A woman on TikTok says boomers are 'so confused' as to why young Americans don't share the same work ethic or goals — here are 3 reasons why their priorities have changed (2024)

Vishesh Raisinghani

·4 min read

A woman on TikTok says boomers are 'so confused' as to why young Americans don't share the same work ethic or goals — here are 3 reasons why their priorities have changed (1)

Generational grumbles are as old as time itself.

There’s probably a cave painting about how the younger generation ruined the hunter-gatherering economy with their “fancy agriculture.” Since then, every successive generation has found a new medium to express their disappointment with "them young’uns."

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One recent example comes from the comment section on a TikTok when a young lady explained why Gen Z and millennials don’t exactly share the same values when it comes to work.

“Older generations are so confused about why we don’t want to work hard anymore or prioritize our careers,” Demi Kotsoris says in the clip. “We know how short life is now.”

Kotsoris goes on to explain that the pandemic and greater access to information have reshaped the perspective of younger generations and made them question whether work should be the center of their lives.

Of course, the response was heated. “This mindset is so [‘you only live once’] that you will regret those decisions later,” reads one comment on Kotsoris’ video.

“People are just SELFISH & LAZY NOW,” says another.

But the replies may have missed the point of the video. Here’s why Kotsoris’ message resonates with so many younger workers and why her experience highlights some deeper truths about modern work.

Work isn’t as rewarding anymore

For baby boomers coming up, there were clear rewards for working hard. Putting in an average amount of effort allowed a typical worker to buy a nice home, raise children comfortably and travel the world. In the 1980s, the average home price was just four or five times the median income. Now it’s closer to 7.5 times.

Having a college degree was also far more rare in the 1980s. Now, nearly everyone on the job market has a degree, eroding that edge for workers. Meanwhile, the dollar has been eroded too. Wages haven’t kept up with inflation for decades, so an hour of work today isn’t worth as much as an hour of work in the '80s.

Upward mobility also saw a decline. A person born in a middle-class family in the 1940s was 93% likely to outearn their parents by the age of 30. For those born in the 1990s, that rate is just 45%.

Some boomers could beat the odds and create generational wealth by investing in stocks. However, even that's not as easy as it used to be. The S&P 500 was trading at around 10 times its earnings during the 1980s. It’s now trading in the low-20s.

Read more: Thanks to Jeff Bezos, you can now use $100 to cash in on prime real estate — without the headache of being a landlord. Here's how

The relationship with employers has changed

The employee-employer relationship has also changed since the '80s. Defined-benefit pension plans are nearly extinct. A major corporation that went public before the 1970s was 92% likely to survive the next five years. By the early 2000s, that rate had dropped to 63%.

Unions have also declined, which means workers now have far less bargaining power than their parents did.

All these factors have made younger workers question the value of company loyalty and lifelong careers.

The pandemic altered perspective

The global pandemic may also have shifted work culture for everyone, not just younger employees.

The crisis triggered a retirement boom. And at the same time, younger workers saw how short life can be, and how easily their lifestyle can be disrupted by a global crisis like a pandemic or climate change. A study by Deloitte found that Gen Z and millennials are more likely to prioritize work-life balance, flexible work arrangements and purposeful work.

The pandemic highlighted that remote work is a viable option for many companies. In fact, a survey by Buffer found that 98% of remote workers would like to continue working remotely at least some of the time for the rest of their careers.

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This article provides information only and should not be construed as advice. It is provided without warranty of any kind.

A woman on TikTok says boomers are 'so confused' as to why young Americans don't share the same work ethic or goals — here are 3 reasons why their priorities have changed (2024)

FAQs

What does boomer mean on TikTok? ›

"Ok, boomer" is an internet catchphrase used to dismiss negative comments and attitudes associated with baby boomers.

What are the differences between baby boomers and millennials? ›

Work and personal life

Baby boomers are typically more traditional than millennials in terms of lifestyle. They are more likely to be homeowners and to live in traditional nuclear families. On the other hand, millennials are more likely to put off getting married and having kids later in life.

Are boomers on TikTok? ›

Firstly, 'boomers' (The Baby Boomer generation) are using TikTok – and getting just as hooked as everybody else. According to GWI, there's been a 57% increase in boomers using TikTok since 2021.

How might generational differences factor into how people view the value of TikTok? ›

interactive content. Millennials tend to consume content, while Gen Zers are often the creators of that content. This may be the most fundamental difference in the lens through which the two demographics view TikTok. For Millennials, Tiktok is a source of entertainment.

Why is boomer called boomer? ›

As of 2023, Baby Boomers are between 59 and 77 years old. Baby Boomers are the generational cohort born after World War II, specifically between 1946 to 1964. This name is derived from an unprecedented post-war spike in birth rates.

Who made OK Boomer TikTok? ›

The viral growth of the “o*k Boomer” meme on social media can be traced to Gen Z musician @peterkuli's remix OK Boomer, which he uploaded to TikTok in October 2019. The song was widely adopted in meme creations by his Gen Z peers, who call themselves “Zoomers” (the Gen Z cohort born in 1997-2012).

What is the difference between Gen Z and boomers? ›

Gen Zedders were born from 1997, when Tony Blair came to power and the Spice Girls were at their peak, until 2012, when London hosted the Olympics. Many of them are children of previous generations, such as Baby Boomers (born 1948 to 1964) or Generation X (born 1965 to 1980).

Why do different generations have different values? ›

These generations were raised in different social and political atmospheres and therefore, correspond to different childhood upbringings and familial environments, which beget different values, wants, and needs in adulthood.

Is there a difference between boomers and Baby Boomers? ›

Baby boomers, often shortened to boomers, are the demographic cohort following the Silent Generation and preceding Generation X. The generation is often defined as people born from 1946 to 1964 during the mid-20th century baby boom. The dates, the demographic context, and the cultural identifiers may vary by country.

What generation uses TikTok the most? ›

Gen Z – 60% of TikTok users are Gen Zers. Gen Zers are trendsetters. Next year, 74 million people in the U.S. will be part of “Gen Z”, which will make it the largest generation of all.

Who is the popular grandma on TikTok? ›

Lillian Droniak, aka Grandma Lill (or Grandma Droniak), is a grandma influencer on TikTok who has gained a following of more than 13.4M followers.

What percentage of boomers are on TikTok? ›

In fact, 64% of adult-age Gen Zers are on TikTok daily, whereas just 33% of millennials, 24% of Gen Xers and 5% of baby boomers use TikTok daily, according to a new Ad Age-Harris Poll that delved into the social media habits across generations.

Why is Gen Z so obsessed with TikTok? ›

Not only is the app Gen Z-dominated, with 43% of global users aged 18-24, but young consumers also prefer TikTok to such an extent that it's begun to rival Google as a search engine. Why? Gen Z trusts TikTok to give them the unbiased gist of what they're looking for.

Why does Gen Z like old things? ›

Well, for Gen Z it's about the whole vibe. Many feel that the era represents a carefree time that was about having fun. Considering the stressful reality we've been experiencing over the last few years, it's no wonder Gen Z are feeling nostalgic for a simpler time.

Why is Gen Z so addicted to TikTok? ›

Wrapping up the story, TikTok caters to Gen Z in many ways. It makes them feel comfortable and secure. It gives them all the dopamine they'll need. And it gives it to them free of charge.

What does it mean when someone calls you boomer? ›

Much like “millennial,” “boomer” doesn't merely indicate a person born in a given time or place, it's a blanket term referencing the predominant trends, values and concerns of an entire generation. “Boomer” is also, evidently, an insult to an older person, who may or may not technically be a baby boomer.

What does being a boomer mean? ›

boomer noun [C] (PERSON)

a person born during the period between approximately 1945 and 1965 following World War II, when there was a baby boom (= a large increase in the number of babies born), also used to refer to an older person in general: Many boomers are in a position to afford a second or third home.

What does I'm a boomer mean? ›

Boomer is a term often used to refer to the baby boomer generation, representing the demographic cohort following the Silent Generation and preceding Generation X. Baby boomers were typically born between 1946 and 1964, during the post-World War II population surge. They are currently between 59 and 77 years old.

What does the nickname boomer mean? ›

The name Boomer is primarily a gender-neutral name of American origin that means Large, Loud, Or Notable. A "Baby Boomer" is someone who is born in the years following World War II, when there was a temporary marked increase in the birth rate: approximately 1946-1965.

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