Financial services data analytics (2024)

Data solutions can accelerate transformation

What does it look like when a company's data and analytics are powerful enough to both drive business strategy and priorities and to accelerate transformation?When its systems are secured, technology is future-proofed and operations are compliant, a business can see a path forward where others may see obstacles. They consistently beat their competitors to faster growth and profitability, lower costs and increased capabilities. But they don’t do it alone.

At PwC, more than 200 professionals help our clients confidently accelerate forward. Collaborating across banking and payments, capital markets, asset and wealth management and insurance industries, we deploy the transformative capabilities of data and analytics—from strategy and design through to execution and technology enablement. Our teams put technology to work, so you can solve your most critical issues and focus on defining your company's future—faster.

Financial services data analytics (1)

Explore our service offerings

  1. Financial risk modeling
  2. Model risk management
  3. Risk analytics
  4. Customer analytics
  5. Data analytics strategy and organization
  6. Data analytics technology
  7. Fast facts about the team

Financial risk modeling

PwC offers a full range of advisory solutions to help financial institutions with analytics and the development, deployment and maintenance of models used for risk management, valuation andfinancial and regulatory reporting purposes. We deliver comprehensive analytics and model development expertise across credit risk, market risk and operational risk areas. Sample solutions include:

  • CCAR/DFAST, credit risk, PPNR and market risk model development

  • CECL/IFRS-9 methodology and model development

  • valuation services

  • customized modeling and analytics services

Model risk management

PwC offers a full range of advisory services to assist financial institutions with identifying and managing the ​model ​risks associated with ​models used for risk management, valuation andfinancial and regulatory reporting purposes. Sample solutions include:

  • design and development of model risk management and model governance programs

  • evaluation of existing model risk management programs for effectiveness and for consistency with regulatory expectations and industry leading practices

  • testing of model risk management framework design and operating effectiveness for internal audit

  • assistance with independent model validations for a wide range of model types

For more information explorePwC's model risk management services.

Risk analytics

PwC's risk analytics solutions help financial institutions identify and respond to risks, address regulatory requirements and strengthen analytics and risk management. We specialize in comprehensive risk analytics services across AML, trade surveillance, fraud, fair lending and sales practices. Sample solutions include:

  • independent model validation for a wide range of Compliancemodel types—AML transaction monitoring, customer risk scoring, alert risk scoring, OFAC sanctions screening, fraud monitoring and trade surveillance
  • compliance model parameter calibration and optimization
  • compliance model governance program design and deployment
  • design and enhancement of transaction monitoring scenarios
  • development of AML customer risk scoring model
  • development of alert risk scoring models
  • fair lending risk assessments
  • sales practicesassessments and analytics

Customer analytics

PwC’s customer analytics solutions help financial institutions drive new growth, facilitate better customer engagement and support customer-centric business transformation. Sample solutions include:

  • customer journey analytics
  • customer segmentation
  • digital propensity targeting and consumer scoring
  • innovative collections strategies
  • marketing investment optimization
  • proactive complaints management
  • retention analytics
  • strategic pricing simulator

Data analytics strategy and organization

PwC offers a suite of solutions to help financial institutions develop faster and more sophisticated data-driven decision-making capabilities. Sample solutions include:

  • analytics benchmarking and maturity assessment
  • business-aligned data analytics strategies and roadmaps
  • data monetization and data-driven growth
  • data analytics talent strategies and organizational design
  • evolution of the chief data officer function

Data analytics technology

PwC’s data analytics technology solutions combine proven and emerging technology, data, skills, governance, culture and leadership to deliver powerful data capabilities for strategic transformation and compliance-driven change, from BCBS and CCAR to AML and sales practices. Sample solutions include:

  • big data migration
  • business intelligence, data visualization and dashboarding
  • data architecture and data modeling
  • data integration (e.g., warehouses, data lakes, CRM, financials, fintechs)
  • data modernization and cloud adoption
  • enterprisedata warehouse design and deployment
  • enterprise and regulatory data governance, data management and data quality
  • information management for advanced analytics
  • master data management implementations for security masters, product masters, etc.
  • SOA conversion planning and implementations
  • technology selection

Fast facts about the team

  • We have been bringing traditional and leading-edgedata and analytics capabilities to financial institutions forover 15 years
  • We serve over 100 clients across bankingand capital markets, asset management and insurance each year
  • We are a diverse team ofdata scientists, economists, statisticians, technologists, strategists and regulatory professionals
  • We have created an integrated risk and strategyteam to bring a risk perspective to growth issues and a growth perspective to risk issues
  • More than 70% staff hold advanced degrees—PhDs, Masters and MBAs—and many also hold degrees in statistics and engineering
  • We provide expertise in SAS, SQL, R, Python and other statistical packages, computer programming languages and computing platforms
  • We offer access to over 40data analytics training courses—including exclusive partnership with Coursera

For information on exciting career opportunities with PwC FSdata analytics, please check outPwC Careers.

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PwC’s Advisory data analytics Financial services Financial Crimes Unit FS Regulatory practice Fair lending compliance services FinTech

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Financial services data analytics (2024)

FAQs

How is data analytics used in financial services? ›

Data analytics enables finance executives to turn structured or unstructured data into insights that promote better decision making. Data analytics helps finance teams gather the information needed to gain a clear view of key performance indicators (KPIs).

Who earns more, a financial analyst or a data analyst? ›

Salary. Data analysts typically earn a national average salary of $67,271 per year . In comparison, financial analysts earn about $67,786 per year . While these salaries are similar, they may vary based on your education, experience level and location.

Is a data analytics certificate worth it? ›

A data analytics certificate essentially represents a course completion acknowledgment. It's a credential you obtain after finishing a specific course. While having this piece of paper is commendable, its real value lies in the skills acquired. Your newfound abilities overshadow the certificate itself.

How fast can I finish Google data analytics certification? ›

The Google Data Analytics Certification consists of 8 courses that cover various aspects of data analysis. Each course is divided into modules, and the entire program is estimated to take around 6 months to complete if you dedicate 10 hours per week to learning.

What is the role of a data analyst in financial services? ›

Data analysts are more likely to design financial reporting and compile investment insights to guide finance decision making. For this role, the ability to apply statistical methods to interpret a wide variety of existing data sets is key. Meanwhile, data scientists are more like data engineers.

How big data is used in financial services? ›

Financial businesses employ big data to build complex decision-making models using numerous predictive analytics and monitoring spending patterns. Through this, industries can choose the financial products they wish to offer. Each day, thousands of new pieces of data are produced by all of these services.

What field is the highest paid data analyst? ›

The Intersection of Data Science and Analytics

Roles like data scientists, machine learning engineers, and AI engineers rank among the top earners in the analytics field. The estimated salary for data scientists in the US starts at around $100,000 per year and increases with experience and specialization.

Can a data analyst do CFA? ›

Professionals with expertise in Data Analytics and the CFA certification are well-suited for portfolio management roles. They can leverage their analytical skills to construct well-diversified portfolios, monitor performance, and make data-driven adjustments to optimize returns.

Is financial analyst a stressful job? ›

Achieving a healthy work-life balance is particularly vital for Financial Analysts, who often face long hours, tight deadlines, and the stress of high-stakes decision-making.

How do I know if I'll be good at data analytics? ›

Data analysts are:
  • Comfortable with mathematical approaches to problems.
  • Enjoy working in a variety of different corporate and organizational environments.
  • Skilled at problem-solving and analyzing issues.
  • Skilled at presenting and have the ability to break down complex issues in a simple way.

Is data analytics harder than coding? ›

No data analytics isn't easier than programming.

If you want to learn programming and get into a software development job, you need to learn data structures, system design, object-oriented methodologies, etc. You also need to design new algorithms to solve new problems. This is not the case in data analytics.

Is data analytics very difficult? ›

A: Learning data analytics can be challenging, especially if you're new to programming, statistics, and data manipulation. However, with dedication, the right resources, and a strategic approach, it's definitely possible to overcome the challenges and become proficient in this field.

Can I finish Google data analytics in 3 months? ›

At about 10 hours of study per week, many learners complete a Google Career Certificate in three to six months.

Can you finish a Google certificate in a week? ›

While completing a Google certification in one week might sound ambitious, with the right guidance, resources, and determination, it's entirely possible.

How much do Google Data Analytics certified people make? ›

As of May 13, 2024, the average annual pay for a Google Data Analytics Certificate in the United States is $81,518 a year. Just in case you need a simple salary calculator, that works out to be approximately $39.19 an hour. This is the equivalent of $1,567/week or $6,793/month.

What is the role of data in financial services? ›

For financial services, the importance of data quality cannot be overstated. It is the backbone for risk management, regulatory compliance, customer satisfaction, operational efficiency, and competitive advantage. Investing in high-quality data isn't just an operational necessity; it's a strategic imperative.

Why is analytics important in finance? ›

Financial analytics offers in-depth insights into your financial status that'll improve financial visibility, profitability, and the value for the business and stakeholders. Being able to measure and manage assets like cash and equipment will be crucial in financial management and accounting efforts.

What is the role of data analytics in accounting and finance? ›

Accounting data analytics helps precisely measure and visualize the company's financial information and trends. It adds value to the company by helping boost revenues, reduces costs and boosts profitability. Companies use data analytics to monitor both structured and unstructured data.

What are the applications of data analytics in digital financial services? ›

Enhanced decision-making: data analytics provides valuable insights into customer behavior, market trends, and risk factors. Banks can leverage this information to automate decision-making processes, such as credit scoring, fraud prevention, and personalized product recommendations.

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