From plants to profits: How to turn your houseplant obsession into a lucrative investment (2024)

Being a proud plant parent is now a cliche of millennial culture as people temporarily convert their living rooms into part time jungles. However, not many people are aware of just how lucrative their houseplant hobby can be.

This study looks at the most in demand houseplants from the likes of Facebook marketplace and calculates the profit you could be making from buying and selling plant cuttings.

By comparing the cutting price to the full grown plant you can work out which houseplant has the biggest increase from investment and could be raking in a tidy profit.

The houseplants germinating the healthiest profits!

From plants to profits: How to turn your houseplant obsession into a lucrative investment (1)

Monstera Dubias are the MOST profitable houseplants with a +766% increase in investment!

If you recognise this houseplant from your living room, you could be sitting on a gold mine.

A cutting of a Monstera Dubia plant can be brought for an average price of £21.25 and for as little as £15. However, a full grown plant will sell for on average £184 and up to £200, making a profitable +766% from initial investment!

Another reason why this plant is so valuable, is because it loves to grow. Within a year the Monstera Dubia can grow 1-2 feet tall, and can continue to grow up to 10 feet - germinating plenty of leaves and leaving you in constant supply of profitable cuttings to earn from.

Image credit: Monstera Dubia

Alocasias and Caladiums are the cheapest but MOST profitable houseplants to buy!

From plants to profits: How to turn your houseplant obsession into a lucrative investment (3)

Image Credit: Alocasias Plant

There are a variety of Alocasia and Caladium plants to choose from and on average you can buy a bulb for as little as £4-£4.79 - making them the cheapest plants to buy in this study. Both plants also only take a matter of weeks to grow, making a quick investment turnaround.

Alocasia plants, also known as ‘Elephant Ears’ or ‘Dragon Scale’ can sell on as adult plants for an average of £31.89, making a huge 697.22% increase from investment!

Larger forms of the plant can even sell for up to £80, making them a great long term investment as well. These plants have grown in popularity over the years, therefore many people may already be owners of these beautiful houseplants and could be making a profit.

Full grown Caladiums can also bring in a healthy profit, selling for on average £23.02 - a huge 380.55% increase from investment. Once your Caladium is grown, you can propagate it by dividing the tubers/stems which can then be replanted in the spring - ready to be grown and resold for a continuous profit.

From plants to profits: How to turn your houseplant obsession into a lucrative investment (4)

Image Credit: Caladium Plant

The Monstera ‘Thai Constellation’ is one of the most expensive and in-demand house plants on the market!

This gorgeous marble leafed plant is one of the most in demand house plants on the market, making it the most expensive plant in the study and can take up to 2 years to fully grow - making it a long term investment.

A cutting of a Monstera ‘Thai Constellation’ can be bought for an average price of £165.00 - but can also sell for a lot more depending on the type of cut. Once this plant is fully grown, the average price a Thai Constellation Monstera will sell for is £289.14, but has been known to sell for up to £400 - making a healthy 75.24% increase from investment!

The great thing about this plant is it's easy to propagate and loves to grow, making it a great long term investment. Once your plant is fully grown you can use stem-tip cuttings or grow them by air-layering to multiply your variegated beauties and continue to grow money.

From plants to profits: How to turn your houseplant obsession into a lucrative investment (5)

Image Credit: Thai Constellation

Salman Haqqi, personal finance expert at money.co.uk says"Houseplant investments are a fun and alternative way to explore the investment world from the comfort of your own home. Not only have house plants become the world's new obsession, but many people are already exposed to a variety of plants and could be secretly sitting on a gold mine.

"Like all investments, with a bit of knowledge and research into the market these plant parents could be growing their home jungles into profitable investments in no time."

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Methodology

Prices of fully grown houseplants and cuttings were collected by using scraped data from Facebook marketplace, Farmer Gracy and Etsy. Once we collected the data we calculated the average price for both cuttings and fully grown plants for each variety of houseplant. We then calculated the percentage of change between the plant cutting and the fully grown plant to show the increase in investment for each houseplant.

From plants to profits: How to turn your houseplant obsession into a lucrative investment (2024)

FAQs

What is the most profitable plant to grow indoors? ›

Tomatoes are one of the most popular crops to grow indoors—and for good reason. Greenhouse grown tomato crops produce a high yield of quality produce year-round, and are boosting the entire tomato market.

Can you make money selling indoor plants? ›

Selling indoor plants is a great side gig. If you are already a houseplant connoisseur, you can use your existing collection to propagate new plants and sell them. If you don't have any houseplants, you will need to purchase some to start with – as well as other supplies.

What plants do people buy the most? ›

Best Selling Plants
  • Giant Bird of Paradise. From $113.00.
  • Cat Palm. From $136.00.
  • Pygmy Date Palm Tree. From $136.00.
  • 15% Off. Peaco*ck Plant (Calathea) ...
  • Chinese Money Tree Plant (Pilea Peperomioides) From $43.00.
  • 20% Off. Pink Polka Dot Plant. ...
  • Variegated Laurentii Snake Plant. From $136.00.
  • 30% Off. Philodendron Birkin Plant.

What is the hardest plant to farm? ›

There are dozens of reasons why farmers consider wasabi the most difficult crop to grow of all time. The wrong nutrient composition or too much humidity will kill wasabi. It is extremely susceptible to diseases and bugs when grown in large scales.

How much do plant sellers make? ›

What are Top 10 Highest Paying Cities for Plant Nursery Worker Jobs
CityAnnual SalaryHourly Wage
San Jose, CA$45,944$22.09
Oakland, CA$44,959$21.62
Hayward, CA$44,882$21.58
Vallejo, CA$44,836$21.56
6 more rows

Is selling plants on Etsy profitable? ›

Despite the low average asking price for plants and seeds on Etsy, this is indeed a lucrative market with a large scope for opportunity and sales. Approaching this niche should be done carefully to optimize your listings and to increase your chance of profitability.

What is the easiest plant to grow and sell? ›

Microgreens. These tiny plants are used as a garnish for main dishes or as a mini-salad. Unlike most other food crops, microgreens are quick to grow and ready to sell in just two weeks. They can be grown indoors or outdoors, so microgreens are a perfect crop for urban farmers who may not have access to a patch of dirt.

What is the most expensive houseplant in the world? ›

1. Variegated Monsteras. Above: A Monstera Adansonii once sold for $38,000 on eBay. Pictured here are rooted versions of Monstera Adansonii Albo sold by NorthlandBotanical on Etsy; a potted plant with 1 leaf is $138 and with 2 leaves is $210.

Why is houseplant so expensive? ›

Difficulty in growing

But there are some plants that are extremely difficult to grow. They need expert care, controlled environment, and a long time to grow. The high rate of failure in growing these plants also further adds to the high price of the plant.

Can I grow plants and sell them? ›

You may actually need a state license to sell plants. Each state has different rules, so it's important to check your state's requirements. California, for example, only requires a permit to sell nursery stock (outdoor plants) and seeds, but Florida requires a license for any plant sales.

Can you make a living selling plants online? ›

Absolutely. If you follow the steps mentioned in this guide, you'll be on your way to building a profitable online plant business. Just remember, it can take a while to see a profit on your investment. In the initial stages, it's best to invest any earnings back into the business to run paid ads or buy inventory.

Are plants good investments? ›

Rare plants don't necessarily make the world's best investments, but they've seen a surge of interest since Covid and appreciate in value as they grow. Even if they don't make you rich, houseplants are a great investment in your health and mental well-being.

What is the fastest plant to grow indoors? ›

Spider plant

One of the quickest indoor plants to grow is a spider plant. They have long green and white, striped ribbon-like leaves and are easy to propagate thanks to the multiple baby plants they like to produce on stems. 'Give a spider plant bright light to avoid its long stems flopping in low light.

Which is the luckiest indoor plant? ›

Lucky Bamboo, Money Plant, Pachira Money Tree, Snake Plant, Swiss Cheese Plant, Peace Lily, Potted Orchids, Rubber Plant, Palm Plant and Jade Plant are some well-known lucky indoor plants.

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