Ethical Fashion: A demand for quality in products and life (2024)

Ethical Fashion: A demand for quality in products and life (1)

The Problem

Injustices within the fashion industry are far more common than many of us realize. An estimated 98% of women employed by the global fashion industry go to work each day and come home without enough money for proper food, shelter, or clothing. This means, daily, 39.2 million women are not paid a living wage in favor of protecting corporate profit margins and appeasing consumers with lower prices.

While societies across the globe are beginning to shine a spotlight on injustice, there are still areas of the world where unethical business practices continue to grow. One such place is the city of Addis Ababa, the capital of Ethiopia. The bustling city is home to almost five million residents, including those who are victimized by the fashion industry every day.

But it doesn’t have to be this way.

A Better Way

Within the comfort of American culture, it’s easy to take the injustices of the fashion industry at face value. However, if you ventured into the city of Addis Ababa, you’d discover beautiful and resilient women who are committed to fighting injustices caused by poverty and perpetuated by the fashion industry. These are the Ethiopian entrepreneurs and artisans that Interwoven Collective partners with. To find these women, you’d drive down the main roads in the city and as the pavement of the highway narrows into a thin dirt road, you’d pass by a city dump that many, including local residents, are unaware of. Eventually, you’d arrive at a residential home. Climbing stories of white marble stairs would reveal a room full of Ethiopian women working diligently with their hands, despite many of them suffering from disabilities. Some women have children nestled beside them, some are outspoken and talkative, some shy at a newcomer’s entrance. These women vary as much as me and you, but this gathering is not unlike any other room of women.

Ethical Fashion: A demand for quality in products and life (2)

The Interwoven team was given the opportunity to partner with Hannah, a local artisan, and team lead, to show her how to construct a new pair of earrings. Once she mastered the process, the transfer of knowledge took place as she instructed another woman to her left or right, until every person at the table was engaged in the task of making jewelry that would be sold at an ethical price to support living wages. Soon, the room of diverse women was united by a desire that transcended language, culture, and poverty: the desire to create ethical partnerships and generational flourishing. We believe that ethical production taking place within Addis Ababa, Ethiopia has the power to cause a ripple effect of change across the globe, both for consumers and women within the fashion industry. And we want to do everything in our power to champion and empower it.

Interwoven Collective:We believe that this is the better way.

Interwoven Collective exists to link our Ethiopian partners to the American marketplace to support job creation within their communities. Our role is to create more business for them, so women can keep gathering around a table to earn a living wage. Interwoven Collective prides itself in using the same far-reaching supply chains that systematically oppress women to create economic empowerment rather than perpetuate poverty for profit. We believe that the overall structure of fashion can be used to empower women who make the accessories along with the women who purchase and wear them.

Women who shop with Interwoven Collective have confidence that they are taking steps to fight generational poverty and helping to eliminate fashion injustices. Each purchase supports the production of ethical accessories and fights to uphold the dignity of Ethiopian women, one on-trend accessory at a time.

Interested in learning more about Interwoven Collective and how to support the businesses we partner with? Start shopping or head to our about page for more info and next steps.

Written by Caroline Kidd of KCCreative

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Ethical Fashion: A demand for quality in products and life (2024)

FAQs

Why is ethical fashion important? ›

Ethical fashion takes into consideration the rights of both the people who make the clothing and the animals from which some materials may be taken, and the environmental impacts the creation of the clothing may have on the environment.

What are ethical issues within fashion? ›

7 Main Ethical Issues In The Fashion Industry
  • Low Wages. There is a reason why influential fashion brands depend on developing countries to fulfil their labour requirements. ...
  • Child Labour. ...
  • Environmental Concerns. ...
  • Animal Cruelty. ...
  • Body Shaming. ...
  • Health And Safety Risks. ...
  • Demand For Blood Diamonds.

Do consumers care about ethical fashion? ›

Additionally, 60% say companies should be transparent about their practices, while almost half said they are willing to pay more for clothes that are sourced ethically. Numbers show that consumers care — and ethical shopping is on the rise.

Is there a demand for sustainable fashion? ›

Consumer Demand Drives Change: Increasing consumer awareness and consciousness about environmental and social issues are fueling the rise of sustainable fashion trends. Consumers are actively seeking out brands that prioritize sustainability, ethical practices, and transparency.

Why is sustainable and ethical fashion important to the fashion industry? ›

It generates tons of waste, uses massive amounts of water, and contributes to a significant amount of carbon emissions. Sustainability in fashion is important because it seeks to address these issues and create a more environmentally and socially responsible industry.

Why is ethical fashion so expensive? ›

Most ethical, eco-friendly brands are working hard not to overproduce. Rather, they make just enough to meet demand. This means they are making products in small quantities, which tends to be more expensive because factories offer discounts for bulk orders.

What are the characteristics of ethical fashion? ›

ETHICAL FASHION
  • Against fast, cheap fashion and damaging patterns of fashion consumption.
  • Defending fair wages, working conditions and workers' rights.
  • Supporting sustainable livelihoods.
  • Addressing use of toxic pesticides and chemicals.
  • Using and/or developing eco-friendly fabrics and components.

How can the fashion industry be more ethical? ›

How Can Fashion Brands Be More Sustainable?
  1. Utilise Sustainable Materials. ...
  2. Minimise Water Consumption. ...
  3. Protect Biodiversity. ...
  4. Avoid Harmful Chemicals. ...
  5. Ensure Fair Working Conditions. ...
  6. Supply Chain Transparency. ...
  7. Use a Sustainable Fashion Consultant. ...
  8. Buy Slow Fashion.
Jan 27, 2022

What does ethical and sustainable fashion mean? ›

While ethical clothing producers may place some focus on reducing waste, they are more concerned with how their staff are treated. On the other hand, sustainable brands make a conscious effort to create zero-waste designs and opt for biodegradable packaging materials.

Which brands are most ethical? ›

Which brands make what ethical clothing?
BrandMen's clothing?Women's Clothing
Brand NudieMen's clothing? YesWomen's Clothing Yes
Brand OutsiderMen's clothing? NoWomen's Clothing Yes
Brand Oxfam (secondhand)Men's clothing? YesWomen's Clothing Yes
Brand PactMen's clothing? YesWomen's Clothing Yes
25 more rows
Apr 15, 2024

Can fashion be ethical and sustainable? ›

… for most purposes, it's exactly the same thing. Ethical and sustainable fashion are often used interchangeably. For some, ethical fashion focuses more on the social impact of the fashion industry and what is “morally right”.

Who is the most ethical fashion designer? ›

Stella McCartney

McCartney is known as one of the pioneers in designing ethically and challenges that stereotype, from never using leather or fur to helping the environment by protecting endangered forests.

Are consumers willing to pay more for ethical products? ›

Consumers globally are willing to pay more for products with a lower environmental impact, as they express increasing concern over climate change and environmental sustainability, yet many still find sustainable consumption too expensive, and focus on different aspects of product sustainability than the companies ...

Who is the target audience for sustainable fashion? ›

Demographic Characteristics

According to research, sustainable fashion shoppers are educated, environmentally-conscious individuals between the ages of 25 and 44.

Who are the target customers for sustainable fashion? ›

The survey results revealed that male respondents from the age groups 25-34 and 35-44 were more likely to only buy clothes from sustainable brands compared to respondents in the other age groups and gender.

What ethics are important for fashion designers? ›

Ensuring fair and ethical labor practices is essential for sustainable fashion design. Fair wages and safe working conditions: Collaborating with manufacturers that prioritize fair wages, safe working conditions, and respect workers' rights.

What are the ethical impacts of fast fashion? ›

Unsafe Labor Conditions. In order to mass produce so many inexpensive garments so quickly, items often aren't ethically made. Factories are often sweatshops where laborers work in unsafe conditions for low wages and long hours. In many cases, children are employed and basic human rights are violated, reports EcoWatch.

How can we make fashion more ethical? ›

20 Tips For Building A Sustainable Fashion Brand
  1. 1 Use sustainable materials. ...
  2. 2 Reduce water usage. ...
  3. 3 Use natural dyes. ...
  4. 4 Reduce waste. ...
  5. 5 Support ethical labor practices. ...
  6. 6 Invest in renewable energy. ...
  7. 7 Educate your customers. ...
  8. 8 Collaborate with like-minded brands.

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