Google Stock Too Expensive for You? Try Options (2024)

Investing in a stock generally requires you to pay the share pricemultiplied by the number of shares bought. If you wanted 100 shares of Google (GOOG), now Alphabet Inc., it would cost around a quarter of a million dollars (100 * $2,500 per share) as of February 2022.

However, there is an alternative method that requires less capital:options. This is done by using in-the-moneycall options that mimic the movement of the stock. The deeper an in-the-money the call option is—meaning the closer the delta is to 1—the betterthe option price will track the stock’s movement.

Key Takeaways

  • Google (Alphabet, Inc.) has grown to become a household name and one of the most valuable companies in the world by market cap.
  • Worth nearly $2 trillion, its shares also trade between $2,000 and $3,000, making it difficult for some individual investors to own a whole share, let alone several of them.
  • One way to bet on GOOG or GOOGL shares is to instead use options contracts, which often trade at a fraction of the price of the actual shares.

Google Option Chain

For illustrative purposes,take a look at the option chain of Googletaken from Nasdaq as of Sept. 3, 2014. The option is an American call option.

An Options Example

If you have a short-term investment horizon, you could probably take a call option expiring on Oct. 18,2014, as shown in the table above. The strike price is the price at which you have the right but not the obligation to buy the stock. The price you pay to have this option is the premium price or the last price. As the strike price decreases, the call option is deeper in-the-money and the premium also increases. The volume, i.e. the number of option contracts traded, affects the bid-ask spread.The higher the volume, the lower the bid-ask spread; the lower the bid-askspread, the moresavings on transaction costs for the investor.

Say you buy the 520 strike Google option at the ask price of $61.20, the breakeven price(BEP)becomes $581.20. On Sept. 3,2014, the stock was trading at around $575. If the stock stays at $575 until Oct. 18, the option price should decline to $55 as the strike price ($520) plus the premium ($55) would then equal the stock price ($575), canceling any arbitrage opportunity.

Since the delta of the option is 1, any change in the stock price should move the option price by the same amount. For example, if the stock price moves to $600 at expiry, the option price would become $80 ($600-$520), for a gain of $18.80, which is $6.20 less than the $25 gain for the stock. The $6.20 representsthe time value of the option, which would decayeventually to zero at expiry.

Opportunity andProtection

Another benefit of investing in Google or any other company using options is the protection an option carries if the stock falls sharply. The fact you don't own the stock,only the option to buy the stock at a certain price, protects you if the stock takes a plunge. This is because you will only lose the premium paid for the option instead of the actual value of the stock.

Say you held100 shares of Google in 2014and they fell sharply from $575 to $100. This represents a loss of $47,500. However, if you owned a call option of 100shares of Google you would haveonly lostthe premium paid. If you paid $61.20 per share for a call option of 100 shares of Google, you would haveonly lost$6,120 instead of$47,500.

Longer-term options are relatively more illiquid than shorter-term options and therefore the transaction costs in the form of a bid-ask spread would be higher. Figure 2 shows the number of trades for call options expiring in June 2016 was less than in the March 2015 expiry, which wasless than the October 2014 expiry. Therefore, it would have becomequite expensive and difficult to invest in a stock using options for the long term. One alternative would beto roll over the options at each expiry, but this would also increase transaction costs in the form of higher brokerage fees.

Google Stock Too Expensive for You? Try Options (2)

For some companies and other securities, there are also mini-options for which the underlying is 10 shares instead of 100. This is useful for smaller investors and for hedging odd lots of a particular stock, i.e. not in multiples of 100. Unfortunately, the volume in these options is not high and mini-options are not as common as regular options.

The Bottom Line

Using options is a cost-effective way to gain exposure to a stock without risking a lot of capital and still beprotected on the downside. One of the main drawbacks is the liquidity of the option contract itself. If you are an investor interested in investing in companies with a high stock price (i.e Amazon (AMZN), Tesla (TSLA) or Google)withouttying up too much capital, options might be the right answer for you.

Google Stock Too Expensive for You? Try Options (2024)

FAQs

Why is Google stock so expensive? ›

Alphabet's most recent flirtation with a $2 trillion valuation follows a 13% runup in its share price year-to-date and a 77% jump dating back to the end of 2022, a rally spurred by record profits due to resilient advertising spending and on the back of investor optimism partially inspired by the company's potential to ...

Is GOOG a buy hold or sell? ›

GOOG Analyst Recommendation Trends

In the current month, GOOG has received 20 Buy Ratings, 2 Hold Ratings, and 0 Sell Ratings.

Why are Google stocks falling? ›

(Bloomberg) -- Alphabet Inc. is falling amid renewed fears that the Google owner's missteps in artificial intelligence are putting its search business at risk.

How much will Google stock be worth in 10 years? ›

According to the latest long-term forecast, Google price will hit $200 by the middle of 2024 and then $300 by the end of 2026. Google will rise to $350 within the year of 2027, $400 in 2029, $450 in 2030 and $500 in 2032.

What is the true value of Google stock? ›

As of 2024-04-27, the Intrinsic Value of Alphabet Inc (GOOGL) is 184.74 USD. This Alphabet (Google) valuation is based on the model Discounted Cash Flows (Growth Exit 5Y). With the current market price of 171.95 USD, the upside of Alphabet Inc is %.

What will Google stock be worth in 2025? ›

Long-Term Alphabet - Class A Stock Price Predictions
YearPredictionChange
2025$ 189.1219.49%
2026$ 225.9942.79%
2027$ 270.0570.62%
2028$ 322.69103.88%
2 more rows

Should we buy GOOG or GOOGL? ›

GOOG vs. GOOGL: Which Is a Better Investment? Because GOOGL shares come with voting rights, they may be considered more valuable. Shareholders with this type of stock can have a say in Google's corporate policy, vote for the board of directors, and approve or disapprove of any major decisions.

Is GOOG a good long term buy? ›

Buy and Hold GOOG Stock

Despite facing difficulties in improving its AI technology, Alphabet is still financially strong, clearing seen through its over $70 billion in free cash flow from last year. This stock remains a long-term buy in my books, particularly at a valuation of less than 20-times forward earnings.

Is Google a safe long term stock? ›

Is it safe to invest in Google? Google is a large-cap company with a strong balance sheet, steady revenue and earnings growth. According to most financial analysts (see above) the search engine company is among the safest technology companies to invest in for the long term.

Does Google stock have a future? ›

Analyst Ratings

The average analyst rating for Alphabet stock from 38 stock analysts is "Strong Buy". This means that analysts believe this stock is likely to perform very well in the near future and significantly outperform the market.

How much will Google make in 2024? ›

GOOGL Earnings Date

Class A Common Stock is expected* to report earnings on 04/25/2024 after market close. The report will be for the fiscal Quarter ending Mar 2024. According to Zacks Investment Research, based on 16 analysts' forecasts, the consensus EPS forecast for the quarter is $1.49.

What is the highest Google stock has ever been? ›

Alphabet - 10 Year Stock Price History | GOOG
  • The all-time high Alphabet stock closing price was 161.10 on April 24, 2024.
  • The Alphabet 52-week high stock price is 161.70, which is 2.4% above the current share price.
  • The Alphabet 52-week low stock price is 104.50, which is 33.8% below the current share price.

Does Google pay a dividend? ›

Google will pay a quarterly dividend of twenty cents, which is surprising, but also one of the lowest payouts among large tech stocks.

Who owns Google now? ›

Google is an American search engine company, founded in 1998 by Sergey Brin and Larry Page. Since 2015, Google has been a subsidiary of the holding company Alphabet, Inc.

Is it worth it to buy Google stock? ›

Google Stock Forecast FAQ

The consensus among 30 Wall Street analysts covering (NASDAQ: GOOGL) stock is to Strong Buy GOOGL stock.

Is Google a good stock to buy? ›

GOOGL Stock Forecast FAQ

Alphabet Class A has 8.49% upside potential, based on the analysts' average price target. Is GOOGL a Buy, Sell or Hold? Alphabet Class A has a conensus rating of Strong Buy which is based on 30 buy ratings, 7 hold ratings and 0 sell ratings.

Is it a good idea to invest in Google? ›

Google has 75% of the internet search market and 85% of the mobile search market. Additionally, search on the internet continues to grow as it becomes a more integral part of peoples' daily lives on a global basis. A massive profit driver for the company, this is the main ingredient in making Google a safe investment.

Is it good to buy Google shares? ›

Alphabet (GOOG, GOOGL) remains among the top mega-cap growth stocks investors are focused on, for good reason. The company's defensive business model and long-term growth rate have provided impressive returns on equity. With revenue continuing to surge, here's why the experts think GOOG stock could be worth a buy now.

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