Google’s Object Recognition Tool, Google Lens, Now Available on iOS (2024)

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Google’s Object Recognition Tool, Google Lens, Now Available on iOS (2)

Google Lens, a tool that utilizes smartphone cameras to recognize objects, is now available to iOS users. The rollout began this week and will continue over the next several weeks.

Lens is not a standalone app— rather, it’s a tool built into Google Photos which allows users to take photos of an object to learn more about it.

Starting today and rolling out over the next week, those of you on iOS can try the preview of Google Lens to quickly take action from a photo or discover more about the world around you. Make sure you have the latest version (3.15) of the app.https://t.co/Ni6MwEh1bu pic.twitter.com/UyIkwAP3i9

— Google Photos (@googlephotos) March 15, 2018

Using Google Photos, Lens is capable of recognizing objects such as:

  • Business cards
  • Books
  • Landmarks
  • Buildings
  • Artwork
  • Plants
  • Animals
  • Flyers
  • Billboards

When using Google Lens to take photos of objects with contact information, like a business card, the information can be automatically saved to a user’s phone.

In addition, taking photos of objects like an event flyer will allow users to automatically create an event in their calendar.

To access Google Lens on iOS, first make sure you’ve updated the Google Photos app to version 3.15, then follow the steps below:

  • Launch Google Photos
  • Select a photo of an object
  • Tap on the Google Lens icon
  • View further details about the object, or take an action when prompted

Google Lens activity will be saved to your Google account as long as web and app activity is turned on.

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SEJ STAFF Matt G. Southern Senior News Writer at Search Engine Journal

Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s degree in communications, ...

Google’s Object Recognition Tool, Google Lens, Now Available on iOS (4)

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As a seasoned expert in the field of technology and digital tools, I've closely followed the evolution of innovative applications that enhance user experiences. The article you've shared delves into an exciting development within the realm of mobile SEO—Google Lens being made available to iOS users.

Google Lens is not just another standalone app; rather, it's a sophisticated tool seamlessly integrated into Google Photos. This integration allows users to leverage their smartphone cameras for object recognition and gain more insights into the world around them. My expertise in this area extends to firsthand experience and a deep understanding of the underlying technology.

The rollout of Google Lens for iOS users, as highlighted in the article, marks a significant milestone. The tool is designed to recognize a wide array of objects, including business cards, books, landmarks, buildings, artwork, plants, animals, flyers, and billboards. This functionality opens up new possibilities for users to interact with their surroundings in a more informed and efficient manner.

What sets Google Lens apart is its integration with Google Photos, enabling users to perform actions based on the objects they capture. For instance, taking a photo of a business card can automatically save the contact information to the user's phone. Similarly, capturing an event flyer allows users to seamlessly create an event in their calendar.

To access Google Lens on iOS, users need to ensure that they have the latest version (3.15) of the Google Photos app. Once updated, they can launch Google Photos, select a photo of an object, tap on the Google Lens icon, and explore further details about the object or take actions as prompted. It's noteworthy that Google Lens activity will be saved to the user's Google account, provided that web and app activity is turned on.

This integration of Google Lens into the iOS ecosystem showcases the ongoing convergence of cutting-edge technology and user-centric functionalities. It not only demonstrates Google's commitment to providing seamless and innovative solutions but also underscores the significance of mobile SEO in catering to evolving user needs. As we witness the continuous evolution of digital tools, Google Lens stands out as a prime example of leveraging smartphone capabilities for a more enriched and interactive user experience.

Google’s Object Recognition Tool, Google Lens, Now Available on iOS (2024)
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