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What is the description of Squishmallows? ›

Squishmallows are a plush toy created by Kelly Toys in 2017. They're known to be soft and cute, popular among children and adults.

Well, there are over 1,000 different Squishmallows to discover and find! Each one brings its own unique charm. You can explore the extensive range through TikTok videos, showcasing a variety of themes, ranges, and sizes.

A Squishmallow is essentially a hybrid of a pillow and a stuffed animal. These oval-shaped, plush toys come in all different characters and sizes, ranging from a couple of inches to 2 feet tall. Their pillowy form sets them apart from the average stuffed animal; they're extra soft for optimal snuggles.

Jazwares, LLC is an American company headquartered in Sunrise, Florida that designs and manufactures toys and other consumer products. As of 2022, the company is owned by investment holding company Berkshire Hathaway. The company is best known for its Squishmallows plush toy line.

A Squishmallow is essentially a hybrid of a pillow and a stuffed animal. These oval-shaped, plush toys come in all different characters and sizes, ranging from a couple of inches to 2 feet tall. Their pillowy form sets them apart from the average stuffed animal; they're extra soft for optimal snuggles.

History of Kellytoys

Besides Squishmallows, Kellytoys is known for early 1990s Sonic and Mario plushes. Founder Jonathan Kelly came up with the idea of the toys after a vacation to Japan. He noticed how attached the masses were to cute and soft plushies, and he took that and created the Squishmallows.

Some rare versions include Archie the Hot Pink Axolotl, an exclusive summer release Squishmallow, or Archie the Light Pink Squishmallow, a super rare edition which can cost a fortune and is not easy to find, he's a collector's wish!

According to RetailDive, as of October 2021, Squishmallows sales have increased by over 800% in comparison to 2019. As per Goodhousekeeping, the most popular Squishmallow, according to reviews and 5-star ratings, is the Squishmallows Official Kellytoy Plush 16" Teal Leopard.

The TikTok hashtag #Squishmallows has gained over 550 million views. Squishmallows has acquired nearly 120,000 followers on Twitter as of 2023 and nearly 800,000 followers on Instagram. Almost 2 years after launching Squishmallows, Kelly Toys Holdings has sold over 50 million units.

Squishmallows are popular plush toys known for their softness and squishy texture. Limited edition versions are often in high demand and can fetch higher prices in the resale market.

Why are Squishmallows being boycotted? ›

This situation underscores how social and political issues can significantly influence consumer sentiment and choices in purchasing. The Squishmallows controversy, along with the boycott calls, has emerged explicitly due to the CEO's backing of Israel amid the ongoing conflict with Palestine.

They're Here! McDonald's Launches Squishmallows Happy Meal in the U.S. “We're all about connecting our fans to culture and Squishmallows are some of the hottest toys out there right now,” McDonald's USA Chief Marketing and Customer Experience Officer Tariq Hassan said in the release.

There are 12 different Squishmallows that can be collected, including Maui (pineapple), Michaela (bear), Prince (dog), Sunny (bumblebee), Kevin (koala), Hans (hedgehog), Gordon (shark), Archie (axolotl), Cam (cat) and Fifi (fox). In spirit of the collaboration, Grimace and Hamburglar characters are also available.

The lawsuit claims Build-A-Bear has been trying to "trick" customers with such obvious knock-offs, stealing potential customers and sales from Squishmallows.

Squishmallows were created by Kellytoy, a toy company founded in 1986 by a man named Jonathan Kelly. Kellytoy is owned by another company called Jazwares. Finally, Jazwares is owned by Alleghany Capital Corporation. Jonathan Kelly is the creator of the Squishmallow.

Squishmallows are functional

A lot of toys are cute or decorative – what sets Squishmallows apart from is their functionality. Their unique egg-shape is a distinct branding feature that also makes them easy to use as pillows: think Pillow Pets for the TikTok era.

They are soft and cuddly. Squishmallows are made from a super soft and squishy material that is very pleasant to the touch. Many people find them to be very comforting and relaxing to hug. They are collectible.

Their gentle fabric and squishy filling provide a comforting sensory experience, helping to calm anxiety and reduce stress. Their tactile stimulation can be incredibly therapeutic, allowing for a sense of security and relaxation.