Creating the Perfect Airbnb Listing will increase sales (2024)

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Creating the Perfect Airbnb Listing is Part 1 of our 14 Part Series

Hosting your home, guesthouse, condo, apartment or room on Airbnb can be a great money maker for you.

But to get started bringing in that extra cash, you first have to get vacationers to want to book your place.

Table of Contents

How to get Travelers to Want Your Space

That’s why you have to have a winning listing on the site.

ImagineCreating the Perfect Airbnb Listing and people will flock to your property.

There are some tips you can follow to make sure that your listing jumps out at potential guests.

The Right listing makes them feel like they have to rent your place immediately before someone else does.

Your Pants are ON FIRE!

You have to write a headline while Creating the Perfect Airbnb Listing that grabs the person’s attention.

It has to compel them to want to read the listing in its entirety.

Then you have to be able to describe your space in a way that further whets their appetite and creates that longing spark within them that says, “I have to go there!”

Complete Your Profile;Creating the Perfect Airbnb Listing

Finally, you need to make sure that your profile clinches the deal.

Though all of that might seem complicated, it’s a lot easier to do than it sounds.

Your headline needs to appeal to whoever your audience is.

Creating a headline for family travelers is different than creating one for high-end executives.

Discover your potential audience and then create the headline to appeal to that demographic.

“Family Appeal” is an Opportunity

For a family crowd, you’d talk about all the fun, safe and kid friendly things about the space as well as the location where your space is located.

If you’re appealing to a family, then highlight things about the place for your headline that parents like.

For example, “Great yard for kids to play in” or mention what it’s located near that parents want to take their kids to.

In fact, it is important to showcase the features of your home in the headline and you can tap into your target audience’s desires.

Romance is In The Air!

If it’s a romantic feature and your audience is couples, then focus on things that couples like.

Use words like romantic getaway, time for each other, or secluded paradise.

Once you have a headline that grabs attention, you have to write the meat of the listing – which is all about your home and its amenities.

This is where you want to put in what the space looks like.

Talk about how many beds the location has, how many bathrooms and how large the space is.

Draw out the features after that.

Point out what your house has to offer – such as its close proximity to whatever is popular in that area.

When you create the listing portion, don’t use long block paragraphs.

People tend to skim wordy listings and you don’t want them to miss anything.

Instead break up the description into an easy to read format.

You should list unique things about your kitchen or the bedrooms such as, “view of the ocean” and point out whatever it is that makes your place the one they’ll want.

Talk about all of the amenities the place has such as a pool or hot tub or bath with jets.

Be sure to invite the potential guest to reach out to you with something like, “Get in touch with me now if you have any questions or to book your reservation!”

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About The Author

Creating the Perfect Airbnb Listing will increase sales (4)

Susan Wetmore

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I am a Mother of two and active Aunt to six kids ranging in age from 3 years to 24 years. I am a seasoned enthusiastic Mom and Blogger that is highly active in school activities, crafting, and an award-winning volunteer at Second Harvest Food Bank. I love to Cook and Bake and share my gift with Family and Friends. Owner of TOTS: Business and TOTS: Family.

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Creating the Perfect Airbnb Listing will increase sales (2024)

FAQs

How do I increase sales on Airbnb? ›

You can improve the popularity of your listing by:
  1. Responding quickly to guests' queries.
  2. Increasing flexibility: Keep the minimum stay duration to 1 night. This will ensure that your listing qualifies for more search permutations.
  3. Promote the listing: Ask your previous guests to recommend the listing to their friends.

How to write the perfect Airbnb description? ›

Write your listing description
  1. Keep it brief. Guests often scan listing descriptions for key features. ...
  2. Tell the story of your space. Be specific about the experience you're offering guests. ...
  3. Focus on special features. Explain what sets your place apart, highlighting the top amenities guests want. ...
  4. Be realistic.
Nov 18, 2020

What increases Airbnb's value? ›

Host more People

Accommodating your Airbnb to host more guests is a great way to increase revenue. Add additional sleeping spaces like a pullout couch bed so more people can occupy the property. Take steps to make your vacation rental friendly to kids, pets, people with disabilities and the elderly.

How to create a great Airbnb listing? ›

How to Create an Outstanding Airbnb Listing
  1. Set Up Your Airbnb Listing.
  2. Take Great Pictures of Your Rental.
  3. Highlight Your Selling Points But Be Honest About Downsides.
  4. List Your House Rules.
  5. Set Availability and Pricing.
  6. Make the Final Adjustments to Your Airbnb Listing.
  7. Refine Your Airbnb Account.
Aug 2, 2023

How do I improve my Airbnb listing? ›

How do I rank higher on Airbnb?
  1. Offering competitive prices.
  2. Receiving more 5-star reviews.
  3. Providing high-quality pictures of their accommodations.
  4. Maintaining a high response rate.
  5. Having a flexible cancellation policy.
  6. Taking advantage of the listing description section.
  7. Achieving superhost status.

How do you promote your Airbnb listing? ›

Promoting your listing
  1. How do I make a custom link for my listing? Hosts can create a personalized web address to direct people to their listing with a custom link.
  2. Embed your listing on your website. ...
  3. Share your listings. ...
  4. Share your listing on social media.

How do I make Airbnb attractive? ›

Use high-quality photos that showcase your property's unique features and write a compelling description that highlights its best attributes. Other helpful ways of making your Airbnb stand out are: Offering desirable amenities like Wi-Fi, air conditioning, and well-equipped kitchens can attract more guests.

How to be successful on Airbnb? ›

10 Tips for Running a Successful Airbnb Property
  1. Quality Photographs Make a Difference. The time that you invest in taking high-quality photographs is well worth it. ...
  2. Time. ...
  3. First Impressions. ...
  4. Individualized Experience. ...
  5. Price. ...
  6. Response Time. ...
  7. Installing a Lockbox. ...
  8. Legalities.

What is a good Airbnb message? ›

Start by thanking your guest for their reservation. Let them know that you're looking forward to their stay at your rental. Tell them you will send complete check-in instructions the day before their arrival. Finish off by letting them know that you are available to answer any questions they might have.

What makes a good Airbnb market? ›

Conduct thorough market research to identify areas with high tourist traffic and find suitable properties for short-term rentals. Utilize data tools to analyze market trends, occupancy rates, and rental income potential. Make informed decisions based on data to maximize your profitability.

What should Airbnb improve? ›

Airbnb can be improved by focusing on the customer experience. This could include providing more detailed information about properties, such as photos and reviews from previous guests, so that customers can make an informed decision when booking a stay.

How do I maximize my Airbnb algorithm? ›

Once you do that, here are some additional measures you can take to make the algorithm work in your favor:
  1. Offer competitive prices. ...
  2. Respond promptly. ...
  3. Curate detailed descriptions. ...
  4. Include high-resolution photos. ...
  5. Maximize positive reviews and ratings.

How do I attract customers to my Airbnb? ›

10 Not-So-Obvious Ways to Promote Your Airbnb Listing
  1. Create a Story to Promote Your Airbnb Listing on Social Media. ...
  2. Work With a Journalist, Lifestyle Blogger or Social Media Influencers. ...
  3. Create a Unique URL to Promote Your Airbnb Listing. ...
  4. Join Vacation Rental Forums.
Dec 20, 2023

What do Airbnb guests want most? ›

Essential Airbnb amenities to include
  • Hot water. Although not a requirement for Airbnb's essential checklist, hot water is very much an expected amenity by guests and is used for bathing, showering, heating and washing up.
  • Toilet paper. ...
  • Towels. ...
  • Pillows. ...
  • Bed linen. ...
  • Toiletries. ...
  • Clothes hangers. ...
  • Cleaning supplies.
May 4, 2023

How do I attract more people on Airbnb? ›

10 ways to get more Airbnb bookings
  1. Turn on Instant Book. ...
  2. Target niche audiences. ...
  3. Become family-friendly. ...
  4. Introduce flexible cancellation policies. ...
  5. Reduce your minimum stay to one night. ...
  6. Use gap night messaging. ...
  7. Provide guests with all the key information pre-arrival. ...
  8. Deliver an immaculate property.
Aug 8, 2023

How to increase your Airbnb revenue? ›

Those are some good suggestions, but I'd like to offer five additional ways to grow your Airbnb revenue:
  1. Optimize your pricing. ...
  2. Improve your guest experience. ...
  3. Expand your listing. ...
  4. Use social media marketing. ...
  5. Partner with local businesses.
Mar 24, 2023

How to attract more clients on Airbnb? ›

How to Get More Bookings on Airbnb: 10 Tips for Hosts
  1. Turn on Instant Book.
  2. Price your rental competitively.
  3. Avoid canceling bookings.
  4. Respond to guests as soon as possible.
  5. Choose a flexible cancellation policy.
  6. Reduce your minimum stay and increase your maximum stay.
  7. Boost your reviews.
  8. Keep your calendar up-to-date.
Nov 26, 2023

How can I boost my Airbnb bookings? ›

10 ways to get more Airbnb bookings
  1. Turn on Instant Book. ...
  2. Target niche audiences. ...
  3. Become family-friendly. ...
  4. Introduce flexible cancellation policies. ...
  5. Reduce your minimum stay to one night. ...
  6. Use gap night messaging. ...
  7. Provide guests with all the key information pre-arrival. ...
  8. Deliver an immaculate property.
Aug 8, 2023

Why am I not getting Airbnb bookings? ›

Prices that are too high — or even too low — may deter a potential guest. If prices are too high, guests will be able to find a cheaper property elsewhere, and prices that are too low may lead guests to believe that something is wrong with your property.

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