5 Reasons Why Now Is A Great Time To Invest In Startups (2024)

Based on recent venture funding figures, now might not seem like the best time to invest in startups. Figures show that VC funding levels are down across the board, and particularly at later stage, which saw a drop of 40% quarter-over-quarter in Q2 and 63% year-over-year. Various media outlets are also predicting leaner times for the sector, with The Financial Times recently declaring that the ‘party is over’ for VCs.

Investor sentiment is a powerful thing and with the current economic turmoil, it’s only natural that many venture investors and LPs are considering their options. But, before battening down the hatches, it’s important to remember that VC is distinct from other areas of asset management in being less closely aligned to economic trends. And in the VC world, top line funding figures and turbulent markets are often a distraction from the chance to get in on some of the most promising deals - at just the right moment.

Here are five reasons why now could be the best time to invest in early-stage businesses.

1. Valuations are back to reasonable levels

Startup valuations reached crazy heights in the last few years, in many cases sparked by pandemic driven business models that failed the sustainability test. Last year, it wasn’t unusual to see 30x multiples for some software companies, which made the work of VCs increasingly expensive – and risky to boot.

However, there has been a shift this year, with many valuations falling to a much more reasonable 8-10x in recent months. And while lower valuations present challenges for founders and existing investors who are seeing their equity impacted, they also mean lower entry points for VCs, particularly at the early stage, while giving companies more room to grow as the economy gradually recovers.

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2. Digital transformation and big problems won’t disappear

The economic situation may look dire, but it doesn’t impact the macro trends that are driving the best business ideas. Digital transformation is still progressing rapidly, with many legacy businesses being transformed by the capabilities of technology. In most cases, this is the only way to achieve the efficiency gains needed to meet societal and client demands, and it won’t grind to a halt just because market sentiment has shifted.

Similarly, the world still faces huge problems and challenges, and technology remains the best solution to address these. Whether it’s building more sustainable energy networks, providing cutting-edge healthcare, or delivering better, more equitable financial services, clever entrepreneurs and startups have no shortage of challenges to solve, in their quest to build a better world - and world-leading companies.

3. History is on our side

History shows us that economic downturns are periods of rich creativity and innovation as entrepreneurs are forced to focus on the real problems facing the world, and the most urgent needs in a capital efficient manner. Research shows that half of the Fortune 500 were created in a downturn, including GE, established by Thomas Edison in 1876 in the middle of a world recession, Microsoft, founded in 1975 whilst the US was submerged in stagflation, and LinkedIn in 2002, on the back of the dot-com bubble. There is no reason why this downturn should be any different.

4. The chance to invest in more resilient companies – and founders

A downturn could also work to investors advantage by instilling greater resilience in founding teams and forcing them to become more capital efficient. Capital efficiency is already going up due to lower valuations (improving dilution aspects) and the fact that entrepreneurs appreciate the value of cash much more in downturns. We are already seeing a renewed focus on the fundamentals of healthy, sustainable business growth, as opposed to the ‘growth at all costs’ mentality that has dominated in recent years.

The current crop of startups may also face less competition, both for market share and talent, as more established businesses make cuts and layoffs. Combined with the potential for better deals when negotiating office space, subscriptions, and other overheads, reducing these costs could all help to propel businesses on.

Above all, adversity can be a huge motivator and, for true entrepreneurs, the ability to take and endure risk is what differentiates them from the rest of the population. For the most committed recession-proof individuals, a bit of economic turbulence is unlikely to divert them from their mission.

5. Forging stronger VC partnerships

It isn’t just the most committed entrepreneurs who rise to the top during challenging times; the same can be said for VCs. The best and most experienced VCs have weathered previous downturns and are therefore skilled at spotting and nurturing recession-proof entrepreneurs and giving them hands-on support, to ensure that they continue to grow sustainably, take the opportunities presented to them, while building a clear path to profit.

Building the legendary ‘class of 2022’

Despite the short-term pain, downturns don’t last forever and are historically followed by a longer period of growth than the period of recession. And despite the economic headwinds, there are always opportunities for those ready to grasp them, with the right focus, talent, and execution.

For venture investors, the ingredients are all there to back, support and create great companies - lower valuations, a more capital efficient environment, highly resilient and determined entrepreneurs, and the potential for stronger relationships with founders and their teams. Those who take advantage now will have an outsized impact when the economy roars back to life.

To succeed, VCs will need to use all their experience, networks, and gut feel, to identify the entrepreneurs who have what it takes to defy the negative outlook – and who will go on to become industry leaders, and one day be known as the legendary ‘class of 2022’.

5 Reasons Why Now Is A Great Time To Invest In Startups (2024)

FAQs

5 Reasons Why Now Is A Great Time To Invest In Startups? ›

Why Invest in Startups? If you back the right business at the right time, you could make some serious money. That's because there is enormous growth potential in startups that you just don't get with established companies.

Why should you invest in a startup? ›

Why Invest in Startups? If you back the right business at the right time, you could make some serious money. That's because there is enormous growth potential in startups that you just don't get with established companies.

Is it a good time to invest in startups? ›

But right now, it's not a great time for that whole ecosystem. Pitchbook says venture capital investments fell in the first quarter of this year, and that's after the worst year for startup funding since 2019.

What attracts investors to a startup? ›

Investors seek opportunities that have the potential for high returns on their investments. They look for startups with innovative ideas, strong market potential, a capable team, and a solid execution plan.

Why startups are the future? ›

Led by resourceful founders and CEOs, new-age startups aim to modernize and transform human lives. From offering generative AI (GenAI), healthcare, sustainable and eco-friendly solutions, startups are not just addressing problems; they are sculpting solutions that cater to individual needs.

Why are startups so important? ›

Startups contribute to economic growth by increasing productivity and promoting innovation. They also attract investment and generate revenue, which can lead to economic expansion. The success of startups can also lead to the creation of new industries and markets.

Why do angel investors invest in startups? ›

Most angel investors are relatively wealthy individuals who are looking for a higher rate of return than can be found in more traditional investment opportunities. They search for startups with intriguing ideas and invest their own money to help develop them further.

Is investing in startups smart? ›

“Investing in startups offers the potential for exceptional growth,” Lauver said. “When the right idea is executed by a skilled team at the optimal time, investors can reap substantial returns.

Is it worth investing in new companies? ›

Some start-ups can take a few years to grow before they start to yield any results but this doesn't make them any less prudent investments. Don't expect your money back: Whether a start-up needs your money to grow for a few years or outright fails, you should only ever invest money that you're comfortable losing.

Are startups worth working for? ›

Working for a startup is a unique experience that can be extremely rewarding. If you're passionate about the mission, love being involved in all aspects of a business, or simply want an alternative to a strict nine-to-five schedule, a startup could be a good fit for you.

What do you get when you invest in a startup? ›

Startup investors are essentially buying a piece of the company with their investment. They are putting down capital, in exchange for equity: a portion of ownership in the startup and rights to its potential future profits.

How to impress investors on a startup? ›

How To Attract Investors?
  1. Introduction. Develop a Strong Business Plan. Avoid Herd Mentality. Ask For Advice. Social Media. Conduct Market Research. Scalability. Obtain Customer References. Be Realistic With Your Pitch: Explain Your Financial Statements. ...
  2. Conclusion.
  3. Attract Investors and Fuel Your Startup's Future.
  4. FAQ.

How do investors make money from startups? ›

Just like the public markets, startup investors make money by selling their shares in a company at a higher share price than they paid for them. Unlike the public markets, there aren't as many opportunities to frequently trade shares in private companies and startups.

Why startups are cool? ›

They're ready to do something, to take their life and their future into their own hands. It's not that it's easy to start a business, but when the alternative is slaving away for someone else to profit, people find the struggle of a startup well worth the effort.

Why are startups more successful? ›

It makes a difference when a startup is able to launch on time or when it's able to move much faster than competitors. Successful startups never delay the process of getting things done, and have to work as much as needed until something is complete.

What makes startups unique? ›

Forbes Magazine defines startups as “young companies founded to develop a unique product or service, bring it to market and make it irresistible and irreplaceable for customers.” Startups are all about innovation and the creation of something entirely new, and founders believe their product or service is in high demand ...

Why is investing in startups risky? ›

High failure rate: The vast majority of startups fail, and there's always a risk that your investment will not produce a return. Lack of transparency: Startups are often early-stage companies with limited financial history, making it difficult to fully evaluate the investment opportunity.

Why do investors invest in new ventures? ›

You can diversify your investment portfolio by investing in venture capital. Generally, diversification with your public market investments allows you to spread your risk such that if one investment doesn't perform well, the others can make up for these losses.

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