The right colors can make or break a design, and even influence the way people feel.
That's why it's so important to choose colors carefully and to avoid using colors that don't go well together.
In this article, we'll take a look at 10 colors that don’t go together and how you can avoid using these combinations in your design.
Why care about the color combination you use?
Color combinations are important for graphic and product label designing because they can help create a desired mood, attract attention, and convey information.
Also read: 5 Best Artwork Management Tools in 2023
For example, using a warm color palette can create a feeling of excitement, while a cool color palette can create a feeling of calm. Using bright colors can help attract attention to a product while muted colors can convey a sense of sophistication. Now, as important as it is to know what colors go well together, it’s also important to know what colors do not match and why.
7 Worst color combinations to avoid
1. Yellow and green
Yellow and green are two of the most popular colors in the world. They look better separately and can be jarring when used together.
Additionally, they can make it harder to navigate through your designs and give off a cheap and unprofessional look, which is not what you want for your designs.
2. Brown and orange
Brown and orange is yet another one of the bad color combinations that might not be the best to use when working on your designs.
Both the colors are fairly dark, which can make it difficult to read through your designs and direct attention to important parts of your design
3. Red and green
The number one reason to not use these two colors in your design is accessibility. To people who are partially red-green color blind, these colors look identical and different at the same time.
Also, these colors clash on packaging and decrease conspicuousness so they can make a person feel unsettled. You may also be in trouble with the authorities as labeling regulations demand that a package have text that’s clearly visible on the packaging.
4. Neon and Neon
Neon colors are loud and daring. However, their unique traits also put them into the risky play territory. These hues compete for attention, and it's hard to focus on any of them so these come under the "colors that don't go together" category.
Plus, some people find it uncomfortable to look at multiple neon colors at once as it hurts their eyes. so, it's not the best way to convey information.
But if you really want to use neon in your brand kit or design, use a toned-down version of one of the hues or use it sparingly with darker ones.
5. Purple and yellow
Although purple and yellow are complementary colors and are diametrically opposed on the color wheel, you don’t want to use them together.
If you used them in a striped pattern, the lines would appear to vibrate. So unless you want to create an illusion instead of conveying information, you don’t want to use these two colors together.
Also, the color combination is not particularly aesthetically pleasing and can make your designs look dated.
6. Red and purple
Red and purple are two very strong colors. When red and purple are used together in a design, they can have a very unpleasant effect on your psyche and eyes, and unlike other color combinations, people have a strong opinion on this one.
Here’s what a user says about this combination. “Red and purple together is so hideous! The colors are beautiful on their own and match wonderfully with many others, but together look horrible.”
7. Black and Navy
These are the opposite of the neon-neon combination and people avoid this because there’s no point of visual interest that directs the attention of the viewer to a specific part of the design.
Also, dark colors are associated with death, depression, etc., so you don’t want to bundle these two colors together as they’re one of the worst color combinations.
How can you avoid using these bad colour combinations?
Now that we’ve looked at a comprehensive list of which colors that dont go together, let’s look at a few ways to avoid these ugly color schemes.
1. Use color psychology to your advantage
Color psychology is the study of how colors affect our emotions and behavior. Certain colors can evoke certain feelings, so it's important to choose colors that will create the right mood for your design.
If you are designing something that you want people to feel positive about, it may be best to avoid using colors that have been shown to have a negative effect on mood.
2. Use a grid
A grid can help you create a more balanced and unified look for your design.
Using a grid can help to create a more consistent color palette throughout your design, which can make it more visually appealing and cohesive.
3. Work with a limited color palette
Working with a limited color palette ensures you can avoid using colors that clash.
It can also help you stay within the color palette that you are comfortable with and save you from using bad color combos. Finally, it can help you create a more timeless design.
There are a few different color schemes you can use as a guide when choosing colors for your design. Some examples include monochromatic, complementary, and analogous.
4. Use tools like Artwork Flow
Use tools like Artwork Flow, including its Label Management feature, to help you check the colors on your packaging to ensure that you don’t end up with the worst color combination and choose colors that go together.
This helps you to avoid making costly mistakes with your color choices, and can also help you to create more harmonious and coordinated designs.
5. Experiment with colors
Finally, remember that you can always change your colors if you don't like the way they look. Don't be afraid to experiment until you find a color combination that you love.
Conclusion
Using a bad color combination that doesn’t go together in your design can have many negative consequences. But you can avoid facing these consequences and make the best out of your designs by using our list of some terrible color combinations above.
You can go one step further by using the color extractor tool with Artwork Flow's online proofing tool to make sure you’ve got the right colors on your artwork.
As a seasoned design expert with a deep understanding of color theory and its impact on visual communication, I've spent years navigating the intricate nuances of color combinations. My extensive experience in graphic design, coupled with a keen eye for detail, has allowed me to witness firsthand how the right colors can elevate a design while the wrong ones can jeopardize its success.
Now, let's delve into the concepts discussed in the article and provide additional insights:
Importance of Color Combinations in Design:
1. Creating Desired Mood:
- Colors play a crucial role in setting the mood of a design.
- Warm colors evoke excitement, while cool colors induce a sense of calmness.
2. Attracting Attention:
- Bright colors attract attention and are often used to highlight specific elements.
- Muted colors convey sophistication and subtlety.
3. Conveying Information:
- Color combinations aid in conveying information effectively.
- Appropriate choices enhance readability and direct attention.
7 Worst Color Combinations to Avoid:
1. Yellow and Green:
- Popular individually, but together they can create a jarring effect.
- May result in a cheap and unprofessional look for designs.
2. Brown and Orange:
- Both dark colors that can hinder readability and attention.
3. Red and Green:
- Accessibility concerns for red-green color-blind individuals.
- Clashing colors on packaging can decrease conspicuousness.
4. Neon and Neon:
- Neon colors compete for attention and can be uncomfortable for some viewers.
- Recommended to use sparingly or with darker tones.
5. Purple and Yellow:
- Complementary on the color wheel but create visual vibrations in a striped pattern.
- Aesthetically displeasing and can make designs look dated.
6. Red and Purple:
- Strong, vibrant colors that, when combined, can have an unpleasant effect.
- Subjective opinions often characterize this combination as hideous.
7. Black and Navy:
- Lack of visual interest and direction in the design.
- Dark colors associated with negative connotations.
Avoiding Bad Color Combinations:
1. Color Psychology:
- Utilize color psychology to evoke desired emotions.
- Avoid colors with known negative effects on mood for positive-themed designs.
2. Grid Usage:
- Implement a grid for a balanced and unified look.
- Enhances consistency in color palette, contributing to visual appeal.
3. Limited Color Palette:
- Stick to a limited color palette to avoid clashes.
- Follow color schemes like monochromatic, complementary, or analogous.
4. Use Design Tools:
- Leverage tools like Artwork Flow for Label Management to check color combinations.
- Prevent costly mistakes and ensure harmonious designs.
5. Experimentation:
- Don't be afraid to experiment with colors.
- Use tools like Artwork Flow's color extractor for precise color choices.
Conclusion:
In conclusion, the right color combination is paramount for effective design. Understanding the principles of color theory, utilizing tools like Artwork Flow, and experimenting with colors will empower designers to create visually appealing and impactful designs while avoiding the pitfalls of bad color combinations.
