10 Years of Behavioral Finance: Thaler, Kahneman, Statman, and Beyond (2024)

To mark Enterprising Investor’s 10th anniversary, we have compiled retrospectives of our coverage of the most critical themes in finance and investing over the last decade.

Much of the philosophical architecture of modern finance — modern portfolio theory (MPT), the capital asset pricing model (CAPM), the efficient market hypothesis (EMH), etc. — rests on the underlying rationality of the collective human inputs that drive market movements. Markets are fundamentally efficient, conventional theory holds, and investors on the whole want to maximize returns for a given level of risk and will make investment decisions accordingly.

But over the decades, the work of Herbert Simon, Daniel Kahneman, Amos Tversky, Robert J. Shiller, and Richard H. Thaler, among others, challenged this orthodoxy and demonstrated that market and investor behavior are often much more ambiguous than these theories would suggest.

Whatever investors were doing, these researchers found, they were not following the “rational model” of hom*o economicus envisioned by conventional finance.

Of course, Kahneman, Shiller, and company were hardly preaching to an empty cathedral. Evidence of collective human biases and irrationality in finance was never especially difficult to find. But the global financial crisis (GFC) and all that has come afterward has further invigorated interest in behavioral finance.

It’s not difficult to see why. In the Great Recession’s shadow, the financial markets have served up too many anomalies, from negative interest rates to the GameStop fiasco, than conventional theory can possibly account for. And in the quest for alpha, meanwhile, many have come to see MPT and its associated tools as incongruent and possibly counterproductive.

Since its launch in the fall of 2011, Enterprising Investor has showcased the scholarship of behavioral finance’s top luminaries as well as its critics, while our own contributors have added their analysis and perspective to the subject. What follows is a selection of some of our more impactful coverage. Collectively, these contributions offer a glimpse into the evolution of financial thinking over the last decade.

While behavioral finance has helped highlight how modern finance has sometimes failed to account for market phenomena, it has yet to set forth an integrated model that replaces it. Whether it ever will is an open question, but perhaps not a critical one: Given the complexity of 21st-century markets, that one theoretical framework will ever encompass the full breadth of market activity may be wishful thinking. But at the very least, as this collection demonstrates, viewing conventional finance through a behavioral lens can yield critical insight.

For Better Valuations, Avoid These Five Behavioral Mistakes

Michael Mauboussin believes investors can generate more accurate valuations and improve their investment decision making by avoiding five behavioral pitfalls. David Larrabee, CFA, explains.

Daniel Kahneman: Four Keys to Better Decision Making

Daniel Kahneman explored some of the key ideas that have driven his scholarship, includingintuition, expertise, bias, noise, how optimism and overconfidence influence the capitalist system, and how we can improve our decision making, at the71st CFA Institute Annual Conference. Paul McCaffrey provides an analysis.

Richard H. Thaler: To Intervene or Not to Intervene

Richard H. Thaler advises investment decision makers to study the inclinations and biases of all market participants as a means of generating returns. Shreenivas Kunte, CFA, CIPM, considers Thaler’s perspective.

Robert J. Shiller on Bubbles, Reflexivity, and Narrative Economics

“Economists want to standardize the understanding of economic events,” Robert J. Shiller explains in a wide-ranging conversation with Paul Kovarsky, CFA. “They want to have a simple model. The problem is it’s hard to standardize our understanding because ideas change and people’s thinking changes through time.”

10 Years of Behavioral Finance: Thaler, Kahneman, Statman, and Beyond (3)

Meir Statman on Coronavirus, Behavioral Finance: The Second Generation, and More

Meir Statmandiscusses the second generation of behavioral finance, how it can inform our understanding of artificial intelligence (AI) and environmental, social, and governance (ESG) investing, as well as our response to the recent coronavirus epidemic, among other topics, in an interview with Paul McCaffrey.

Active Equity Renaissance

In this series, C. Thomas Howard and Jason Voss, CFA, critique MPT and what they see as its deleterious effect on active management and explain how leveraging behavioral insights could revive the discipline.

The Discovering Markets Hypothesis (DMH)

Thomas Mayer, PhD, CFA, attempts to bridge the divide between conventional and behavioral finance with the Discovering Markets Hypothesis (DMH), which he developed with Marius Kleinheyer.

What Does Loss Aversion Mean for Investors? Not Much

Contrary to the conventional wisdom of behavioral finance, the primacy of loss aversion may actually be overstated, according to David Gal.

Have the Behaviorists Gone Too Far?

“It is tempting, if the only tool you have is a hammer, to treat everything as if it were a nail,” Abraham Maslow wrote. Ron Rimkus, CFA, draws a parallel between Maslow’s hammer and behavioral finance and wonders if it’s being applied too broadly.

How to Read Financial News: Home Country, Confirmation, and Racial Bias

Few question the prevalence of home country and related biases: Most will readily acknowledge their existence and concede that they themselves are prone to them. Yet many of us have a much harder time accepting racial bias as a similarly prominent phenomenon that may influence our behavior. Robert J. Martorana, CFA, makes the case for recognizing and correcting for such biases.

Race and Inclusion Now: Action Points for Investment Management

How can the investment management industry better embrace diversity? Machel Allen, CFA, Stephanie Creary, and John W. Rogers, Jr., gave their takes in a CFA Institute webinar. Lauren Foster and Sarah Maynard distill the key takeaways.

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All posts are the opinion of the author. As such, they should not be construed as investment advice, nor do the opinions expressed necessarily reflect the views of CFA Institute or the author’s employer.

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10 Years of Behavioral Finance: Thaler, Kahneman, Statman, and Beyond (2024)

FAQs

What is the difference between EMH and behavioral finance? ›

The Efficient Market Hypothesis states that prices are right and that there is no strategy that consistently beats the market. On the other hand, behavioral finance states that prices are not always right due to several human biases but it does not present clear and easy ways to beat the market.

What is 1 behavioral finance bias that can influence your judgement about how you spend or save your money? ›

Loss aversion occurs when investors place a greater weighting on the concern for losses than the pleasure from market gains. In other words, they're far more likely to try to assign a higher priority to avoiding losses than making investment gains.

How long has behavioral finance been around? ›

The concept of behavioral finance dates to 1912 when George Seldon published “Psychology of the Stock Market.” However, the theory gained popularity and momentum in 1979 when Daniel Kahneman and Amos Tversky proposed that most investors tend to make decisions based on subjective reference points rather than objectively ...

What is the behavioral finance challenge to the efficient market hypothesis? ›

Behavioral finance theory challenges the efficient market hypothesis by questioning the rationality of investors and highlighting the presence of psychological and behavioral biases in decision-making processes.

What are the three pillars of EMH? ›

The paper extended and refined the theory, included the definitions for three forms of financial market efficiency: weak, semi-strong and strong (see above).

Why the EMH is criticized? ›

Despite its significance, the efficient-market hypothesis is not without criticisms and limitations. Some critics argue that several factors prevent markets from being perfectly efficient, including: Behavioral biases—errors in judgment, decision-making, and thinking when evaluating information.

What is the future of behavioral finance? ›

The future of behavioral finance necessitates that the research areas of behavioral corporate finance and investor psychology develop richer models of financial decision-making behavior.

What are the criticisms of behavioral finance? ›

The key criticisms of behavioral finance theory include the limits of arbitrage and psychological factors . Critics argue that behavioral finance challenges the assumptions of rational expectations theory and efficient market hypothesis, which are the foundations of modern finance theory .

Who is the father of behavioral finance? ›

Cognitive psychologist Daniel kahneman and Amon tversky are considered to be the fathers of behavioural finance whereas Richard thaler is responsible for its evolution.

What are the limitations of EMH? ›

The limitations of EMH include overconfidence, overreaction, representative bias, and information bias.

What is one of the most prevalent challenges of implementing behavioral finance? ›

Behavioral finance can be a big change for advisors and clients alike. Common challenges include resistance to change, difficulty understanding the concept and struggles with integrating behavioral finance into existing approaches.

What are the assumptions of EMH? ›

The central assumptions of the efficient market hypothesis (“EMH”) are the perfect market assumptions. In a perfect market there are no transactions costs, information is costless, investors have hom*ogenous expectations, investors are rational and therefore markets are efficient.

How does behavioral finance differ from mainstream financial theory? ›

One of the main differences between behavioral finance and traditional finance is the selling behavior of individuals. Behavioral finance research and Prospect theory (Kahneman and Tversky, 1979; Tversky and Kahneman, 1992) show that, in situations of loss, people have a tendency to increase their risk (Fig. 20.2).

What is the difference between modern finance and behavioral finance? ›

A basic summary of the two schools of thought: the modern portfolio theory focuses on the optimal state of the market, while behavioral finance is more focused on the actual state of the market.

What is the efficient market theory to behavioral finance? ›

Proponents of behavioral finance view finance from a broad social science perspective that includes psychology and sociology. Unlike efficient market theorists, they believe that asset prices are not always driven by rational expectations of future returns.

What is the main difference between behavioral finance and traditional finance? ›

Traditional finance assumes that investors are rational and make decisions based on all available information. On the other hand, behavioural finance recognizes that investors are humans and make decisions influenced by their emotions, biases, and cognitive limitations.

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