Crowdfunding Market Growth Analysis (2024)

Market analysis and insights

In 2023, the Global Crowdfunding Market was worth USD 1.42 billion, and it is predicted to increase at a Compound Annual Growth Rate (CAGR) of 14.6%, USD 3.63 billion by 2030 from 2023-2030.

Crowdfunding has grown significantly over the years. It has arisen as an alternate financing option for a wide range of projects, startups, and small enterprises in a variety of industries. Because of technical improvements and shifting investor behaviour, the industry size and rates of adoption have been gradually expanding. Crowdfunding is no longer restricted to platforms that accept donations.

Crowdfunding models have evolved, including reward-based (in which backers receive non-monetary prizes), equity-based (in which investors receive equity in the company), debt-based (in which investors receive interest on their investment), and real estate crowdfunding. To protect investors and maintain market integrity, many countries have established differing rules for crowdfunding platforms. These restrictions govern the greatest quantity an organization can raise, who may contribute, and platform reporting obligations.

Crowdfunding has disrupted established financing methods, making capital more available to startups and small enterprises that might not have been able to acquire investments or loans through regular channels. Donation-based crowdfunding is becoming increasingly popular for social causes, philanthropic endeavours, and personal needs. Individuals can use platforms like GoFundMe to generate donations for medical expenditures, disaster relief, education, and other purposes. Crowdfunding has aided innovation by enabling entrepreneurs and innovators to put their ideas to the test and gain early market validation. Successful crowdsourcing campaigns might entice entrepreneurs and other conventional investors to increase their investment and attention. Crowdfunding, despite its benefits, is not without its drawbacks. Projects may fail to fulfil their financing targets, leaving backers with no prizes or returns. Furthermore, the growing number of initiatives seeking funding has increased competition for the attention of backers.

Crowdfunding platforms manage private and financial data that is sensitive, making data security and privacy top priorities for platform administrators and users alike. Investor behaviour and expectations have changed as crowdfunding has become more popular. Backers have become more savvy and discriminating in their project selection, resulting in higher standards for openness, reliability, and good business strategies.

Global Crowdfunding Market Scope :

Market Definition

Crowdfunding is the practice of gathering funds from a significant amount of people, usually using an internet platform, to fund a project, business, or effort. It entails collecting tiny contributions from a varied set of people, known as backers contributors to jointly fund a specific project or concept. Crowdfunding platforms serve as online bridges between project creators (individuals, startups, and organizations) and possible backers. These networks provide a framework for project listing, payment processing, and interacting with creators and backers. Crowdfunding normally has three primary participants. Individuals who provide money to back up a project that they feel is intriguing or promising are known as backers. Based on the crowdfunding mechanism employed, backers may receive gifts, products, or early availability of the project in exchange. The crowdfunding market is a fluid and constantly changing landscape in which individuals and organizations can access new funding sources in addition to traditional avenues such as loans, venture capital, or savings. It enables democratized finance, allowing a wide range of initiatives to be realized with the direct backing of interested groups and people.

Key market segments

Insights on Key Products

Prize-based Crowdfunding is the most well-known and commonly used type of crowdsourcing. This is one of the more common kinds of crowdfunding, in which supporters support ventures in exchange for non-monetary prizes including early access to products, exclusive material, or limited- edition items. Equity Crowdfunding: Investors donate capital to startups or early-stage firms in return for ownership or equity shares. This allows investors to possibly partake in the business's success. Credit Crowdfunding (Peer-to-Peer Lending): People lend money to borrowers, frequently for personal or small company purposes, to get repaid with interest.

Donation-Based Crowdfunding: Persons or organizations raise funds for philanthropic or personal purposes, frequently with no economic benefits to backers. Individuals or Organisations Generate Funds: Individuals or organizations generate funds for philanthropic or personal purposes, frequently without delivering financial returns to backers, through donation-based crowdfunding. Real Estate Crowdfunding: A group of investors combine their funds to make investments in real estate projects, with the potential for rewards via income from rentals or property appreciation. ICOs: Companies that sell and issue digital currency tokens (cryptocurrencies) to raise financing for blockchain or cryptocurrency-related initiatives. Security Token Offerings (STOs): STOs, like ICOs, include the issuance of digital tokens, but with more regulatory compliance, and frequently reflect ownership in assets.

Community Niche Crowdfunding: Platforms that cater to particular groups or industries, where supporters support projects that are relevant to them. Non-Financial Crowdfunding: Backers contribute to initiatives without expecting monetary compensation, such as open-source software development. Patronage and Membership Models: In exchange for unique content or privileges, supporters commit continuing monetary assistance to creators or projects.

Insights of Key Applications

The Global Crowdfunding Market has found uses in a variety of sectors and industries. Each application performs a distinct purpose and solves a distinct set of requirements. The most prominent application was crowdfunding for entrepreneurship. The Global Crowdfunding Market has grown in popularity as a means for entrepreneurs and startups to raise funds for new companies. It serves as a showcase for creative ideas and attracts early-stage investment. Creative Projects and Art: Artists, moviemakers, musicians, writers, and other innovators use crowdsourcing to fund creative projects such as films, albums, books, and art displays.

Product Development: Crowdfunding platforms are frequently used to collect cash for the creation and manufacture of new consumer goods, gadgets, and technological advancements. Social Organisations & Philanthropic Initiatives: Crowdfunding based on donations is frequently utilized to assist philanthropic organizations, disaster relief efforts, charitable organizations, and medical bills. Real Estate Investment: Through crowdfunding, investors can participate in real estate projects by pooling funds to invest in assets such as residential, commercial, or industrial real estate.

Consumer Products and Retail: Businesses utilize crowdsourcing to evaluate market demand for new items and gain consumer pre-orders before mass production. Healthcare and Medical Research: Individuals and families utilize crowdsourcing to generate money for medical treatments, operations, and research projects. Education and Learning: Crowdfunding can be used to fund educational efforts, investigations, or scholarships by students, instructors, and educational institutions. Nonprofit Organisations: Nonprofit organizations utilize crowdfunding to support the way they operate, campaigns, and activities, and they frequently use internet sites to reach a larger audience. Technology startups: Technology startups and companies can use crowdfunding to support software development, hardware initiatives, and new solutions. Food and Beverage: Food and beverage entrepreneurs can use crowdfunding to create new restaurants, cafes, food trucks, or speciality food products. Environmental and Sustainability Initiatives: Environmental and sustainability activities can benefit from crowdsourcing. Gaming and Amusem*nt: Crowdfunding platforms are used to finance computer games, web series, and other media projects by game designers, content creators, and businesses involved in entertainment. Fashion and Apparel: Crowdfunding is used by designers and fashion firms to develop fresh apparel lines, accessories, and fashion patterns. Exploration Projects: Crowdfunding is used by individuals and groups to support travel experiences, adventure excursions, and exploration projects.

Insights on Regional Analysis

North America topped the Global Crowdfunding Market, accounting for more than 29.0% of worldwide revenue in 2022. The presence of important players such as Kickstarter, Indiegogo, Patreon, and Seed&Spark provides great potential for crowdfunding operations in the North American region. According to Demandsage, a software company, North America has the most unicorn startups. The United States, for example, has 72,560 startups, whereas Canada has 3,446. As a result, with more beginning enterprises, there would be a greater chance for crowdfunding activities, contributing to regional prosperity.

Asia Pacific: Over the projection period, Asia Pacific is expected to be the fastest-growing regional market. The regional expansion can be linked to increased internet usage, which makes the Global Crowdfunding Market more accessible. Furthermore, favourable economic conditions and increased digitalization give additional growth chances for online crowdfunding channels, which boosts Asia Pacific market growth. Furthermore, the availability of various crowdfunding sites in this region, like Wujudkan.com, ArtisteConnect.com, pitchIN.my, and To Gather. Asia gives more chances for regional market growth.

Europe: Europe has witnessed significant growth in crowdfunding, with important contributors including the United Kingdom, France, Germany, and the Netherlands. Equity crowdfunding and lending between individuals have become popular in these areas. The European Union has also developed legislation to encourage cross-border crowdfunding.

Latin America: While crowdfunding in Latin America remains quite small in comparison to other regions, it has been slowly rising. Brazil and Mexico have been important players in this industry, with crowdfunding being used for a variety of purposes, including social causes and economic projects.

Middle East and Africa: Crowdfunding is still in its early stages in various regions, with varying levels of acceptance across countries. South Africa has seen some crowdsourcing activity, particularly in the fields of donation-based and reward-based crowdfunding.

Key Players

Market participants are focusing on expanding their goods offerings to better meet the ever-changing requirements of investors. Vendors are also concentrating on business strategies such as collaborations, mergers, and acquisitions.Kickstarter PBC, SeedInvest Technology LLC, RM Technologies LLC, Fundly, Indiegogo Inc., Crowdcube Limited, Gofundme Inc., Crowdfunder Inc., Suning.com Co. Ltd., Jingdong Inc., Owners Circle, Alibaba Group Holding Limited, Patreon, Wefunder Inc., Realcrowd Inc., Nav Technologies Inc., Thunder Fund, and Pozible Pty Ltd.

COVID-19 Impact and Recovery Analysis

The COVID-19 epidemic had an impact on the Global Crowdfunding Market in both positive and negative ways, influencing various sorts of crowdfunding websites and campaigns in varied ways.

The pandemic economic uncertainties led to cautious consumer spending. This had an impact on reward-based campaigns, as donors were pickier about where they invested their money. Due to disruptions to the supply chain and constraints, multiple initiatives that were crowdfunded before the pandemic had delays in production, fulfilment, or delivery. This resulted in backer unhappiness and potential damage to the reputation of platforms. While some industries, such as healthcare and technology, kept on attracting investment, others experienced difficulties. Investors became less inclined to take risks which had an impact on equity crowdfunding campaigns, particularly those in businesses that had been severely impacted by the pandemic, like travel and hospitality. The fundraising environment has been altered by regulatory changes and uncertainties. To accommodate crowdfunding efforts, governments implemented relief measures and changed rules, however, these adjustments were not consistent across all regions. The epidemic, on the other hand, underscored the need for support from the community and healthcare. Donation-based crowdsourcing efforts for medical supplies, frontline personnel, and disadvantaged populations have gained appeal. People were more likely to donate to initiatives that addressed immediate needs.

Many local businesses suffered difficulties as a result of lockdowns and limited foot traffic. Crowdfunding systems enable people to support their favourite local businesses by participating in reward-based projects or pre-ordering goods and services. Despite the hurdles provided by the epidemic, the Global Crowdfunding Market maintained a viable alternative for fundraising, particularly for activities that fit with the current social and economic realities. Numerous sites adapted by delivering COVID-related projects and supporting projects that targeted pandemic-related needs. Platforms that enabled distant conversations, virtual gatherings, and e-commerce connectivity had a competitive advantage. During the pandemic, the Global Crowdfunding Market was pushed to develop and enhance user experiences.

Latest trends and analysis

? Crowdcube launched its new stock crowd-funding options in France in May 2022. It began a crowd-funding effort with its " French Tech ecosystem" under the Finary funding A Series. It also intends to raise a portion of its Series A investment through its Crowdcube network.

? In May 2022, Ukraine President Volodymyr Zelensky proclaimed the creation of a global crowdfunding portal to gather funds that would be directly delivered to the country's national bank, assisting Kyiv in its struggle against Russia and rebuilding the country's infrastructure.

Significant Growth Factors

The increased usage of novel innovations such as artificial intelligence, machine learning, and blockchain by different crowdfunding platforms to alleviate investor concerns throughout the world is expected to fuel global market expansion over the forecast period. These networks use AI tools to assist consumers and businesses in starting online campaigns, creating new content, showing targeted adverts to the intended audience, and detecting fraud, which is propelling the market forward. In addition, the growing number of social media followers and expanding availability of fast internet access around the world, as well as the development of different social media sites as free promotion tools for campaigns, is driving considerable growth in the Global Crowdfunding Market. Companies can simply and freely promote their ideas.

Restraining factors

The Global Crowdfunding Market frequently encounters regulatory obstacles and compliance difficulties, which might vary greatly between countries. These rules may make it more difficult to run crowdfunding initiatives and could restrict the kinds of initiatives that can be supported. Concerns regarding investor protection and unscrupulous activities have weighed heavily on the Global Crowdfunding Market. Due to the possibility of scams or untrustworthy initiatives, investors may be hesitant to participate in crowdfunding campaigns. Many prospective buyers may be unaware of the hazards associated with crowdsourcing investments, as well as the due investigation required before supporting a project. This lack of knowledge might result in unwise investments and market instability. The Global Crowdfunding Market has become increasingly congested, resulting in fierce rivalry among initiatives seeking funds. Individual campaigns may struggle to stand out and garner sufficient support as a result of this saturation. Not all crowdfunding campaigns are successful or produce the desired results. This might lead to backers being disillusioned and losing faith in the crowdfunding concept. Crowdfunding investments can be inert, which means that backers may have few possibilities to sell or recoup their contributions until a project reaches maturity. The Global Crowdfunding Market platforms often impose fees for hosting events, which can eat into project revenues. High fees may deter potential campaigners or diminish the cash available for the project. Backers may not earn cash returns on their contributions in many crowdsourcing models, particularly donation-based or reward-based crowdfunding. This may limit crowdfunding appeal to some sorts of investors. Despite its development, a few potential supporters may still regard crowdfunding as a dangerous or unusual type of investment. It can be difficult to overcome negative preconceptions and raise general knowledge. Crowdfunded initiatives may encounter challenges in converting early investment into effective project development. Backers may be disappointed if there are delays, unanticipated challenges, or mismanagement. However, due to its increasing number of customers and expanding market, this Global Crowdfunding Market is likely to rise at a rapid pace in the approaching years.