5 Ways to Write a Winning Offer in Today’s Real Estate Market (2024)

Kelly Broaddus | eXp Realty | 888.446.5602 |Contact Kelly

5 Ways to Write a Winning Offer in Today’s Real Estate Market (1)

Our nation is in the midst of a serious housing crunch. Last year, a lack of inventory and soaring prices left many would-be Flagstaff homebuyers feeling pinched. But now, with interest rates climbing, many of them are also feeling desperate to lock in a mortgage—which has only added fuel to the fire.1

Fortunately, if you’re a buyer struggling to find a home in Northern Arizona, we have some good news. While it’s true that higher mortgage rates can decrease your purchasing budget, there are additional ways to compete in a hot market.

Yes, a high offer price gets attention. But most sellers consider a variety of factors when evaluating an offer. With that in mind, here are five tactics you can utilize to sweeten your proposal and outshine your competition.

We can help you weigh the risks and benefits of each tactic and craft a compelling offer designed to get you your dream Flagstaff/Sedona home—without giving away the farm.

1. Demonstrate Solid Financing

The reality is, no one gets paid if a home sale falls through. That’s why sellers (and their listing agents) favor offers with a high probability of closing.

Sellers particularly love all-cash offers because there’s no chance of financing issues cropping up at the last moment. But don’t despair if you can’t pay cash for your home. According to the National Association of Realtors, only about 1 in 4 home purchases are all-cash deals, which means the vast majority are financed with a mortgage.2

If sellers are assured that financing will come through, buying with a mortgage doesn’t have to be a big disadvantage. The most important step you can take as a buyer is to get preapproved before you start looking for homes. A preapproval letter shows sellers that you are serious about buying and that you will be able to make good on your offer.

It’s also important to consider the reputation of your lender. While sellers may not know or care about a lender’s reputation, their agents often do. Some lenders are much easier to work with than others, especially if you are pursuing certain types of mortgages like FHA or VA loans.3 If so, you’ll want a lender who specializes in these types of mortgages. If you’re unsure who to choose, we are happy to refer you to reputable lenders known for their ease of doing business.

2. Put Down a Sizeable Deposit

Buyers can show sellers that they’re serious about their offer and have “skin in the game” by putting down a large earnest money deposit.

Earnest money is a deposit held in escrow by a title company or the seller’s broker or lawyer. If the purchase goes through, it is applied to the down payment and closing costs—if the sale falls through, the buyer may lose some or all of that deposit.

While an earnest money deposit is typically around 1-2% of the sale price, offering a higher deposit can help demonstrate to the buyer that you are serious about the property.4 However, this strategy can also be risky. We can help you determine an appropriate deposit to offer based on your specific circ*mstances.

3. Ask for Few (or No) Contingencies

Most real estate offers include contingencies, which are clauses that allow one or both parties to back out of the agreement if certain conditions are not met. These contingencies appear in the purchase agreement and must be accepted by both the buyer and seller to be legally binding.5

Common contingencies include:

  • Financing: A financing contingency gives the buyer a window of time in which to secure a mortgage. If they are unable to do so, they can withdraw from the purchase and the seller can move on to other buyers.
  • Inspection: An inspection contingency gives the buyer the opportunity to have the home professionally inspected for issues with the structure, wiring, plumbing, etc. Typically, the seller may choose whether or not to remediate those issues; if they do not, the buyer may withdraw from the contract.
  • Appraisal: Most lenders will not offer a mortgage on a home that costs more than it's worth. An appraisal contingency gives the buyer an opportunity to get the home professionally assessed to ensure that its value is at or above the sales price. If an appraisal comes in low, the seller may be asked to renegotiate the contract.
  • Sale of a prior home: Some buyers cannot afford to purchase a new home until they sell their previous one. If the buyer is unable to sell their current home within a specified window of time, this contingency enables them to withdraw from the contract without penalty.

Since contingencies reduce the likelihood that a sale will go through, they generally make an offer less desirable to the seller. The more contingencies that are included, the weaker the offer becomes. Therefore, buyers in a competitive market often volunteer to waive certain contingencies.

However, it’s very important to make this decision carefully and recognize the risks of doing so. For example, a buyer who chooses to waive a home inspection contingency may find out too late that the home requires extensive renovations, and a buyer who waives the appraisal may risk their mortgage falling through. If you back out of a home purchase without the protection of a contingency, you could lose your earnest money deposit.6 We can help you assess the risks and benefits involved.

4. Offer a Flexible Closing Date and/or Leaseback Option

When it comes to selling a house, money isn’t everything. People sell their homes for a wide variety of reasons, and flexible terms that work with their personal situations can sometimes make all the difference. For example, if a seller is in the process of planning a significant move, they may prefer a longer closing timeline that gives them time to find housing in their new location.

Similarly, short-term leaseback options, in which the sale is completed but the seller retains the right to rent the home for a specified period of time, can be compelling.7 These arrangements enable the seller to use the money from the sale of their home to purchase their next house. A leaseback agreement also makes it possible for them to avoid moving twice when their next home is not yet ready to occupy.

Flexible closing dates and leaseback options can provide a powerful advantage for first-time homebuyers. If you have a month-to-month or easily transferable lease, for example, you may be able to offer a more flexible timeline than a buyer who is simultaneously selling their existing home.

Of course, the value of these terms depends on the seller’s situation. We can reach out to the listing agent to find out the seller’s preferred terms, and then collaborate with you to write a compelling offer that works for both parties.

5. Work with a Skilled Buyer’s Agent

In this ultra-competitive real estate market, one of the greatest advantages you can give yourself is to work with a skilled and trustworthy real estate professional. We will make sure you fully understand the process and help you submit an appealing offer without taking too much risk.

Plus, we know how to write offers that are designed to win over both the seller and their listing agent. The truth is, listing agents play a huge role in helping sellers evaluate offers, and they want to work with skilled buyer’s agents who are professional, communicative, and courteous.

Once your offer is accepted, we’ll also handle any further negotiations and coordinate all the paperwork and other details involved in your home purchase. The best part is you’ll have a knowledgeable, licensed advocate on your side who is watching out for your best interests every step of the way.

Helping You Get to the Right Offer

In many cases, a competitive offer doesn’t need to be all-cash, contingency-free, or significantly above asking price. But if you’re serious about buying a Flagstaff home in today’s market, it’s important to consider what you can do to sweeten the deal.

If you’re a buyer, we can help you compete in today’s market without getting steamrolled. And if you’re a seller, we can help you evaluate offers by taking all the relevant factors into account. Contact us today at 928.606.6749 or email kelly.broaddus@exprealty.com to schedule a free consultation.

Sources:

  1. National Association of Realtors -
    https://www.nar.realtor/newsroom/pending-home-sales-dwindle-4-1-in-february
  2. National Association of Realtors -
    https://www.nar.realtor/newsroom/existing-home-sales-fade-7-2-in-february
  3. Forbes -
    https://www.forbes.com/advisor/mortgages/housing-crisis-tips/
  4. Realtor.com -
    https://www.realtor.com/advice/finance/earnest-money-deposit-mistakes-buyers-make/
  5. Bankrate -
    https://www.bankrate.com/real-estate/contingency-clause/
  6. Home Buying Institute -
    http://www.homebuyinginstitute.com/mortgage/risks-of-waiving-a-contingency/
  7. Realtor.com -
    https://www.realtor.com/advice/sell/what-is-a-rent-back-agreement

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5 Ways to Write a Winning Offer in Today’s Real Estate Market (2024)

FAQs

5 Ways to Write a Winning Offer in Today’s Real Estate Market? ›

Submit a Pre-approval Letter with Your Offer

It tells the seller that you are serious and qualified. It says you are ready to buy and have already committed to lender. If the seller has a higher offer from a buyer without a pre-approval letter, your offer will likely win.

How do you write a winning offer in a seller market? ›

Submit a Pre-approval Letter with Your Offer

It tells the seller that you are serious and qualified. It says you are ready to buy and have already committed to lender. If the seller has a higher offer from a buyer without a pre-approval letter, your offer will likely win.

How do you make a strongest offer on a house? ›

7 tips for making your best offer
  1. Get pre-approved for a mortgage. ...
  2. Leave some 'wiggle room' in your offer amount. ...
  3. Research the market and the seller. ...
  4. Make a respectable offer. ...
  5. Go easy on the contingencies. ...
  6. Use your own real estate agent — not the seller's. ...
  7. Keep your emotions in the background.
Jun 25, 2021

How to write an offer on a house as a realtor? ›

As an agent representing the buyer, you will want to make sure that YOUR offer stands out. So, remember to include these key components to ensure your offer gets accepted. Once again, make sure to include a good earnest deposit of 3%, offer at least the list price, and have few to no contingencies.

How do you convince a seller to sell? ›

Explain the current market and what these homeowners can expect if they choose to sell. Help them see all the wonderful opportunities available to them in this seller's market. You can make sure they get top dollar for their property and you can get them into a new house they will be happy to call home.

How to make a contingent offer attractive? ›

Options that could make an offer more attractive include offering more than the asking price, offering a larger Earnest Money Deposit than requested, letting the sellers choose the closing date, picking up the sellers closing costs and limiting the time period for your house to sell.

What contingencies should be put in an offer? ›

Though you can technically add any contingency you want to an offer, here are the 9 most common homebuying contingencies to consider.
  • 1) Home inspection contingency. ...
  • 2) Appraisal contingency. ...
  • 3) Financing contingency. ...
  • 4) Home sale contingency. ...
  • 5) Clear title contingency. ...
  • 6) Kick-out contingency. ...
  • 7) Home insurance contingency.
Feb 3, 2021

What is a strong offer on a house? ›

Here are the elements that make up a very strong offer: Highest offer of all buyers. Offers short contingency periods. All-cash buyer. Down payment of at least 20% of the purchase price.

Which offer would be the most appealing to a seller? ›

“A cash offer is usually more appealing than a finance offer as the seller doesn't need to worry about whether the bank will approve your loan,” says Sam Heskel, president of Nadlan Valuation, an appraisal management company in Brooklyn, New York.

What makes an attractive buyer? ›

Making sure you have everything prepared early is another easy way to make yourself a more attractive prospect. Sellers appreciate a buyer who is ready, prepared and can provide everything necessary at the first time of asking.

How to be competitive when buying a house? ›

How To Win A Bidding War
  1. Have Your Preapproval Letter In Hand. If you qualify, you can get a mortgage preapproval before you start shopping for a home. ...
  2. Make The Highest Offer. ...
  3. Offer An All-Cash Deal. ...
  4. Drop The Contingencies. ...
  5. Skip The Inspection. ...
  6. Be Available. ...
  7. Make A Backup Offer.

What is a love letter for a house offer? ›

In real estate, a love letter is a note that you write to the seller of a home and submit alongside your purchase offer. Typically, love letters note a few things that you like about the home, why you're excited to buy it, and how you're looking forward to building a life with your family there.

How do I write my first offer? ›

Step 6: Write Your Initial Offer
  1. The name of the seller.
  2. The address of the property.
  3. The names of anyone who will be on the title, including yourself.
  4. The purchase price you're offering and down payment.
  5. The earnest money deposit.
  6. Any contingencies you'd like to include.
  7. Any concessions you're requesting from the seller.
Apr 21, 2021

How much less should you offer on a house when paying cash? ›

Cash house buyers usually offer less, often 10–25% below market value, as they provide a quicker, more streamlined selling process devoid of mortgage hassles.

What is the best and final offer from the seller? ›

Best And Final Offer. Another method sellers use to make a quick sale is to call for a buyer's “best and final offer,” which gives buyers one shot to make an offer that satisfies the seller's wants. A best and final offer will yield the highest bid and have the fewest conditions inhibiting a sale.

What is a way of selling something in which the highest price offered wins? ›

In a Dutch auction, an item is offered at a set maximum price, which is incrementally lowered until a bid is made. Whoever places the first bid wins the auction, provided the bid is above the auction's reserve price.

What can a seller do when they receive a best offer from a buyer? ›

Information for Buyers

Sellers can accept the “best” offer; they can inform all potential purchasers that other offers are “on the table”; they can “counter” one offer while putting the other offers to the side awaiting a decision on the counter-offer; or they can “counter” one offer and reject the others.

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