Best life insurance for seniors April 2024 (2024)

Affordable life insurance for seniors is a must for folks who are older and, in some cases, on a fixed income. Not only can it help cover funeral and end-of-life expenses, but it can help replace lost income for surviving dependents. Because of this, life insurance for seniors can play a pivotal role in many of your loved one’s lives.

We’ll help you nail down which companies you should consider working with — the insurer’s reputation is equally as important as the insurer’s policies.

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Pacific Life

Cost competitiveness

83%

Financial strength

66%

2022 J.D. Power score

793 out of 1,000

Best life insurance for seniors April 2024 (1)

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Protective

Cost competitiveness

98%

Financial strength

70%

2023 J.D. Power score

768 out of 1,000

Best life insurance for seniors April 2024 (2)

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Transamerica

Cost competitiveness

77%

Financial strength

74%

2023 J.D. Power score

740 out of 1,000

Best life insurance for seniors April 2024 (3)

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Methodology

We examined the top 13 life insurance companies for seniors across more than 175 data points to determine the best insurers. We considered seven categories that are important factors in selecting an insurer and a policy. To build and verify the data we integrated into our scoring model, we used more than a dozen primary sources, including Veralytic and the Florida Chief Financial Officer’s website. We chose our winners based on their score and our editorial judgment. Read our full methodology here.

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Penn Mutual

Best for historical performance

Complaints

Slightly lower than expected

A.M. Best rating

A+ (Superior)

2022 J.D. Power ranking

N/A

Best life insurance for seniors April 2024 (4)

5/5

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Why we picked it

Penn Mutual’s cash value investment options for universal and whole life insurance policies scored among the highest for performance over the past five years of all the insurers we evaluated. While past performance isn’t a guarantee of future performance, Veralytic found that Penn Mutual’s excellent performance over the past five years bodes well for policyholders who buy policies that come with cash value accounts.
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One downside of choosing Penn Mutual is that it’s inconvenient for the tech-savvy applicant. There’s no direct online application or mobile app, so you’ll likely need to apply through a licensed life insurance agent to access their plans.

Pros

  • Best overall score
  • Competitive rates

Cons

  • Must work with a licensed life insurance agent to get a quote
  • No mobile app

Who should use it

Seniors who may want to utilize some or all of their policy’s cash value during their lifetime are well-suited for Penn Mutual since the company’s historical performance means there’s a higher probability your cash value will grow enough to give you a cushion if you need to make a withdrawal or take a loan against your balance.

Mutual of Omaha

Best for customer service

Complaints

Lower than expected

A.M. Best rating

A+ (Superior)

2022 J.D. Power ranking

No. 3

Best life insurance for seniors April 2024 (5)

4.7/5

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Why we picked it

Mutual of Omaha also had the highest J.D. Power score of all the carriers we evaluated. Its 801 score was considerably higher than the J.D. Power average industry score of 774 and the average score of the companies we evaluated (769).
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Though Mutual of Omaha has great customer service scores, the insurer received the second-lowest Veralytic ranking among the companies we researched for access to cash value.

Pros

  • Fewer NAIC complaints than expected
  • Instant online quotes available
  • Lots of policy details available online

Cons

  • Guaranteed whole life has a two-year graded benefit period

Who should use it

Seniors with existing income from other sources are best suited for Mutual of Omaha. That way you don’t have to rely on the policy’s cash value to fund your retirement and can instead focus on the excellent customer service you and your beneficiaries will likely enjoy.

Pacific Life

Best if you want to access your policy’s cash account

Complaints

Equal to what’s expected

A.M. Best rating

A+ (Superior)

2022 J.D. Power ranking

No. 5

Best life insurance for seniors April 2024 (6)

4.7/5

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Why we picked it

Pacific Life’s cash value accounts provide top-notch liquidity (how easy it is to access your cash value). Veralytic data looked at liquidity ratios for the short-term, mid-term and long-term so you can feel confident in the amount of money you can liquidate at any point in your policy.

Pros

  • Access to cash value throughout policy
  • Above-average J.D. Power customer satisfaction rating
  • Wide variety of life insurance options available

Cons

  • No online quotes
  • No mobile app

Who should use it

Pacific Life is best for seniors who want to use their life insurance policy as part of their own financial security blanket. It gives a fair degree of flexibility whether you know you want to save it for your beneficiary or may need it for yourself one day.

Protective

Best for term premiums

Complaints

Higher than expected

A.M. Best rating

A (Excellent)

2022 J.D. Power ranking

No. 15

Best life insurance for seniors April 2024 (7)

4.5/5

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Why we picked it

While term life insurance policies are usually a product for young families, they are an option for those who are older. And if you’re in the market for a cost-effective term policy, Protective’s average annual premiums were the lowest of the 13 companies we analyzed.

Pros

  • Low annual term premiums
  • Fourth-highest overall score

Cons

  • Complaint rate is higher than expected for a company of its size
  • J.D. Power customer service score is slightly below the group average

Who should use it

Consumers who are looking for a term policy with reasonable premiums from an insurer with a solid track record of financial strength and low fees.

Minnesota Life

Best for permanent life insurance

Complaints

Significantly higher than expected

A.M. Best rating

A+ (Superior)

2022 J.D. Power ranking

No. 16

Best life insurance for seniors April 2024 (8)

4/5

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Why we picked it

Minnesota Life had the best combined score of the four most important Veralytic permanent life ratings: financial strength, cost competitiveness, illustration reliability, and access to cash value (the savings-style account that accrues with many permanent life insurance policies).

Pros

  • Best combined score for Veralytic permanent life ratings
  • Earned Veralytic’s top score for financial strength and accurate predictions of how a policy’s cash value will perform

Cons

  • Significantly high complaint rate
  • Poor J.D. Power customer service score

Who should use it

Seniors looking for a permanent life insurance policy from a company that offers well-rounded policies, clear explanations of how much a policy is expected to earn, and solid cash value growth combined with multiple ways to access a policy’s cash value.

Midland National

Best value

Complaints

Lower than expected

A.M. Best rating

A+ (Superior)

2022 J.D. Power ranking

No. 7

Best life insurance for seniors April 2024 (9)

4/5

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Why we picked it

Life insurance pricing is important for everyone but especially for seniors who earn a fixed income. Midland National takes the honors for best cost competitiveness, which is determined by both fees throughout the life of the policy and the pricing style for each type of available policy.
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Common life insurance fees include cost of insurance charges (COIs), fixed administration expenses and cash-value-based wrap fees. These aren’t always disclosed upfront, so it’s helpful to know for sure that an insurer like Midland has a customer-centric pricing philosophy.
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However, Midland’s financial strength rating from Veralytic is 29%, which was 42 percentage points below the average of the companies we researched. As such, risk-averse seniors may want to use Midland for policies with low death benefits, such as final expense or guaranteed issue.

Pros

  • Competitive pricing
  • Easy-to-access cash value
  • Positive customer experience
  • Low Complaints compared to competitors

Cons

  • Low financial strength rating
  • No online application

Who should use it

Budget-conscious seniors will appreciate the competitive pricing from Midland National. Even if you’re not retired yet, securing an affordable life insurance policy now can help keep your expenses low when you do retire, giving you more flexibility in other areas of your financial life.

Nationwide

Best if you want one insurer for all your policies

Complaints

Fewer than expected

A.M. Best rating

A+ (Superior)

2022 J.D. Power ranking

No. 6

Best life insurance for seniors April 2024 (10)

3.9/5

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Why we picked it

Unlike the other companies in our research, Nationwide offers a wide range of insurance, including life, auto, pet, and homeowners. And, in most cases, its products are available in all but just a few states.

Pros

  • Offers a wide variety of insurance products
  • Above-average J.D. Power customer satisfaction score
  • Top rating from Veralytic for accurate illustrations of how a permanent life policy will perform

Cons

  • Term premiums were slightly higher than the group average
  • Low scores for financial strength and permanent policy value.

Who should use it

Those who are looking to unify their insurance coverage under one company, or are already a Nationwide customer and don’t want to use another company for life insurance.

Our picks at a glance

Overall scoreFinancial strengthCost competitivenessComplaint rate

Penn Mutual

5

100%

93%

Lower than expected

Mutual of Omaha

4.7

75%

75%

Lower than expected

Pacific Life

4.7

78%

77%

Lower than expected

Protective

4.5

82%

97%

Lower than expected

Minnesota Life

4

100%

88%

Significantly higher than expected

Midland National

4

29%

100%

Lower than expected

Nationwide

3.9

52%

52%

Lower than expected

*Scoring based on data from Veralytic and in-house research

What should you look for in a senior life insurance policy?

When you start your search for a life insurance policy, you should consider four important areas: coverage amount, cost, how easy it is to get a policy and the company’s reputation.

  • Amount of coverage: How much will your beneficiaries receive when you pass? Having the right amount of coverage to pay for your end-of-life expenses and other financial obligations is crucial.
  • Cost: The cost of the monthly premium is important for seniors on a limited income. The premium needs to be affordable enough that the account holder is able to comfortably make payments each month.
  • Easy underwriting process: Some companies require medical exams while others do not. However, life insurance policies that do not require a medical exam are typically more expensive.
  • Company reputation: It’s vital to work with a life insurance company that provides great customer service and reliably pays out claims.

What is life insurance for seniors?

Life insurance for seniors is, generally speaking, insurance for those 65 and older who want to:

  • Leave a death benefit that can help pay for funeral expenses.
  • Leave a death benefit that can cover the costs of end-of-life care.
  • Provide financial security for their loved ones.
  • Donate their death benefit to a charity.

While seniors can typically buy any policy they’d like up until age 85 or 90, popular choices are guaranteed issue, simplified issue and burial insurance. These policies typically have lower death benefit amounts and higher premiums relative to the death benefit.

It’s common for life insurance companies to not require a medical exam for senior-specific policies like guaranteed and simplified issue. However, the underwriting process may be different for each insurer.

Do seniors need life insurance?

Life insurance may not be necessary if you don’t have any dependents relying on your financial support or you have a substantial estate you plan to pass on to your dependents. However, life insurance can be quite valuable for many seniors because it helps dependents cover your end-of-life expenses and any medical debts you may leave behind.

Another thing to consider is that there are many policy types to choose from, some of which you can customize with riders (add-ons that provide extra benefits). Plus, even if you’refinancially secure, you may consider taking out a life insurance policy and naming a charity as your beneficiary to promote the longevity of a particular cause.

Types of life insurance plans for seniors

If you plan to purchase a life insurance policy and you’re 65 or older, there are several options for you that are tailored to your age. Generally speaking, the policies that don’t require medical exams have higher premiums in relation to the death benefit. Insurers use the higher premiums to offset the risk of insuring you without a full picture of your health.

Your options may include:

  • Term life insurance: This policy protects you for a set period of time — typically 10 to 30 years — rather than for your whole life. Compared to whole life insurance, term life premiums are usually more affordable.
  • No-exam life insurance: Seniors are not required to get a medical exam to qualify for this type of policy, but a brief medical questionnaire is often necessary.
  • Simplified issue life insurance: These policies don’t require a medical exam but do require answers to a brief health questionnaire. Death benefits are typically $100,000 or under.
  • Final expense life insurance: This policy provides a death benefit to cover funeral and burial costs, but the death benefit is typically $50,000 or lower.
  • Guaranteed issue life insurance: This policy has a death benefit that’s usually capped at $25,000 and doesn’t require a medical exam or answers to a health questionnaire — coverage is guaranteed, no matter your health.

Is there an age limit to buy life insurance?

Age limits vary among life insurance companies, but for term life insurance, the standard is often around 80 years old. For whole life insurance and final expense insurance, some companies will insure new policyholders up to age 85 to 90 years old.

Alternative life insurance options for seniors

There are many life insurance options beyond the traditional ones, but some of the more popular and pragmatic options include:

  • Second-to-die insurance: Also called survivorship life insurance, claims are paid out when the second person on a joint policy dies, which is ideal for couples looking to pass on death benefits to any beneficiaries they may have. Survivorship policies are usually cheaper than if each insured person bought their own policy.
  • Long-term care insurance: If long-term care expenses are a concern, this type of insurance will help pay for expenses such as home health care and life-care facilities.
  • Single-premium life insurance: Requires one large payment upfront and, typically, a minimum investment in a cash value account instead of monthly premiums. These policies tend to have tax implications that are different from standard policies.

Life insurance for seniors with no medical exam

Certain insurers offer what’s known as “no-medical-exam” insurance. These policies allow you to fill out a simplified application that does not require you to answer in-depth questions about your health or take a medical exam. Because of this, no-medical-exam policies can be a great fit if you’re dealing with health issues that would otherwise disqualify you from coverage. However, it’s likely you’ll pay a high premium relative to your coverage amount.

Term policies are usually the most popular no-medical-exam choices, but many companies also offer guaranteed whole life policies, too.

Factors that affect senior life insurance rates

Generally speaking, your age and health have the biggest impact on your life insurance rates. The older you are and the sicker you are, the higher your premiums will be. Other factors that impact your rates include:

  • The type of policy you buy: Term policies tend to cost less for the amount of coverage you get than whole life policies do.
  • Gender: Women tend to have lower premiums than men.
  • Coverage: The more coverage you buy, the higher your premium usually is.

Is life insurance worth it for seniors?

Life insurance isn’t worth it for every senior. For example, if you have enough money saved and invested to support anyone who relies on your income if you die, or you don’t have anyone relying on your income and have enough money to cover end-of-life and funeral expenses, you may not need a life insurance policy.

However, if your resources are sparse and you have people relying on your income to keep them afloat financially, life insurance can be a wise choice. While policies tend to cost more if you sign up for the first time as a senior, you should have several options for coverage that can provide stability for family members if you pass.

Methodology

To find the best life insurance companies for seniors, we examined 13 leading insurers based on seven crucial categories, leveraging data from trusted life insurance analytics specialist Veralytic, complaint data from the National Association of Insurance Commissioners (NAIC) and study data from customer-research firm J.D. Power.

Overall, we worked through more than 180 data points to identify winning companies. The following sections describe the category we scored and the weight we gave that category in our scoring model:

Financial strength (20%)

Because life insurance for seniors is typically meant to cover costly end-of-life expenses, a company’s ability to pay out your claim decades from now is a key point of trust. We used Veralytic scoring for financial strength, which compares an insurer’s ratings from various agencies like AM Best, Fitch, Moody’s and Standard & Poor’s to other insurers. Each agency’s ratings reflect the rated company’s ability to fulfill its financial obligations and weather economic turbulence.

Cost competitiveness (20%)

For cost competitiveness, we used data from Veralytic, which calculates a policy’s fees and costs per $1 of death benefit. It then compares a company’s aggregate and individual expenses to industry averages.

Illustration reliability (20%)

An insurer’s illustration is a document that shows you all the important metrics you need to know about your policy, including the benefits your policy offers, your premiums, expenses you’ll pay through your premium, how long you’ll pay premiums and the policy’s projected death benefit and cash value. Because illustrations are critical to your buying decision, we’ve included a score for them. The score is based on a policy accuracy analysis from Veralytic, which scores a company based on how accurate its illustrations’ cash value and death benefit predictions are.

J.D. Power score (13%)

J.D. Power scores insurance providers based on five factors that are a key part of the customer experience: communication, interaction, price, product offerings and statements. We include J.D. Power ratings in our scores because they help you gauge what an insurer’s typical customer experience is like.

Access to cash value (12%)

Building cash value is part of the appeal of permanent life insurance, but a policy can be frustrating if your options for accessing your cash value are limited. For this category, we used Veralytic data that rated companies higher if their cash values were higher and had greater liquidity than what’s typical for the industry.

Historical performance (10%)

We used Veralytic ratings to judge a company’s historical performance. The ratings measure the average return for the past five years in an insurer’s cash value policies compared to the average returns of other insurers. Although past results don’t guarantee future performance, a life insurance company with a history of assets that perform well can be a positive sign for policyholders.

NAIC index (5%)

The National Association of Insurance Commissioners (NAIC) calculates an index for insurance companies based on the company’s share of premiums and complaints filed with the NAIC. An index of 1.00 indicates the insurer received the expected number of complaints for a company of its size. An index below 1.00 means the company received fewer complaints than expected for a company of its size and vice versa. For each company, we calculated its average NAIC index over the past three years across all subsidies offering life insurance.

What didn’t make the cut

Of the 13 companies we analyzed, five didn’t make it into our final picks: John Hanco*ck, Transamerica, Equitable, Guardian, and Ameritas. Each of these companies lacked in certain areas, whether it be because of high premiums, low value, or unreliable policy illustrations. Ameritas was the only company of the five that had a score lower than three stars.

Frequently asked questions (FAQs)

The oldest age varies between policies, companies and sometimes states themselves. For example, at Penn Mutual, the cap for buying guaranteed whole life is 85. The same is also true of Mutual of Omaha, except if you live in New York where the age cap is 75.

The best life insurance for seniors can vary. For example, a senior with multiple health concerns may choose to do a no-exam life insurance policy, while another who doesn’t have any health complications may benefit from a whole life insurance policy. Also, keep in mind that policies can be customized with riders to meet specific needs.

The best life insurance for a senior with poor health may be a guaranteed whole life insurance for seniors policy. Applicants don’t need to answer any health questions, nor do they have to take a medical exam. However, the premiums are often higher relative to the death benefit amount than a traditional life insurance policy, and the death benefit may only be just enough to cover funeral expenses.

It depends — each senior’s financial situation and needs are different. However, at minimum, a policy should cover your funeral expenses. Life insurance should also cover any outstanding debts and replace any lost income your dependents would be left with, but using a death benefit as an inheritance may also be a goal. While seniors without dependents or beneficiaries may not need a life insurance policy, they may choose to have one and name a charity as their beneficiary.

Best life insurance for seniors April 2024 (2024)
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