Afore’s fresh $150 million fund includes a plan to standardize the pre-seed world (2024)

Venture firm Afore Capital first splashed on the scene with the aim to institutionalize that angels, friends and family round. Now, after investing in over 80 companies over five years, the eight-person team has landed on a more specific way to do so: Offer a standard deal and raise what it claims is the largest dedicated pre-seed fund in the market.

Afore general partners Anamitra Banerji and Gaurav Jain tell TechCrunch that they has closed a $150 million fund fueled almost entirely, around 85% to be specific, by existing LPs. New investors account for the remainder of the capital, which brings Afore’s assets under management to $300 million.

With the new fund, check size and valuation won’t be invested on a deal by deal basis. Instead, Afore is launching Afore Alpha, what it’s calling a standard pre-seed deal that offers founders a $1 million lead investment via a $10 million post-money SAFE. The money, as well as resources and advice from Afore’s team, is offered in exchange for 10% ownership of a company.

The new standard terms will apply to any startup, regardless of geography, that gets accepted into Afore Alpha.

While it’s not novel for investors to give more money to startups earlier — just take a look at the growing size of early-stage rounds — it is rare for a venture firm to offer the same deal to a number of startups. Venture firms have increasingly started launching their own in-house accelerators — take Sequoia and Andreessen Horowitz for example — but many are still investing on a deal by deal basis because of a focus on multistage, Jain thinks.

“It would be tempting to hedge our bets and say, ‘hey, look, maybe we should also be investing in companies that have significant traction because we can now write big checks,’” he said. But, the firm knows what they’re good at and thinks that founders care more about investors who are focused on one stage. Most of Afore’s portfolio companies to date are first-time founders, a focus it plans to continue as assets under management scale. Of course, the company has experience cutting first checks, estimating that it has led more than 80% of the rounds where it has invested. Portfolio companies include BetterUp, Modern Health, Petal, Overtime, BenchSci and Neo Financial.

The terms are a bet. Startups in the pre-seed world don’t have revenue or hard metrics so it can be hard to value them beyond weighing supply and demand. Regardless, Afore thinks that the $2 million post-money valuation that traditional accelerators offer is just an “unfair lowball valuation in 2022.” But, that’s not where the subtweeting ends.

Afore Alpha puts the firm in direct competition with accelerators like Y Combinator and Techstars, or programs like A16z’s recently unveiled START. The co-founders noted that their deal is five times more capital, and five times the valuation, compared to what other accelerators offer.

While Jain noted that Afore has often invested in startups before they go to Y Combinator, he thinks that some of the best founders want more out of their first-check writers. He noted that even with Y Combinator’s new standard deal, startups will only receive the extra $375,000 if there is a follow-on deal and alongside a most favored nation clause — while Afore gives the money upfront and doesn’t have any MFN clauses. Y Combinator reached out to TechCrunch to correct the record, saying via e-mail that “every company gets the extra $375k when they join YC, but at terms that are negotiated with future investors.”

“The challenge with raising just a couple $100,000 is that you’re forced within a couple of months to go to Demo Day and try to raise more capital and you’re just sort of this constant treadmill of fundraising,” Jain said. “We think it is very disruptive to founders. They should get a good amount of capital, and then go heads down and build the business.”

Why does a16z need its own Y Combinator?

One risk of a standard deal is that Afore’s portfolio may start to look hom*ogenous. If you only invest in startups that deserve a $10 million valuation, I’m guessing you can’t funnel checks into an unproven moonshot without a name. In response to this qualm, Jain said that not every founder will land a $10 million valuation, only those accepted into the Alpha program. That means that all of Afore’s deals won’t be standardized, only those within the program (which the firm expects will make up the vast majority of the investments). It’s a noteworthy, yet fair, hedge.

At a glance, Afore’s bullishness feels very 2021, even as 2022 reminds the broader venture and startup community that valuation re-corrections are inevitable after a period of elongated hype. Afore’s larger check size could help startups navigate a period of uncertainty with a longer runway and save them from having to fundraise when terms may not be as friendly. However, high valuations come with tough expectations — and startups could also buckle in trying to grow into their prescribed worth.

Banerji thinks that, cycles aside, companies need $1 million to hit early milestones.

“Raising $125,000 means founders have to raise in 90 days guaranteed. How can that be the best option? How can you build a company like that?” he said. “In 2022, the venture community should be able to offer founders at the start of their journey a fair, transparent and meaningful deal.”

If the earliest investors keep going earlier, what will happen?

Afore’s fresh $150 million fund includes a plan to standardize the pre-seed world (2024)

FAQs

What is standard pre-seed funding? ›

This stage may come after even earlier funding stages, such as bootstrapping with a business owner's personal funds or initial angel investment rounds. Pre-seed funding essentially involves investing in an idea, as products typically aren't developed yet, and businesses may have nothing beyond a prototype.

What is the purpose of pre-seed funding? ›

Stage: Earliest stage of funding. Purpose: Develop business idea and create MVP. Amount: Smaller, typically ranging from a few thousand to a few hundred thousand pounds.

What is the difference between pre-seed and seed funding? ›

Pre-seed capital, in a nutshell, is meant to fund early product development and prove a need in your niche market for your product. Companies are ready for seed funding after gaining traction and proving market needs.

Who provides pre-seed funding? ›

They are often the sole decision makers, so you can usually secure pre-seed money quickly from angel investors. If they have already invested in your business in a previous round, they will already be invested in the success of your venture.

How hard is it to get pre-seed funding? ›

Even though there are multiple funding rounds after it, raising pre-seed money is perhaps the most difficult point in your startup's life regarding raising capital. This is often because novice startups have no idea where to meet new potential investors.

Is it easy to get pre-seed funding? ›

Fundraising for startups, in general, is a challenge. Pre-seed investment is even more difficult to secure because you have little to back up your claims. The process will be long, arduous and complex, but securing the support of pre-seed investors has the potential to supercharge a business's growth.

Is seed funding high risk? ›

Angel investors, or those who offer seed money, are essential in supporting entrepreneurs and assessing the potential of their ventures. Seed funding is a high-risk investment since organisations may require a track record of success or stable revenue streams.

How long does Pre-Seed funding last? ›

A pre-seed round generally allows a founding team to find product-market fit, hire early employees, and test go-to-market models. As a general rule of thumb, funding should last somewhere between 12 and 18 months.

Do you have to pay back seed funding? ›

After seed capitalists have been introduced to entrepreneurs, seed money providers will agree on the amount of seed money they'll invest. This seed money is then repaid within a specific time frame with interest attached.

What happens when you get seed funding? ›

Seed funding helps a company finance its first steps, including market research and product development. With seed funding, a company has assistance in determining what its final products will be and who its target demographic is. Seed funding is generally used to employ a founding team to complete these tasks.

How much is seed funding usually? ›

How much money is involved in seed funding? Seed funding is usually between $500,000 and $2 million, but it may be more or less, depending on the company. The typical valuation for a company raising a seed round is between $3 million and $6 million.

What happens after seed funding? ›

The seed funding will give the company the resources it needs to develop a prototype and start marketing the product. Once the product is launched, it is important to start generating revenue. This money will be used to fund the next stage of growth for the company.

How do I invest in pre seed funding? ›

How to get pre-seed funding
  1. Get to know fellow founders. Fundraising can be a long, rollercoaster-like process. ...
  2. Know the fundraising market. ...
  3. Develop your pitch deck. ...
  4. Network with potential investors before you raise. ...
  5. Apply for accelerators and incubators.
May 9, 2024

Is seed funding a loan? ›

Seed investments are usually made through a mix of equity and convertible loans – typically through convertible notes or Safes (often with a cap on the conversion value – see also Understanding the Valuation Cap), simplified (short form) “series seed” financing documents or (often if led by a VC) “full” Series A style ...

When should I apply for seed funding? ›

You've Launched Your Product And Gained Traction

At the seed stage, investors expect a complete and functional product with sales backing up product market fit. Not only do you need to provide sales records there needs to be a rapidly growing interest. Typically, a 10% growth rate each week per year is a good minimum.

What is the average pre seed funding round? ›

Pre-seed vs. seed vs. Series A
RoundTypical amount raisedEquity issued
Pre-seedUp to $200kSAFEs or convertible notes
Seed$500k to $5MSAFEs or convertible note or preferred stock
Series A$3M to $10MPreferred stock
Oct 31, 2023

What is the average seed funding amount? ›

The average seed round is between $1 million and $2 million. The size of a seed round depends on the startup's stage of development, the amount of funding the startup needs, and the investors' risk tolerance. Seed rounds typically have a shorter timeline than other rounds of funding, such as Series A or B rounds.

How much should I ask for seed funding? ›

Investors will look at your revenue, your margins, your churn rate, and your customer acquisition costs. The average seed round for a pre-revenue startup is $500,000. The average seed round for a post-revenue startup is $2 million.

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