120 – The Five C’s You Need to Know About Small Business Loans with Katie Wiswald of Highland Park Bank and Trust - Sue Monhait (2024)

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Hi, you're listening to gift biz unwrapped episode 120.

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It's really To have your banker understand your business and understand

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what that loan is for.

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Hi, this is John Lee,

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Dumas of entrepreneur on fire,

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and you're listening to gifted biz unwrapped,

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and now it's time to light it.

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Welcome to gift bears on wrapped your source for industry specific

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insights and advice to develop and grow your business.

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And now here's your host Sue Mona height.

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Before we get into the show,

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I have a question for you.

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Do you know that you should be out networking,

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but you just can't get yourself to do it because it's

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scary. Are you afraid that you might walk into the room

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and not know anybody or that you're going to freeze?

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When you get up to do that infamous elevator speech,

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where you talk about yourself and your business,

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while I'm here to tell you that it doesn't need to

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be scary.

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If you know what to do,

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help you with this,

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job. And now let's move on to the show.

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Hi, there it's Sue and welcome to the gift biz on

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wrapped podcast,

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whether you own a brick and mortar shop sell online or

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are just getting started,

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you'll discover new insight to gain traction and to grow your

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business. And today I have the pleasure of introducing you to

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Katie whiz.

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Well, Katie is a commercial and consumer lender at Highland park

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bank and trust.

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For the last 15 years,

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she's been serving the needs of local businesses and its residents

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as a lender.

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She focuses on learning all she can about her customer's businesses

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and understanding their needs.

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This helps her to identify the best financing options available to

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meet their specific goals from equipment purchases,

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working capital lines to real estate loans,

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Katie enjoys helping her customers achieve their financial goals so that

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they can focus on their business and the clients that they

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serve. Welcome to the show.

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Katie, Thank you for having me,

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you know,

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I start off in a way that is so different than

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finance, right?

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Very different.

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Yeah. We're going to talk about what you're all about in

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a creative way.

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And that is by you describe a motivational candle that would

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represent you.

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So if you were to choose a specific color and some

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type of a saying,

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or a quote on your candle,

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what would that be?

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So I would say the color would be blue,

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a lighter Aqua ish blue,

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and the same would probably be don't watch the clock,

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do what it does.

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Just keep going,

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because at the end of the day,

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life is 10%.

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What happens to us and 90%,

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how we react to it.

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And I think for anybody with a business,

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they know that they be thrown at you from time to

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time. And the best thing to do is to just move

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through it and push through versus getting caught up with any

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one specific problem.

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Yeah. And you know,

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I think as business owners,

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too, we need to keep that mentality that we are in

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control because in the end,

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your business,

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either succeeds or fails because of the decision you as the

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owner make along the way.

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Exactly. Although I Got to tell you,

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I was thinking maybe your color would be green because of

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money. No,

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I like blue because it's calming and it keeps you cool

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as you stay the course.

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There you go.

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Perfect. So Katie,

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let's start off with talking about how you got attracted to

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the financial industry in the first place.

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So I've always been interested in numbers.

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My first job after college was actually in insurance and I

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gravitated towards a new cities where I was working with numbers

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and calculating things out.

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And then I made the switch to banking and I've been

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through all areas of the bank.

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I've started as a teller slash personal banker,

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moved up to a credit analyst and have now been a

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lender for about the last 10 years.

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And I really just,

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I like helping people with their businesses,

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you know,

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as a bank,

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you're a partner with the business and you're working together to

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help make that business successful.

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And I've really enjoyed that in my career.

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Okay. So in the intro,

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you talk about the fact that you really want to understand

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what your clients are all about.

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For example,

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we know each other,

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but let's say I was walking in and I was unknown

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to you.

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How would you start working with me?

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The first thing that I do is I ask my clients

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to explain their business to me,

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not just what it is they do,

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but how it works.

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How do you make money?

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How do your payments come in?

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How do your payments go out to your suppliers?

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And that cashflow cycle is really important to figuring out what

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is best for the business,

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from a financial and from a lending standpoint,

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a lot of people always talk about the five C's of

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credit that the bankers look at.

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And for anybody who's not familiar,

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those items are cashflow,

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collateral, credit,

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and character capital and conditions.

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So by talking to my,

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I get a feel for all of these five things and

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then can help direct them into the best product for them.

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Okay. So you really sit so you don't have an expectation,

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right? When someone walks in that you're going to send them

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down a similar path,

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or you're just,

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you know,

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you're going to present to them,

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the loans that are available,

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you really try to understand their unique situations.

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And then you go from there.

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Definitely because there are a variety of financing options and ways

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to finance your business.

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And depending on where the business is in its cycle will

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help determine the best way to provide that financing.

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For example,

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if you're starting off and you're a brand new business,

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it's going to be difficult to do a traditional bank loan

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because a bank will typically underwrite to historical financials and a

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bank likes to look back a year or two and see

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historical trends for the business.

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There's other alternatives out there though that can mitigate against that,

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that have been used.

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We have SBA loans.

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You can go to a factoring company where they will actually

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finance your receivables.

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You can go to a micro lender,

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there's a variety of them out there that will start with

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smaller loans for newer businesses.

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One way that often is used when a business is just

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starting off is investors or incubators,

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friends, and family money.

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People who will invest for either a return on their investment

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or for equity in the business.

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A lot of times that's used from new business just because

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there's no financials for the bank to underwrite.

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Okay. So let me stop you there.

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Cause we've just covered a number of different things and I've

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got I'm furiously making notes over here because I have a

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lot of questions so that our listeners can really stay on

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the flow of this.

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Let's really back this up to the very beginning.

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Let's say somebody is considering a business and they don't really

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have any type of an investment yet.

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At what point could someone realistically be coming in and talking

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about a small business loan versus just bootstrapping that we hear

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a lot,

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you know,

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a lot of people will just use whatever money they have

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available and kind of build it as they can with money

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that's available.

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But what are your words of recommendation in terms of,

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if someone is starting out,

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do they come to you?

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Do they try to bootstrap first?

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Where is the tipping point of walking in the door?

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I always tell everybody that I meet who has a business

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or is thinking of starting a business.

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It's never too soon to come in and talk to a

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banker. The reason is even if the bank can't finance you

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initially, it's helpful to know what you're going to need to

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have at one point in time that the bank's gonna want

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to underwrite a bank loan.

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So you might just be starting off.

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But what I've seen oftentimes is people do bootstrap and they

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get their business going,

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but then they run out of money and they don't have

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enough to make it to that next level.

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And as long as they have some of those five items

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that I discussed before the C's of credit,

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Go through those in detail in a minute.

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But yeah,

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carry on with this first.

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Okay. So that can help you,

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but there's a number of things that the bank is going

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to want to see when they underwrite your loan.

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What I think is helpful is even if you're,

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you're not bank financial yet it's helpful to come in and

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see what your options are.

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For example,

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have customers who have come in looking for a loan,

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they were just starting their business.

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So I wasn't able to help them from that standpoint,

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however, with a business loan,

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I should say,

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however, we did alternate financing.

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So for example,

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you can get a home equity loan,

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use the equity in your house to help finance those costs.

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And you can either use that as your capital or your

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working capital for the business while you're getting things up and

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running. It's always helpful.

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I think for a business to understand that you might have

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the capital to get everything up and running,

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you're going to purchase the inventory.

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You're going to put the tenant improvements into your space.

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You're going to be ready to open the door on day

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one. Unfortunately though takes a while to make sales and then

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collect on those receivables that you may have for your business.

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So that's the cash flow that a business owner really needs

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to understand because there's always a timeframe between when you have

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to pay your supply heirs and when you're going to collect

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from your clients.

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So making sure that you have enough working capital to cover

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those needs is really important.

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Would there Ever be a time when someone would come in

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and I understand what you're saying,

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it's never too early because you also are then able to

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start developing a relationship with a banker.

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They know where you're going.

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Even if you're going to bootstrap for a little while and

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come back,

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I don't know,

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six months,

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a year later,

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there's been some type of a base established with somebody.

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Plus you're probably able to give them a lot of good

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recommendations and advice as they start proceeding.

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Exactly. In fact,

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a lot of times I feel like I'm more of a

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business counselor than a business banker because I've seen a lot

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of different things,

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the variety of different types of businesses and can help direct

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people to places that might be of benefit.

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Whether it's somebody that can help with marketing or somebody that

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can help with logos or whatever it is,

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whether I finance them or just come across them in the

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years that I've been in banking,

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I can help connect people,

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which is always very helpful.

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In addition,

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when you start your business,

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obviously you want to establish a bank account and,

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you know,

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depending on your bank,

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they may have some products that allow for some flexibility based

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on personal credit score that might give you some,

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for example,

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some overdraft protection while you're getting your business up and running.

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Are there any examples you can give us of someone who's

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come in early just to give us some ideas of people

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who you weren't able to help right away,

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but possibly could help in the future.

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What types of situations are those?

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I've had a few of them.

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Some of them are tech companies,

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people that wanted to create an online application or an online

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business. One of the things that the bank looks at is

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cashflow. So for a startup,

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the cashflow is never really there.

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So that's always difficult for us.

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But one of the other things that we look heavily at

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is the collateral.

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And it's hard for a bank to finance a company that

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doesn't have collateral such as heavy equipment or real estate,

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things like that.

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So Something that's really tangible versus intellectual property,

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Something tangible exactly.

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Typically when the collateral is any sort of service business tends

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to be light on collateral.

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So in cases like that,

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the bank focuses even more on the cashflow from the business.

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So if it's a newer business and they're just getting up

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and running,

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or they're just kind of breaking even,

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and not ready for that bank financing,

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you know,

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that's where I would maybe send them over to,

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for example,

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an incubator here in the Chicago land area,

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we have 1871,

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which is a tech incubator downtown.

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So it's a perfect place for them to go where you

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have investors who are interested in tech companies that are looking

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for new ideas to invest in.

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So sending them to various places like that.

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Another thing that can be done are SBA loans,

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where we can get a guarantee or a partial guarantee from

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the small business administration,

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for our loans in cases where the bank might have the

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cashflow, but not necessarily the collateral we need,

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or we don't have a full two years of financials,

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yet historical financials for that business.

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We can go through the S SBA to help get one

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of those guarantees,

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which mitigates the bank's risk on alone and makes it easier

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for us to provide financing to a newer business or a

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business that doesn't have a lot of collateral to lean back

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on. Perfect sense.

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And also what's becoming very clear is how important it is

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to go and really explain your unique situation because it's becoming

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more and more obvious to me that there are so many

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different avenues you can take.

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And that's why you're the professional.

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You connect them up with the appropriate things based on,

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you know,

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what's going on with them at the time.

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So the good news is Katie that most of our audience

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do have something tangible because gifters bakers,

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crafters, they're most likely selling some type of a product,

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whether it's physical product or to consumable like cupcakes or chocolate.

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So we're in a little bit of a different situation,

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but you keep talking about all these words with the CS.

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So I think this is a good place for us to

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go ahead and define those five CS.

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So let's go through each of them and then you know

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what the implications are and what's underneath all those CS.

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So the First one is cashflow and cash is always King

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cashflow for banking is King.

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And the reason is,

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is because the bank at the end of the day just

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wants to get repaid.

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So our goal is to lend dollars to help businesses grow

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and then get repaid.

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And typically the bank wants to see cashflow of 1.2

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times. And to explain that and simple numbers is we will

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look at the cashflow from the business,

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which is the net income plus interest expense plus depreciation and

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other non-cash items divided by the debt service.

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So the annual loan payments for the proposed debt.

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We want to see that that's covering at 1.2

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times times.

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So if you have 120,000

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in cashflow and your debt service is a hundred thousand a

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year, that's the number,

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that's the ratio that the bank measures it by.

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Sometimes people might be a little tighter.

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However, that's where talking to the banker and the banker understanding

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your business is key because what the new loan could be

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doing is helping you increase sales or reduce expenses.

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So there could be effects that that loan will have that

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will improve the cashflow over time.

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So that's why it's really important to have your banker understand

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your business and understand what that loan is for.

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So I see on shark tank,

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a lot of times when people are asking for money,

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they'll say,

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well, where are you going to use this money for?

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And if they say,

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well, I haven't taken a salary yet.

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You know,

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they're like,

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eh, wrong answer.

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Kind of like what you're saying is,

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you know,

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it's gotta be doing something to grow the business so that

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the bank will get its money back.

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Exactly. And two of the main structures for alone are either

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a line of credit or a term loan.

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And I always think that it's really important to pick the

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structure that's appropriate for your loan purpose.

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If you're both buying equipment that you're going to have for

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five years,

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that you need to create your product,

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then that would be a term loan.

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You want to borrow it all up front and pay it

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back over time.

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If you're looking for working capital where your receivables aren't coming

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in, as quickly as your payables need to go out and

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you need just some cashflow to help shore up some shortfalls

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from time,

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time, then a line of credit is more appropriate because what

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the bank will want to see on a line of credit

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is the bank wants to see that line go up and

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down. What I often see with smaller businesses is they'll get

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a line of credit over a term loan because they like

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the fact that the monthly payments are interest only,

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and then they borrow it,

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but then they never pay it back.

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And the issue with that,

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although it's helpful for the cashflow,

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cause they're not paying the principal back.

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The issue is the next time they do need to purchase

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an, a piece of equipment or some other long-term asset.

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Then they don't necessarily have the borrowing capacity because,

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and they're not using the line of credit in the appropriate

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manner. Yeah,

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it makes total sense to me.

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Got it.

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All right.

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Let's move on to the second C.

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So the second C is collateral And this can really be

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a variety of things for a small business.

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This could be,

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you know,

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marketable securities that you have from a previous life or that

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you've accumulated over time that you don't want to cash in

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because there would be tax liabilities.

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And so you might want to use that as your collateral.

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This is often used on a newer business that doesn't have

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historical cashflow.

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It's a liquid asset that the bank looks favorably on because

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it is a liquid dateable asset.

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Something that could be sold and liquidated to repay the debt

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in a short timeframe versus something like real estate,

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where you could use that.

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My example before of you could use a home equity loan

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to do the financing.

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If you have equity in your house,

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or if your business is in a commercial property,

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sometimes you might want to purchase that property that you're occupying

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and start paying rent to yourself.

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So real estate is often use a lot of times,

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it's just a blanket lien on business assets.

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So in a case like that,

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the bank will take a blanket lien on the business's assets.

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The bank will file a UCC uniform commercial code filing on

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the business at the state level.

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And what that allows the business to know is that they

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have the ability to capture the cash flow that's coming in

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if needed.

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So that's often used if there's a cashflow dependent loan,

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it also covers all equipment that the business owns excluding any

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specific leased equipment that the business may have.

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Cause another way to do financing for your business is instead

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of going to the bank to purchase a piece of equipment,

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you can go to a leasing company and lease the equipment.

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There's oftentimes a lease to own where there's a buyout of

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a dollar at the end of the five-year lease.

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It's another way of financing that equipment instead of going through

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the bank.

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Okay. All right,

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perfect. So we get a feel for collateral.

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Let's move on to number three.

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So three is credit and character.

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That's really what is this person Bringing to the table with

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their business?

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And with any loan,

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a bank whomever's financing,

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you is probably going to pull a credit report on the

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individual owner or owners of the business.

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And if you show a history of not paying your bills

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on time or having late payments or having charge offs on

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your credit report,

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it doesn't tell a good story Because it kind of lays

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the groundwork of how you're going to be handled and things

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moving forward.

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Exactly, Exactly.

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So what you can do,

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for example,

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at my bank,

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we have products that we can give people based on just

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credit score.

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So we'll do minimal underwriting for the business on some smaller

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loans, but as long as they have a good credit history

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where they have a history of repaying their bills on a

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regular basis with no late payments that can help you get

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a loan through the bank or whomever.

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Perfect. So if we have any listeners right now who are

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listening to this show,

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because you're thinking about starting a business at some point,

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make sure you're paying your bills.

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I mean,

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there's a lot you can do right now to set yourself

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up in a good position,

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if ever you're going to end up going for a business

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loan. So one of those is,

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let's say you're just out of school.

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You don't really have a lot of debt yet,

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but car payments,

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you know,

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rent, you know,

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mortgage payments,

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whatever you're doing,

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just make sure you're paying on time because that can really

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help you,

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not just here,

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but this is the point we're talking about here,

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but it'll help you in the future.

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So that's something that you can do right now to take

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action, even if you're not starting your company right away.

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And I also recommend you can pull a free credit report

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from each credit Bureau once a year,

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if you go to free credit report.com

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and I recommend it to everybody I talk to because you

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can also look to make sure everything that's on your credit

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report is in fact yours.

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And that there's been no fraudulent activity on it,

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which unfortunately we see often.

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And you probably want to get on that sooner versus later.

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I'm sure Exactly.

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Cause it does take time to clean things like that up.

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Do you go to someone like you to do that?

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Can you help in that,

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in that manner or no Companies that can help or are

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places businesses like LifeLock.

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If you've had fraud with your social security number or other

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personal information,

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they can help protect against future fraud,

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but there's also businesses that can help you clean up.

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Okay. Issues so better just to know that your reports nice

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and clean and safe and then check it from year to

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year. Exactly.

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Perfect. All right.

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Anything else on credit and character or should we move on?

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We can move on.

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The next one is capital.

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And this one is when we look at a business,

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we want to make sure that a business is well capitalized.

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As you were saying,

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in your example,

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before, we don't want to give a loan so that the

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owner can take a salary.

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We want to make sure that there's enough basic equity in

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the business that the owner has skin in the game.

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It's a little easier to describe for example,

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on a real estate deal.

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Sometimes you see somebody purchase a building for,

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let's say a hundred thousand and then it appreciates.

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And two years later,

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let's say it's worth 150,000

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and now they want to cash out a hundred thousand because

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there's 50,000

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of equity.

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The concern that the bank always has there is they're taking

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all of their cash out and they have no skin in

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the game.

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So to say,

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so we want to make sure somebody has,

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you know,

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that they're invested,

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that they're invested in it,

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that they support it.

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One thing that you will see on a typical bank loan

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is that if we make a loan to the business,

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the business will be our borrower,

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but any owner of the business,

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specifically, any owner of 20% or greater,

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we require them to guarantee the loan because we want to

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make sure that they're behind it.

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If somebody wants to borrow a million dollars and they don't

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want to put their name behind it and support the repayment

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of it,

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that's going to get the bank a little nervous.

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Okay. So you're talking about somebody then I believe,

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I just want to clarify,

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who's coming to you for a business loan,

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and then you're saying that you want them to underwrite from

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their personal finances.

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Well, two things,

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one, we're going to ask them for personal financials and I'll

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go through the list of all of the financials that a

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bank will typically request for a loan.

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But one thing that we just want to make sure that

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they're willing to guarantee it,

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which means that if the business doesn't have the cash flow

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to repay it,

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then when we're going to look to the Garren tours to

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personally support any cashflow shortfalls.

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Okay? So that could be your personal,

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that could be a friend who's going to underwrite for you.

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Something like that.

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It could be,

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sometimes people will get a co-signer on loans,

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but typically it's just any owner in the business.

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The other reason for that is we want to make sure

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that all of the owners,

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let's say you have a business and there's five owners of

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20% ownership.

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We want to make sure that all of the owners are

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behind the business and supportive of the business and we'll help

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support if there's any cashflow,

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shortfalls or hiccups that occur.

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Got it.

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Cause sometimes you'll have just silent investors and that's all fine

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and well,

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but possibly not when you're going for a loan,

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correct Fact,

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if you're selling an investor on 50% of the business,

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they're probably going to need to guarantee.

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But if it's a silent investor,

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like I was saying before friends and family money where they've

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put a little money in to help you get started,

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they either don't have ownership in it or they have a

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minority investment in it.

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We're not going to ask for guarantees.

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One thing that we may ask is if you do investor

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money in your business and loans from investors or loans from

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shareholders, so it could be your own personal business with personal

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loans that you've made to that business.

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Oftentimes the bank will ask for that loan to be subordinated

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to the bank stat,

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which translates to you agreeing that if there isn't enough cashflow,

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the excess cashflow will be used to repay the banks debt

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first, before you repay yourself or other shareholder loans.

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Yeah, it makes sense.

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All right,

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let's move on to five.

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Five is just conditions.

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If you think about it a few years ago,

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we were having a real estate downturn.

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So some of it is we're going to do a loan

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based on how the economy is doing,

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how that specific line of business is doing.

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If you're selling widgets and widgets are going out of style

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and you don't need them anymore.

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For various things,

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look at cars.

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For example,

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cars are going electric.

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If you're a company and your creating parts for electric cars,

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we could see that there'd probably be some growth in that

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area. But if you're making parts for diesel cars that are

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being phased out,

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that might not be the best condition to try to grow

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a company.

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Right? So if I have a part that's a cleaner for

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a VCR,

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it's probably not of interest.

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It's probably not of interest because you're probably not going to

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grow that business very much.

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So it sounds like relevance of your product and then also

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market conditions.

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Exactly. And competition.

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What if your one of seven cupcake shops on the same

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street, that's going to be a tough condition to survive in,

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unless you can prove why your cupcakes are going to be

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so much better and fly off the rack compared to the

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other six cupcake shops.

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Okay. Makes sense.

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Makes total sense.

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Okay. So these five CS,

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again, our cashflow collateral credit and character capital and conditions.

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Really good information,

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Katie, I appreciate you breaking all of this down for us.

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Might go over some of our heads,

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but we can always go back and relisten to this again.

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So that's wonderful.

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Let's say I'm coming in,

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I've listened to this podcast.

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I kind of understand.

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I want to come in and talk with my local lender.

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You're talking about the things that you're going to be requesting

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the different types of pieces of information and just what to

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expect when you're walking in the door,

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let's go through all of that for everybody.

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So once The banker is aware of your business and you

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talked over what your business does,

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what your business needs,

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what the loan is for then in order to underwrite the

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loan, the bank will typically ask for a personal financial statement

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from each of the guarantors two to three years of personal

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returns for each of the guarantors.

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And again,

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those guarantors are typically any owner of 20% or greater though.

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They can also be key employees that are imperative to the

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business, as well as two years of business tax returns and

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current interim financials for the business,

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including profit and loss statement or income statement,

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a balance sheet,

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a current accounts receivable,

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aging, if applicable,

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and a current accounts payable aging.

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What the bank will do is the bank will look at

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a loan from two different ways.

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First, we look at the business cashflow to see how the

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business is doing,

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and if the business can support that debt.

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But then what we often do with small businesses is we'll

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look at it globally because we want to make sure that

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globally between the business and the guarantors,

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which are oftentimes one to two owners that are living off

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of the salaries from that business,

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we want to make sure that globally they can service all

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of the debt.

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So we take the cashflow from the business.

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We take the personal income that the guarantors make.

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And then we look at the debt,

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the business and the personal debt to make sure that it's

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covering there's enough income,

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enough cash sources to service those cash needs.

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Got it.

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So as you're talking about all of this,

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the first thing that comes to mind for me is if

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you're already in business,

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when we've talked about this in past podcast episodes and on

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my blog and all of that is make sure you have

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an accounting system like QuickBooks or other,

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because all of these reports that Katie is talking about can

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easily be pulled up from a system like that.

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But if you are hand jotting down your sales,

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you know,

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just doing like the pen and paper thing,

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this would be a nightmare to try and get.

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And it probably wouldn't be as credible either,

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right? Katie,

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It won't be as credible with real estate loans.

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We sometimes see that just because there's not daily transactions you're

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taking in rent once a month and then paying expenses once

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or twice a month,

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but for an operating business where you have money going in

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and out on a daily basis,

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not only is it important for the bank to be aware

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of those numbers and be able to see them at any

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point in time,

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it's important for the business owner to understand those numbers,

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things like accounts,

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receivable, aging,

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a lot of people don't focus on,

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but it actually can tell a lot about why you may

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have cashflow needs.

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Sometimes I've seen a business come in and they need a

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working capital line because they're having a cash crunch.

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Then when I look at their accounts receivable,

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aging, I see that they have clients that they've let not

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pay them for over 90 days in the bank when we're

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looking at collateral.

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And if we're doing a working capital line that could be

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collateralized specifically by accounts receivable,

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the bank will finance typically 80% of eligible accounts receivable.

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Those eligible accounts receivable are receivables that are aged 90 days

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or less.

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So if you're not spending the time to collect from your

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clients in a timely manner guarantee,

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and your suppliers are still wanting you to pay them in

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a timely manner.

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So if you're making your payables timely,

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but your receivables aren't coming in timely,

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that's where you end up with the cash crunch.

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In addition,

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if you let your receivables go too long,

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the odds and the chances of collecting on them get harder

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and harder.

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Sure. In the end a bank is looking at you,

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just like you would look at I'm loaning money to somebody

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else. I mean,

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they're wanting to make sure that they're going to get paid

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back and they're looking at everything in your history,

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all of this detail that Katie's sharing,

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you know,

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they're taking a chance on you in the end and is

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it a good chance to be taking?

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So you've got to prove your case.

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Definitely. The other thing,

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I will just point out one for any sort of tax

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effect that any sort of expense you should always talk to

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your accountant,

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bankers are not accountants.

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So we will always advise you to talk to your accountant

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on how to report things as far as expenses and on

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your tax returns.

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We're always going to tell you to go to your attorney

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to determine how your business should be structured and who should

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be the authorized signers.

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Those are made by those professionals.

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One thing that we do come across though,

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is people hire really great accountants who can help them reduce

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their tax liabilities by having them write off a number of

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expenses. Unfortunately,

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sometimes that does not help when you're trying to get a

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loan. So people will come in and we typically will underwrite

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to tax returns.

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And I often see where your QuickBooks say one thing and

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then your tax return and say something else because your accountant

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has gotten creative with what they can write off all valid

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items that can be written off.

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However, it affects the cashflow that the bank underwrites too.

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So that's just always something to keep in mind and that

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it's great to not pay the income taxes sometimes.

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However, it can affect your ability to borrow Really good point

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would not have thought of that.

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So I appreciate your bringing that up.

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What type of a timeframe do you have from when someone

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let's say someone you've know them already,

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you know,

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their business,

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you've spent some time with them now they're coming in with

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all their information and you're going to advise them what's the

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right direction to go.

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How long does it take?

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And I'm sure there's a range,

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but what can you expect in terms of,

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from that point to actually getting the loan approved?

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It does vary.

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It varies on the collateral.

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It varies on the complexity of the business,

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but in general,

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it also depends on the workload and the time of year.

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And if people are on vacation,

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but I would say about two weeks is your typical turnaround

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time. It can be faster for smaller loans that don't have

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as detailed underwriting,

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but it can be longer for more complex deals that for

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example, might have real estate as collateral where you then have

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to get an appraisal on the property to make sure that

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it appraises out before you can close on that long.

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Got it.

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So, but two weeks,

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maybe two,

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what a month to two months,

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I would say two to six weeks.

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If you are going with an SBA loan,

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the SBA is the government and the government does love their

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paper. And so there's always extra paperwork and it always takes

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a little extra time.

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So sometimes those loans can take a little longer to get

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processed and closed,

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but if it's not an SBA loan and it's a traditional

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bank loan,

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I would say between two to six weeks.

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Perfect. And some closing words on this for all of us

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who get really scared about all of this,

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cause it sounds like a lot of terms.

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We don't know a lot of information.

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We don't know,

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possibly a step that we're uncomfortable with.

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What is the value of getting a small business loan?

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How can you put us at ease that this might be

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something people would want to consider?

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One thing that I would say is it's always great to

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establish a credit history separate from your personal credit history.

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A lot of times people will self fund.

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They will use the home equity option for example,

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and then make shareholder loans to the business.

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But then it doesn't provide a history of what the business

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can do so that when you are ready to move on

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to that loan later on for growth,

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you don't have any history with the bank.

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If you have a history with the bank of always keeping

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your account positive,

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never having returned checks because you're keeping an eye on your

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books and you know exactly how much you have in your

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account that you can write checks from.

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If you have an overdraft line or even a small line

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of credit,

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it could be five to $10,000.

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If the bank has a history with you,

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that shows that you have been responsible and always,

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you know,

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talk to the bank,

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always are on top of everything so that the bank has

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that history that will help in the bank wanting to grow

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with, Grow with you.

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And I'm also thinking if you ever are building a company

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to sell later,

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that probably strengthened the sale opportunity to having solid credit and

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something separate from your personal yes.

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And talking about what your ultimate goal for your business is,

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is one of those steps.

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Are you in business?

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You just love what you do,

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which my guess is most of your listeners do that.

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They love what they do.

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And they just want to,

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you know,

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being able to do a job that you love is great.

Speaker:

Sometimes people are growing a business because they want to pass

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it on to their next generation or because they want to

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sell it and then retire to the Caribbean.

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Whatever the reason is to know what those ultimate goals are,

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is helpful because it'll help you figure out the best way

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to finance and structure things.

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A question Occurred to me,

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Katie, I'd like your comment on,

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I think,

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and I've heard in the past of a lot of people

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who they don't need a ton of money,

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but they find it really easy just to go ahead and

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finance any purchases that they want to make or costs that

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they've incurred just through their credit cards.

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What would you say to that?

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So I've seen a number of businesses use that model.

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And if you use your credit card for the purchases and

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you're paying it off every month,

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so you don't have any interest expense tied to it.

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It's not a horrible idea because people do use it to

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get miles and things that they can use later on for

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their business,

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for travel,

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things like that.

Speaker:

However, what I've often seen is businesses who get in the

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habit of putting things on their credit card,

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because they don't have a working capital line for the business.

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They use their credit card for that,

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but if they don't pay it off every month,

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the interest rates that they're paying are really affecting their business

Speaker:

cashflow because they have to start paying so much in interest.

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You know,

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a credit card could be in 17,

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20% interest versus if they start with a bank loan or

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try to use a bank working capital line,

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instead interest rates are below 10%.

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You have a lot more capacity to make those payments because

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your interest rate isn't as high.

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And then sometimes if you get in the cycle,

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you start increasing those balances.

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And then when it comes time to go to the bank,

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to look for financing,

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the bank has to take all of those credit card payments

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into account,

Speaker:

and it could be affecting your credit score because if you

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have very high balances on your credit cards and even on

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a business card it'll show,

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even if you're an authorized signer,

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it'll often show on your personal credit report,

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it can affect your credit score,

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which can affect your ability to borrow.

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So it sounds like a major caution,

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you know,

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it's so much easier just to pull out that credit card.

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And maybe if you have just one month,

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you have some extra expenses that,

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you know,

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you're gonna be able to pay off pretty quickly.

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You may use that as a fallback option,

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but in terms of actually using that as the base of

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any extended costs that you have,

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that would not be a good idea,

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Correct? It's helpful to use it from an ease standpoint where

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you're making purchases online.

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So it's just easier to put in a credit card number

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if you're using it for that purpose and then planning on

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repaying, it that's fine,

Speaker:

but if you use it and then when you get that

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receivable in from your client,

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if you use that receivable to pay other expenses and to

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not pay down your credit card,

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then you can end up with those high balances that will

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affect. And I would say credit cards are good for miles

Speaker:

or whatever other reward program you're on.

Speaker:

So that's not bad.

Speaker:

They do have benefits and they actually will Died some protection

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from a fraud standpoint.

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So if you,

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if somebody gets a hold of your credit card,

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you could argue it with a credit card company.

Speaker:

And they're usually pretty good about helping you out with that.

Speaker:

One more thing that I will say,

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and this is not from a lending perspective,

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but just from a banking perspective,

Speaker:

that a lot of businesses don't know,

Speaker:

especially in today's times when a lot of payments are auto

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debited or auto credited to an account,

Speaker:

a business account only has 24,

Speaker:

technically only has 24 hours to dispute a fraudulent debit from

Speaker:

their account.

Speaker:

So one parting word that I would leave your listeners with

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is to always look at your accounts,

Speaker:

get online banking and look at your accounts every day to

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make sure that the items that are coming through your account

Speaker:

are valid items,

Speaker:

because there's a lot of fraud that's out there.

Speaker:

It's rampant among businesses.

Speaker:

And if you don't catch it in time as a business,

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you may not be able to recoup those losses.

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I did not know that that is a huge heads-up for

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all of us.

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Yes. I was not aware of that.

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So Online banking and get in the habit of sending on

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every day,

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just to keep an eye on your accounts.

Speaker:

Lots of things you've given us to think about.

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Hopefully I haven't overwhelmed.

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Well, like I said,

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we can always go back and listen again.

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Right? Correct.

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All right.

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Perfect. Any other closing comments,

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anything that you think we haven't touched on that we should?

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I think that's it.

Speaker:

I think we really covered everything.

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I would just say,

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don't be scared to go into the bank,

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talk to a banker,

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talk through things.

Speaker:

Even if you're having problems in a specific area,

Speaker:

you can always talk to your banker about how they would

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possibly address it.

Speaker:

Or if they have other resources that you can go to

Speaker:

in our area,

Speaker:

we have something called score that I refer people to all

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the time,

Speaker:

because sometimes to get to that next step,

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isn't necessarily a financing thing.

Speaker:

Sometimes it could be something like marketing or management,

Speaker:

and there's a number of other resources out there that can

Speaker:

help you address those issues that will help you get ready

Speaker:

to be financial.

Speaker:

That's perfect.

Speaker:

I never would have thought of it that way either.

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And what you're saying is true.

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I mean,

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it doesn't cost anything to go in and sit down and

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talk with somebody,

Speaker:

just share the position where you're at and see what your

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options are at that point.

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Definitely. I would say half my time is spent on just

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talking to my clients and coming up with ideas of how

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they can progress in their business.

Speaker:

Right. All right.

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Now, Katie,

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I'm going to circle into something a little bit different again,

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we're going back to the candle mentality here.

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Are you ready?

Speaker:

Yes. I'm going to invite you to dare to dream game.

Speaker:

I'd like to present you with a virtual gift.

Speaker:

It's a magical box containing unlimited possibilities for your future.

Speaker:

This is your dream or your goal of almost unreachable Heights

Speaker:

that you would wish to obtain.

Speaker:

Please accept this gift and open it in our presence.

Speaker:

What is inside your box?

Speaker:

This is a tough one for me.

Speaker:

And I can think of a variety of things,

Speaker:

but I'm actually going to say,

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because I think your listeners will appreciate this.

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I wish I had artistic ability as a banker.

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I am very right brained and I love arts and Craftsy

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things and making things,

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but I need to follow.

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I can paint,

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but it needs to be a paint by number I can

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bake, but I have to have a recipe.

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I would love to have an artistic bone in my body

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that I could pass on and enjoy The good thing about

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being an artist is whatever you create is beautiful because everything

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is unique,

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right? So you can think of it that way too.

Speaker:

Definitely. It's easier for you to go from numbers to artists

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street, then creatives to go from that to numbers.

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Because when you were talking about how you got into the

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finance thing and how you like numbers and all of that.

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Oh, scary.

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That's why we have you to count on Katie.

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I will rely on you and your listeners for my artistic

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decor because it won't come from me.

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All right.

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So if any of our listeners are right in the area

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and listening and would like to come in and talk with

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you specifically,

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how could they get in touch with you?

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So I can be reached at my email address,

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which is K wizard world.

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K w I S as in Sam,

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w a L D as in dog,

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at Highland park bank.com.

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We are a Wintrust community bank.

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I'm also out on LinkedIn,

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under Catherine Winslow,

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And we're going to have a show notes page as we

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always do.

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So you can always click over there and get more information.

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You'll see a little bit more of a complete bio on

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Katie and then all of her contact information as well.

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Definitely. Thank you so so much.

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I think you've taken what,

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for many of us,

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just by nature of what we do,

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we've taken a very confusing and scary topic of all the

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financing and broken it down for us.

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So we understand it much better.

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And I think the biggest takeaway for all of us is

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there is nothing wrong with going in and just having a

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conversation with your local lender,

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you might really recognize some new opportunities that you never knew

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existed. So thank you for enlightening us with all of that.

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And I really like when you talk about back to your

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candle quote,

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taking action,

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you know,

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not just watching,

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but going ahead and doing,

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and there's lots of things that we can do on this

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financial end that I think we just don't think about because

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we don't want to be thinking about them.

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So you've helped us with that so much as well.

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So thank you very,

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very much for joining me on the show,

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sharing your wisdom with our listeners and may your candle always

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burn bright?

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Where are you in your business building journey,

Speaker:

whether you're just starting out or already running a business,

Speaker:

and you want to know your setup for success.

Speaker:

Find out by taking the gift biz quiz,

Speaker:

access the quiz from your computer at<inaudible> dot L Y slash

Speaker:

gift biz quiz or from your phone by texting gift biz

Speaker:

quiz to four four two,

Speaker:

two, two.

Speaker:

Thanks for listening and be sure to join us for the

Speaker:

next episode.

Speaker:

Today's show is sponsored by the ribbon print company,

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looking for a new income source for your gift business.

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Customization is more popular now than ever branded products.

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Have your logo or the happy birthday Jessica Rubin gift,

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it's all done right in your shop for cross DVO.

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And second check out the ribbon company.com

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for more information after you listened to the show,

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if you like what you're hearing,

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make sure to jump over and subscribe to the show on

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iTunes. That way you'll automatically get the newest episodes when they

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go live.

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And thank you to those who have already left the rating

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by subscribing rating and reviewing help to increase the visibility round.

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It's a great way to pay it forward,

120 – The Five C’s You Need to Know About Small Business Loans with Katie Wiswald of Highland Park Bank and Trust - Sue Monhait (2024)
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