growth by increasing productivity and promoting innovation. They also attract investment and generate revenue, which can lead to economic expansion. The success of startups can also lead to the creation of new industries and markets.

What do you get when you invest in a startup? ›

Startup investors are essentially buying a piece of the company with their investment. They are putting down capital, in exchange for equity: a portion of ownership in the startup and rights to its potential future profits.

What do investors get in return from startup? ›

Investors essentially buy a piece of the company with their investment. They are putting down capital, in exchange for equity: a portion of ownership in the startup and rights to its potential future profits.

How do I decide if I should invest in a startup? ›

Before investing, understand the high level of risk involved in early-stage (angel) investment. Be sure to do your due-diligence. Depending on the investment you may need to take an active role in the new company. Also pay attention to expected timeframe, return on investment, and how you'll eventually cash out.

How do investors get paid back? ›

The most common is through dividends. Dividends are a distribution of a company's earnings to its shareholders. They are typically paid out quarterly, although some companies pay them monthly or annually. Another way companies repay investors is through share repurchases.

Why do venture capitalists invest in startups? ›

VCs are willing to risk investing in such companies because they can earn a massive return on their investments if they are successful. However, VCs experience high rates of failure due to the uncertainty involved with new and unproven companies.

How do investors in startups make money? ›

Just like the public markets, startup investors make money by selling their shares in a company at a higher share price than they paid for them. Unlike the public markets, there aren't as many opportunities to frequently trade shares in private companies and startups.

Why investors don t invest in startups? ›

Startups are high risk investments. By definition, a startup is a company in its early stages of development. These companies are often unproven and have yet to generate significant revenue. As such, they can be very volatile and may not be suitable for all investors.

What are early investors in a startup called? ›

Angel investors

They invest at early stages such as the seed or pre-seed stage and write smaller checks than venture capital firms managing pooled investment funds. These early investments often come in the form of convertible instruments, like SAFEs, rather than priced rounds.

Why is startup equity important? ›

Startup equity distribution among employees

Startup equity offers, however, also help to retain employees with the prospect of a big payday when the company exits through a buyout or Initial Public Offering (IPO). Equity is the currency of the tech and startup worlds.

Is it risky to invest in startups? ›

The most obvious risk associated with investing in startups is the potential for financial loss. Investing in a startup is a high-risk bet, and there is no guarantee that the venture will be successful. Many startups fail, and the investors can end up with nothing in return for their investment.

Why is it better to work at a startup? ›

Not only will you be helping a business grow from the beginning, but working for a startup gives you the opportunity to be a part of a product or service that meets a unique need. Working for a startup may even inspire you to create your own innovation and launch your own company.

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