Best Term Life Insurance for 2024 | Bankrate (2024)

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Written by

Mandy Sleight

Mandy Sleight

and

Natalie Todoroff

Natalie Todoroff

Edited by

Jessa Claeys

Jessa Claeys

Reviewed by

Kenneth Chavis IV

Kenneth Chavis IV

Updated Jan 22, 2024

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  • Best term life insurance companies
  • How to find the best term life insurance company for you
  • Frequently asked questions

Not everyone needs life insurance that covers you for your entire life. For anyone looking for more temporary coverage — like those with young children or a mortgage to pay off — there is term life insurance. Term life insurance provides coverage for a pre-set period of time, which is usually between 10 and 30 years. In exchange for your regularly paid premium, your beneficiaries receive a payout if you die while the policy is active. However, the payout tends to be lower compared to other types of life insurance policies. Bankrate’s guide to the best term life insurance can help you find an insurer that meets your policy needs and budget.

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The amount of coverage you need depends on many factors, including your age, income, mortgage and other debts and anticipated funeral expenses.

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Whole life insurance combines life insurance with an investment component.

  • Coverage for life
  • Tax-deferred savings benefit if premiums are paid
  • 3 variations of permanent insurance: whole life, universal life and variable life include investment component

Term life insurance is precisely what the name implies: an insurance policy that is good for a specific term of time.

  • Fixed premium over term
  • No savings benefits
  • Outliving policy or policy cancellation results in no money back

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Best term life insurance companies

The best term life insurance companies depend on an individual’s needs and preferences. While your quoted premium will typically not vary as much as for life quotes as home or auto insurance, different companies do offer different coverage types and levels. We chose the following companies based on their third-party financial strength and J.D. Power customer satisfaction scores, as well as the policy options and available coverage capacities (the maximum dollar amount a policy can be). It may be helpful to start your research with the following providers:

CompanyBest for…J.D. Power scoreAM BestS&P
State FarmExcellent customer service ratings843/1,000A++ (Superior)AA
Mutual of OmahaEasy online quoting for term policies805/1,000A+ (Superior)A+
Pacific LifeHigh potential coverage limits799/1,000A+ (Superior)AA-
Northwestern MutualDigital tool availability790/1,000A++ (Superior)AA+
Guardian LifePolicy customization784/1,000A++ (Superior)AA+

Best Term Life Insurance for 2024 | Bankrate (3)

State Farm review

Why we chose it: State Farm has the highest J.D. Power score for customer satisfaction on our list.

State Farm is our 2024 Bankrate Awards winner for Best Term Life Insurer for the third year in a row thanks to its superior AM Best score and near-nationwide availability. State Farm offers several term insurance products, but its return-of-premium policy option may be particularly helpful for certain term life insurance policyholders. This add-on coverage (also known as a life insurance rider) lets policyholders choose between a 20- or 30-year payment term and receive a portion of their premiums back if they outlive the term. The return-of-premium policy can be renewed annually until age 95. While the return-of-premium option comes at an additional cost, it also builds cash value, which is rare in a term life insurance policy.

Best Term Life Insurance for 2024 | Bankrate (4)

Mutual of Omaha review

Why we chose it: Mutual of Omaha offers easy online quoting for its term life insurance policies and a wide array of riders for potential policy customization.

If you want to get an idea of how much term life insurance might cost, Mutual of Omaha offers a term life insurance quote tool online. Enter your gender, date of birth, tobacco usage and coverage amount to get a rate. Mutual of Omaha offers a plethora of additional riders that can be added to its term life policies. It should be noted that not every rider can be used with every type of policy. To verify how much coverage you need and which riders can be added to your policy, you may want to consult with an agent. This company also offers a locator service to help you find a financial advisor near you.

Best Term Life Insurance for 2024 | Bankrate (5)

Pacific Life review

Why we chose it: Pacific Life has term life insurance policy options with high coverage levels.

Anyone wanting to tailor their term life insurance with riders or purchase higher coverage limits might consider Pacific Life for term life insurance. The carrier offers two policy options, Promise Term and Elite Term, both of which are convertible to cash value life insurance. Its Promise Term policy offers a minimum amount of $50,000 in coverage, while the Elite Term starts at $750,000 and goes to $3 million or more. Available options include a waiver of premium for disability, as well as a terminal illness and child term rider.

Best Term Life Insurance for 2024 | Bankrate (6)

Northwestern Mutual review

Why we chose it: Northwestern Mutual offers a wide array of informational resources and policy management tools online.

Northwestern Mutual is the largest life insurer in the U.S. by direct premiums written, with just over 7 percent of the total market share. The company has been insuring consumers for more than 150 years. Its term policies allow you to select your coverage period based on either a set amount of years or until a specific age, depending on which option is most suitable for you. Northwestern Mutual plans are also convertible to whole life insurance, meaning you may be able to adjust your policy as your needs evolve. The company’s A++ (Superior) financial strength rating from AM Best is the highest level available. However, the company only offers one term life insurance rider, so if you want greater policy customization, it may not be the carrier for you.

Best Term Life Insurance for 2024 | Bankrate (7)

Guardian Life review

Why we chose it: Guardian life insurance offers four different term lengths and a long list of potential riders.

Guardian's term life insurance policies are available in four term lengths. The carrier also has a long list of riders for potential policy customization, including a guaranteed renewability clause in the event that you are diagnosed with a serious illness. However, be aware that the company does not offer a network of local agents, so if you prefer to handle your insurance needs face-to-face, you may not be satisfied with the level of service.

How to find the best term life insurance company for you

There are several factors to consider when shopping for a quality term life insurance policy. Since your life insurance will ultimately be responsible for providing the coverage you want for your family, these considerations may be beneficial to keep in mind when determining which provider is right for you. In addition to policy types, you could consider the following.

Consider customer satisfaction scores and financial strength ratings

Customer satisfaction scores may provide insight for consumers looking to purchase insurance products. These scores reflect how satisfied existing customers may be with the customer service and claims process. You might use these scores to get an idea of how your customer experience could be and which carrier might best fit your expectations.

A life insurance company’s financial strength score reflects its past ability to pay out claims and could help you decide if a company is financially sound. Third-party agencies such as AM Best and S&P publish financial strength ratings for each major provider.

Consider your personal situation

Term life insurance remains active for only a set number of years. To decide whether term life insurance is right for you, it may be helpful to consider what you want coverage for. Do you simply want coverage while your children are young, or would you prefer lifelong coverage?

While term life insurance may be sufficient for temporary needs, like ensuring you could pay off debt and finance college for your kids if you were to pass away, it may not be the right choice if you want coverage for longer. If you need coverage for final expenses or to take care of a lifelong dependent, permanent life insurance may be a better choice. There are several options to choose from, including:

  • Whole life insurance: Whole life offers level premiums and a guaranteed death benefit for life. It also builds cash value over time, which you may be able to access through withdrawals or loans.
  • Universal life insurance: Similar to whole life, universal life offers permanent coverage with more flexibility. You can increase or decrease premium payments or the death benefit if life circ*mstances change.
  • Final expense life insurance: If you only need a small amount of coverage or have serious health issues, final expense life insurance may be your best option. It works like whole life, but doesn’t require a medical exam. Some policies are guaranteed issue, meaning there is no medical exam or health questions on the application.

Compare multiple quotes

Getting quotes for different types and levels of coverage may help you get an idea of how much you’ll pay for your life insurance. However, keep in mind that term life insurance quotes for the same person and policy type likely won’t vary as much from company to company as auto insurance or home insurance quotes do.

Frequently asked questions

Written by

Mandy Sleight

Contributor, Personal Finance

  • Email

Read more from Mandy

Mandy Sleight has been a licensed insurance agent since 2005. She has three years of experience writing for insurance websites such as Bankrate, MoneyGeek and The Simple Dollar. Mandy writes about auto, homeowners, renters, life insurance, disability and supplemental insurance products.

Edited by

Jessa Claeys

Jessa Claeys

Editor, Insurance

Reviewed by

Kenneth Chavis IV

Kenneth Chavis IV

Senior wealth advisor atVersant Capital Management

    Best Term Life Insurance for 2024 | Bankrate (2024)

    FAQs

    What is the best term life insurance company? ›

    Our Top Picks for Term Life Insurance
    • Banner Life: Best for term life insurance.
    • MassMutual: Best for permanent life insurance.
    • Guardian Life: Best for an in-person experience.
    • State Farm: Best for customer satisfaction.
    • Transamerica: Most affordable coverage.
    • Pacific Life: Our pick for universal life coverage.

    What is the best amount of term life insurance? ›

    Most insurance companies say a reasonable amount for life insurance is at least 10 times the amount of annual salary. If you multiply an annual salary of $50,000 by 10, for instance, you'd opt for $500,000 in coverage.

    Who is the most trustworthy life insurance company? ›

    Top life insurance companies
    CompanyBest forAM Best Financial Strength Rating
    NationwideCustomer satisfactionA (Excellent)
    Northwestern MutualUniversal life insuranceA++ (Superior)
    PrudentialPolicy personalizationA+ (Superior)
    State FarmTerm life insuranceA++ (Superior)
    3 more rows

    At what age should you stop buying term life insurance? ›

    Many people in their 60s and 70s may no longer need life insurance. They may have already paid off the house, stopped working, sent the kids off to care for themselves or accumulated enough assets to offset the need for life insurance. But sometimes buying or maintaining a life insurance policy over age 60 makes sense.

    Which company is best for term insurance? ›

    Best Term Insurance Company in India Based on Claim Settlement Ratio for 2022-23
    Term Insurance CompanyClaim Settlement Ratio (CSR) 2022-23
    HDFC Life Insurance99.39%
    ICICI Prudential Life Insurance95.28%
    IndiaFirst Life Insurance97.04%
    Kotak Mahindra Life Insurance98.80%
    17 more rows

    What is the life insurance outlook for 2024? ›

    US life insurers are expected to see a benefit to investment income amid high interest rates in 2024, but investors will likely still be watching for potential issues related to their commercial real estate portfolios, according to S&P Global Market Intelligence.

    What does Dave Ramsey say about life insurance? ›

    Wondering what Ramsey teaches about life insurance? This article covers all the types, but let's cut to the chase: we always recommend buying term life. In particular, you want a policy that lasts 15 or 20 years with coverage that's 10-12 times your annual income.

    How long should my term life insurance be? ›

    A life insurance policy should last at least as many years as you plan to spend paying off your mortgage or credit card debt. This can protect your loved ones from being responsible for your debts if something happens to you.

    What term life insurance does Suze Orman recommend? ›

    Suze Orman recommends that generally most people should get a 20 year term life insurance policy at 20 times your annual income. What does that mean? That means if you're 30 years old and you make $50,000 a year you should get a million dollar 20 year term life insurance policy.

    What is the #1 insurance in America? ›

    State Farm is the nation's largest car insurance company, accounting for 16.8% of all auto policies sold. The company maintains a stellar customer service reputation that's backed by both industrywide studies and many positive reviews.

    How to choose right term insurance? ›

    Therefore, let's look at a few tips which will help you learn how to choose term insurance:
    1. Consider Your Life Stage and Dependents. ...
    2. Assess Current Lifestyle. ...
    3. Analyze Your Income. ...
    4. Look at the Existing Liabilities. ...
    5. Add Riders to the Plan. ...
    6. Check Claim Settlement Ratio of the Insurer.

    Which life insurance is most beneficial? ›

    Term life insurance is the most popular type of life insurance plan in India for offering adequate long-term financial protection to the family.

    Why is term life insurance not worth it? ›

    When is term life insurance not worth it? Term life insurance probably isn't worth the costs if you don't have any significant debts to pass on to your loved ones or you don't have dependents or a spouse that you'd leave in a bind by passing away.

    What are the negatives to buying term life insurance? ›

    Term Life insurance Cons: If you outlive the term length, your coverage will end and you won't receive any benefits. You will not be covered your entire lifetime and your policy will not accumulate cash value like an investment account does.

    Is life insurance worth it after 65? ›

    The bottom line. Life insurance is a smart idea for most seniors. That's especially the case if you have a spouse, lack plans to cover end-of-life costs or don't have a long-term care insurance policy. The simple fact is that just about everyone has someone who loves them, depends on them or both.

    How do I choose a term insurance provider? ›

    What are six traits most top life insurance companies share?
    1. The importance of high financial strength ratings. ...
    2. Customer satisfaction scores: consider the company's reputation. ...
    3. Find out about a company's customer complaints. ...
    4. Look for a broad selection of products and services.

    What is the best length for term life insurance? ›

    20-year term life insurance is the most popular term length and can help cover the income of new parents or newlyweds as their family grows. 30-year term life insurance can help cover large, long-term financial obligations, such as a mortgage or college debt.

    Who is the largest provider of term life insurance? ›

    Biggest life insurers in the U.S.
    • Northwestern Mutual. 5.0. NerdWallet rating. ...
    • New York Life. 5.0. NerdWallet rating. ...
    • MassMutual. 5.0. NerdWallet rating. ...
    • Prudential. 4.0. NerdWallet rating. ...
    • Lincoln Financial. 4.0. NerdWallet rating. ...
    • State Farm. 5.0. NerdWallet rating. ...
    • Guardian. 5.0. NerdWallet rating. ...
    • John Hanco*ck. 4.0. NerdWallet rating.
    Apr 5, 2024

    What is the main disadvantage of term life insurance? ›

    Term Life insurance Cons: If you outlive the term length, your coverage will end and you won't receive any benefits. You will not be covered your entire lifetime and your policy will not accumulate cash value like an investment account does.

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