About the Book
"The world most successful companies (Apple, Amazon, Alibaba) are data-driven platforms. They innovated their business models leveraging digital technology to start a journey from output to outcome economies: businesses don't necessarily trade in the products that deliver certain results (e.g. "selling 100,000 cars in 2022", in which the focus is about discrete sales figures or quantities), but in the results themselves which take the form of user experiences (e.g., "allowing 500,000 people to commute by car", in which the focus is on perceived benefits). Clearly, not all industrial products and services can be easily reinvented inside outcome economies, no matter how powerful they can be. This is particularly true for financial services given the more abstract and regulated nature of their products, as well the psychological characteristics of consumers when accessing them. The Platformisation of Financial Services corresponds to a shift in mindset intended to help banks strengthen and extend the reach of their Open Banking operations. Platform theory, born outside of financial services, will be transposed inside banking and insurance to make digital banking more effective. In this way, the financial services industry will master the necessary shift of focus from output (distribution channels of products) to outcomes (enabling clients to enjoy transparent and value-adding experiences, achieve their goals or fulfil their needs, directly or inside non-banking relationships). This book will guide the financial services industry globally towards new forms of digital transformation that benefit shareholders and stakeholders alike, allowing greater flexibility and convenience at lower digital prices"--
Book Synopsis
Discover the future of the financial services industry with this insightful new resource on Contextual and Conscious Banking
In Banks and Fintech on Platform Economies: Contextual and Conscious Banking, accomplished fintech professional and author Paolo Sironi delivers an insightful examination of how platform theory, born outside of financial services, will make its way inside banking and financial markets to radically transform the way firms do business.
You'll learn why the financial services industry must master the necessary shift of focus from selling business outputs to selling client outcomes. You'll also discover how to steer the industry towards new forms of digital transformation underpinned by Contextual Banking and Conscious Banking platform strategies that will benefit stakeholders of all kinds.
This important book:
- Describes the shift in mindset necessary to help banks strengthen and extend the reach of their Banking-as-a-Service and Banking-as-a-Platform operations.
- Shows how a renewed interpretation of fundamental uncertainty inspires the usage of exponential technologies to achieve architectural resilience, and open the reference theory to spring new business models centered on clients' and ecosystems' antifragility.
- Financial services industry can break-out from a narrow space of value-generation to reclaim top spot against bigtech contenders, enjoying greater flexibility and adaptability at lower digital costs
Perfect for CEOs, business leaders, regulators, fintech entrepreneurs, wealth managers, behavioral finance researchers and professionals working at financial technology companies, Banks and Fintech on Platform Economieswill also earn a place in the libraries of bankers seeking a firm grasp of the rapidly evolving outcome economy and a view about the future of the industry.
From the Back Cover
PRAISE FOR BANKS AND FINTECH ON PLATFORM ECONOMIES
"Friction remains the biggest hinderance to bank revenue and viability over the next decade. Paolo's book unveils why a shift from traditional products to technology-led experiences may be so difficult for financial institutions, and why the platform economy is already changing market shares and competitiveness."
--Brett King, bestselling author of The Rise of Technosocialism, founder of Moven and Breaking Banks Podcast
"The platformisation of banking is the most important business model trend to impact the financial services industry in the past 50 years, and this book from Paolo Sironi is the bankers' playbook for navigating this new trend."
--Ron Shevlin, Director of Research of Cornerstone Advisors, Senior Contributor for Forbes
"This time Paolo Sironi has written the TAO for Banking (Transparency, Advice, Openness), a text that will surely become a classic. The Banking Reinvention Quadrant (BRQ) captures how financial uncertainty and human relationships are foundational in creating sustainable high-value business propositions."
--Dr. Efi Pylarinou, founder of Efi Pylarinou Advisory & Global Fintech Influencer
"Paolo Sironi tackles the biggest challenge facing the West's banks and fintech, their transition from being mere conduits for the flow of money to becoming full-service, lifestyle platforms. Paolo takes you step-by-step through the hard choices your financial institution will need to make to transition to a platform that makes banking an afterthought."
--Richard Turrin, bestselling author of Cashless: China's Digital Currency Revolution
Paolo's latest masterpiece is our North Star to the future of financial services--one of hope, aspiration, and purpose."
--Theodora Lau, founder of Unconventional Ventures and co-author of Beyond Good
"I highly recommend Paolo Sironi's book Banks and Fintech on Platform Economies. His insights into the disruptions and changes to come to the financial industry will better prepare you for what is likely to come. For better or worse."
--Spiros Margaris, VC, ranked Global No. 1 Finance Influencer by Refinitiv (Thomson Reuters), ranked Global No. 1 Fintech, AI, Blockchain & No. 2 InsurTech Influencer by Onalytica
"Paolo Sironi is a rare and intuitive voice in the industry. He manages to capture all of the complexities of the Banking-as-a-Service market shift into a concise, digestible idea of Conscious vs Contextual Banking."
--Simon Paris, CEO at Finastra, NED at Everbridge, NED at Thomson Reuters
"Essential reading for anyone who wants to understand where the open banking revolution is taking us."
--Marie Walker, co-founder of Open Future World
"We're seeing big transformations happening in finance and it is happening fast. Technology is enabling new platform business models and most people have to learn about it. You can't be in Finance and not understand this. The book Banks and Fintech on Platform Economies will be a book for anyone seeking a firm grasp of the rapidly evolving outcome economy and a view about the future of the industry--I would urge everyone to get the book."
--Tram Anh Nguyen, co-founder of CFTE Centre for Finance, Technology and Entrepreneurship
About the Author
PAOLO SIRONI is the global research leader in banking and financial markets at IBM, Institute for Business Value. He is one of the most respected fintech voices worldwide, providing business expertise and strategic thinking to a network of executives among financial institutions, start-ups and regulators. He is a former quantitative risk manager and start-up entrepreneur. Paolo's literature explores the biological underpinnings of financial markets, and how technology and business innovation can bolster the global economy's immune system in today's volatile times. Visit Paolo's website thePSironi.com for more information.
