Whether it's a planner on a sitevisit, anevent guest, a leisure guest, or a corporate traveler, hotels should make it a top priority togive each and every guest an impeccable experience. From pre-stay to post, the way you communicate can mean the difference between a poor, average, and great stay. With that being the case, we put together a list of ways properties can impress hotel guests andmake their stay a memorable one – and certainly, one they'rewilling to share.
Explore 7 ways to impress hotel guests and earn more business:
1. A great online presencegoes a long way.
First impressions really do matter. The first step to making a stay at your hotel, whether it be for leisure or business, is creating an attractive, effective online presence. You can do this in a number of ways:
- Improve online reviews:Whether it’s Google,TripAdvisor, or Facebook, take the time torespond to reviews. Encourage them post-stay and of course, maintain afantastic guest experience.
- Have an active social media presence:Your hotel is a living, breathing thing – so show it! Travelers want to know what’s so great about your hotel, and yoursocial media channelsare where they can get a sense of what their stay will be like.
- OptimizeOTAs and channels:Whether it's for leisure,corporate travel, or anything else, keeping youronline travel agency and sourcing profilesup-to-date and detailed is one of the best ways to impress hotel guests before they even book with you.
- Make your hotel website dynamic:Even though the search journey may not begin on your website, it may just make or break their decision to visitor hold an event there. Prioritize SEO,post blogs regularly, and ensure a smooth end-to-end user experience.
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2. Impress hotel guests before their arrival.
Someone has booked a stay at your hotel. Now is your chance to show that your customer service is exceptional. That means ensuring all pre-stay communication is thorough and allows you to get to know the nature of their stay.
- Know your guests:You need toget to know your guests. What is the purpose of their visit? Are they planning a business or leisure visit? To create an exemplary experience, show guests that you care about them down to every last detail.
- Offer vouchers:Once you know the nature of their visit, offer museum or sightseeing vouchers.
- Pre-arrival emails:Develop a rapport with guests before they even step into your hotel. Ensure they have all the information for a smooth journey to the hotel tominimizestress.
3. Give guests a welcome to remember.
Impressing your guests on arrival is important. Itputs them in a great mood, improves the overall experience, and prevents them from wishing they’d booked somewhere else. Traveling and finding the hotel can be a stressful experience, so it’s your job to melt all that stress away.
How can hotelsproperly welcome guests on arrival?
- Free upgrades:Who doesn’t like a freebie? If you’ve got spare rooms, why not put them to use? Offering better rooms for free can bolster a guest experience, taking it above and beyond what they might have expected.
- Accommodate early check-in:If a guest lets you know they will arrive early, try to ensure early check-in is available to avoid having them to wait around in the lobby.
- Pick-up and shuttle services:If a guest hasn’t requested a pick-up service, ask them if it's something they'd be interested in.
- Self-check-in:If you have self-check-in facilities, offering this will give guests a quicker check-in experience, and easeface-to-face contact.
- Embrace special occasions:It’s the holidaysand the festive spirit is in the air. Guests will be delighted to arrive and experience awarm and festiveatmosphere. Offer free mulled wine, for example.
- Help with the kids:Making your guests’ lives easier is what it’s all about, and no one will be more thankful than parents. Offer kids a complimentary snackor fun activities during their stay.
4. Train your staff to provide guests with a first-class stay.
Your staff plays a big role in the overall guest experience, and for some guests, their interactionscan make or break an experience. Have you ever been to a shop, restaurant, or hotel where a member of staff was grumpy, rude, or downright unhelpful? To really impress hotel guests, you need to ensure your staff provides guests with an unmatchable experience. Here's how:
- Encourage staff to go above and beyond:Showing guests you care is crucial forgreat customer service. So for example, if 7-year-old Lucy loses her teddy bear, staff should be on the hunt! Put someone on the case and scour the hotel for Mr. Cuddles. Lucy will be overjoyed to see her teddy bear and her parents, we're sure, will thank you profusely.
- Hold regular training sessions onthe latest customer care trends:Customer wants and needs are always changing. Giving staff regular training sessions will ensure that the whole staff-force is up-to-date on trends. It also gives you the chance to address any areas for improvement.
- Introduce an employee of the monthprogram:Incentivizinghigh standards is a go-to for many organizations, and for hotels, itmay givestaff extra motivation to provide the best customer care possible.
5. Use chatbots to wow your guests.
The importance ofhotel digital transformationhas accelerated at an incredible rate. It'sno longer good-to-have, but essential. One of these new need-to-have tech tools? Hotel chatbots. According toEntrepreneur, chatbots, when used correctly, can control and enhance manyparts of your hotel's business.
Here are threekey ways to use chatbots to impress hotel guests:
- Reduce no-shows and increase occupancy:How do you combat the low email open rates hotel experience? Send a confirmation text straight to your guests' Facebook Messenger app. With the opening rate at 90%, it's a great way to ensure guests see them.
- Contactless customer support:Chatbots can be used to give guests a quicker way to contact you before and during their stay, from room issues, queries, room service, etc.
- Generate reviews and boost ranking:Use chatbots to ask guests for reviews.
6. Wow guests with hotel amenities.
Guests travel for different reasons. But one thing is for sure:Hotel amenitiescan make a huge difference in the overall experience. A great way to impress hotel guests, then, is to haveamenities that will be sure to delight. With that said, here are a few key ways you can wow guests:
- Personalized welcome gifts:It's simple, but incredibly easy. Use your knowledge of your guests to create personalized welcome gift baskets. During the booking process, you'll likely find out the reason they are traveling (for business,leisure, etc.), and you'll know if they are traveling with children, pets, or a partner.
- Snack baskets with local flavor:Baskets filled with drinks and snacks from local establishments not only give your hotel a unique draw, but it's also a great way to plug your local small businesses.
- Co-working spaces or in-room offices:It's likely that business travelers, event attendees, or planners will need to get some work done during their stay. Offering open and welcoming co-working spaces will make your hotel a pleasure to work within.
- In-room games:For families or those who are young at heart, providing in-room board games or video games isa great way to keep guests entertained.
7. Post-stay communication is critical.
Staying incontact with guests after they leaveis a sure-fire way to show themyou care about their experience, and canincrease your chances of a repeat booking. Timing this communication correctly will be key in maintaining a fantastic post-stay experience.
- Get in contact quickly:Be in contactwithin three daysof the guest’s departure to let them know how much you appreciated their stay.
- Ask for a review:Don’t forget to ask guests to leave a review or a post on social media (provide a hashtag or ask them to tag you).
- Address complaints swiftly and professionally:Do everything you can to address the situation and work towards a positive outcome.
- Offer something:Whether it be a discount for a future stay or something else,promotions will keep your hotel in the back of thetraveler’smind.
- Target your offers:If the guest subscribed to your mailing list, send them offers tailored to them. Are they corporate business or leisuretravelers, for instance?
Do more to impress hotel guests!
Don't stop at what's expected. Go above and beyond. Up next, check out our list ofhotel amenity ideasto wow your guests even further.
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