Blog Investments Worth Making This Year - How Much I Invested (2024)

Last Updated on June 23, 2020 by ellduclos

Are you afraid to invest in your blog? That was once me. I used to say “I don’t want to invest in my blog unless I’m making money.” But the truth is, I didn’t start making money until I started investing in my blog. Maybe you’re sitting there thinking, YEP! THAT’S ME! But guess what! Once I changed my negative money mindset I started seeing an increase in my blogging income. Today I want to share with you how much I invested in my business last year and where I invested that money.

Before I dive into the blog investments I made, I want to talk about mindset and how it affects the amount of money you make blogging.

If you are guilty of thinking,

“I don’t want to invest money until I make money”Then you need to switch it up RIGHT NOW.

I used to think this way and let me tell you…it is a very limiting belief. The moment I started investing money into my blog was the moment I began to try harder. I really wanted my blog to work out because I knew I had invested money into my passion. It motivated me THAT MUCH MORE to make sh*t happen. I am a huge believer in “you have to invest money to make money.” I’m so thankful I did invest in my blog because if I didn’t, it wouldn’t be my full time job today.

How much money did I really invest in my blog?

Disclaimer: affiliate links are used and you can read my full disclosure here.

Blog Investments Worth Making In 2020

In 2019 I made $49,780 before taxes and I invested $6,127 in my blog. Now I’m going to show you where I invested that money. I was overall very happy with all of my purchases.

1. Self Hosting

The first blog investment I ever made was self hosting. This is the foundation of my blog and I truly believe it’s important to create a solid foundation if you plan on ever making money blogging. When I first started my blog I was on a free WordPress account. This was extremely limiting and I couldn’t customize to my liking. I was also limited on the ways I could monetize my blog.

Eventually I upgraded to premium WordPress. I quickly learned that it was a waste of money. I was still limited and didn’t have access to plugins or an email list builder which I find ESSENTIAL to a solid blog.

-> SIGN UP FOR A PLAN NOW <-

2. Domain

It’s also necessary to invest in having your own domain name. It looks professional, clean and allows you to rank better in search (good for SEO purposes) If you want a clean domain name that doesn’t have .wordpress.com or .blogger.com at the end of it you need to purchase your own domain name. You can get it when you purchase your Siteground self hosting or you can use Namecheap. I personally love Namecheap!

3. Stock photos

If taking photos isn’t your forte then you will love investing in stock photos. I find some stock photos (especially free) can be tacky so I made sure to invest in beautiful, feminine stock photos to use on my Boss Girl Bloggers blog.

Some of my favorite stock photo sites include:

ivorymix
pixi stock (the annual subscription is what I use because you also get access to hundreds of canva templates! Pin templates too)
Creative market
Hautestock
Styled Stock Society

4. Tailwind

One of my favorite blog investments is Tailwind. If you’ve been following my journey for a while now then you know Tailwind and Pinterest were absolute GAME CHANGERs for me. 80% of my blog traffic comes from Pinterest.

Most months I receive 70,000 – 90,000 blog views from Pinterest. I wouldn’t be able to make this happen without my Pinterest strategies combined with Tailwind. If you don’t already know, Tailwind is a Pinterest scheduling tool. It makes it so easy to pin consistently everyday. If you don’t know how to use Tailwind to grow your blog traffic, then Pinterest with Ell will help you take your blog traffic to the next level in 2020!

5. Theme

The next blog investment I made was a blog theme. In fact, I purchased a few blog themes. Since I own 2 blogs there have been multiple themes and theme changes! I recently got into genesis themes and REALLY find them to be worth the cost. They are a pain to customize and put together but if you have patience and can teach yourself how to customize them, then it’s worth it.

OR you can invest in a web designer. I am a huge self learner so I have yet to invest in a web designer BUT it’s definitely something I’d think about for the future.

Some of my favorite themes include:

6. Instagram giveaways

This was something I decided to newly invest in this year. I know a lot of bloggers have a negative view on Instagram giveaways, I get it. However, I was stuck for the longest time with no IG growth. On top of that I felt like all I could attract to my lifestyle Instagram was other bloggers and business owners (NOTHING against that) I wanted to attract the average instagram user too.

I saw other bloggers growing around me at a faster pace and I really wanted to know HOW?! That’s when I start to notice most of them were participating in Instagram giveaways.

At first it left a sour taste in my mouth but then I decided to give Instagram giveaways a try myself. It’s a great way to market to an audience who isn’t all business and bloggers. I learned that in a way, it’s like advertising your Instagram! The best part is that a follower will receive a prize. Love giving back to my audience.

I don’t invest in really large, expensive giveaways because I find the targeted audience to be too wide of a range. I’d rather invest my money in giveaways that are niche related, targeted audience with an affordable buy in. These giveaways are easier for me to monitor. If I notice spammy followers I will go into my following and remove them.

Here are some giveaway accounts I have gone through in the past that I enjoyed:

@luvlyseasonsgiving

@thegivingfriends

@gotta_have_it_giveaways

7. Canva Business

I invested in Canva Business because I am a Pinterest manager and I am constantly creating new pins daily. It also comes with tons of stock photos that I find useful too.

8. Adobe

I invested in a few Adobe products in 2019. The first was Adobe Lightroom which is a photo editor. I also invested in Adobe Spark for a short while to create a video cover for my Pinterest profiles. Lastly, I invested in Adobe PDF Editor for a little bit to use for my coaching program at the time.

9. Instagram ads

Since brands still value Instagram, I find the need to invest in growing my reach on the platform. I did invest a handful of times in Instagram Ads to try and grow the reach of my posts. Sometimes I found it to be worth it, other times not so much. I’ll be testing out new ad strategies in 2020!

10. Podbean

If you didn’t know, I started a podcast in 2019 called The bossgirlbloggers podcast. I decided to host my podcast on Podbean for about $15 a month. My podcast can also be found on Itunes! I took a break from podcasting BUT, I am starting it back up in January 2020 so stay tuned! Would love for you to folllow so you can be notified when the next episode goes live!

11. Presets

I also purchased Instagram presets! I found presets to be a game changer when it comes to Instagram. Having my Instagram feed aesthetically pleasing to the eye makes me feel more inspired to post. I found it was easier to grow my Instagram following when using presets too.

You can find awesome presets on Creative Market.

12. Teachable

I love Teachable! It’s what I use to create my digital courses. It costs $39 a month for my courses to be hosted on Teachable. The reason why I love it is because I don’t have to deal with payments and credit cards. They take care of all the backend shiz.I just have to create and launch the product! I can even create affiliates for my Pinterest with Ell course! If you’ve taken my Pinterest course and want to be an affiliate be sure to email me at bossgirlbloggers@gmail.com you get 30% commission.

13. Mailerlite

Last but not least, my email list builder! I love Mailerlite. It’s so easy to create and grow an email list. They also make it easy to create landing pages and automate your freebies! It’s free for up to 1,000 subscribers which is a great perk! A goal of mine is to get better at Email marketing in 2020.

14. Legal templates

Although I didn’t purchase these this year, I always recommend purchasing legal templates if you haven’t already. I have a privacy and disclosure policy thanks to Amire! She’s an awesome blogger and lawyer who sells her own legal blog templates. I use these templates to make sure my blog is protected legally. If you use affiliate links, collect emails, do sponsored posts, or have ads on your blog then you NEED to have disclosure and privacy policies. Do yourself a favor and invest in Amira’s legal templates bundle! It’s better to be safe than sorry! It’s a one time purchase, no reoccurring monthly fees.

These are the blog investments I made in 2019 that I believe are worth investing your money into for 2020

I also want to share what I’ve been eyeing and wanting to invest in come 2020.

I will definitely keep all the above blog investments the same BUT additionally

I want to invest in:

Fixing my SEO: I was never good at SEO. I can rock Pinterest SEO like a pro but I find blog SEO to be a huge time killer and pain in the butt. I’m considering hiring someone to fix my SEO for me. I’ll let you know when I do and who I use!
A Mindset business coach: I am huge into mindset! I love using my mindset and law of attraction to grow my business. I would love to invest in a business mindset coach in the near future.
Pinterest ads: I am really great when it comes to growing on Pinterest organically but I think I’m ready to REALLY dive into learning how to use targeted Pinterest ads successfully to grow my blog traffic even more!
A Virtual assistant: This is a tough one for me because I am such a control freak and hate letting go, however, I think it would be wise to invest in a virtual assistant to do some of my small tedious blog tasks! This will help me free up my time to dedicate to more content creation and client work! If you know a good, trust worthy VA, let ya girl know!

I hope you found this helpful! Let’s crush 2020!

Blog Investments Worth Making This Year - How Much I Invested (2024)

FAQs

How much should my investments make per year? ›

The average stock market return is about 10% per year, as measured by the S&P 500 index, but that 10% average rate is reduced by inflation. Investors can expect to lose purchasing power of 2% to 3% every year due to inflation.

How much of your worth should be invested? ›

Although that percentage can vary depending on your income, savings, and debts. “Ideally, you'll invest somewhere around 15%–25% of your post-tax income,” says Mark Henry, founder and CEO at Alloy Wealth Management. “If you need to start smaller and work your way up to that goal, that's fine.

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What is a good amount to have invested? ›

Generally, experts recommend investing around 10-20% of your income. But the more realistic answer might be whatever amount you can afford. If you're wondering, “how much should I be investing this year?”, the answer is to invest whatever amount you can afford!

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How much should I save vs how much should I invest? ›

How much to put toward savings versus investing depends on your current needs and your future goals. If you're unable to cover three to six months' worth of expenses with savings, it's best to prioritize that before beginning to invest for long-term goals like retirement.

How much money should I be making? ›

An individual must earn $96,500 a year before taxes to afford housing, groceries, transportation and entertainment, while also paying off debt and putting some money into savings, according to personal finance website SmartAsset.

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What is the best investment right now? ›

Americans' views of the best long-term investment when choosing between bonds, real estate, savings accounts or CDs, stocks or mutual funds, or gold. Real estate is number one, at 36%. Note: 2022-2023 figures based on half-sample results that included cryptocurrency option.

How much should I invest according to my age? ›

So a 30-year-old investor should hold 70% of their portfolio in stocks. This should change as the investor gets older. But with individuals living longer, investors may be better suited in changing that rule to 110 minus your age or even 120 minus your age.

Read On ›

How much should I have invested by age? ›

By age 35, aim to save one to one-and-a-half times your current salary for retirement. By age 50, that goal is three-and-a-half to six times your salary. By age 60, your retirement savings goal may be six to 11-times your salary. Ranges increase with age to account for a wide variety of incomes and situations.

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Is it better to keep cash at home or bank? ›

“It [varies from] person to person, but an amount less than $1,000 is almost always preferred,” he said. “There simply isn't enough good reason to keep large amounts of liquid cash lying around the house. Banks are infinitely safer.”

Should I hold cash or invest now? ›

On the other hand, if you're hoping for better returns on your money than can be achieved with savings account interest rates and over a long time, then investing may be the answer. Many financial advisors recommend setting aside an emergency fund in a liquid account before considering investing.

Is it better to save or invest? ›

Saving is definitely safer than investing, though it will likely not result in the most wealth accumulated over the long run. Here are just a few of the benefits that investing your cash comes with: Investing products such as stocks can have much higher returns than savings accounts and CDs.

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What is a good average yearly return on investment? ›

A good return on investment is generally considered to be around 7% per year, based on the average historic return of the S&P 500 index, adjusted for inflation.

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How much profit should I make on an investment? ›

As a rule of thumb, 5% is a low margin, 10% is a healthy margin, and 20% is a high margin.

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Is 7% return on investment realistic? ›

General ROI: A positive ROI is generally considered good, with a normal ROI of 5-7% often seen as a reasonable expectation. However, a strong general ROI is something greater than 10%. Return on Stocks: On average, a ROI of 7% after inflation is often considered good, based on the historical returns of the market.

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Is 20% return on investment good? ›

There is no set percentage. Some agencies might be satisfied with a 5-percent ROI, while others might be on the lookout for a higher number like 20 percent for it to be considered good ROI.

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