19 Best Real Estate Facebook Posts (+ Examples & Ideas) (2024)

Facebook is the largest social media platform, which makes it ideal for real estate agents to build their brand and capture leads. By strategically leveraging this platform, agents can significantly increase their reach, generate new leads, nurture new and existing leads, and build a strong reputation in their community. To help you create a strategy for real estate Facebook posts that generate the best results, we’ve gathered 19 real estate Facebook post examples and ideas that work for lead generation, conversions, and brand building.

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1. Educational Content & Guides

As a real estate professional, people expect you to be an expert in your field. Your real estate leads need to see that you are knowledgeable and skilled enough to trust you, and sharing tips in your Facebook real estate posts is a great way to show them. Ensure you consistently include tips for buyers, sellers, investors, and other niche real estate leads within your social media strategy.

Make sure your realtor posts are clear and well-organized to appeal to your target audience. Incorporate statistics whenever possible to build credibility and focus on providing the most value to your audience by staying focused and answering common questions and concerns. Use graphics to demonstrate the information visually, and consider creating additional guides to share even more detail and generate leads more effectively.

2. Show Off Your Personality

Although real estate agents should always be professional, social media is generally a casual and fun way for people to connect with others. Therefore, some of the best real estate Facebook post ideas will show your unique personality and sense of humor. For example, real estate memes are an easy way to make your followers laugh and have even been shown to have a 12% increase in engagement and a 16% increase in users when used consistently.

3. Display Client Success Stories

One of the most well-known types of real estate agent Facebook posts is congratulating clients after a successful closing, when they’ve accepted an offer, or gotten an offer accepted. These are effective because they accomplish multiple purposes: sharing a win you’ve gotten for a client and giving your clients an opportunity to share your posts online. This is an excellent strategy to expand your online reach and generate real estate leads from Facebook.

You can also sneak in some facts about how your client found you, extra efforts to facilitate a transaction, and interesting tidbits about the neighborhood or area you specialize in. This will personalize the post, build connections with your clients, and demonstrate your professional value to other leads. Since Facebook is the most-used real estate social networking site, making an extra effort to display your expertise will help boost your credibility.

4. Post New & Upcoming Listings

With more than 3 billion Facebook users, publishing real estate Facebook posts with your listings is a somewhat obvious choice. Sharing listings is important for several reasons, like proving that you are actively working as an agent and driving engagement to your listing. It also shows potential seller leads how you market properties for sale.

Don’t stop after just one post. Share “coming soon” listings before they go live on the market, again when you schedule an open house, when the property goes under contract, and after the sale closes. The average engagement rate across Facebook is only 0.06%, so it’s unlikely you’ll reach your audience if you only share your listings one time. Instead, create a wealth of content by sharing different photos of the property, taking walk-through videos, highlighting home features, and creating graphics.

If creating and editing photos and videos isn’t in your wheelhouse, there are many simple and affordable solutions. For example, Fiverr is a freelancer site that allows you to pick from thousands of qualified candidates to help create branded content like custom graphics, social media content or strategy, and edited videos. Fiverr services start at just $5, and you can hire an expert to manage your entire social media strategy on an ongoing basis or for one-off work to make a particular post stand out. Start searching for an expert on Fiverr for free.

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For more resources to help you efficiently create real estate posts for Facebook, check out the 10 Best Real Estate Social Media Marketing Companies in 2023.

5. Increase Engagement With Videos

Although Facebook posts with images perform very well and are extremely common, video marketing improves lead generation—90% of marketers say video marketing has helped them generate leads. Plus, there are a variety of ways you can easily create videos for Facebook to generate engagement and build trust with your audience. A few ideas for videos include:

• Create virtual tours or listing walk-through videos
• Record educational videos
• Reshare real estate videos from YouTube by sharing shorter clips
• Sharing short videos from TikTok or Instagram (like Reels or Stories)

6. Feature Client Testimonials

In addition to sharing your professional accomplishments, share the positive feedback you receive from your clients. Testimonials are firsthand evidence that you know how to close successful real estate transactions and provide your clients with excellent service and experience. Make sure to intentionally gather client testimonials after every transaction and schedule them to be posted consistently.

Testimonials make great Facebook posts for real estate agents, but feedback is also vital for your business growth. New real estate agents, in particular, need to hear from clients how the experience could be improved and what works well for them. Make sure you personally follow up with every client and allow them to privately provide honest feedback about the positives and negatives of their experience.

7. Enjoy Seasonal Celebrations

Even though the purpose of real estate Facebook posts is to generate leads and grow your business, they don’t always have to be solely focused on real estate. Posting about relevant dates, events, and holidays is a great strategy to increase engagement. You don’t have to post for every holiday, but keep a sense of inclusivity in mind. For example, you may celebrate Christmas, but don’t shy away from posting about Hanukkah, Día de los Muertos, or the Spring Festival.

For example, one Chicago realtor uses Valentine’s Day as an opportunity to present a call to action to couples. Think about how even non-traditional holidays can help you capture the attention of your leads. Plus, her branded graphic, consultation link, and variety of general and real estate hashtags help maximize her reach.

8. Demonstrate Neighborhood Knowledge

Another powerful idea for realtor Facebook posts is to gather and present neighborhood-specific information. For example, you could share quick facts, home types, local events, businesses, and real estate market information about small neighborhoods within your farm area. Real estate posts like these are not extremely common, establishing you as a regional expert.

Neighborhood and community content is a top real estate Facebook post idea because it’s highly valuable information that isn’t commonly shared or easily accessible online. For instance, buyers in any location can search “steps to buy a house” and find plenty of information. However, buyers trying to figure out what neighborhood in the suburbs of Austin, Texas, best fits their young family, outdoor lifestyle, or budget can’t get that information from a Google search. They need a local expert who knows the ins and outs of the area—that’s where you come in.

9. Present Local Real Estate Market Updates

Many people are interested in the real estate market but don’t know how to find reliable, up-to-date information about the market in their area. It’s easy to find news articles with national data and real estate statistics, but not so easy to find information about home sales and trends in their neighborhood, making market reports a top real estate Facebook post.

If you already send real estate newsletters, it’s even easier to compile that information into a real estate post for Facebook. Since social media posts are generally smaller than newsletters, you can focus on just one statistic or piece of data. This real estate Facebook post example focuses on the prices of homes currently for sale in the area. You could also provide data on the supply of homes, average list prices, and average time homes spend on the market. Then provide a link to a full market report with more details on your website or through email to generate more leads.

To make compelling market reports for Facebook content, use a photo editing tool like Canva. With Canva, creating a simple market report can be done in just a few minutes. There are thousands of templates for Facebook posts or newsletters, and they can be easily customized with your brand colors, fonts, and headshots. Get inspired by Canva’s newsletter ideas to create your own.

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Although you don’t want to become or appear boastful, sharing your professional successes can make great Facebook posts for realtors. After all, winning awards or getting recognition in real estate is a huge accomplishment, and your network should be aware of your skills. Success in real estate is dependent on relationships, and celebrating wins is an essential part of genuine relationships and friendships. Plus, include a thank you to your team and clients to remind your network that they are an important part of your success.

As you build your reputation as a regional real estate expert, you’ll be viewed as the go-to source for all things local. In addition to highlighting individual neighborhoods, use your real estate Facebook posts to highlight local businesses and share about their events. This is a convenient way to support your community by helping small businesses grow. It also allows you to build relationships with business owners who may have plenty of opportunities to refer their customers to you.

12. Exhibit Decor & Design Ideas

Decorating and interior design is a great topic for real estate social media pages. Since many of your previous and future clients are currently living in a house, this keeps your content relevant to their needs and interests. Knowing what local homeowners and buyers are interested in or struggling with can help your Facebook posts get more attention and engagement.

To relate your design topics to your real estate expertise, consider regularly sharing tips on:

• Home staging: Share tips to make houses look more appealing for buyers. You may even use a virtual staging company and share before and after images of listings.
• Home improvements: Homeowners often wonder which home improvements are best to increase the value of their home. Share home upgrades or renovations that positively impact the value of homes in your area, including examples when possible.
• Curb appeal: A home’s curb appeal affects potential buyers’ first impression of the home. Plus, it can be relatively simple to improve. Give your followers and leads simple or unique curb appeal ideas based on the season or design trends.
• Home maintenance tips: Home maintenance tips are extremely important for homeowners, even if they aren’t planning on selling their homes soon. Ensure you share maintenance tips specific to the climate and type of home in your area to attract local followers.

13. Highlight Unique Features & Architecture

One of the most exciting and interesting parts of working in real estate is the uniqueness of each property. This is also why many people spend hours looking on Zillow for homes, maybe even some they can’t afford. Take advantage of this element and post photos of homes with unique features, even if it’s not your listing. People like to see images of homes that make them think about the features they want in their dream home.

If you do have a listing with unique elements like cathedral ceilings, an infinity pool, or a lush outdoor space, highlight those features in beautiful, professionally shot pictures. Not only can you post these images on your page, but you should also include them when you run real Facebook estate ads and advertise on Zillow.

In addition, you can connect with active buyers searching for a listing by becoming a Zillow Premier Agent (ZPA). ZPA provides powerful tools like a client relationship manager (CRM), market reports, and a personalized agent page to enhance your business. You can even receive messages directly from interested or prospective buyers through Zillow. Since 67% of homebuyers worked with the first agent they contacted, ZPA is an ideal tool to put you in touch with potential buyer and seller clients before your competition.

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14. Showcase Community Involvement

Being a real estate agent is more than buying and selling houses—it’s also about helping people and contributing to your community. Show your Facebook audience how you are involved in the community by sharing events you are hosting or attending, or charities and partnerships you work with.

15. Share Your Professional Growth

Many real estate professionals mistakenly think their industry events and trainings aren’t interesting to their potential clients. However, sharing the details of how you are seeking professional growth is a great way to show leads your expertise and professionalism. Buyers and sellers want to work with an agent who is well-connected in the real estate industry, consistently seeking growth, and staying updated with the latest real estate knowledge.

Share photos of team or brokerage events on your Facebook page. These posts show that you aren’t just a corporate businessperson but that you and your team are fun, hard-working, valuable community members. It also makes your leads want to be involved.

16. Spread the Word About Local Events

An alternative way to show your involvement in the community and support local businesses is by promoting events in the area on your real estate Facebook page. You can share details about individual events from another business page, or create your own graphic to share about multiple upcoming events in the area. Not only does this show business owners and event planners that you want to support them, but it also provides a valuable resource to local residents.

By consistently sharing a range of community events, you’ll increase engagement on your page overall. When it’s time for you to share an event of your own, whether it’s an open hour or a real estate webinar, your followers will be more likely to pay attention. Becoming a source of information about events will also help you see what type of events draw the most attention, and you can incorporate those into your open house Facebook post ideas. For example, Natalie Morrison turned one of her open houses into an ice cream social to draw the maximum amount of excitement.

17. Generate Engagement With Quizzes & Polls

While your real estate Facebook posts should provide information to your audience, they should also be a place for you to connect with your audience. To maximize engagement and build authentic connections on Facebook, ensure you consistently intermingle your content with posts that ask for your audience’s input. You can do this by simply adding a question to your posts, but it’s even more effective to create quizzes or polls.

The Facebook platform makes it easy to create a poll that visually captures the eye of your audience and displays their answers. Create polls about interesting topics, whether they are real estate-related or not, like home decor, real estate trends, or even local sports teams and events.

18. Build Your Following With Giveaways & Special Offers

Giveaways are a great way to drive a maximum amount of traffic to your Facebook page for you to build your following and generate leads. Consider doing a giveaway for something valued in the community, like tickets to a local event or a package of items from local businesses. To get the maximum benefit from giveaways, ask for your followers to do a few specific things to be entered into your giveaway. For example, The Schwaegerle Team required followers to like their post, tag three friends, and follow their page, which gives them a boost in the Facebook algorithm and provides new potential leads from their existing audience.

19. Inspirational Stories About the Impact of Real Estate

Many real estate agents forget about the importance of appealing to their audience’s emotions and of using their own experiences in their real estate brand. A perfect example of the value of this type of content is from Cassandra Sneed, a Chicago-area realtor who shares her experience of homeownership. She explains how it impacted her as a child, how it led to her becoming a real estate agent, and how it helped her make an impact among her community of African-American Chicago residents who want to own a home.

Crafting a Facebook post about real estate’s emotional and inspirational impact can resonate deeply with your audience, fostering authentic and meaningful connections beyond property transactions. If you don’t have a similar story from your childhood, share stories from your clients or family members (with permission). Highlighting these emotional experiences not only humanizes your brand but also showcases your passion and commitment to your clients.

Benefits of Posting on Facebook for Realtors

Creating and using a Facebook page can effectively promote your real estate business. Although many agents feel overwhelmed by social media, there are numerous reasons why it is so beneficial to learn how to leverage the Facebook platform for your business.

A few of the top benefits of Facebook include:

• Maximizing your reach: There are currently more than 3 billion Facebook users, making it the most-used social media platform.
• Advertising and targeting: Facebook provides some of the most robust targeting capabilities for businesses. With Facebook advertising, you can pinpoint specific demographics, interests, and locations, ensuring that your business is seen by the most relevant audience.
• Interactive features: Facebook makes it easy to share posts with plain text, images, GIFs, and both short and long-form videos. It also includes platforms for Stories, Reels, and even Messenger for individual and group conversations, ultimately making it easier than ever to connect with your audience.
• Becoming a trusted resource: Sharing content on your Facebook page shows that you are actively working as a realtor and that you are a valuable resource for your community.
• Building a community: Your professional Facebook page can also be used to send messages, reply to comments, and participate in or host Facebook groups full of local high-quality leads. It’s arguably the easiest platform to build an online real estate community.
• Analytics: Facebook pages offer valuable insights into the performance of your posts and ads, allowing you to consistently refine your posting strategy to improve your results.

Ultimately, Facebook presents an invaluable opportunity to grow your business and connect with potential clients in a meaningful way. Learning how to create real estate posts for Facebook can significantly enhance your visibility, engagement, and your ability to generate leads and build a successful business.

Real Estate Facebook Marketing Statistics

Although Facebook can be intimidating to learn for new real estate agents, there is an overwhelming amount of evidence about its importance for marketing. As you gather real estate Facebook post ideas, make sure you also consider the research on Facebook marketing and how it can help you generate the best results from your efforts.

Here are a few important statistics on Facebook marketing:

• According to the National Association of Realtors (NAR), 89% of realtors use Facebook for their business, making it the most-used social media network for real estate.
• In 2023, Facebook videos were viewed more than 4 billion times per day.
• 76% of consumers view and evaluate a brand’s online presence before working with them.
• 69% of users watch Facebook videos without sound.
• Americans spend an average of 33 minutes on Facebook every day.
• 67.5% of Facebook users use the platform every day.
• Live videos get more engagement than prerecorded videos.
• The median engagement rate per post on Facebook is 0.06%.
• Businesses on Facebook post an average of 5.04 posts per week.
• The largest demographic of Facebook users, at 19.9%, is between the ages of 25 and 34.
• Studies from Sprout Social found that the best times to post on Facebook are between approximately 8 a.m. to 2 p.m. on Mondays to Thursdays.

Frequently Asked Questions (FAQs)

To generate the highest level of engagement on Facebook, real estate professionals should post a mix of content on their Facebook page. Instead of only posting property listings, share market insights, educational content about buying and selling homes, success stories, behind-the-scenes glimpses of being an agent, polls, local events, partnerships, and professional accomplishments.

To learn the best time to post on Facebook, you should look at the engagement on your past posts to determine when your specific audience is most active. However, a study by Sprout Social found that the overall best times to post are between 8 a.m. and 2 p.m. on Mondays to Thursdays.

As a new real estate agent, you can share the same type of content on Facebook as other agents. Keep in mind that at the beginning of your career, building trust with your audience is going to be the highest priority. You can do that by sharing educational content, client wins, and what you’re doing to improve as an agent.

Bottom Line

Since Facebook is still the most-used social media platform, it’s necessary for real estate professionals to maintain an active presence. Using the real estate Facebook post examples and ideas listed here, you can consistently share relevant and engaging content that builds your audience, generates leads, and increases your sales and income.