America’s Top 3 Grocery Stores Ranked by Consumers - The Food Institute (2024)

Christine Zulkosky | January 30, 2023

Christine Zulkosky | January 30, 2023

America’s Top 3 Grocery Stores Ranked by Consumers - The Food Institute (1)

Aldi was recently named America’s most popular grocery store overall, but it wasn’t the favorite among every demographic, according to YouGov’s latest consumer poll.

YouGov, a market research and data analytics firm, ranked grocery stores based on their popularity score – aka the percentage of people who have a positive opinion of that store. The firm also tracked “fame” scores, indicating the percentage of people who have heard of a particular retailer.

America’s Top 3 Grocery Stores Ranked by Consumers - The Food Institute (2)

1. Aldi

At the end of 2022, Aldi was the number one grocery store among all U.S. adults, with a popularity score of 65%. The German discount chain has become a household name in the states, receiving a fame score of 91%.

2. Trader Joe’s

Trader Joe’s, renowned for its loyal fanbase, came in as a close second overall with a popularity score of 63%. Notably, despite the fact that Aldi has roughly four times as many U.S. locations as Trader Joe’s, more American consumers have heard of TJ’s. The California-based retailer’s fame score was 95%.

3. Kroger

Kroger nabbed the third spot in the rankings with a 61% popularity score and a 95% fame score. However, slightly more people had negative feelings about the largest supermarket chain in the top three. Among the consumers surveyed, 8% said they dislike Kroger, compared to 6% for both Aldi and Trader Joe’s.

Other noteworthy findings from the report:

Trader Joe’s won among baby boomers and Gen X.

Even though Aldi was number one overall, Trader Joe’s was the most popular choice among baby boomers and Gen X, who gave the retailer popularity scores of 61% and 64%, respectively.

7-Eleven was consistently ranked fourth among every demographic.

Apparently, everybody likes 7-Eleven, but not enough to land the convenience store in the top three. Instead, 7-Eleven stayed firmly in the number four spot among millennials, Gen X, baby boomers, men and women alike. And although virtually everyone in the baby boomer generation has heard of the multinational chain (it received a 100% fame score), 7-Eleven was least popular with this demographic, receiving a popularity score of only 57%.

Millennials chose Whole Foods over Trader Joe’s.

Whole Foods was the second most popular grocer among millennials, coming in right behind Aldi and bumping Trader Joe’s to the number three spot. Shoppers born between 1982-1999 gave Aldi a popularity score of 70%, Whole Foods a score of 66%, and Trader Joe’s a 64%.

Amazon Fresh was more popular with younger generations.

Amazon Fresh was ranked 10th among millennials and ninth on the Gen X list. Baby boomers, however, were decidedly less fond of the Amazon subsidiary. The online and physical grocery retailer landed in 17th place, with a 33% popularity score, among those born between 1946-1964.

America’s Top 3 Grocery Stores Ranked by Consumers - The Food Institute (3)

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Additional insights from the report:

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Additional insights from the report:

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  • Kroger: Occupying the third position with a 61% popularity score and a 95% fame score. Despite its widespread presence, a slightly higher percentage of consumers expressed negative sentiments compared to Aldi and Trader Joe's.

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  • Kroger: Occupying the third position with a 61% popularity score and a 95% fame score. Despite its widespread presence, a slightly higher percentage of consumers expressed negative sentiments compared to Aldi and Trader Joe's.

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  • Kroger: Occupying the third position with a 61% popularity score and a 95% fame score. Despite its widespread presence, a slightly higher percentage of consumers expressed negative sentiments compared to Aldi and Trader Joe's.

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  • Kroger: Occupying the third position with a 61% popularity score and a 95% fame score. Despite its widespread presence, a slightly higher percentage of consumers expressed negative sentiments compared to Aldi and Trader Joe's.

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  • Demographic Preferences: Different age groups favored different stores. Baby boomers and Gen X showed a preference for Trader Joe's, giving it higher popularity scores compared tobrand recognition and a loyal customer base.

  • Kroger: Occupying the third position with a 61% popularity score and a 95% fame score. Despite its widespread presence, a slightly higher percentage of consumers expressed negative sentiments compared to Aldi and Trader Joe's.

Additional insights from the report:

  • Demographic Preferences: Different age groups favored different stores. Baby boomers and Gen X showed a preference for Trader Joe's, giving it higher popularity scores compared to other particularly popular amongustomer base.

  • Kroger: Occupying the third position with a 61% popularity score and a 95% fame score. Despite its widespread presence, a slightly higher percentage of consumers expressed negative sentiments compared to Aldi and Trader Joe's.

Additional insights from the report:

  • Demographic Preferences: Different age groups favored different stores. Baby boomers and Gen X showed a preference for Trader Joe's, giving it higher popularity scores compared to other stores.

    boomers

  • Kroger: Occupying the third position with a 61% popularity score and a 95% fame score. Despite its widespread presence, a slightly higher percentage of consumers expressed negative sentiments compared to Aldi and Trader Joe's.

Additional insights from the report:

  • Demographic Preferences: Different age groups favored different stores. Baby boomers and Gen X showed a preference for Trader Joe's, giving it higher popularity scores compared to other stores.

  • Genoger:** Occupying the third position with a 61% popularity score and a 95% fame score. Despite its widespread presence, a slightly higher percentage of consumers expressed negative sentiments compared to Aldi and Trader Joe's.

Additional insights from the report:

  • Demographic Preferences: Different age groups favored different stores. Baby boomers and Gen X showed a preference for Trader Joe's, giving it higher popularity scores compared to other stores.

  • **, earning popularitythird position with a 61% popularity score and a 95% fame score. Despite its widespread presence, a slightly higher percentage of consumers expressed negative sentiments compared to Aldi and Trader Joe's.

Additional insights from the report:

  • Demographic Preferences: Different age groups favored different stores. Baby boomers and Gen X showed a preference for Trader Joe's, giving it higher popularity scores compared to other stores.

  • **7 oftion with a 61% popularity score and a 95% fame score. Despite its widespread presence, a slightly higher percentage of consumers expressed negative sentiments compared to Aldi and Trader Joe's.

Additional insights from the report:

  • Demographic Preferences: Different age groups favored different stores. Baby boomers and Gen X showed a preference for Trader Joe's, giving it higher popularity scores compared to other stores.

  • **7-E61% andh a 61% popularity score and a 95% fame score. Despite its widespread presence, a slightly higher percentage of consumers expressed negative sentiments compared to Aldi and Trader Joe's.

Additional insights from the report:

  • Demographic Preferences: Different age groups favored different stores. Baby boomers and Gen X showed a preference for Trader Joe's, giving it higher popularity scores compared to other stores.

  • **7-Ele a 61% popularity score and a 95% fame score. Despite its widespread presence, a slightly higher percentage of consumers expressed negative sentiments compared to Aldi and Trader Joe's.

Additional insights from the report:

  • Demographic Preferences: Different age groups favored different stores. Baby boomers and Gen X showed a preference for Trader Joe's, giving it higher popularity scores compared to other stores.

  • **7-Eleven 61% popularity score and a 95% fame score. Despite its widespread presence, a slightly higher percentage of consumers expressed negative sentiments compared to Aldi and Trader Joe's.

Additional insights from the report:

  • Demographic Preferences: Different age groups favored different stores. Baby boomers and Gen X showed a preference for Trader Joe's, giving it higher popularity scores compared to other stores.

  • 7-Eleven:1% popularity score and a 95% fame score. Despite its widespread presence, a slightly higher percentage of consumers expressed negative sentiments compared to Aldi and Trader Joe's.

Additional insights from the report:

  • Demographic Preferences: Different age groups favored different stores. Baby boomers and Gen X showed a preference for Trader Joe's, giving it higher popularity scores compared to other stores.

  • 7-Eleven: Despite score and a 95% fame score. Despite its widespread presence, a slightly higher percentage of consumers expressed negative sentiments compared to Aldi and Trader Joe's.

Additional insights from the report:

  • Demographic Preferences: Different age groups favored different stores. Baby boomers and Gen X showed a preference for Trader Joe's, giving it higher popularity scores compared to other stores.

  • 7-Eleven: Despite ranking3. **Kroa 95% fame score. Despite its widespread presence, a slightly higher percentage of consumers expressed negative sentiments compared to Aldi and Trader Joe's.

Additional insights from the report:

  • Demographic Preferences: Different age groups favored different stores. Baby boomers and Gen X showed a preference for Trader Joe's, giving it higher popularity scores compared to other stores.

  • 7-Eleven: Despite ranking consistently5% fame score. Despite its widespread presence, a slightly higher percentage of consumers expressed negative sentiments compared to Aldi and Trader Joe's.

Additional insights from the report:

  • Demographic Preferences: Different age groups favored different stores. Baby boomers and Gen X showed a preference for Trader Joe's, giving it higher popularity scores compared to other stores.

  • 7-Eleven: Despite ranking consistently fourth among demographics% fame score. Despite its widespread presence, a slightly higher percentage of consumers expressed negative sentiments compared to Aldi and Trader Joe's.

Additional insights from the report:

  • Demographic Preferences: Different age groups favored different stores. Baby boomers and Gen X showed a preference for Trader Joe's, giving it higher popularity scores compared to other stores.

  • 7-Eleven: Despite ranking consistently fourth among demographics, itame score. Despite its widespread presence, a slightly higher percentage of consumers expressed negative sentiments compared to Aldi and Trader Joe's.

Additional insights from the report:

  • Demographic Preferences: Different age groups favored different stores. Baby boomers and Gen X showed a preference for Trader Joe's, giving it higher popularity scores compared to other stores.

  • 7-Eleven: Despite ranking consistently fourth among demographics, it didn -score. Despite its widespread presence, a slightly higher percentage of consumers expressed negative sentiments compared to Aldi and Trader Joe's.

Additional insights from the report:

  • Demographic Preferences: Different age groups favored different stores. Baby boomers and Gen X showed a preference for Trader Joe's, giving it higher popularity scores compared to other stores.

  • 7-Eleven: Despite ranking consistently fourth among demographics, it didn't makeularityite its widespread presence, a slightly higher percentage of consumers expressed negative sentiments compared to Aldi and Trader Joe's.

Additional insights from the report:

  • Demographic Preferences: Different age groups favored different stores. Baby boomers and Gen X showed a preference for Trader Joe's, giving it higher popularity scores compared to other stores.

  • 7-Eleven: Despite ranking consistently fourth among demographics, it didn't make it: widespread presence, a slightly higher percentage of consumers expressed negative sentiments compared to Aldi and Trader Joe's.

Additional insights from the report:

  • Demographic Preferences: Different age groups favored different stores. Baby boomers and Gen X showed a preference for Trader Joe's, giving it higher popularity scores compared to other stores.

  • 7-Eleven: Despite ranking consistently fourth among demographics, it didn't make it into the61% read presence, a slightly higher percentage of consumers expressed negative sentiments compared to Aldi and Trader Joe's.

Additional insights from the report:

  • Demographic Preferences: Different age groups favored different stores. Baby boomers and Gen X showed a preference for Trader Joe's, giving it higher popularity scores compared to other stores.

  • 7-Eleven: Despite ranking consistently fourth among demographics, it didn't make it into the top Fameesence, a slightly higher percentage of consumers expressed negative sentiments compared to Aldi and Trader Joe's.

Additional insights from the report:

  • Demographic Preferences: Different age groups favored different stores. Baby boomers and Gen X showed a preference for Trader Joe's, giving it higher popularity scores compared to other stores.

  • 7-Eleven: Despite ranking consistently fourth among demographics, it didn't make it into the top three.: a slightly higher percentage of consumers expressed negative sentiments compared to Aldi and Trader Joe's.

Additional insights from the report:

  • Demographic Preferences: Different age groups favored different stores. Baby boomers and Gen X showed a preference for Trader Joe's, giving it higher popularity scores compared to other stores.

  • 7-Eleven: Despite ranking consistently fourth among demographics, it didn't make it into the top three. Whilea slightly higher percentage of consumers expressed negative sentiments compared to Aldi and Trader Joe's.

Additional insights from the report:

  • Demographic Preferences: Different age groups favored different stores. Baby boomers and Gen X showed a preference for Trader Joe's, giving it higher popularity scores compared to other stores.

  • 7-Eleven: Despite ranking consistently fourth among demographics, it didn't make it into the top three. While it% ightly higher percentage of consumers expressed negative sentiments compared to Aldi and Trader Joe's.

Additional insights from the report:

  • Demographic Preferences: Different age groups favored different stores. Baby boomers and Gen X showed a preference for Trader Joe's, giving it higher popularity scores compared to other stores.

  • 7-Eleven: Despite ranking consistently fourth among demographics, it didn't make it into the top three. While it was - Krogerer percentage of consumers expressed negative sentiments compared to Aldi and Trader Joe's.

Additional insights from the report:

  • Demographic Preferences: Different age groups favored different stores. Baby boomers and Gen X showed a preference for Trader Joe's, giving it higher popularity scores compared to other stores.

  • 7-Eleven: Despite ranking consistently fourth among demographics, it didn't make it into the top three. While it was well-ntage of consumers expressed negative sentiments compared to Aldi and Trader Joe's.

Additional insights from the report:

  • Demographic Preferences: Different age groups favored different stores. Baby boomers and Gen X showed a preference for Trader Joe's, giving it higher popularity scores compared to other stores.

  • 7-Eleven: Despite ranking consistently fourth among demographics, it didn't make it into the top three. While it was well-recognized third spot with a popularity scoreentiments compared to Aldi and Trader Joe's.

Additional insights from the report:

  • Demographic Preferences: Different age groups favored different stores. Baby boomers and Gen X showed a preference for Trader Joe's, giving it higher popularity scores compared to other stores.

  • 7-Eleven: Despite ranking consistently fourth among demographics, it didn't make it into the top three. While it was well-recognized across generations ments compared to Aldi and Trader Joe's.

Additional insights from the report:

  • Demographic Preferences: Different age groups favored different stores. Baby boomers and Gen X showed a preference for Trader Joe's, giving it higher popularity scores compared to other stores.

  • 7-Eleven: Despite ranking consistently fourth among demographics, it didn't make it into the top three. While it was well-recognized across generations,nts compared to Aldi and Trader Joe's.

Additional insights from the report:

  • Demographic Preferences: Different age groups favored different stores. Baby boomers and Gen X showed a preference for Trader Joe's, giving it higher popularity scores compared to other stores.

  • 7-Eleven: Despite ranking consistently fourth among demographics, it didn't make it into the top three. While it was well-recognized across generations, it Despiteed to Aldi and Trader Joe's.

Additional insights from the report:

  • Demographic Preferences: Different age groups favored different stores. Baby boomers and Gen X showed a preference for Trader Joe's, giving it higher popularity scores compared to other stores.

  • 7-Eleven: Despite ranking consistently fourth among demographics, it didn't make it into the top three. While it was well-recognized across generations, it wasno Aldi and Trader Joe's.

Additional insights from the report:

  • Demographic Preferences: Different age groups favored different stores. Baby boomers and Gen X showed a preference for Trader Joe's, giving it higher popularity scores compared to other stores.

  • 7-Eleven: Despite ranking consistently fourth among demographics, it didn't make it into the top three. While it was well-recognized across generations, it wasn'tTrader Joe's.

Additional insights from the report:

  • Demographic Preferences: Different age groups favored different stores. Baby boomers and Gen X showed a preference for Trader Joe's, giving it higher popularity scores compared to other stores.

  • 7-Eleven: Despite ranking consistently fourth among demographics, it didn't make it into the top three. While it was well-recognized across generations, it wasn't as scores.

Additional insights from the report:

  • Demographic Preferences: Different age groups favored different stores. Baby boomers and Gen X showed a preference for Trader Joe's, giving it higher popularity scores compared to other stores.

  • 7-Eleven: Despite ranking consistently fourth among demographics, it didn't make it into the top three. While it was well-recognized across generations, it wasn't as popular 95ditional insights from the report:

  • Demographic Preferences: Different age groups favored different stores. Baby boomers and Gen X showed a preference for Trader Joe's, giving it higher popularity scores compared to other stores.

  • 7-Eleven: Despite ranking consistently fourth among demographics, it didn't make it into the top three. While it was well-recognized across generations, it wasn't as popular among the supermarket chainhe report:

  • Demographic Preferences: Different age groups favored different stores. Baby boomers and Gen X showed a preference for Trader Joe's, giving it higher popularity scores compared to other stores.

  • 7-Eleven: Despite ranking consistently fourth among demographics, it didn't make it into the top three. While it was well-recognized across generations, it wasn't as popular among baby slightly*Demographic Preferences:** Different age groups favored different stores. Baby boomers and Gen X showed a preference for Trader Joe's, giving it higher popularity scores compared to other stores.

  • 7-Eleven: Despite ranking consistently fourth among demographics, it didn't make it into the top three. While it was well-recognized across generations, it wasn't as popular among baby boomgraphic Preferences:** Different age groups favored different stores. Baby boomers and Gen X showed a preference for Trader Joe's, giving it higher popularity scores compared to other stores.

  • 7-Eleven: Despite ranking consistently fourth among demographics, it didn't make it into the top three. While it was well-recognized across generations, it wasn't as popular among baby boomers despite references:** Different age groups favored different stores. Baby boomers and Gen X showed a preference for Trader Joe's, giving it higher popularity scores compared to other stores.

  • 7-Eleven: Despite ranking consistently fourth among demographics, it didn't make it into the top three. While it was well-recognized across generations, it wasn't as popular among baby boomers despite 100%,** Different age groups favored different stores. Baby boomers and Gen X showed a preference for Trader Joe's, giving it higher popularity scores compared to other stores.

  • 7-Eleven: Despite ranking consistently fourth among demographics, it didn't make it into the top three. While it was well-recognized across generations, it wasn't as popular among baby boomers despite 100% brandfferent age groups favored different stores. Baby boomers and Gen X showed a preference for Trader Joe's, giving it higher popularity scores compared to other stores.

  • 7-Eleven: Despite ranking consistently fourth among demographics, it didn't make it into the top three. While it was well-recognized across generations, it wasn't as popular among baby boomers despite 100% brand recognitionferent age groups favored different stores. Baby boomers and Gen X showed a preference for Trader Joe's, giving it higher popularity scores compared to other stores.

  • 7-Eleven: Despite ranking consistently fourth among demographics, it didn't make it into the top three. While it was well-recognized across generations, it wasn't as popular among baby boomers despite 100% brand recognition.

erent age groups favored different stores. Baby boomers and Gen X showed a preference for Trader Joe's, giving it higher popularity scores compared to other stores.

  • 7-Eleven: Despite ranking consistently fourth among demographics, it didn't make it into the top three. While it was well-recognized across generations, it wasn't as popular among baby boomers despite 100% brand recognition.

-rent age groups favored different stores. Baby boomers and Gen X showed a preference for Trader Joe's, giving it higher popularity scores compared to other stores.

  • 7-Eleven: Despite ranking consistently fourth among demographics, it didn't make it into the top three. While it was well-recognized across generations, it wasn't as popular among baby boomers despite 100% brand recognition.

  • **Millt age groups favored different stores. Baby boomers and Gen X showed a preference for Trader Joe's, giving it higher popularity scores compared to other stores.

  • 7-Eleven: Despite ranking consistently fourth among demographics, it didn't make it into the top three. While it was well-recognized across generations, it wasn't as popular among baby boomers despite 100% brand recognition.

  • Millennial Preferences: Aldiups favored different stores. Baby boomers and Gen X showed a preference for Trader Joe's, giving it higher popularity scores compared to other stores.

  • 7-Eleven: Despite ranking consistently fourth among demographics, it didn't make it into the top three. While it was well-recognized across generations, it wasn't as popular among baby boomers despite 100% brand recognition.

  • Millennial Preferences: Aldi was thed different stores. Baby boomers and Gen X showed a preference for Trader Joe's, giving it higher popularity scores compared to other stores.

  • 7-Eleven: Despite ranking consistently fourth among demographics, it didn't make it into the top three. While it was well-recognized across generations, it wasn't as popular among baby boomers despite 100% brand recognition.

  • Millennial Preferences: Aldi was the top stores. Baby boomers and Gen X showed a preference for Trader Joe's, giving it higher popularity scores compared to other stores.

  • 7-Eleven: Despite ranking consistently fourth among demographics, it didn't make it into the top three. While it was well-recognized across generations, it wasn't as popular among baby boomers despite 100% brand recognition.

  • Millennial Preferences: Aldi was the top choice for Baby boomers and Gen X showed a preference for Trader Joe's, giving it higher popularity scores compared to other stores.

  • 7-Eleven: Despite ranking consistently fourth among demographics, it didn't make it into the top three. While it was well-recognized across generations, it wasn't as popular among baby boomers despite 100% brand recognition.

  • Millennial Preferences: Aldi was the top choice for millennialsby boomers and Gen X showed a preference for Trader Joe's, giving it higher popularity scores compared to other stores.

  • 7-Eleven: Despite ranking consistently fourth among demographics, it didn't make it into the top three. While it was well-recognized across generations, it wasn't as popular among baby boomers despite 100% brand recognition.

  • Millennial Preferences: Aldi was the top choice for millennials, and Gen X showed a preference for Trader Joe's, giving it higher popularity scores compared to other stores.

  • 7-Eleven: Despite ranking consistently fourth among demographics, it didn't make it into the top three. While it was well-recognized across generations, it wasn't as popular among baby boomers despite 100% brand recognition.

  • Millennial Preferences: Aldi was the top choice for millennials, followedX showed a preference for Trader Joe's, giving it higher popularity scores compared to other stores.

  • 7-Eleven: Despite ranking consistently fourth among demographics, it didn't make it into the top three. While it was well-recognized across generations, it wasn't as popular among baby boomers despite 100% brand recognition.

  • Millennial Preferences: Aldi was the top choice for millennials, followed closelywed a preference for Trader Joe's, giving it higher popularity scores compared to other stores.

  • 7-Eleven: Despite ranking consistently fourth among demographics, it didn't make it into the top three. While it was well-recognized across generations, it wasn't as popular among baby boomers despite 100% brand recognition.

  • Millennial Preferences: Aldi was the top choice for millennials, followed closely bya preference for Trader Joe's, giving it higher popularity scores compared to other stores.

  • 7-Eleven: Despite ranking consistently fourth among demographics, it didn't make it into the top three. While it was well-recognized across generations, it wasn't as popular among baby boomers despite 100% brand recognition.

  • Millennial Preferences: Aldi was the top choice for millennials, followed closely by Whole Foods and Trader Joe's,rence for Trader Joe's, giving it higher popularity scores compared to other stores.

  • 7-Eleven: Despite ranking consistently fourth among demographics, it didn't make it into the top three. While it was well-recognized across generations, it wasn't as popular among baby boomers despite 100% brand recognition.

  • Millennial Preferences: Aldi was the top choice for millennials, followed closely by Whole Foods and Trader Joe's, indicating a shiftr Trader Joe's, giving it higher popularity scores compared to other stores.

  • 7-Eleven: Despite ranking consistently fourth among demographics, it didn't make it into the top three. While it was well-recognized across generations, it wasn't as popular among baby boomers despite 100% brand recognition.

  • Millennial Preferences: Aldi was the top choice for millennials, followed closely by Whole Foods and Trader Joe's, indicating a shift in preferencesrader Joe's, giving it higher popularity scores compared to other stores.

  • 7-Eleven: Despite ranking consistently fourth among demographics, it didn't make it into the top three. While it was well-recognized across generations, it wasn't as popular among baby boomers despite 100% brand recognition.

  • Millennial Preferences: Aldi was the top choice for millennials, followed closely by Whole Foods and Trader Joe's, indicating a shift in preferences among younger **r Joe's, giving it higher popularity scores compared to other stores.

  • 7-Eleven: Despite ranking consistently fourth among demographics, it didn't make it into the top three. While it was well-recognized across generations, it wasn't as popular among baby boomers despite 100% brand recognition.

  • Millennial Preferences: Aldi was the top choice for millennials, followed closely by Whole Foods and Trader Joe's, indicating a shift in preferences among younger generations Joe's, giving it higher popularity scores compared to other stores.

  • 7-Eleven: Despite ranking consistently fourth among demographics, it didn't make it into the top three. While it was well-recognized across generations, it wasn't as popular among baby boomers despite 100% brand recognition.

  • Millennial Preferences: Aldi was the top choice for millennials, followed closely by Whole Foods and Trader Joe's, indicating a shift in preferences among younger generations.

oe's, giving it higher popularity scores compared to other stores.

  • 7-Eleven: Despite ranking consistently fourth among demographics, it didn't make it into the top three. While it was well-recognized across generations, it wasn't as popular among baby boomers despite 100% brand recognition.

  • Millennial Preferences: Aldi was the top choice for millennials, followed closely by Whole Foods and Trader Joe's, indicating a shift in preferences among younger generations.

  • **'s, giving it higher popularity scores compared to other stores.

  • 7-Eleven: Despite ranking consistently fourth among demographics, it didn't make it into the top three. While it was well-recognized across generations, it wasn't as popular among baby boomers despite 100% brand recognition.

  • Millennial Preferences: Aldi was the top choice for millennials, followed closely by Whole Foods and Trader Joe's, indicating a shift in preferences among younger generations.

  • **Amazon giving it higher popularity scores compared to other stores.

  • 7-Eleven: Despite ranking consistently fourth among demographics, it didn't make it into the top three. While it was well-recognized across generations, it wasn't as popular among baby boomers despite 100% brand recognition.

  • Millennial Preferences: Aldi was the top choice for millennials, followed closely by Whole Foods and Trader Joe's, indicating a shift in preferences among younger generations.

  • **Amazon Freshgiving it higher popularity scores compared to other stores.

  • 7-Eleven: Despite ranking consistently fourth among demographics, it didn't make it into the top three. While it was well-recognized across generations, it wasn't as popular among baby boomers despite 100% brand recognition.

  • Millennial Preferences: Aldi was the top choice for millennials, followed closely by Whole Foods and Trader Joe's, indicating a shift in preferences among younger generations.

  • Amazon Fresh: - it higher popularity scores compared to other stores.

  • 7-Eleven: Despite ranking consistently fourth among demographics, it didn't make it into the top three. While it was well-recognized across generations, it wasn't as popular among baby boomers despite 100% brand recognition.

  • Millennial Preferences: Aldi was the top choice for millennials, followed closely by Whole Foods and Trader Joe's, indicating a shift in preferences among younger generations.

  • Amazon Fresh: Itsister popularity scores compared to other stores.

  • 7-Eleven: Despite ranking consistently fourth among demographics, it didn't make it into the top three. While it was well-recognized across generations, it wasn't as popular among baby boomers despite 100% brand recognition.

  • Millennial Preferences: Aldi was the top choice for millennials, followed closely by Whole Foods and Trader Joe's, indicating a shift in preferences among younger generations.

  • Amazon Fresh: Its popularity rankedy scores compared to other stores.

  • 7-Eleven: Despite ranking consistently fourth among demographics, it didn't make it into the top three. While it was well-recognized across generations, it wasn't as popular among baby boomers despite 100% brand recognition.

  • Millennial Preferences: Aldi was the top choice for millennials, followed closely by Whole Foods and Trader Joe's, indicating a shift in preferences among younger generations.

  • Amazon Fresh: Its popularity varied among all to other stores.

  • 7-Eleven: Despite ranking consistently fourth among demographics, it didn't make it into the top three. While it was well-recognized across generations, it wasn't as popular among baby boomers despite 100% brand recognition.

  • Millennial Preferences: Aldi was the top choice for millennials, followed closely by Whole Foods and Trader Joe's, indicating a shift in preferences among younger generations.

  • Amazon Fresh: Its popularity varied acrossres.

  • 7-Eleven: Despite ranking consistently fourth among demographics, it didn't make it into the top three. While it was well-recognized across generations, it wasn't as popular among baby boomers despite 100% brand recognition.

  • Millennial Preferences: Aldi was the top choice for millennials, followed closely by Whole Foods and Trader Joe's, indicating a shift in preferences among younger generations.

  • Amazon Fresh: Its popularity varied across generationses.

  • 7-Eleven: Despite ranking consistently fourth among demographics, it didn't make it into the top three. While it was well-recognized across generations, it wasn't as popular among baby boomers despite 100% brand recognition.

  • Millennial Preferences: Aldi was the top choice for millennials, followed closely by Whole Foods and Trader Joe's, indicating a shift in preferences among younger generations.

  • Amazon Fresh: Its popularity varied across generations, beings.

  • 7-Eleven: Despite ranking consistently fourth among demographics, it didn't make it into the top three. While it was well-recognized across generations, it wasn't as popular among baby boomers despite 100% brand recognition.

  • Millennial Preferences: Aldi was the top choice for millennials, followed closely by Whole Foods and Trader Joe's, indicating a shift in preferences among younger generations.

  • Amazon Fresh: Its popularity varied across generations, being more.

  • 7-Eleven: Despite ranking consistently fourth among demographics, it didn't make it into the top three. While it was well-recognized across generations, it wasn't as popular among baby boomers despite 100% brand recognition.

  • Millennial Preferences: Aldi was the top choice for millennials, followed closely by Whole Foods and Trader Joe's, indicating a shift in preferences among younger generations.

  • Amazon Fresh: Its popularity varied across generations, being more favored

  • 7-Eleven: Despite ranking consistently fourth among demographics, it didn't make it into the top three. While it was well-recognized across generations, it wasn't as popular among baby boomers despite 100% brand recognition.

  • Millennial Preferences: Aldi was the top choice for millennials, followed closely by Whole Foods and Trader Joe's, indicating a shift in preferences among younger generations.

  • Amazon Fresh: Its popularity varied across generations, being more favored by 7-Eleven: Despite ranking consistently fourth among demographics, it didn't make it into the top three. While it was well-recognized across generations, it wasn't as popular among baby boomers despite 100% brand recognition.

  • Millennial Preferences: Aldi was the top choice for millennials, followed closely by Whole Foods and Trader Joe's, indicating a shift in preferences among younger generations.

  • Amazon Fresh: Its popularity varied across generations, being more favored by younger7-Eleven:** Despite ranking consistently fourth among demographics, it didn't make it into the top three. While it was well-recognized across generations, it wasn't as popular among baby boomers despite 100% brand recognition.

  • Millennial Preferences: Aldi was the top choice for millennials, followed closely by Whole Foods and Trader Joe's, indicating a shift in preferences among younger generations.

  • Amazon Fresh: Its popularity varied across generations, being more favored by younger age groups the positionanking consistently fourth among demographics, it didn't make it into the top three. While it was well-recognized across generations, it wasn't as popular among baby boomers despite 100% brand recognition.

  • Millennial Preferences: Aldi was the top choice for millennials, followed closely by Whole Foods and Trader Joe's, indicating a shift in preferences among younger generations.

  • Amazon Fresh: Its popularity varied across generations, being more favored by younger age groups and consistently fourth among demographics, it didn't make it into the top three. While it was well-recognized across generations, it wasn't as popular among baby boomers despite 100% brand recognition.

  • Millennial Preferences: Aldi was the top choice for millennials, followed closely by Whole Foods and Trader Joe's, indicating a shift in preferences among younger generations.

  • Amazon Fresh: Its popularity varied across generations, being more favored by younger age groups and lesssistently fourth among demographics, it didn't make it into the top three. While it was well-recognized across generations, it wasn't as popular among baby boomers despite 100% brand recognition.

  • Millennial Preferences: Aldi was the top choice for millennials, followed closely by Whole Foods and Trader Joe's, indicating a shift in preferences among younger generations.

  • Amazon Fresh: Its popularity varied across generations, being more favored by younger age groups and less soently fourth among demographics, it didn't make it into the top three. While it was well-recognized across generations, it wasn't as popular among baby boomers despite 100% brand recognition.

  • Millennial Preferences: Aldi was the top choice for millennials, followed closely by Whole Foods and Trader Joe's, indicating a shift in preferences among younger generations.

  • Amazon Fresh: Its popularity varied across generations, being more favored by younger age groups and less so among babyfourth among demographics, it didn't make it into the top three. While it was well-recognized across generations, it wasn't as popular among baby boomers despite 100% brand recognition.

  • Millennial Preferences: Aldi was the top choice for millennials, followed closely by Whole Foods and Trader Joe's, indicating a shift in preferences among younger generations.

  • Amazon Fresh: Its popularity varied across generations, being more favored by younger age groups and less so among baby boommong demographics, it didn't make it into the top three. While it was well-recognized across generations, it wasn't as popular among baby boomers despite 100% brand recognition.

  • Millennial Preferences: Aldi was the top choice for millennials, followed closely by Whole Foods and Trader Joe's, indicating a shift in preferences among younger generations.

  • Amazon Fresh: Its popularity varied across generations, being more favored by younger age groups and less so among baby boomersong demographics, it didn't make it into the top three. While it was well-recognized across generations, it wasn't as popular among baby boomers despite 100% brand recognition.

  • Millennial Preferences: Aldi was the top choice for millennials, followed closely by Whole Foods and Trader Joe's, indicating a shift in preferences among younger generations.

  • Amazon Fresh: Its popularity varied across generations, being more favored by younger age groups and less so among baby boomers.

graphics, it didn't make it into the top three. While it was well-recognized across generations, it wasn't as popular among baby boomers despite 100% brand recognition.

  • Millennial Preferences: Aldi was the top choice for millennials, followed closely by Whole Foods and Trader Joe's, indicating a shift in preferences among younger generations.

  • Amazon Fresh: Its popularity varied across generations, being more favored by younger age groups and less so among baby boomers.

Thet didn't make it into the top three. While it was well-recognized across generations, it wasn't as popular among baby boomers despite 100% brand recognition.

  • Millennial Preferences: Aldi was the top choice for millennials, followed closely by Whole Foods and Trader Joe's, indicating a shift in preferences among younger generations.

  • Amazon Fresh: Its popularity varied across generations, being more favored by younger age groups and less so among baby boomers.

The datamake it into the top three. While it was well-recognized across generations, it wasn't as popular among baby boomers despite 100% brand recognition.

  • Millennial Preferences: Aldi was the top choice for millennials, followed closely by Whole Foods and Trader Joe's, indicating a shift in preferences among younger generations.

  • Amazon Fresh: Its popularity varied across generations, being more favored by younger age groups and less so among baby boomers.

The data hereto the top three. While it was well-recognized across generations, it wasn't as popular among baby boomers despite 100% brand recognition.

  • Millennial Preferences: Aldi was the top choice for millennials, followed closely by Whole Foods and Trader Joe's, indicating a shift in preferences among younger generations.

  • Amazon Fresh: Its popularity varied across generations, being more favored by younger age groups and less so among baby boomers.

The data here reflects shiftingo the top three. While it was well-recognized across generations, it wasn't as popular among baby boomers despite 100% brand recognition.

  • Millennial Preferences: Aldi was the top choice for millennials, followed closely by Whole Foods and Trader Joe's, indicating a shift in preferences among younger generations.

  • Amazon Fresh: Its popularity varied across generations, being more favored by younger age groups and less so among baby boomers.

The data here reflects shifting consumerhe top three. While it was well-recognized across generations, it wasn't as popular among baby boomers despite 100% brand recognition.

  • Millennial Preferences: Aldi was the top choice for millennials, followed closely by Whole Foods and Trader Joe's, indicating a shift in preferences among younger generations.

  • Amazon Fresh: Its popularity varied across generations, being more favored by younger age groups and less so among baby boomers.

The data here reflects shifting consumer preferencesthree. While it was well-recognized across generations, it wasn't as popular among baby boomers despite 100% brand recognition.

  • Millennial Preferences: Aldi was the top choice for millennials, followed closely by Whole Foods and Trader Joe's, indicating a shift in preferences among younger generations.

  • Amazon Fresh: Its popularity varied across generations, being more favored by younger age groups and less so among baby boomers.

The data here reflects shifting consumer preferences,ee. While it was well-recognized across generations, it wasn't as popular among baby boomers despite 100% brand recognition.

  • Millennial Preferences: Aldi was the top choice for millennials, followed closely by Whole Foods and Trader Joe's, indicating a shift in preferences among younger generations.

  • Amazon Fresh: Its popularity varied across generations, being more favored by younger age groups and less so among baby boomers.

The data here reflects shifting consumer preferences, showcasing howile it was well-recognized across generations, it wasn't as popular among baby boomers despite 100% brand recognition.

  • Millennial Preferences: Aldi was the top choice for millennials, followed closely by Whole Foods and Trader Joe's, indicating a shift in preferences among younger generations.

  • Amazon Fresh: Its popularity varied across generations, being more favored by younger age groups and less so among baby boomers.

The data here reflects shifting consumer preferences, showcasing how differentt was well-recognized across generations, it wasn't as popular among baby boomers despite 100% brand recognition.

  • Millennial Preferences: Aldi was the top choice for millennials, followed closely by Whole Foods and Trader Joe's, indicating a shift in preferences among younger generations.

  • Amazon Fresh: Its popularity varied across generations, being more favored by younger age groups and less so among baby boomers.

The data here reflects shifting consumer preferences, showcasing how different demographicss well-recognized across generations, it wasn't as popular among baby boomers despite 100% brand recognition.

  • Millennial Preferences: Aldi was the top choice for millennials, followed closely by Whole Foods and Trader Joe's, indicating a shift in preferences among younger generations.

  • Amazon Fresh: Its popularity varied across generations, being more favored by younger age groups and less so among baby boomers.

The data here reflects shifting consumer preferences, showcasing how different demographics grav-recognized across generations, it wasn't as popular among baby boomers despite 100% brand recognition.

  • Millennial Preferences: Aldi was the top choice for millennials, followed closely by Whole Foods and Trader Joe's, indicating a shift in preferences among younger generations.

  • Amazon Fresh: Its popularity varied across generations, being more favored by younger age groups and less so among baby boomers.

The data here reflects shifting consumer preferences, showcasing how different demographics gravitateognized across generations, it wasn't as popular among baby boomers despite 100% brand recognition.

  • Millennial Preferences: Aldi was the top choice for millennials, followed closely by Whole Foods and Trader Joe's, indicating a shift in preferences among younger generations.

  • Amazon Fresh: Its popularity varied across generations, being more favored by younger age groups and less so among baby boomers.

The data here reflects shifting consumer preferences, showcasing how different demographics gravitate toward distinctzed across generations, it wasn't as popular among baby boomers despite 100% brand recognition.

  • Millennial Preferences: Aldi was the top choice for millennials, followed closely by Whole Foods and Trader Joe's, indicating a shift in preferences among younger generations.

  • Amazon Fresh: Its popularity varied across generations, being more favored by younger age groups and less so among baby boomers.

The data here reflects shifting consumer preferences, showcasing how different demographics gravitate toward distinct grocery across generations, it wasn't as popular among baby boomers despite 100% brand recognition.

  • Millennial Preferences: Aldi was the top choice for millennials, followed closely by Whole Foods and Trader Joe's, indicating a shift in preferences among younger generations.

  • Amazon Fresh: Its popularity varied across generations, being more favored by younger age groups and less so among baby boomers.

The data here reflects shifting consumer preferences, showcasing how different demographics gravitate toward distinct grocery stores amongns, it wasn't as popular among baby boomers despite 100% brand recognition.

  • Millennial Preferences: Aldi was the top choice for millennials, followed closely by Whole Foods and Trader Joe's, indicating a shift in preferences among younger generations.

  • Amazon Fresh: Its popularity varied across generations, being more favored by younger age groups and less so among baby boomers.

The data here reflects shifting consumer preferences, showcasing how different demographics gravitate toward distinct grocery stores based on various factors like brand loyalty, product offerings, and overall shopping experience., Gen X, baby boomers, and both genders.

  • Whole Foods:

    • Popular among millennials, Whole Foods ranked second in their preferences, just behind Aldi. The popularity scores for millennials were Aldi 70%, Whole Foods 66%, and Trader Joe's 64%.
  • Amazon Fresh:

    • Geared towards younger generations, Amazon Fresh ranked 10th among millennials and ninth among Gen X. However, baby boomers were less enthusiastic, placing Amazon Fresh in 17th position with a popularity score of 33%.

These insights offer a comprehensive understanding of the grocery store landscape in the United States, reflecting the nuanced preferences of different age groups and demographics.

America’s Top 3 Grocery Stores Ranked by Consumers - The Food Institute (2024)
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