Filed in — October 6, 2016
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Sometimes it can seem tricky to figure out how to include seasonal content into your visual marketing plan, especially if your business isn’t traditionally ‘seasonal’.
But seasonal sales are a great way to boost revenues by creating a sense of urgency with your audience. Pretty much any type of business can have a Fall promotion, even if the biz has nothing to do with Fall — simply use the season to create time-sensitive content to help drive traffic to your website, blog, or social media page.
Our Saffron Flame Collection is the perfect companion to your visual marketing strategy. This collection is packed with images that will help you create gorgeous graphics in minutes with design programs like PicMonkey or Canva. For professional designers, a few edits in Photoshop to add your own text and overlays will do the trick!
If you’re feeling stuck on the types of visuals you can create, or just want a little inspiration, scroll down for ideas and then block off an hour or so to batch create all your visuals for your Fall promotions and posts!
Ready?Below are our visual content ideas for Fall!
Create Seasonal Animated GRAPHICS
First, use Canva to create a PDF download of your favorite Fall recipes, decorating tips, clothing styles, or whatever works for your brand.You could also write a detailed blog post, or create a special training or webinar.
When you’re ready to share your work with your audience, you need a captivating lead magnet that gets their attention… that’s where animated graphics come in!
For these lead magnets, we wanted to take the attention grabbing to another level. Canva offers pre-made animations that you can customize so we created lead magnets for new blog posts or new fall collections that are fun and dynamic using those templates!
a splash of color here, a flickering element there, plus your text = promotional graphics that are impossible to miss.
Create GORGEOUS POPupS & ANNOUCEMENTS
The first impression that someone will have of your upcoming events, courses, webinars, or newsletters will be the graphics! Make a bold statement and set the tone with this first impression.
Create Catchy Sales Graphics
Promoting your sales is easy with images from the Haute Stock Library + your favorite image editing tool.
Here are some tips:
– Make your message stand out by choosing a graphic with lots of white space or adding a colored overlay so that your text is easy to read
– Use bright or bold colors in your text or image to capture attention
– Include a call to action button so that people know exactly what you want them to do! Your CTA (call to action) doesn’t have to say shop now. It can say things like SIGN UP, FIND OUT MORE, GET YOUR DISCOUNT, etc.
Update your headers
Headers are prime real-estate to tell people what’s going on in your business. Ideas for headers include your Newsletter, Website, and Facebook page. Create images to announce your promotions, freebies, challenges and latest content!
Create New Quote Graphics
Recycling the same old quote graphics is only going to work for so long, so at some point you’re going to have to give them a refresh. There’s no better time than with the changing season to throw in a few new images and add quotes or captions that resonate.
Use these types of images on Facebook, Instagram, and Twitter and encourage your audience to like and share your posts! While you may not directly mention your promotions in these images, you are using them to create engagement and grow your audience, which will lead to more sales if your offers are positioned well.
Create Social Media Announcements
Create graphics that tell your audience what you’re thankful for, thank them for being part of your community, or celebrate a micro-holiday with them.
You can also use these types of images as “last chance” or “only a few hours left” type graphics to signal that your promotion is coming to an end soon or you can use them as announcements for content that is coming or is currently available to them!
Create pinnable blog post covers
We know how important it is for our business’ blog traffic to create stunning blog post covers that will get engagement, saves, and clicks on Pinterest and Saffron Flame is just the collection to not shy away from making a statement!
Regardless of your topic — make sure your graphic’s text is straight to the point, contains keywords and will serve your audience!
Create fall opt-ins
Use the new season as an opportunity to grow your business — create opt-ins with graphics that will be irresistible to new viewers and to your already existing customer base!
Create instastory graphics
This list would not be complete without a shoutout to Instagram Stories — currently the hottest area to promote your business and reach your followers.
Use these graphics to encourage your followers to move from Instagram to a new blog post or a link to your website/free download!
Looking for more stock to create fall content for your business this season?
Check out these other Haute Stock Collections: Fall Tablescape, , Fall Mood, Goodbye Summer, Back to Basics, Saffron Flame, Modern Thanksgiving, Falling Leaves, Minimal Mood, and Golden Hour.
