Flower Math (2024)

Get the proven method to avoid over-buying & price with confidence in Flower Math: The Florist’s Guide To Pricing & Profitability!

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…there are days when you wonder where your profit margin went.

Well, you’re not alone.

80% of the florists I surveyed said they are notreaching their income goals…

If you’renotreaching your income goalsyet, I don’t have to tell you that’s a problem!

Floristry is hard work and you deserve to get paid for your time & talent…

Even if flowers are your 2nd career or a “side-hustle” for now!…

And the Flower Math Formulas will help increase your pricing confidence and consistently reach a 70% profit margin on flowers and supplies!

It’s SO important to maximize this profit margin because ALL of your “other expenses” (overhead, utilities, payroll) come out of the profit you make!…that’s why you need to maximize this margin!

The only way to maximize your income is by maximizing your profit margin.

Enroll Now to Maximize your Margin!

“Flower Math should be required for all florists!” -Tracey

But you don’t have to take my word for it, take a peek inside the course…

Here’s what you’re getting when you sign up today:

• Flower Math video training to walk you through the written lessons and explain ALL of the steps from markups to design fees to delivery charges to rentals to recipes and wholesale ordering, we cover it all.
• 6 Real Wedding Sales, Profits and Floral Recipes plus pricing “cheat sheets” that give you AND your employees a quick at-a-glance guide so that you stop overfilling orders.
• Answers to your questions. Email support before, during, and after the program – there’s never a reason to feel lost or confused, because I’m always just an email away!
• Lifetime access to the online course including BONUS lessons – How I Present A Quote Without Coming In Over Budget, How I Set Minimums On Wedding Flowers, Week Of Prep For An $11,000 Wedding, Foam Free Arbor Mechanics, and all future updates to the course!

Enroll Today!

• home-studio floral designer
• brick & mortar flower shop
• farmer-florist branching into weddings and events
• hobbyist with a dream or a side-hustle

This easy-to-follow pricing roadmap is made for you!

Flower Math starts with a breakdown and review of the industry standard pricing formulas…

THEN shows you how to create recipes…

AND how to keep your wholesale orders on point and avoid overspending…

So that you can maximize your income AND create beautiful designs your clients will love.

That’s what happened to Nicole.

She tried 3 “other courses” before signing up for Flower Math.

But just 1 day after enrolling she wrote to me and said…

“Flower Math made all the other courses I’ve taken completely irrelevant…“

“…I took [3 “other” online courses for florists]… Even after all of that, it all seemed muddy. I told myself I’d give Flower Math a try and then no more courses.

For the first time in nearly two years, I feel empowered ordering flowers.Flower Math made all the other courses I’ve taken completely irrelevant.

It’s honest, practical and totally transparent. I can’t thank you enough. It feels amazing to have an actual plan about how I’m going to execute this wedding… I just ordered and knowing exactly how much I will be making.With your examples, I sat down and wrote out actual recipes, which I’ve never done before (since learning from a few courses above that they’re not necessary).

I totally see now that the flower shop way is the way!But I can still design how I want to and create a healthy work environment for myself….

I listened to your recent podcast interview and you said something that really stuck with me. It was something along the lines of,“just because someone is doing beautiful work and seems successful on Instagram doesn’t mean they are running a successful businessinreal life.”

You’re in this for the long-term. I loved that. It felt like permission for me to alsostop caring what everyone else is doing and focus on growing my business for the long-term.”

All the best, Nicole

Join Nicole & Sign Up Today!

“In one wedding I felt more confident in my pricing & made my money back on the purchase of the class.

This really has been a game changer for me!!

I cannot thank you enough for putting out this course…the tools that you have provided [are]allowing me to confidently build my business’ infrastructureso that I CAN make a career out of this (and not only be a hobby florist).”

-Susan of Wild Blume

“ Your explanations are clear and precise for the creative,

I’ve been in the industry a very long time and plan on continuing & you have given me a boost to return to the shop this year and not feel guilty charging what we’re worth.”

-Lyndal,The Flower Dispensary

“LovingFlower Math.

I already knew how to mark up based on the “flower shop technique” but I felt like I was all over the place and not focused about how I was pricing my work.

I love that I now have it all in one place I can refer to and utilize.

NowI also feel like it is taking the guilt out of pricing flowers(I couldn’t charge THAT much for a hydrangea!). I can just tell myself,“According to theFlower Maththat is what I need to charge!”“

-Shannon of Flourish

Amy from Botanical Brouhaha said:

“I love that you clearly demonstrate that it is possible to have a profitable business working from home on a smaller scale…designers need to know that success and profitability can look a lot of different ways…this will be encouraging to a large number of designers.LOVE the real wedding examples. The designers are going to love this!”

Sign up & SAVE $100!

The florists who’ve completedFlower Mathsay that the valueof the content far outweighs the cost.After signing up for the course you’ll see the benefits of increased profit margins on every order for as long as you run your business.

So let’s get you the training, support, and guidance you need to make you a happier, more profitable Floralpreneur®!

• How I Set Starting Prices In My Business
• How To Create An Initial Quote
• Foam Free Arbor Mechanics
• Week-Of A Wedding Prep (25-minute behind-the-scenes video)

Enroll Here & SAVE $100!

When you join you’ll get immediate access to:

0.1 A true behind-the-scenes breakdown of 6 REAL weddings, each complete witha full list of recipes, COGS andprofits of 70% on flowers & suppliesso that you can seehow the Flower Math works in real life.

0.2 Over 21 floral recipesincluding a hanging installation, 6different bridal bouquets, 6 bridesmaids bouquets, 6styles of centerpieces(including a 19′ floral table runner, “eclectic glass vases” & a wooden box),an arbor, aisle flowers,large ceremony arrangements, flower girl baskets,eclectic bottles, and more.

0.3 Itemized customer invoices.(Yes, a look at myrealprices so you can see how it’s presented to the client!)

0.4 Pricing cheat sheetsto calculate design fees for you so thatyou can consistently fill orders to value.

0.5 Easy to follow formulasto calculate markups and design fees.(This is the “stuff” all florists must know!Even if you’re familiar with markups already,florists have told me they appreciate the breakdown on these formulas.)

0.6A step-by-step guide to apply the basic “flower math formulas”, (how to price “both ways”, i.e. determine the price of arrangement when you know the stem count andhow to fill an order to value when you know the price, but haven’t created a recipe yet), which have been handed down from florist to apprentice throughout the years.

0.7 Over 45 minutes worth of video instructionwith details onhow to apply markupsas well ashow I create recipesandwholesale orders that are “tight and right”, tokeep my cost of goods as low as possible.

0.8 Answers to your questions! E-mail support from Alisonif and when you need it. I proudly stand behind this course. If you have a question for me, before, during or after taking a course, just get in touch!

0.9 Lifetime access!Check in for aFlower Mathrefresher any time…andif I add to or enhance the course you’ll have access to all future updates as well.As long as I’m running this course, you’ll have access*.

10.0 PLUS THE BONUSES!!! Including how I create an initial quote without going over budgetAND all my starting prices (and how they’ve changed) over the course of 16 years in my business.

In short, you’ll master the skills and processes most self-taught florists only wish they’d learned when they started their floral business… and finally experience the profitability, fulfillment, and respect you deserve!

Click to Enroll Here!

Successful Students Say…

“Everything was straight forward,

I liked how you included [real] weddings that you had designed. For me, visuals are everything! Seeing photos, videos, and the formulas were so so helpful! Thank YOU for sharing this wonderful information for us designers who have been struggling with “Flower Math.”

-Cheryl of Twigs-n-Twine

“I took your Flower Math course a year ago and it’s totally changed my business.” -Kasey (review from Facebook)

“Cheat sheets….

…all I have to say is I Love You!…is that weird?”

-Tracey of Tracey Reynolds Floral Design

This is why it’s so important to understand how to reach your profit goal AND feel confident in the value you provide to clients.

• Overbuying, overstuffing, second-guessing, and struggling with floral recipes is NOT going keep you in business.
• And “making it up as you go along” leaves florists feeling overwhelmed, overworked, and underpaid!

Florists say they’re more confident, more successful, and more profitable simply by following the Flower Math Formulas!

Enroll Here & SAVE $100!

After signing up for Flower Math, you’ll be pricing with confidence and making a consistent 70% profit on the cost of flowers & supplies.

For example, if you currently operate with a 50% profit on flowers & supplies,

for every $50,000 you sell, the Flower Math Formulas will show you how to keep $10,000 MORE for yourself.

Think about how this adds up!…

Over the next 5 years, your biz could retain $50,000 MORE in income!

(On the flip side, without following the Flower Math formulas, your business could lose that $50K because you continue to leave money on the table!)

This course will easily pay for itself over and over again as you grow your business and increase your sales.

Click to Start!

Remember the Flower Math Motto: It doesn’t matter what you charge, if you overbuy!

Sign up & SAVE $100!

Flower Math DOES NOT….

• teach you accounting! (We don’t walk through balance sheets or Quickbooks.)
• pretend that floristry is a “get rich quick” scheme! (Though I will show you how to maximize profits!)
• promise that you’ll reach a “6-figure income”! (You’d probably need to sell about $300,000+ in flowers AND have a stellar staff to earn that much from your small flower biz.)

However, Flower Math DOES….

• presenteasy to followformulas, cheat sheets and supplemental videos towalk you through each step of the pricing process; from mark-ups to design fees to delivery & rentals to a special note to flower farmers!
• allow you to log in anytime. You’ll haveinstant access to the entire course as soon as you buy.
• offer a money-back guarantee! If you sign up for Flower Math and it doesn’t answer all of your questions about pricing, recipes & wholesale orders, I’ll give you a refund!

Here’s what floral pros say about Flower Math…

“Alison spells it out, not only through concise videos, but also through a series of written lessons and cheat sheets. Nothing can be mistaken as she actually shares real weddings from start to finish – recipes, flower orders and invoices – removing the mystery from the game.

I’m Australian based and although this course is from the US, I feel it’s entirely relevant to our local market. If you’re worried about spending the money on this course, consider it the missing subject to your initial training, it’s a small price to pay for the huge benefit your business will receive.”

-Christie, Floriography

“I have had a hard time getting over my own price hang ups. Seeing examples of how the numbers actually worked, in specific designs was invaluable.”

-Floralpreneur® Survey Response

And Blair of Sweet Blossoms says this:

“This class is perfect for anyone who is starting their own business, or for anyone who might need a refresher in the basics! Alison gives super-helpful tips and formulas on how to ensure that you are running your business with a really impressive profit margin.Users will appreciate the personal touch that Alison brings to each unit, as well as the real life examples that bring the lessons to life. This class is worth every penny and more!”

Sign up Here!

Still not sure if Flower Mathisright for you?

You can feel free to e-mail me with any questions you may have: info[at]realflowerbusiness.com

Earnings Disclaimer: Flower Math is not a “get rich” program. Professional floristry requires hard work, building upon professional design skills, developing relationships in the community, providing value to clients, and serving others with excellence and integrity. By following the industry standard formulas as taught in Flower Math, florists routinely attain 70% profit margins on the cost of flowers and supplies, however, your total profits will be based on what you spend “above and beyond” the cost of flowers and supplies. Makes sense, right? Rent, utilities, employee payroll…that all comes out of the profit you make on flowers, supplies, and services you sell. As stipulated by law, Fresh Event Design, LLC can not and does not make any guarantees about your ability to earn any money with your business–your results in life are up to you. Always remember the Flower Math motto: It doesn’t matter what you charge, if you overbuy! We feel transparency is important, and we hold ourselves (and you) to an incredibly high standard of integrity. That’s why you can always contact Alison with any questions. Thanks for being here. Keep doing beautiful work.