About the Book
"Sieber and Guibaud provide a comprehensive outlook of the highly anticipated concept of embedded finance and the opportunity it brings to the multitude of players who will have tangible overlap with financial services They highlight the Big Tech companies (Amazon, Google, etc.) and their customers as they have the largest scale but also explore other companies across industries who will benefit from the shift to embedded finance. Embedded Finance is a rather new trend which makes now the perfect time to share the story as it is clear that it is here to stay and will revolutionize the future of the movement of money across sectors as we know it. Over the last decade plus, a first wave of Fintechs (startups entering financial services) have entered the space to launch vertical financial services resulting in the "unbundling of the bank". Shortly after, neobanks (or digital-only banks) were launched, aiming at providing a different approach to banking than what traditional banks offered, by being digital first, and focusing on solving the banking problems or specific target segments (startups, small businesses, students, expats, migrants,...). Those services were the beginnings of a powerful wave, embedded finance. Embedded finance is different because it enables companies across industries (think everything from retailers like grocery to car auctions), with existing audiences, to cater to their customers' financial needs at the point of context. It is an enabler to new revenue streams, engagement and better visibility on data. Most importantly, it equips tech, brands and retailers with the ability to provide a banking and payments experience to their end-customers in a seamless, convenient, and authentic way by providing accounts and loans when they need it most, naturally integrated into the experience. Furthermore, while embedded finance has already gained traction within the digital first world (Vertical software-as-a-service players such as Shopify and Digital Platforms such as Grab), we are just at the beginning of this movement as embedded finance will also enable brands and retailers to provide powerful offline experiences based on ubiquitous payments and finance at the point of use (Amazon Fresh payment-less grocery store in the UK). This new trend will have a strong societal impact, specifically on how consumers experience banking but also on banks' business models moving forward. There are multiple stakeholders who are actively participating in this revolution, including banks, technology players, fintechs, brands, consulting companies, regulators- all for the benefit of the customer. Given what is at stake, embedded finance should be a priority on their strategic agenda. We are on a mission to demonstrate that big tech companies and brands more broadly can and will become a monumental part of the fintech community. Embedded Finance will focus on providing our readers (as outlined below) everything they need to know about this evolving trend, lessons learned from early players, who are the enablers today globally, what role the banks will play, and how embedded finance will impact the future as we know it - for consumers and society as a whole."
Book Synopsis
Embedded finance is here and having global impact. Are you ready for it?
In Embedded Finance: When Payments Become An Experience, veteran growth strategists, entrepreneurs, and fintech disruptors Scarlett Sieber and Sophie Guibaud deliver a thought-provoking and page-turning discussion on the most impactful and exciting trend of fintech yet: embedded finance. In the book, you'll explore the past, present, and future of fintech, from how embedded finance is being leveraged today by industry heavyweights like Google and Amazon to supercharge their customers' experience to the offerings of smaller, niche players who stand poised to dominate their own corners of the market as their answer unmet customers' needs.
The authors present:
● Practical examples around the world of how embedded finance is being used today by technology companies and brands to redefine our online and offline retail experiences as we know them
● The key trends, players, and technologies that are paving the way for embedded finance to take a dominant position in our lives
● The role, opportunities, and strategies for banks, technology companies and brands, providing them with all necessary tools to define their own embedded finance strategy
● The impact of embedded finance on society, consumers, companies, and the economy as a whole, highlighting the dominant force that is embedded finance for our future
● An exciting view of how our day-to-day lives will look like in 2030, powered by embedded finance
An indispensable and eye-opening exploration of one of the most exciting and influential technologies in development today, Embedded Finance details a revolution in financial services, banking, and technology that has already begun. Are you ready?
From the Back Cover
PRAISE FOR EMBEDDED FINANCE
"Embedded Finance is the future of banking, and particularly of sustainable banking. Scarlett and Sophie have made outstanding work in laying out the options ahead for financial services. This is a must-read for all banking and corporate executives looking to evaluate the opportunities of the future for their organization."
--JAVIER RODRIGUEZ SOLER, Former CEO, BBVA USA; BBVA Global Head of Sustainability
"We are going to see financial services being embedded into offline experiences and Goldman Sachs looks forward to being a key part of this. You're going to see cars paying for gas when you pull up to your gas station, or your refrigerator ordering and paying for groceries that you're running low on."
--EDUARDO VERGARA, Managing Director, Goldman Sachs
"Embedded Finance is in our DNA, it is core to Shopify's entire strategy. We anticipate that the embedded finance landscape is going to continue to grow as we remove friction points that exist for entrepreneurs across the world. Now is the time to think about your embedded finance strategy."
--TUI ALLEN, Product Director, Shopify
"Embedded Finance is an opportunity creator. It is a creator of economic opportunities for people around the world, which is a hugely impactful thing for Stripe to be working on."
--MATT HENDERSON, EMEA Business Lead, Stripe
"Embedded Finance is the future and will be mainstream for sure in the next twenty years. You need to build payments, insurance and perhaps completely new financial services naturally into your product. You just need to. It's what people expect."
--MICHAEL JACKSON, Non Executive Board Director, Volvo and former COO, Skype
About the Author
SCARLETT SIEBER is Chief Strategy and Growth Officer at Money20/20, the fintech industry's largest gathering place globally. She is a Senior Advisor to NASA and has a decorated career spanning across financial services and technology. She is a regularly invited contributor to Forbes and The Financial Brand.
SOPHIE GUIBAUD is the co-founder and Chief Commercial and Growth Officer at Fiat Republic, a compliance-first banking and payments API for crypto platforms. She has been a trailblazer of embedded finance, having spent the last ten years designing and executing the go-to market strategy of Banking-as-a-Service and embedded finance propositions in several industries.
