Analysts Weigh In On Pinterest Stock | The Motley Fool (2024)

Every day, Wall Street analysts upgrade some stocks, downgrade others, and "initiate coverage" on a few more. But do these analysts even know what they're talking about? Today, we're taking one high-profile Wall Street pick and putting it under the microscope...

Pinterest (PINS -3.00%)charged out of the gate last month, going public at $19 a share only to surge 28% on its first day of trading (and 42% from IPO day to today).

Speaking of today, three weeks after the IPO, the quiet period preventing Pinterest's underwriters from discussing the stock has finally expired -- and all of a sudden, the bankers can't shut up about it. Problem is...much of what Wall Street is saying about Pinterest is not what Pinterest shareholders want to hear.

Here's what you need to know.

The bankers speak

According to its IPO prospectus, 12 separate bankers joined together to underwrite Pinterest's IPO last month. Ten of them spoke up today about Pinterest's prospects. Unfortunately, only two of these analysts like Pinterest at its current valuation of roughly $27 per share.

Let's begin with them.

Pinterest's biggest fans

Out of 75 million Pinterest shares sold at the IPO last month, roughly 62% -- 46.8 million shares-- were underwritten by just two bankers: Goldman Sachs and JPMorgan. However, neither of these two bankers are the onestelling investors to buy Pinterest stock today. Instead, out of the 10 new ratings filed on Pinterest this morning, TheFly.com lists only two bankers rating it buy or outperform.

Citigroup, which rates Pinterest stock a buy with a $34 price target, sees a very bright future indeed for the social media star. Calling Pinterest's platform "a monetization engine," the analyst believes Pinterest will grow from just a little over $755 million in annual sales today (and no profit) into a $5 billion-a-year business (with $500 million in free cash flow) over the next five years.

Baird is arguably even more optimistic, predicting Pinterest will hit $1 billion in revenue this year, and positing a $36 price target. The analyst says the company has an engaged and fast-growing user base, and is developing an ad business to drive sales.

Put a pin in Pinterest -- but don't buy it?

Not so with Pinterest's other underwriters, however. Every one of the remaining eight analysts commenting on Pinterest stock today rates the shares either neutral, hold, or the equivalent. None of these other underwriters seem confident enough in the stock they underwrote a month ago to give it a buy rating.

Why not? Well, let's see here:

Goldman Sachs, the biggest underwriter of Pinterest at the IPO, worries that after running up 40-odd percent in a matter of weeks, shares now trade at a "growth-relative premium" to other social media stocks, says StreetInsider.com(subscription required). Pinterest may have been a bargain at its IPO price of $19, but Goldman sees it as overpriced today -- and assigns the stock only a $25 target. JPMorgan, the second-biggest underwriter of Pinterest's IPO, is a bit more optimistic, and thinks Pinterest could be worth as much as $32 per share-- but still declines to endorse the stock.

And the other analysts hold similar views, positing target prices of anywhere from $25 to $32 a share:

  • Deutsche Bank likes Pinterest's long-term prospects, but says that the possibility of further "upside" looks "blurry."
  • Credit Suisse says that for Pinterest shares to appreciate further, the company will need to demonstrate rapid growth outside of U.S. borders.
  • Barclays worries about the stock's high price-to-sales ratio (currently 19 times sales).

RBC Capitalnotes that the stock's enterprise value-to-sales ratio is a bit cheaper -- but still pricey at "~16x." RBC also seems to question Citi's assumptionthat Pinterest will grow revenue at 35% annually over the next five years, although it admits that the company probably can grow both users and revenue per user at a "double-digit percentage ... until 2021."

RBC's rating sits right in the middle of the pack of Pinterest hold-raters: sector perform with a $28 price target.

The upshot for investors

Suffice it to say that Pinterest shareholders are less than pleased with this lukewarm support from the bankers who bankrolled its IPO just a few weeks ago. Pinterest stock is down nearly 9% in response to all the new ratings. But is this the right reaction to Wall Street's reticence?

It depends on how you look at it. Personally, I love Pinterest's business model, and would have loved to buy the stock at its IPO price, had I succeeded in winning an allotment of the over-subscribed issue. In contrast to social media sites like Facebook andTwitter, where advertisem*nts are viewed as a distraction, on Pinterest, many (or even most) items "pinned" on the platform are things that people have bought or are considering buying in the future. Marketing and ads, I would argue, are basically built into Pinterest's DNA, which should provide manifold monetization opportunities.

That being said, I also understand the underwriters' hesitance to endorse a stock devoid of profits, and trading for nearly 20 times trailing sales. With Pinterest shares currently trading for more than 100 times the profit analysts think the companymight earn two years from now (2021 estimated earnings are just $0.23, according to data from S&P Global Market Intelligence), it's entirely possible that despite all its advantages, Pinterest stock really is too expensive to buy.

Rich Smith has no position in any of the stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy.

Analysts Weigh In On Pinterest Stock | The Motley Fool (2024)

FAQs

What are the analyst ratings for Pinterest? ›

Pinterest has 31.07% upside potential, based on the analysts' average price target. Is PINS a Buy, Sell or Hold? Pinterest has a conensus rating of Moderate Buy which is based on 21 buy ratings, 9 hold ratings and 0 sell ratings.

What is the prediction for Pinterest stock? ›

Pinterest Stock Forecast

The 29 analysts with 12-month price forecasts for Pinterest stock have an average target of 36.83, with a low estimate of 23 and a high estimate of 50. The average target predicts an increase of 8.45% from the current stock price of 33.96.

What is the stock price forecast for Pinterest in 2024? ›

The forecasted Pinterest price at the end of 2024 is $35.91 - and the year to year change -3%.

Why is Pinterest stock going up? ›

That said, Pinterest's revenue growth has started accelerating since it opened its platform up to third-party ads. This trend could intensify if the company is indeed working on a new deal with Alphabet. This is one of the reasons that I believe Pinterest stock is a good buy right now.

How accurate is Pinterest analytics? ›

Because the platform's data is so reliable, this report has had an 80% success rate for four years in a row. This makes Pinterest incredibly useful for identifying whether the platform is relevant to your target audience's interests. Pinterest's 2024 trend predictions include things like: Eclectic grandpa aesthetic.

How do I analyze Pinterest analytics? ›

Open the Pinterest app on your device and log in to your Pinterest business account. Tap your profile picture at the bottom-right to go to your profile. Tap the chart bar icon at the top-left corner. Select Analytics.

Is Pinterest a buy, hold, or sell? ›

Pinterest has received a consensus rating of Moderate Buy. The company's average rating score is 2.74, and is based on 20 buy ratings, 7 hold ratings, and no sell ratings.

What is Pinterest stock prediction for 2025? ›

According to analysts, PINS price target is 42.76 USD with a max estimate of 50.00 USD and a min estimate of 30.00 USD.

Who owns most of Pinterest stock? ›

According to the latest TipRanks data, approximately 15.17% of the company's stock is held by institutional investors, 10.82% is held by insiders, and 44.51% is held by retail investors. Vanguard owns the most shares of Pinterest (PINS).

Is Pinterest worth it in 2024? ›

Is Pinterest still relevant in 2024? Yes! Pinterest has never been more relevant, or needed, than in 2024. Pinterest is proud to be a safe space for creators and pinners to share content without FOMO or finding negative posts on their feeds.

Is Pinterest making a comeback? ›

Pinterest's user growth success

Pinterest ended 2023 on a high note. The company reported record high monthly active users of 498 million in the fourth quarter, an 11% jump up from 2022. This led to $3.1 billion in 2023 revenue, up from the prior year's $2.8 billion. Last year's growth in MAUs was no fluke.

When to post on Pinterest 2024? ›

Summary: The best times to post on Pinterest in 2024 are 12:00 PM, 6:17 PM, and 8:02 PM. The best hourlong periods to post on Pinterest are 6:00 PM, 8:00 PM, and 12:00 PM.

Should I invest in Pinterest right now? ›

Its rising MAUs, strategies for increasing ARPU, and solid financials show Pinterest is on the right track under Ready. This makes Pinterest stock a worthwhile long-term investment as the company continues to push toward greater revenue growth and profitability over the next three to five years.

Is Pinterest a good long term investment? ›

The financial health and growth prospects of PINS, demonstrate its potential to underperform the market. It currently has a Growth Score of B. Recent price changes and earnings estimate revisions indicate this stock lacks momentum and would be a lackluster choice for momentum investors.

Why does Pinterest crash so much? ›

Check and clean up your phone storage

Another cause of app crashes and why the Pinterest app keeps crashing on Android is low storage. As you probably know, Pinterest requires some free space on your phone to store its files. And that's why it keeps crashing when your phone storage is full.

Is Pinterest rated M? ›

There is no age rating for Pinterest, so parents decide when the time is right for their child. Caregivers can encourage them not to provide personal information online, limit their screen time, and teach them how to block inappropriate content on Pinterest.

Is Pinterest a good company? ›

Is Pinterest a good company to work for? Pinterest has an overall rating of 3.9 out of 5, based on over 892 reviews left anonymously by employees. 69% of employees would recommend working at Pinterest to a friend and 59% have a positive outlook for the business. This rating has decreased by 5% over the last 12 months.

Does Pinterest rank on Google? ›

So, while Google tends to give Pinterest a ranking slot (or two) on the SERP and oscillates between various Pinterest URLs in these slots, this is not the case for featured snippets—at least not to the same extent.

Can you trust analyst ratings? ›

While there is no guarantee, the changes in ratings on a company may indicate the direction of their buying patterns. If they start "initial coverage," it may mean that they are considering adding the stock to their portfolios or have already started accumulating the stock.

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