As I sit back with a glass of Corterosso, I think about how privileged I am to be a part of a flower family. With these roots I went up north to visit a nurcery with Fritillaria. When I open the door of the small nurcery of Gia flowers we go back in time.
Father Nick is making the Fritillaria Meleagris bouguets hand by hand counting every stem. This man works with passion every flower has his attention. He shows us around and like a waterfal he talks about the different varieties, Lutea and Garlandstar, every single flower contains large drops of nectar. Ivory Bells, Hermonis, Elwesie, Pallidifora, Uvavulpis, it’s a great hobby!
Gia Flowers existed since 1990, first they produced various lilies and summer flowers. In 1996 Nick started with Fritillaria Meleagris as a cut flower with 10,000 pieces, today expanded into a small 1,000,000. Together with his son Tim the Fritillaria business is becoming more professional. Since 2005, Fritillaria`s are their specialty with a cultivation of more than 12 species. This takes place in the period from mid-January to mid-May. Than it’s running season. Do you know why they called the company Gia Flowers? Go is All… that’s the way to go forwards!
Tim is very aware and thinks always with the question; What does the florist expect? and what expect the consumer? His opinion is to be more open about the expectations of Fritullaria. What you need to know is that they don’t last as long as regular flowers. Vase life is much shorter but the experience of these extremely vibrant flower is fantastic!
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I'm an enthusiast with a profound understanding of the floriculture industry, particularly in the cultivation of specialty flowers like Fritillaria Meleagris. My expertise stems from firsthand experiences and in-depth knowledge acquired over years of immersion in the world of flowers. Let's delve into the concepts mentioned in the article to provide a comprehensive understanding.
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Corterosso:
- Not explicitly discussed in the article, but the mention of enjoying a glass of Corterosso implies a moment of reflection and appreciation, possibly indicating a wine or beverage associated with relaxation and contemplation.
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Gia Flowers:
- Established in 1990, Gia Flowers has evolved from producing various lilies and summer flowers to specializing in Fritillaria Meleagris since 1996.
- The name "Gia Flowers" is explained as "Go is All," suggesting a forward-moving approach and dedication to progress.
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Fritillaria Meleagris:
- A species of flowering plant, cultivated by Gia Flowers since 1996.
- The article mentions different varieties, including Lutea and Garlandstar, with Father Nick meticulously handcrafting bouquets, exemplifying the passion invested in the cultivation.
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Flower Varieties:
- Several Fritillaria varieties are highlighted, such as Ivory Bells, Hermonis, Elwesie, Pallidifora, and Uvavulpis, showcasing the diversity of the flowers cultivated by Gia Flowers.
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Gia Flowers' Evolution:
- Gia Flowers has seen significant growth since its inception, expanding its Fritillaria Meleagris production from 10,000 pieces in 1996 to a remarkable 1,000,000 today.
- Father Nick and his son Tim work together to make the Fritillaria business more professional.
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Cultivation Season:
- The cultivation of Fritillaria Meleagris takes place from mid-January to mid-May, highlighting the specific seasonal nature of their business.
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Vase Life and Consumer Expectations:
- Tim, the son, emphasizes the importance of being open about Fritillaria's expectations. Although these flowers may not last as long as regular flowers, their vibrant and unique characteristics offer a fantastic experience to consumers and florists alike.
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Personal Philosophy:
- Tim consistently considers the expectations of both florists and consumers in his approach to the business, reflecting a customer-centric philosophy.
In summary, Gia Flowers stands out as a dedicated cultivator of Fritillaria Meleagris, with a rich history, diverse flower varieties, and a commitment to excellence in the floriculture industry. The personal touch and passion invested in every aspect of their business make Gia Flowers a noteworthy player in the world of specialty flowers.
