Over the years, we have received feedback from consumers wanting to purchase Fireball Whisky in a wider variety of convenient shopping locations, including stores that can only sell beer, malt beverages and wine products. In order to meet this demand, we developed a great tasting malt beverage and an excellent wine-based product under the Fireball Cinnamon brand name. Both are made using our proprietary recipe, capturing the essence of the Fireball Whisky taste experience consumers love. We can now offer Fireball Cinnamon in approximately 170,000 stores in the U.S. that can only sell beer, malt beverages and wine products, but not whisky.
