Biggest Mission Statements Collection - Mission Statement Academy (2024)

FAQs

What 3 questions does a mission statement answer? ›

Here are four essential questions your company's mission statement must answer: What do we do? How do we do it? Whom do we do it for?

Do not give a general, predictable answer that could be applied to any position. Stay away from making your mission statement about the company. Do not give a short, vague response. Even if you are strong in certain skills, do not focus your mission statement on them if they do not relate to the position at hand.

Mission Statement

Why is it important that you are doing this work? What is distinct about the way that you will approach this issue? Who are the communities that will benefit from the work that you'll do?

What do we do? How do we do it? Whom do we do it for? What value are we bringing?

The mission statement is a clear and concise statement (one simple sentence) of what the unit is assigned to accomplish. It expresses the unit's primary task and purpose represented by the "five Ws" -- When (time), Who (unit), What (task), Where (grid), and Why (purpose) for the mission assigned.

Your mission statement should clearly express what your brand does, how it does it, and why the brand does it. You can quickly sum this up in your mission statement by providing the following: Brand purpose. What does your product or service do or aim to offer and for whom?

A Mission Statement should answer which critical questions? "What business are we in?" "Who are we?" "What is our purpose?" being able to say "THIS IS WHO WE ARE."

Mission Statement:

The university seeks to help students to develop an understanding and appreciation for the complex cultural and physical worlds in which they live and to realize their highest potential of intellectual, physical and human development.

Tesla: “Tesla's mission is to accelerate the world's transition to renewable energy.” Starbucks“To inspire and nurture the human spirit- one person, one cup, and one neighborhood at a time.” Coca-Cola: “The Coca-Cola Company exists to benefit and refresh everyone who is touched by our business.”

Mission Statement Examples

Nike (NKE): "To bring inspiration and innovation to every athlete* in the world."1. Walmart (WMT): "We save people money so they can live better."2. Starbucks (SBUX): "With every cup, with every conversation, with every community - We nurture the limitless possibilities of human connection."3.

How do you write a simple mission statement? ›

What are the three parts to a mission statement? A mission statement includes what a company does, the organization's purpose, and/or what it wants to achieve, and its values or how it wants to achieve those goals.

The mission statement should define the broad purposes the program or office/department is aiming to achieve, describe the community the program or office/department is designed to serve, and state the values and guiding principles which define its standards.